2018 Biz Year in Review

Here are my business newsletters for Albertideation for 2018. Enjoy – get in touch with any questions or comments or feel free to comment below.

January 2018 – I shared about using holidays to market your business: https://conta.cc/2FIX0Vh

February: A new list segmentation tool is available to you. https://conta.cc/2FGH3Pg

March: https://conta.cc/2FK3FPaIt Sure Beats Working: A Book Recommendation

May 2018: Here’s how I use Email Marketing to reach people

https://conta.cc/2FGg1aZ

More May: Happy Memorial Day + Digital Summit Portland + GDPR

https://conta.cc/2FJT5aP

June 2018: What would it be like to have a Super Fan + Marketing Ace working for you?

https://conta.cc/2IsYiS7

July 2018  https://conta.cc/2LY8p3F – Summer update

August 2018 – Thank you note to clients https://conta.cc/2PdD1Q4

October 2018 – What Do Coffee, Fall and Webinars have in Common? Really great marketing guide document + putting ideas into action

https://conta.cc/2IC0591

November 2018 – 3 Of the Biggest Shopping Days are coming up quick – I can help you prepare

https://conta.cc/2QHfpoe

December 2018 – Here’s how to compete against larger retailers – you can personalize your message!

https://conta.cc/2EvwCyu

January 2019 – Happy New Year 🍸– Here are my 1st week of the year suggestions https://conta.cc/2F6TbZE

Howdy Pardner

Want my Help with your Marketing?

I’ve partnered with a few local businesses over the years. One thing I’ve noticed by working closely with them is that their lists have grown and they seem to be succeeding. In one case a local restaurant definitely is busier (they also have great food and are awesome at what they do). The second is a terrarium store that I have been supporting since I first walked through the door. Again, great product; wonderful people and email LIST-BUILDING has been a part of their marketing!
This has led me to wonder what the exact effect of having a super fan working on your marketing is. I don’t have any exact statistics, but my guess is that having me or someone like me backing you and your business or organization could be very valuable. If you’d like to see if we’re a fit for a partnership, please get in touch.
I’m happy to discuss working for trade or other type of exchange.
I hope you’re having a great Summer. I look forward to hearing from you,
Albert Kaufman

PS – You are AmazingCallowash and Clackamas Rivers in Oregon

The confluence of the Callowash and Clackamas Rivers in Oregon, USA!

It Sure Beats Working and other fancy stuff – Albertideation March 2018

It Sure Beats Working, by Michael Katz

I finally got around to it

– I bought Michael Katz’s book – It Sure Beats Working

I just got back from a family trip to Philadelphia. Soon after I got off the plane I was faced with soft pretzels. They are everywhere in Philadelphia – and I did not hesitate! The trip was a great time (my Sister’s daughter’s bat mitzvah!) and I came away refreshed and ready to make it through the rest of Winter in Portland. Why am I telling you this? It’s part of what Michael Katz talks about in the book mentioned above – sprinkling in details about your life when you reach out to customers and clients (see Lesson 4: Humanize Your Interactions ). Making your interactions more human is a key factor in his success and you experience it in every newsletter he sends.

I’ve been enjoying this Spring – I’ve picked up a couple new clients and continue to work with many I’ve been with for years.

New: Lucky Mojo Curio Co. in Forestville, CA
2 years: Fern Kitchen , Portland, Oregon
5 years-ish – Alberta Rose Theatre, Portland, Oregon

I’m so grateful to these and other companies who trust me with their newsletters. It’s also been interesting to me to see how businesses change over time – including mine!

I want to mention that the main tool I use – and how you’re reading this newsletter – via Constant Contact – is having a 50% off of 2 months sale – which will end at midnight 3.16.18. You can always start with a 2-month free trial, too. I have all sorts of support for you if you’d like to get started down this path.

Sometimes it makes sense to start something before you think you’re ready. For instance, I wish I’d bought Michael’s book 8 years ago when I started my business – in 8 years you might wish you’d started a newsletter today 🙂 This is one of those instances where you don’t want to put off until tomorrow something you can start today 🙂

Here’s to your success!

Sincerely,

Albert Kaufman
Albertideation

PS – See other books I recommend, here. And other tools I use, here.

Soft Pretzels

Text 2 Join

One way to build your list is using the Text2Join feature

Text 2 Join

Text Albert to 22828 to join my list

Give this a try and see what you think.  Then, add that into your own list-building mix.  You can make a sign; put it on your business card and get clever about how to use this process.  Enjoy! Get started here

 

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