The Eleven – 7.11.17 The Oregon Country Fair (OCF) Revue

Greetings!

Happy 11th. I just returned from the Oregon Country Faire (OCF) and I can still feel the dust in and on me. Fairy dust. Dust of connection – dust of love. OCF is one of the most special events I participate in – it’s a chance to watch a group of humans growing; changing; aging; celebrating and coming together as a large village. I see a lot of the same faces year after year and one of my joys is spending the day wandering aimlessly until I meet a friend or make a new one. Here are some highlights from his year:

1. The little girl (3) who decided I was the right person to play a game of “fall into/onto Albert” – and her parents who graciously allowed it to unfold beautifully.

2. Hours spent in the Ritz (pictured below) – a collection of showers, saunas, a glorious fire pit and often live music – the large collection of naked people – singing together in the sauna; wandering the big open area and standing laughing in the sunshine – it’s a highlight of every day at the Fair for me. It’s also the perfect place to share village news.
3. My pals at Camp It doesn’t Matterhorn: a wonderful gaggle who come together each year to help my friend Marcia Wiley build and run a great booth at the Fair: Wileyware, booth L12.
4. Serendipity; amazing food; laughter; staying up late; trying new things; giving and getting lots of touch (this year I brought my massage table – a definite PLUS!); playing music at Otter Camp; dancing to music at nearby late night music happenings; James; fair magic; the guy who approached me with a big hug – mistaking me for someone he thought he knew and then, after some conversation inviting me back to his camp for a cold beer on tap in the middle of the woods; natural bug spray; the amazing crafts at Fair – WOW! – seeing some of my clients ‘ booths and hanging out with them; great food! – quieter music along the pathways; hanging out with friends on the sweep crew; the many ideas that came to me about how to live life fully. Getting to a place of a really quiet mind on Saturday – that was pretty interesting. Here’s a little taste via video…
5. We have a group of teens in our camp from out of town (Seattle). I met another group of Fair kids who knew their way around and sent them as a gift to our booth to take our teens out – that was a fun match-making 🙂 – watching said group walk arm in arm – giggling, back into the Fair about 5 hours after I’d set this match in motion. 
It’s important that we have these gatherings and this year’s Fair felt very important for this community. Partially to re-group given the current political climate… It’s a group that comes together to make magic. To teach each other life skills. To pass along the skills that we have around communication; organization; kindness; and long-term relationships – and practice them. And MAKE MISTAKES!
This Fair taught me once again that you just can’t help make mistakes when you are trying new things and pushing past your comfort zone. It’s just about impossible when you’re surrounded by so many people and various depths/types of relationships – not to make mistakes. I think that’s one of the challenges in our society – that’s it’s somewhat easy and safe to stay in one’s cocoon – stay behind the laptop; stay in one’s life and just get by. The Fair invites us to get out of our comfort zones (it’s probably closer to how people who live in villages live) – it presents us with the opportunity to make and test out new connections rapidly. As that’s happening we all get stressed and balls drop and balls are juggled exquisitely, too! This is how we learn. I did my fair share of magic and messes this year and I look forward to coming back next year to do it all again.
I feel so grateful and thankful that the Oregon Country Fair exists. Thank you wise and wonderful Eugenians (mostly) who spend countless hours, blood, sweat, tears, and money to make this available to people. As I heard on the path a number of times – Oregon Country Fair forever!
I received good advice from friends at the Fair to put it out to my community that I am single and seeking a partner. Here’s my OKC profile – if you know someone you think I’d be a fit with, please let me know! 
Happy 11th!  Happy Summer!
Love,
Albert
Albert

Working Together

Let’s Work Together: How You Can Prepare

If you’ve decided that you’d like to do a better job of marketing your business/cause/non-profit/self/project and you’ve come to me for help – Great! Here are some steps to take so we can work together effectively.

    1. Gather your email addresses into a spreadsheet. If you are already using an Email Service Provider such as Constant Contact you may already have this step covered. If not, you’ll want to download your email contacts from wherever they live. Some typical places might be: Outlook (Update: Constant Contact now has an app which allows you to sync your Outlook contacts!); Gmail; LinkedIn; Hotmail; MSN; Yahoo or your Mac’s address book if you’re using MacMail. Do a little sleuthing and you’ll find instructions on how to download from any of these platforms into a spreadsheet that you can work with.
    2. Segment Your Lists. Once you have your emails in a spreadsheet you’ll want to create some columns to segment (categorize) your list.  The more columns, the better. Typical things people often segment people by: zip code; relationship (friend, family, business associate, customer); age; birthday; anything that makes a contact different from another one is a reason to create a column. Once you have your columns set up – run through your list and put an “X” in every box that makes sense – ie, a person can be part of more than one list – you may want to reach out to someone for multiple reasons.

      Why to segment your lists - working together

      Why to segment your lists – Thanks, Sumo!

    3. Learn Best Practices. At this point if you want to get an idea of my thinking have a look at one or more of my training videos.
    4. Join My List. If you’re not already receiving my business newsletter – sign up. This will help you see the process I use in my business and it’s something similar to what I’ll advise you to create if you don’t already have something like this set up.

    5. Extra credit – if you don’t already have a Constant Contact account – let me know and I will sign you up for a trial. I’d be happy to do this and you can learn the program and start using it in minutes.
    6. Buffer.com has a great article on how to build your list via your website, here.

If you’ve made it to this point, it’s time to get in touch and we can get started.  Thanks for reading this.  I’m always open to feedback – so feel free to let me know if this has been helpful or not. I look forward to working together.

 

Albert Kaufman
February 7, 2017

Albert Kaufman December 2016 Working Together

Send Out Cards

Send Out Cards – You’ve Got Mail!

From my newsletter of 6.5.17 – enjoy

Send Out Cards

I’m excited to announce a new way to reach your friends, family, donors, prospects and customers: Send Out Cards!

There’s a power in using marketing channels that are less busy. Direct mail via Send Out Cards is one of them. You know how great it is to get a card or letter in the mail – well, imagine how good someone you send a birthday note/thank you for assistance/referral, etc. will feel – fantastic! The cool thing about Send Out Cards is how easy it is to use – everything is automated – you can send out a thank you card (which a photo printed on the card!) in one minute. No fussing with stamps and envelopes – that’s done for you.

 

The possibilities are endless: Mail drip campaigns; schedule mail to go out in the future; adding gifts to your cards like delicious brownies; using a variety of formats (postcards/cards, etc.) and so much more!
I’ve sent out 8 cards so far (and I’m having a blast with it!). I look forward to using this service for the rest of my life. Have a look and see what you think. Questions, let me know.
I hope you’re having a great Spring => Summer. I’m available to help you with your marketing – just send me a note or give a call.
Take care,
Albert Kaufman, Albertideation

Check out my upcoming classes and webinars– I have two in-person in June on getting started with email marketing. Both free – both in SE Portland. And, one webinar on June 27th on The Power of the Inbox

This allows you to test-drive all the products – email, automated series, surveys, donation campaigns, etc.
– Use promo code SAVEQ217 at checkout.
Good through the end of June 2017
Albert Kaufman | Albertideation | 503-358-0029 | Email

 

 

15 Years in Portland

I moved to Portland, Oregon 15 years ago in 2002 – right after Folklife and around the time of the Breitenbush Summer Solstice Healing Retreat – SSHR – which I’ve been attending serially since 1995 (thank you, Shelley Glendenning).

Aloha!
Yes, it’s true, I’m back on Maui! I’ve taken to highlighting sections on my calendar where there are open spaces – this time the invitation by my friend Jenny to return to Maui was offered and I decided to come back for another round. This trip has been very different from my time here in March – more reading/beach and less touring/social/business – oriented. I needed to find this book on happiness, for instance.
The lanai
Speaking of Maui, Jenny’s place is for rent 6.1-26 – comes with a car – click here for more info.

Birthday Wish

The birthday wishes on FB are sweet, but so impermanent. If you’d like to take a moment and leave a review either on Yelp! or my Albertideation  Facebook page – I’ll be able to keep them forever! Thank you!

MAKING PROGRESS

I moved to Portland, Oregon in 2002 about this time of year. That makes it my 15th year anniversary. During that time I’ve been involved in so many projects and ideas. I was thinking it might be fun to take a gander at these in a free-style gonzo-journalism approach and see what I come up with.  Here goes.
Farm My Yard – my DIY project for bringing together urban farmers and people with yards they wish to farm. That got started 5 years ago – about the same time as The Birthday Garden – a community garden a bunch of us started 5 years ago at 3rd and Hancock, NE. Well, The Birthday Garden transitioned into home for a few tiny houses and many of us who were involved moved away from the area – so, that’s no longer a community garden. Farm My Yard? It’s got an email list of 450 people/a website/a FB and Twitter presence. I still get asked about it a lot – and it still remains a place where people come for information about how to connect with their neighbors – overall, I think it’s been a good thing, but I’ve never really pushed it forward in the way I had envisioned – by buying a bunch of signs and handing them out at farmers’ markets and helping it to happen big time in a neighborhood – and then repeating that if it worked. So, I feel a little frustrated about this one.
Freecycle: I gave the Freecycle Network a push in 2003 after coming back from my 3rd Burning Man and starting Freecycle Portland (and then many Freecycle groups around the world). That seems to be going very well, these days, and I’m not involved at all. I did get a free t-shirt, but it was an XL and I’m not wearing those anymore, so I think I passed it along!
Progressive politics. Well, that’s a big one. I still feel that I’m participating in bringing forth progressive policies and candidates. It’s hard to really feel that positive about this during the time of impending impeachment at the national level, but in the last many years we’ve managed to do a lot of great work at the state and local level – preventing fluoridation of Portland’s water; legalizing cannabis in Oregon; preventing LNG/Oil/Coal terminals in the area – pushing back against many of these, successfully. And there have been lots of losses, too – I’m sure I’m not the only one that wishes measure 97 had passed – this would have forced OR state corporations to pay more of their fair share of taxes – it was close but we lost. Then, there’s GMO-labeling – which also was close – but we were outspent by Monsanto and friends, heavily, and that effort seems stalled at the moment.
Then there’s Bernie. Like many of my progressive friends, I really wanted Bernie to win the nomination. At least it would have been a good thing had he been put on the ticket as VP – I’m still not sure why Hillary and Co. didn’t think of/do that. Anyway, now we’ve got the hand that we were dealt on the national level and my main hope is that we will all focus on making sure people all over the country have the right and easy access to vote. If everyone could vote by mail like we do in Oregon, this country would get on a better track, quickly. I’m sure of it.
Population issues. We’re at 7.5 billion people. More than double when I was born in 1961. We add 75 million people a year. In my reading of the situation everything related to climate change comes back to our human numbers increasing. I keep trying to add that commentary into every conversation I have with people about climate change. Here on Maui I just heard a great talk by a guy who studies climate science – and learned a new phrase – nuisance flooding. That nagging flooding that comes once in a while – it doesn’t wipe everything out, but it sure is a nuisance. There are a lot of great people working on climate change and I wish they would all start mentioning the elephant in the room – population growth.  If we could bring our numbers down we’d have a chance (as would other species). If not, I don’t think all the windmills and solar panels in the world will do enough because we’ll keep needing more and more of everything. Feel free to join me – and learn about and donate to Population Connection in DC – doing the great work of lobbying Congress and informing people about this issue since it was called ZPG (Zero Population Growth) many years ago. Through PopConnect I’ve traveled to DC many times to lobby my congresspeople. Luckily, these days, the Oregon delegation is fantastic on the issues minus the Republican schmuck, Greg Walden, from Eastern Oregon.
Then there are some local things I’ve been working on:
  • Organizing a group of tree enthusiasts who are trying to adjust the Portland tree code to save more tall old trees as they are threatened by development. This has led to an email list and FB group for organizing.
  • A neighborhood effort to find a grocery store replacement for Zupan’s which moved out of their Belmont Street location
  • Trying to encourage the fabulous social media site, Nextdoor.com to add a ride share category to their site – this would be such a huge and excellent addition to their site. On a side note – I’ve joined Nextdoor.com here in Maui and I’m trying to encourage local folks to use it. I imagine the impact in a spread out local community like Ha’aiku could be incredible.
  • Supporting artists/musicians/friends – I have a bunch of friends who’ve been raising money to support their music and I’ve been mentoring some to use various tools and approaches that I’ve learned over the years.

So, that’s a random sampling of some of the things I’ve been up to in the 15 years of living in Portland (heavily weighted to recent times). Plus throwing a few great parties at Hollywood Vintage; helping a bunch of trees get planted; etc. One of the reasons I’m listing all of this is that I’m going through a thought process right now trying to figure out my personal direction(s) for the future. I recognize that I’m a bit spread thin and this is leading me to have a huge network but perhaps not as much depth as I’d like. It’s kind of how my social life is built, too, and I want to change that. I’ve recently found myself deleting myself as an admin on various FB pages where I don’t have a major role (BRCPO, you may be next!) and I’ll probably continue down this path of tidying until I get to the point where when I pick something up I’m either feeling joy, or discarding!

Being in Maui has been great for my mood. And now I’m feeling ready to be back on the mainland and I’m looking forward to a great Summer filled with connection; gardening; some awesome client work; and further refining what I’m doing with my time.

I hope life/work/love is treating you perfectly.

Mahalo (thank you) for being my friend and ally,

Albert