Category Archives: albertideation

Happy Earth Day 2013!

happy earth day 2013For many years I have felt and experienced every day as Earth Day.  from the days of doing Earth Day work parties in Jefferson Park in Seattle, to the various tree plantings and then eventually involvement in City Repair’s Earth Day, and life with various community gardens and activist efforts to save forests and oceans – every day has felt, on some level, as Earth Day. A time to note that we live here on a planet; that we share the space with other beings; and that this day should also be about protecting our home. It also feels like a good time for me to take stock of the various projects I’m working on now and give a little status report.  Happy Earth Day 2013, here goes!

The People Problem: Are there too many of us?

I’m working with local film-maker, Jane Turville, to support her latest venture: The People Problem: Are There Too Many of Us?” So far the film is in it’s early stage – Jane has mapped out who will be interviewed and the topics to be covered in what will be an epic 4-hour long documentary on the subject – one I’ve been thinking and writing about for the past 17 years. It makes perfect sense for me to be supporting this effort with my social media and email marketing talents and I look forward to sharing more about this as we move forward. Currently, the film is seeking funding to pay for the film crew to travel around for interviews. If you feel this is a good question to be asking, feel free to donate!

City Repair: The village building convergence 2013 – #vbc13

One of the most interesting things about Portland is all of the effort that’s gone into making this place welcoming to pedestrians. When people think about Portland, they often remark about what a pedestrian and bike-friendly city we are. A big part of why that is has to do with an organization called City Repair which I was attracted to when I moved here 11 years ago. City Repair is a mostly volunteer-driven organization full of amazingly talented people who give their all to build: community; cob benches; intersection repairs; and other infrastructure throughout Portland. If you find something interesting here to look at there’s a good chance that it was either created or inspired by something or someone involved in City Repair.

The biggest event that City Repair has been doing in recent years is called The Village Building Convergence.
#vbc13

Two of the main instigators for City Repair approached me recently and asked for my support in the publicity department and I happily agreed to participate in that way. I’m working on getting the word out about the #vbc13 and helping organize others who are interested in photo-journalism; telling stories about the event; and outreach to local and national and international media. The Village Building Convergence is a week-long event – there is place-building during the day and speakers; great food and discussions in the evenings. With over 30 sites it’s probably one of the biggest community-building events in Portland – touching thousands of lives and teaching people new skills. Here’s a short video which gives a little taste of what a VBC project can look like. But really, the joy of the event is being a part of it – if volunteering for this sounds interesting, please come and get your hands dirty with us! Your social life will improve, your health will improve and the City will look and feel better due to your efforts!

http://www.cleanwaterportland.org/

Lastly,  - I’m working on encouraging people to vote NO this May on a vote in Portland.  We are voting on whether or not to fluoridate Portland’s water. I love the fresh, pure water that we have here in Portland and do not want it fluoridated for about 100 reasons. Here’s a song I sing – River, by Bill Staines – encouraging people to think about all of the rivers – the Willamette, the Columbia and many others that will be affected by this decision.

So, that’s a little update – I hope you’re having a great Earth Day! Thanks for any efforts you make to protect the planet for all species to thrive.

sunflowers - image by Doug

On Facebook:

The People Problem: Are there Too Many of Us?
City Repair’s Village Building Convergence 2013
Clean Water Portland: Vote No on 26-151

A kind note from a friend

H Albert -

I’m filling out my intake questionnaire for my animal communication class, and one of the questions is: name three people you admire, and why.

You are one of the three people I picked, and I thought I’d share with you what I wrote. Enjoy:

Albert, I first met in 1999 at Breitenbush’s Summer Solstice Healing Retreat. He’s done so much to better the lives of people, to make them aware of their impact on the environment, and of the environment’s impact on them. We got to be good friends after he moved to Portland, maybe in 2002 or so. He’s an amazing connector of people and resources, and I couldn’t begin to list all the projects he’s created or been involved with. He’s got a lot of Loki energy too – always messing with people to challenge their minds. He’s involved with the BRCPO (Black Rock City Post Office) which is an interactive theme camp at Burning Man that makes fun of the bureaucracy of the Post Office, yet is also an actual post office. He gets people involved, by asking them questions or challenging them to do something in the here and now. He’s created a project called Farm My Yard, he’s been doing classes on how to make the best use of social media tools for personal or business, he’s part of the DePaving project, created a Birthday Garden in Portland (his birthday wish a few years ago, a community garden). He puts out a newsletter called the Eleven, sharing ideas with people about how we can make the world a better place in this, the eleventh hour. I can’t say enough about Albert – I really look up to him because he just dives in and gets things done, gets people engaged, is fully present, open and compassionate, and even though he may get discouraged about how the world is today, he’s a shining light that’s contagious, and that gives me hope for the world.

Thanks for all you do – - Kristi

Albert Kaufman

Note to Clients 1.14.13

Hello,

Here are important updates about how I communicate with you, what I’m offering and a change in my rates.

Constant Contact
First off, since I’m a Constant Contact (email marketing) business partner – I am going to start sending my emails to you: someone who has taken my classes, and those who have expressed interest in my work – via Constant Contact. This will mean sharper – hopefully richer emails for you the next time you hear from me. If this does not interest you, just let me know.

2. I will offer a one-hour free consultation to anyone (anywhere) who uses my affiliate link to sign up for a Constant Contact trial account. See the attachment for advantages to using email marketing. The first 2 months of the trial are free (you have to stay at a low contact count..) It’s a good way to see if email marketing/newsletters are a good idea for your business.  They also offer free accounts to non-profits or organizations that work with children.

Here’s the link:

http://www.constantcontact.com/index.jsp?pn=albertkaufman

If you want to share this link I won’t stop you! :)  Also, if you find Constant Contact is not for you, I have links to all of their competitors @ http://albertideation.com – take your pick!

Due to the changes that Facebook has made = limiting Facebook fan/biz pages ability to organically (ie, free) reach their audiences the importance of using email marketing has increased in my opinion.  Here is an article detailing some predictions for this area.

http://blogs.constantcontact.com/product-blogs/email-marketing/email-marketing-predictions/

That being said, I still think that social media is important when we think about small business marketing.

On another note, in the area of Groupon-like services, Constant Contact offers something called SaveLocal. I’ve watched one client have quite a high success rate with this. SaveLocal offers go out via email and their charge for organizing your coupons/offers is very low.  For more on SaveLocal feel free to ask me more or check out

http://www.constantcontact.com/savelocal/index.jsp?pn=albertkaufman

I have raised my rates. Social Media classes are now $30 (last year they ranged from $11-$30)  I will continue to work with established clients one-on-one @ $50/hr. New clients who work with me for the first time = $60/hr.  If you’ve worked with me in the past, I hope that you agree that this is a very good deal – I pack a lot into an hour – combining teaching as well as making actual changes to clients’ online presence which are valuable. I have also started to work with clients via Skype and GoogleHangouts. If you haven’t tried this yet – it’s a great way to meet sans commute time!  Via sharing screens just about everything except me serving you tea can take place!  Also, I offer a more complete package of running small businesses’ social media/email marketing/Wordpress sites on a monthly basis – get in touch if this sounds appealing.

I’d like to ask you a favor.  One way that future clients decide to work with me is via recommendations on Facebook, Yelp! Or LinkedIn.  If you would be willing, please visit http://facebook.com/albertideation and create a recommendation. I would be very grateful.  Also, if we have worked together in the past and you’d like to see your name/business name on my client list below, please respond with information about your business and I’ll add you! The more websites that link to your website the better your search engine optimization (SEO) is. = a good thing :)

I hope 2013 is treating you well so far. Let me know if there is any way I can help you thrive this year. I’m a huge networker – even if it’s not on a topic you’d typically think to turn to me, you’re always welcome to throw me a question and I’ll answer to the best of my ability.

With Gratitude,

Albert Kaufman
albertkaufman@gmail.com

I can help you get your social media and email marketing into cruise mode!

Constant Contact Affiliate link: http://pdx.be/cc-ak

Sign up for my monthly e-letter, The Eleven @ http://tinyurl.com/signupforthe-eleven

Client List:
http://albertideation.com/clients/

Social Media Support

albertideation
social media

I’ve been taking an idea I had to be supporting people on various social media platforms – and RUNNING with it. Let me know what you think :) Like those pages you’re drawn to :)

Pinterest
https://www.facebook.com/pages/Pinterest-Support/526181607416843

Google+
https://www.facebook.com/pages/Google-Support/278288848959856?ref=hl

email marketing
https://www.facebook.com/emailmarketingguru?ref=hl

Social Media Support – General
https://www.facebook.com/socialmediasupport4U?ref=hl

Twitter Support
https://www.facebook.com/pages/Twitter-Support/435206796504634?ref=hl

LinkedIn Support
https://www.facebook.com/pages/Linkedin-Support/570391482976677?ref=hl

Instagram Support
https://www.facebook.com/pages/Instagram-Support/264689853659746?ref=hl

Facebook Support
https://www.facebook.com/pages/FB-Guru-Portland-Oregon/352502254816927?ref=hl

Mac Support
https://www.facebook.com/pages/TheMonsterMac/124965157649973?ref=hl

Albertideation – My main fan page!
https://www.facebook.com/albertideation?ref=hl

Happy Hanukkah!

It’s December 11th and time for another edition of The Eleven, my monthly newsletter where I share my thinking with you. As the year winds down I’m reflecting back on what an incredible year it has been.  If you’re not familiar with my writing, please visit my website at http://albertideation.com and check out a few of the articles. My most popular ones have probably been on how to make parties go better for everyone, my thoughts on cellphones, and opening our minds to feedback.

Most recently I’ve been pleased with my Facebook and email marketing classes. These gatherings have given me a chance to share what I’ve learned over the past couple of years with small businesspeople who sincerely appreciate what I’m sharing. I watch as people take the information and run with it – adding people to their email lists; adding fans to their fan pages; and taking steps to put their important messages out into the world. Lately, I’ve been having a lot of repeat customers and referrals and I’m grateful for those of you who are sending your friends my way. I’m also being asked by the folks at Constant Contact to become part of their Authorized Local Experts team which means I’ll be putting on workshops for them soon. I like to teach and I love showing people how to promote their work – so this is a great fit for me.
Boom Box
Also in the paid realm, I’ve had a chance to work with the Boombox Network - an organization that helps their clients reach babyboomers. I wrote an article called Speaking up about Hearing Loss. I learned a lot about hearing loss and my article talks about my history with sound and some helpful links for people who might be facing hearing loss. My previous article was on Cranium Crunches - tools to help with one’s memory. These have been my first paid writing assignments in decades.
Personally, I’ve been finding myself drawn back once again into the supportive fold of the RC (Re-evaluation Counseling) community. I’m part of a few support groups (Jewish, Men’s) and an on-going class. I’ve been using co-counseling for over 20 years to help me keep my thinking sharp. It works and I’m so lucky there is a strong community of co-counselors in Portland.
Eecole
Eecole is finishing up a massage degree – she takes her practical test in Salem on Wednesday. When she passes she’ll be a licensed massage therapist and a nutritionist – world, watch out!
And then there’s the election. I’m still feeling pleased that the direction of the country seems to be more progressive than it was previously. I believe the only chance we have to continue to exist on the planet (along with any remaining non-human species) is if we make some tough choices in the next few years. Choices around size of the human population are bound to arise as we continue to put more carbon than ever into the atmosphere. Whether we stop the shipping of coal from Montana and Wyoming through the Pacific Northwest on its way to China is also up there in importance. I’m reconsidering all of the time I put into things like trying to end the distribution of phonebooks, my sunflower project, and even the tree plantings that I help organize as they pale in comparison with the scope of the problem that burning coal presents.
Albert
Yep, that’s what I look like these days! I’m on a kick to lose some weight and lower my cholesterol – so far, it’s working :)  I’ve purchased an urban rebounder (one of those mini trampolines) and I’m bouncing on it every day while I watch inspiring TED Talks sent to me by friends. I welcome your submissions! My main New Year’s resolution for 2013 is to be outside more – so, if you ever want to take a walk or do other exercise together outside (The Birthday Garden is a great place to work up a sweat): walking, biking, throwing a frisbee, please let me know.
Support: I have a lot of interesting projects going on at all times, and I know others who do. I’m pretty well-connected and love to network – try me :)  If you have any extra time or an inclination to support what I do in the world, please get in touch. I’d love to be collaborating more and having a bigger impact.
Happy Hannukah – even if you’re not Jewish I encourage you to take a moment and light some candles. It’s dark out there and the candles will sooth you and make you smile.
happy hannukah
                         May there be peace in the world
Have a great Hanukkah, Solstice, Christmas, Kwanzaa, New Years and Merry Megglemoose!
Yours,
Albert Kaufman
PS – I love sending and receiving mail. If you’d like a holiday card, please respond with your postal address.

Happy Hour Class 11/26 in Portlandia – Come learn how to tune up your FB Biz Page

facebook-fan-pageHello, if you’ve been waiting for an evening Facebook Business Page class – this one’s for you!

https://www.facebook.com/events/193941420730924/

Bring your laptop or watch on the big screen!

I’ve been presenting classes on Facebook strategies lately. Come to this class if you’d like a refresher on some of the basics given new Facebook changes. We’ll talk about how to tune up your page, advertising, sponsored stories, promoting posts, and what can be done with your fan/business page to help build your business.

We’ll gather in my living room, I’ll present, and you can watch it unfold on the big screen. You can use a notepad or feel free to bring your laptop. There is free Wi-Fi.

Snacks and drinks for others are always a welcome contribution. I’ll provide tea and perhaps we’ll create a cocktail to go with the class!

Cost: $30
Cash, Check or Paypal

6pm-8:30pm (possibly longer if needed)
Happy Clam: 1823 NE 13th Ave.
Easy access via the 8, 77, Max and the I-5 Rose Quarter exit

If you have any questions post them here or email albertkaufman@gmail.com

Referrals are always greatly appreciated! Feel free to invite people who you think would benefit from this class!

Albert Kaufman

PS – please sign up for my monthly newsletter if you’re not already subscribed!

http://tinyurl.com/signupforthe-eleven

——————————————–

My recent slideshow presentation

http://albertideation.com/slideshow/

Here’s an outline of what I’ve done in the past. We’ll definitely cover some of these areas and there will be plenty of time for Q&A

http://albertideation.com/facebook-classes/

Here’s an article I’m finding fascinating and gives you the basics of distinguishing your personal and business profiles…

http://www.socialmediaexaminer.com/integrating-your-facebook-page-with-your-facebook-profile/

Yard Rents.com – new Farm My Yard sponsor!

YardRents.com

Click the image above: YardRents.com is offering a 10% discount to Portlanders who use their Farm My Yard package – and, they’ll also donate 10% of your purchase to Farm My Yard!

Farm My Yard has a new sponsor, YardRents.com – When Portlanders use YardRents.com for their project YardRents.com will give a 10% discount and also donate 10% of the purchase amount to Farm My Yard.

If you’re planning on any yard projects, please use the “FarmMyYard” code on their website – get a great deal – have your tools delivered and picked up?  Wow! And, support a great local organization/effort – Farm My Yard!

Send them some Facebook love if you like: https://www.facebook.com/YardRents

Next, seeking a seed company :)

Albertideation

Late Summer in The Birthday Garden

Late Summer in The Birthday Garden

Hi there,

Well, it’s been a fine Summer, hasn’t it?  I’ve been doing some research these past couple months and have come up with a few things I think you may find useful.

First, friends lists on Facebook. Sounds simple enough, but the more I talk with people, the more I’m hearing a consistent frustration in FB usage. This short video describes why I think it’s useful to make lists of friends – and how to set one (or more) up.

http://screencast.com/t/H36r7Wh79

I’ve begun working closely with two clients –

Robin Denburg, Realty Robin – https://www.facebook.com/RealtyRobinPortland

And Jane’s Healthy Kitchen: https://www.facebook.com/JanesHealthyKitchen

If real estate (buying or selling a home in Portland) or eating healthier interest you, please do check out Jane and Robin’s pages, like them and say hello.  Robin’s one of the nicest people involved in real estate I’ve ever met and Jane’s cookbook (due out in November) is sure to be a winner.

Second, Jane and Robin have hired me to “do” their social networking for a month.  We’re trying this out – interestingly, they both picked the same month – so, I’m learning a lot about supporting businesses closely in the social media/website/email marketing space right now.

If such an arrangement sounds interesting to you, let’s talk. I think it’s a valuable way to go – especially to jump start your marketing efforts if you’re just getting started, but also for those who’ve been at it for a while.  I have been focusing my efforts in this area closely for years now and I understand a lot about how to make best use of these tools.

I also continue to work with some clients on a one-on-one hourly basis – and that’s proving useful, as well.

In October I’ll begin offering my group classes ($30/2-hours) and I’ll let you know when the next classes are when I schedule them.

I continue to pepper my fan page: http://facebook.com/albertideation with useful tools that I find along the way – if you haven’t visited for a while, a quick scroll down the page will give you some ideas you may not have thought of.  Also, I have also been using my newsletter and website as ways to provide this information to the world.

I hope you’re having a great end of Summer and look forward to supporting you in the coming months and years.

With Gratitude,

Albert Kaufman
http://albertideation.com

Sign up for my monthly e-letter, The Eleven: http://tinyurl.com/signupforthe-eleven

Constant Contact Affiliate link: http://pdx.be/cc-ak
Get Started with an email newsletter today – ask me how!

Making Lists of People in Facebook

To improve your experience of Facebook – I advise making lists of people – a list can be close friends, business associates, people you share a hobby with or even one person – it’s the quickest way to see exactly the feed you want to. It takes a few minutes to set up, but will make using Facebook a lot easier and more interesting – it has done so for me.

Here’s a little video I made on the topic. I plan to improve this with some added list-making features I did not include here (basically when you’re on a list – you can add to it in a box on the right hand side.  And, you can always go to a person’s profile and hover over the “Friends” button and add them to any list you’ve created).

lists

How to make a list in Facebook