3 Great Reasons to have a Personal Newsletter for Friends and Family

friendsandfamilyI’ve been using Constant Contact to send out a newsletter to my friends and family for the past 5 years. The response has been fantastic and it’s made me a believer in taking the time to send word to your personal network on a regular basis. Here are my three top reasons that I think this makes sense.

1. You have a personal life and telling people that care about you what is going on for you leads to their having a greater understanding of your life, hopes and dreams.  Once friends and family know more about what you’re up to – they can get behind any efforts you’re making.  For instance, I had an idea a couple years ago called Farm My Yard. It’s an effort to match up homeowners and urban farmers who live nearby. I’ve been mentioning this idea and dreaming it into existence for the past couple years, and now that it’s starting to take off (I got word from a woman in Australia yesterday, Houston, we have lift off!) the people I’ve told about it are some of the effort’s greatest boosters.  And, of course, Farm My Yard has a newsletter sign up form on the website :)

2. The feedback. We all want to know how we’re doing. When I send my newsletter out, I always ask for feedback and over the years it almost feels like people are taking turns and writing back with their thoughts, suggestions and mentions of how they might be facing the same challenges and their solutions for making their way through.  Sometimes it’s just an “atta boy”, but some friends have deepened our relationship by sharing their thinking and real offers of help. For example, I have considered running for Portland City Council and used Constant Contact’s survey tool to ask my personal list who would be willing to support me and how. The response was fantastic – offers of money, time, and other types of support filled in my survey and has encouraged me to keep this idea milling rather than forgetting about it.

3. Referrals.  By telling my friends and family some of what I’m up to in my business life, they then know something of how I spend my time making money – teaching email marketing, social media and helping small businesses boost their marketing efforts. I have become known in my personal world as THE guy who does that. This has led to friends introducing me to their friends who need business support. I generally don’t ask my friends and family directly for support, but their knowledge of my business helps me in various ways. For instance, when we come together for various gatherings, the conversations often start at a greater depth because they’ve been following my life and are somewhat caught up with my progress. Instead of “what’s new“, the conversations more often start with “hey, I remember you mentioning that you lead street tree planting efforts” – any idea of how we can get that going in my neck of the woods?”

As with any email newsletter, you want to follow the basic rules of thumb – keeping the newsletter brief; having a great subject line; putting the call to action towards the top (if there is one); and using graphics and links sparingly.  If you invite your friends and family to write back about what has moved them about what you’ve written, they sometimes will – and, I promise, this feedback will often tickle you.

If you ever need encouragement on trying this out, feel free to get in touch and I’ll give you some encouragement. If you’d like to receive my friends & family monthly email (The Eleven), you can sign up for it @ http://albertideation.com

You can do this, and I truly believe it will lead to great things!

New Promotional Video

Thanks to Deb Rodney and Nolan Calisch of Flying Point Moving Pictures for my new promotional video!

Deb is offering a Free, one-hour consultation to anyone who is interested in having a video done for their business.  Contact her @ debrodney@gmail.com for more information.

Getting Started with Email Marketing – A Webinar

I offered a webinar on Monday, 1.27.14 – Getting Started with Email Marketing (and Facebook/LinkedIn tips & tricks). If you’re curious – here’s the link – have a watch!

If you’d like to take advantage of the website/email template offer that I mention in the webinar, start here. Let me know you’ve purchased Constant Contact and I’ll make sure you get your website match.  It’s that easy ($99 offer).

email - albertideation

Past Newsletters – The Eleven

Thank goodness for the way back machine! If you’re curious what I was thinking in the past, here’s a pretty good collection of my newsletters. Thanks, readers!

March 2012 - 3.11.12 March 2012
February 2012 - 2.11.12 Val Day 2012
January 2012 - 1.11.12 Happy New Year!
December 2011 - 12.11.11 Year in Review
November 2011 - 11.11.11
October 2011 - My friend Amira and approaching 11.11.11
September 2011 – Back from the Burn, 2011 - 9/11/2011 
August 2011 – Do something big, NOW!- 8/11/2011 
July 2011 – Do something big, NOW! - 7/11/2011 
June 2011 – Birthday re-cap, revolutionary articles - 6/11/2011 
April 2011 - 4/27/2011 – Life through the facebook fan page
3/11/2011 - 3/11/2011 – March Forth, March 2011′s 11!
2/11/2011 - 2/11/2011 – Valentine’s 11!
1/11/2011 - 1/11/2011 – Prospero Ano Nuevo!
12/11/2010 - 12/11/2010 – End of 2010 – Happy Hannukah!
11/11/2010 - 11/11/2010 – Kaufman’s 50th
Oct 2010 - Oct 2010 – Register to Vote, Voting Party, Election 2010
Sept 2010 - Sept 2010 – back from the Burn
August 2010 - August 2010 – Variety Pack and Beloved write-up
July 2010 - July 2010
June 2010 - June 2010
May 2010 - May 2010 Birthday Email
April 2010 - April 2010: DC Visit Re-cap
March 2010 - March 2010 – Tulips and Dafodils edition
February 2010 - February 2010 – Smoothie Recipe
December 2009 December 2009
November 2009 - November 2009
October 2009 - October 2009
August 2009 - August 2009
Summer 2009 e-letter - Summer from Albertideation
Happy Earth Day e-letter for April 09 - Happy Earth Day 09
The Eleven for March 09, - The Eleven
The Eleven for January 09, - The Eleven
The Eleven for December 08, - The Eleven
The Eleven for November 08, - The Eleven

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12.12.13 The Eleven

12.12.13 – Happy Holiday edition!

Rounding out a great year!
Hello, and welcome to my monthly e-letter, The Eleven. If you’d like to unsubscribe at any time, there’s a convenient link below, and I hope you stay!It’s been such a fine month since I last wrote. We had a great time at Sabby’s benefit on 11.11 @ The Hollywood Vintage. Pics by all of our amazing photo-booth photographers, here!  We were able to raise a good bundle of money, signed up people to support gay marriage in Oregon and had a great time together.

My Latest

Quik Learning
My gift to you – faster learning!

Every once in a while I stumble across something that really takes me for a ride. I’m always interested in becoming a better, faster learner, and I’ve been captivated by Quik Learning. Here is video 1: information on how to learn faster. Part 2 on remembering names. Speed-reading is video #3. And, finally, brain-map is video 4.

Try these out when you get a chance and let me know what you think. I’ve been walking around teaching some of these skills and having a blast increasing my reading speed and remembering peoples’ names!

2013 is coming to an end!
Albert @ MS Store 11.20I’ve really had a great year @ Albertideation. I’ve been speaking publicly in the last couple months and have been working with a great bunch of clients. I am honored to be trusted with peoples’ businesses.
Speaking of teaching – my last two FREE classes this year will be 12.17 at the Microsoft Store in downtown Portland (free breakfast), and 12.19 on the East Side (free lunch!).
My website has undergone some changes recently, too. Please come visit and see what you think.
Wileyware for the Holidays

Here are some of the projects I’m working on right now – visit the links to learn more.
1. Jane Turville of Wagging Tale Productions is creating a new film, The People Factor. Please consider donating to the creation of this important work.

2. It’s always a great time for Wileyware. Marcia is doing incredible classes in her studio in Ballard, Washington – visit if you can.
3. Helping friends: I’ve transitioned from helping causes to spending time, money & effort to extend a hand to friends who have needed help. It’s not as sexy, but feels useful and important right now.
4. The Portland Fruit Tree Project - Steve Bennett and I played for their annual volunteer appreciation evening – and I’d like to do more for these folks. Look for a fruit-tree grafting demo-party in the 2nd week of April @ my new home in SE PDX.
5. Settling into my new home :)
Thanks for reading and for your support of me and my work in the world. I couldn’t do it without you.
Sincerely,
Albert

Albert and Sunflowers 2013

Cyber Monday 2013 – Constant Contact 40% off for 1st 3 months + Website Match

CyberMonday2013Happy Cyber Monday 2013 – The best deal around just got better. Buy today and save 40% for the next three months on easy-to-use online marketing tools. Offer is good for first time Constant Contact customers.*

This special ends at midnight ET today, so don’t delay.

Email Marketing – EventSpot – Social Campaigns
Online Survey – MyLibrary Plus – Email Archive

Already have a free trial? Buy Now.
Enter Promo Code: CYB2013 at checkout.

Albert Kaufman
albertkaufman@gmail.com
503-358-0029
http://albertideation.com

Upcoming FREE Event
Social Media Marketing Made Simple – 12.19 Portland – Register
Thursday December 19, 2013 from 10:00 AM to 12:00 PM PST
This information-packed seminar offers a basic review of the essential strategies and best practices a business or organization should understand to successfully get started with social media marketing.
Holladay Church of God

AlbertKaufmanComputerResume

Summer Time Festival Time!

Ah, it’s been a great Summer. Besides teaching my social media and email marketing and event marketing classes, I’ve taken some time to visit the Oregon Country Fair and the NorthWest String Summit.  What a fine way to spend a Summer – music festivals.

Oregon Country Fair this year was marvelous – it’s a great mixture of friends, new friends, and lots of costumes, and great food and music. I was part of booth L48 – Wileyware!  And, walking around the pathways at night, so so sweet. Then, there’s the Ritz, a huge shower and sauna complex – I like to visit that daily. I had a great time at Fair this year and even got to march in a black & white parade. Fun city!

The following weekend I attended the Northwest String Summit @ Horning’s Hideout. A venue very close to home – spent the weekend playing guitar with my friend, Steve Bennett, and then hearing folks like Danny Barnes, Darryl Anger, Todd Law and the Yonder Mountain String Band and Leftover Salmon – all so good. It was a very sweet time and I definitely will be going back again next year.

Next up I have a little camping coming and then the Beloved Festival – one of my favorite all-time festivals – full of music, great food and lots of deep connections with old friends.  Then, there’s Burning Man.  And taking care of the garden. And the world.  Life is good!

I just learned yesterday that my friend Brenda, who’s tried out Farm My Yard (her lawn has been removed and now has been planted) – will sell her yard’s produce to a local convenience store – talk about making a papa proud!  Farm My Yard – I shall make signs one of these days and get that puppy going, I promise.

I hope you’re having a great Summer. Here are some sweet photos that a friend took at the String Summit (also known as the Strummit). Take care! Albert

AK 2 @ NWSS Carlton AK NWSS Jumpsuit
I’ve been wearing the same outfit every night on the playa for 12 years. Now, I’m wearing it at all festivals – love it!