It Sure Beats Working and other fancy stuff – Albertideation March 2018

It Sure Beats Working, by Michael Katz

I finally got around to it

– I bought Michael Katz’s book – It Sure Beats Working

I just got back from a family trip to Philadelphia. Soon after I got off the plane I was faced with soft pretzels. They are everywhere in Philadelphia – and I did not hesitate! The trip was a great time (my Sister’s daughter’s bat mitzvah!) and I came away refreshed and ready to make it through the rest of Winter in Portland. Why am I telling you this? It’s part of what Michael Katz talks about in the book mentioned above – sprinkling in details about your life when you reach out to customers and clients (see Lesson 4: Humanize Your Interactions ). Making your interactions more human is a key factor in his success and you experience it in every newsletter he sends.

I’ve been enjoying this Spring – I’ve picked up a couple new clients and continue to work with many I’ve been with for years.

New: Lucky Mojo Curio Co. in Forestville, CA
2 years: Fern Kitchen , Portland, Oregon
5 years-ish – Alberta Rose Theatre, Portland, Oregon

I’m so grateful to these and other companies who trust me with their newsletters. It’s also been interesting to me to see how businesses change over time – including mine!

I want to mention that the main tool I use – and how you’re reading this newsletter – via Constant Contact – is having a 50% off of 2 months sale – which will end at midnight 3.16.18. You can always start with a 2-month free trial, too. I have all sorts of support for you if you’d like to get started down this path.

Sometimes it makes sense to start something before you think you’re ready. For instance, I wish I’d bought Michael’s book 8 years ago when I started my business – in 8 years you might wish you’d started a newsletter today 🙂 This is one of those instances where you don’t want to put off until tomorrow something you can start today 🙂

Here’s to your success!

Sincerely,

Albert Kaufman
Albertideation

PS – See other books I recommend, here. And other tools I use, here.

Soft Pretzels

Text 2 Join

One way to build your list is using the Text 2 Join feature

Text 2 Join

Text Albert to 22828 to join my list

Give this a try and see what you think.  Then, add that into your own list-building mix.  You can make a sign; put it on your business card and get clever about how to use this process.  Enjoy!

Email Marketing Service Providers

Email Marketing Service Providers – 2018

Here is information about various Email Marketing Service providers. Most of these have many of the same features – and some are easier to use than others. Once you’ve picked one and want to get started, check out my many articles on how to build your list and training videos, too.

Constant Contact – These folks are excellent. Possibly the most expensive in this category, but you also get a lot for what you pay for. Great support. If you want to work together, it’s likely we’ll be using Constant Contact 🙂

Constant Contact logo

Robly – A less expensive alternative to Constant Contact with some interesting features I haven’t seen anywhere – NextGen – which allows a user to re-send a newsletter to those who haven’t opened it yet. Robly AI – which tracks when recipients have received an email in the past and then sends again at that time is also pretty cool.  These alone makes this service worth a look.

Robly

Aweber – I’ve used Aweber in the past. I have a number of clients who’ve switched to it in the past. I think mostly because of the action-based triggers it offers. My experience is that it is not nearly as user-friendly for beginner users – I’d love to hear what your experience is if you use Aweber.aweber

Getresponse – This is one you hear about a lot – I’ll write here more as I learn more about this solution

Getresponse

Mailchimp – You get what you don’t pay for. I’ve written an article why I think it does not make sense to use Mailchimp. That said – it’s way better than using nothing – and I hope you have success if you go this route.

Active Campaign

Vertical Response

 

Frequently Asked Questions

Frequently Asked Questions

Here is my FAQ as of 3.1.18 – if you have a question, please comment below and I’ll add my answer. Thank you!

Q: Can you help me market my business on Facebook?
A: That is not my focus these days. Here’s why. If you’d like to market more effectively, try email marketing. That I can help you with.

Q: Will you post my event on your timeline? Will you like my business/fan page? Will you contribute to my fundraiser or help spread the word about it?
A: At this time I get asked this one many times a day and I can’t do it all, sorry.

Q: How about Instagram?
A: Even more problematic. That said, my nextdoor neighbor has built a great following using Instagram – anything is possible! The main thing seems to be jumping in and staying active with it. If you have the time and energy – go for it!

Q: Where can I go for SEO help?
A: I advise people to teach themselves some via Google. Then, if you want to hire an expert – my colleague, Don Richardson is a good person to speak with. Tell him I sent you!

Q: How about WordPress/SquareSpace/Weebly – what do you recommend?
A: Personally, I’ve chosen WordPress. In terms of learning that or how to use other tools, there are a ton of online tutorials. I would start there if you’re thinking about doing things yourself. So much of the technology is plug & play these days. But if you want a hand in this area – ask me @ albert@albertideation.com and I’ll refer you to someone.

Q: Twitter?
A: I forward things to Twitter – but really don’t look at it too much. I think it’s a great way to find out the pulse about a particular topic – but not key to marketing for small businesses. One caveat from my brother Dan: food trucks and food businesses in general thrive with twitter.

Q: LinkedIn?
A: The main value I see in LinkedIn is the ability to export all of your contacts and see what people do and their contact information. This is available in Facebook, too.  But much easier to export via LinkedIn. I don’t recommend people spend a lot of time trying to marketing their businesses via LinkedIn.

Carlton Ward and Albert Kaufman - Beloved 2017

Carlton Ward and Albert Kaufman – Beloved Festival 2017