Email Marketing Service Providers

Email Marketing Service Providers – 2018

Here is information about various Email Marketing Service providers. Most of these have many of the same features – and some are easier to use than others. Once you’ve picked one and want to get started, check out my many articles on how to build your list and training videos, too.

Constant Contact – These folks are excellent. Possibly the most expensive in this category, but you also get a lot for what you pay for. Great support. If you want to work together, it’s likely we’ll be using Constant Contact 🙂

Constant Contact logo

Robly – A less expensive alternative to Constant Contact with some interesting features I haven’t seen anywhere – NextGen – which allows a user to re-send a newsletter to those who haven’t opened it yet. Robly AI – which tracks when recipients have received an email in the past and then sends again at that time is also pretty cool.  These alone makes this service worth a look.


Aweber – I’ve used Aweber in the past. I have a number of clients who’ve switched to it in the past. I think mostly because of the action-based triggers it offers. My experience is that it is not nearly as user-friendly for beginner users – I’d love to hear what your experience is if you use Aweber.aweber

Getresponse – This is one you hear about a lot – I’ll write here more as I learn more about this solution


Mailchimp – You get what you don’t pay for. I’ve written an article why I think it does not make sense to use Mailchimp. That said – it’s way better than using nothing – and I hope you have success if you go this route.

Active Campaign

Vertical Response


Frequently Asked Questions

Frequently Asked Questions

Here is my FAQ as of 3.1.18 – if you have a question, please comment below and I’ll add my answer. Thank you!

Q: Can you help me market my business on Facebook?
A: That is not my focus these days. Here’s why. If you’d like to market more effectively, try email marketing. That I can help you with.

Q: Will you post my event on your timeline? Will you like my business/fan page? Will you contribute to my fundraiser or help spread the word about it?
A: At this time I get asked this one many times a day and I can’t do it all, sorry.

Q: How about Instagram?
A: Even more problematic. That said, my nextdoor neighbor has built a great following using Instagram – anything is possible! The main thing seems to be jumping in and staying active with it. If you have the time and energy – go for it!

Q: Where can I go for SEO help?
A: I advise people to teach themselves some via Google. Then, if you want to hire an expert – my colleague, Don Richardson is a good person to speak with. Tell him I sent you!

Q: How about WordPress/SquareSpace/Weebly – what do you recommend?
A: Personally, I’ve chosen WordPress. In terms of learning that or how to use other tools, there are a ton of online tutorials. I would start there if you’re thinking about doing things yourself. So much of the technology is plug & play these days. But if you want a hand in this area – ask me @ and I’ll refer you to someone.

Q: Twitter?
A: I forward things to Twitter – but really don’t look at it too much. I think it’s a great way to find out the pulse about a particular topic – but not key to marketing for small businesses. One caveat from my brother Dan: food trucks and food businesses in general thrive with twitter.

Q: LinkedIn?
A: The main value I see in LinkedIn is the ability to export all of your contacts and see what people do and their contact information. This is available in Facebook, too.  But much easier to export via LinkedIn. I don’t recommend people spend a lot of time trying to marketing their businesses via LinkedIn.

Carlton Ward and Albert Kaufman - Beloved 2017

Carlton Ward and Albert Kaufman – Beloved Festival 2017

How We Can Work Together

If you need a hand – Here’s how I roll

Hi there. You’ve possibly heard that I work with people on marketing their businesses online. We may have worked together in the past. Like all things in life, people change. Over time I have, too.  Below is a little outline of my recent work history and how I like to work with people/organizations in 2018. Here’s how I roll.


I started this phase of my online marketing guru work life in 2008 by teaching people how to use Facebook in small classes in my living room. That led to teaching email marketing using Constant Contact for the past 9 years. I’ve been holding regular classes and webinars during this time – many are available here.

I have been keeping up with social media trends, but really my main focus now is getting people’s email lists and email marketing set up and running. There are many ways to market online, but the simplest and most powerful form I’ve found (and one where you are the owner of your data) is building an email list and sending out regular news to those interested in what you have to say or sell.

If that sounds interesting to you, take a look at my page called Working Together. There you’ll find a short process where you can get started on your own. If you need a hand with that process or the steps afterwards, please get in touch via my contact form and we can take it from there. If you want to ask me questions about social media, WordPress, SEO, or the plethora of other ways to market oneself, see my Frequently Asked Questions page.

If you’re interested in an Albert Does it for Me/Us solution, also reach out via my Contact form and give me an idea of your project, scope, and budget.  Thanks!

As always, I’m open to feedback about this post or anything else on this site. Feel free to leave me a comment below!

Here’s to your business and life success!

—Albert Kaufman, Albertideation, Portland, Oregon

List Building Tricks

List Building Tricks

Happy New Year – I hope you’re looking forward to 2018. I got to bring in the new year at a music camp outside of Seattle – playing music; eating great food and turning off all contact with the outside world. I feel refreshed.
I wanted to share with you a couple “inside baseball” things that I’ve figured out about how to use Constant Contact and email marketing. If you need a hand with either of these (not everyone understands how to use Excel – I get that : ) – please shoot me an email.
  1. I download my entire contact list from time to time and sort the list by what lists a person is in. You may be surprised that some contacts are not on any list at all – I upload that group into whatever list they should belong to. I’m not sure how this happens, but I notice on my list that it does and I correct it from time to time.
  2. I also sort the list by first name and make sure everyone’s first names are capitalized. This is also a great opportunity to see if a contact does not have a first name in that field – if I can figure it out, I add it – if not, I move on 🙂 One way to add information about contacts is to send out a survey to your list from time to time and ask for information you might not have. This is also a great way to get a birthday email autoresponder going – I created a training video on this topic last month.
Again – welcome to 2018 – If I can help you in anyway, please let me know.
Albert Kaufman
PS – if you want to up your game – sending personalized direct mail via Send Out Cards , is easy and fun, too. 

Ed: Also sent this out on 2.20.18

How’s your email list building going? Given that email marketing continues beat out social media in terms of results – one way to success is to make sure that you’re building your email list, constantly. Here are 60 ways to do that. And, there are probably 60 more! One of my favorites is a fishbowl with a sign that says “put your business card in for our monthly drawing”. Then, there’s figuring out whether it makes sense to bring your friends and family into a newsletter just for them (yes!).
If you decide that this topic interests you and you’d like my help building your list – I’d be glad to work with you. This is a passion of mine and when I see list growth my sense is that the company, individual or non-profit is doing it right!
Don’t forget – there is also list attrition – peoples’ email addresses change; or they unsubscribe after a while. To make up for that adding new people into the mix is key.
Here’s to your success!
Albert Kaufman