You asked for it, The Eleven, June 2014

The Eleven, June 11, 2014

Hi there, and happy Spring into Summer! Happy 11th!  Happy Happy!
The reason I titled this missive with “You asked for it” is that I want to make sure you want to receive my monthly words o’ wisdom. If at any time you want to head out to greener pastures, please click on the unsubscribe link below.  We’re all overwhelmed by the amount of email that comes to us and other stimulation – so, I won’t be offended at all!  And, if you want to receive my newsletter for Farm My Yard or more on what I share as a business – you can
update profile below and get even more Albert goodness!
With that said, hello!  If you’re just joining me, welcome aboard – this newsletter has been a chance for me to share with you my thinking about things political, spiritual, personal and beyond since 2008. I often have a call to action each month.
Me: things are great. I’ve decided to take the week off and focus on my business. Thanks to Noelani, I spent some time on SEO (search engine optimization) on my website and suddenly more people are contacting me to work together. Speaking of Noelani and SEO – she’s running a special – $99 gets you 1.5 hours with her in a Portland cafe (or, probably via Skype…) to tune up your SEO. Which leads me to my list of tools I’m using that I want to share with you.
Get an SEO Tune-up!

I’m loving working with Richard Powell of HostPond – hosting, WordPress support, fantastic!

I’m having a blast working with Constant Contact – it’s how you’re reading this and is a big part of my livelihood.
Hood River

I’ve been doing some traveling for work in the last couple months. Boise, Idaho; The Dalles, OR; Hood River, OR; and most recently, Seattle – The Emerald City. Here’s a pic of me and my team of Constant Contact Authorized Local Experts (ALEs) in front of the Wall of Gum. We did a presentation for about 100 people last week which was a lot of fun.

Our ALE Team in SEA
I shared my thinking about LinkedIn in a top 10 format. If you’d like to see my presentation, just let me know and I’ll send it to you.
What a time to be alive, eh? There is so much incredible thinking – neat projects to plug into, interesting people to meet and talk to – all matched with so much challenging news, too.
I feel lucky that I have figured out how to not be working my life away. Partially, this is due to my choice to live a frugal life (no car, generally; renting a room in a house; and I don’t shop much). And, partially this is due to my privilege – being a white, middle-class, college-educated person – definitely has helped me out of the rat race, some. I guess I also find that I don’t believe that I need to keep earning more so that I can have more. I have plenty. Just the other night I was sitting with friends on an old farmhouse porch drinking a glass of wine and watching the sunset and feeling so so rich. I hope you can find that feeling, too. If not, perhaps it’s time for you to join me for a chat and a glass of wine and a sunset :)
Life on the farm is kinda laid back…

All righty then! I hope you’re having a great day/week/month and life. I love feedback – please tell me what you think of my newsletter and any thoughts you have about what I’m up to. 

Oh, are you hungry for salmon? My friend, Clint, is off in Alaska fishing now and has a CSF – Community Supported Fishery! Get in on an amazingly tasty deal, here

And, if you’re in Portlandia on Thursday night, June 12th – please come by Marino’s Adriatic Cafe @ 4129 SE Division to hear me play with my friend, Natalie Staggs. We’ll start at 8pm. Save room for desert! 

That’s it from me. 

Take care,

Albert

Upcoming Events

Campaigns That Drive Action: Feedback & Surveys and Danielle Ross on How to Attract Great Clients

Thursday June 26, 2014 from 10:00 AM to 12:00 PM PDT

Join us and learn some great new strategies to help develop your next survey and get the feedback and insights you need from your customers, donors, clients or supporters. And, Danielle Ross “How to Attract a Never-Ending Stream of Ideal Clients”

Holladay Park Church of God

3 Great Reasons to have a Personal Newsletter for Friends and Family

friendsandfamilyI’ve been using Constant Contact to send out a newsletter to my friends and family for the past 5 years. The response has been fantastic and it’s made me a believer in taking the time to send word to your personal network on a regular basis. Here are my three top reasons that I think this makes sense.

1. You have a personal life and telling people that care about you what is going on for you leads to their having a greater understanding of your life, hopes and dreams.  Once friends and family know more about what you’re up to – they can get behind any efforts you’re making.  For instance, I had an idea a couple years ago called Farm My Yard. It’s an effort to match up homeowners and urban farmers who live nearby. I’ve been mentioning this idea and dreaming it into existence for the past couple years, and now that it’s starting to take off (I got word from a woman in Australia yesterday, Houston, we have lift off!) the people I’ve told about it are some of the effort’s greatest boosters.  And, of course, Farm My Yard has a newsletter sign up form on the website :)

2. The feedback. We all want to know how we’re doing. When I send my newsletter out, I always ask for feedback and over the years it almost feels like people are taking turns and writing back with their thoughts, suggestions and mentions of how they might be facing the same challenges and their solutions for making their way through.  Sometimes it’s just an “atta boy”, but some friends have deepened our relationship by sharing their thinking and real offers of help. For example, I have considered running for Portland City Council and used Constant Contact’s survey tool to ask my personal list who would be willing to support me and how. The response was fantastic – offers of money, time, and other types of support filled in my survey and has encouraged me to keep this idea milling rather than forgetting about it.

3. Referrals.  By telling my friends and family some of what I’m up to in my business life, they then know something of how I spend my time making money – teaching email marketing, social media and helping small businesses boost their marketing efforts. I have become known in my personal world as THE guy who does that. This has led to friends introducing me to their friends who need business support. I generally don’t ask my friends and family directly for support, but their knowledge of my business helps me in various ways. For instance, when we come together for various gatherings, the conversations often start at a greater depth because they’ve been following my life and are somewhat caught up with my progress. Instead of “what’s new“, the conversations more often start with “hey, I remember you mentioning that you lead street tree planting efforts” – any idea of how we can get that going in my neck of the woods?”

As with any email newsletter, you want to follow the basic rules of thumb – keeping the newsletter brief; having a great subject line; putting the call to action towards the top (if there is one); and using graphics and links sparingly.  If you invite your friends and family to write back about what has moved them about what you’ve written, they sometimes will – and, I promise, this feedback will often tickle you.

If you ever need encouragement on trying this out, feel free to get in touch and I’ll give you some encouragement. If you’d like to receive my friends & family monthly email (The Eleven), you can sign up for it @ http://albertideation.com

You can do this, and I truly believe it will lead to great things!

New Promotional Video

Thanks to Deb Rodney and Nolan Calisch of Flying Point Moving Pictures for my new promotional video!

Deb is offering a Free, one-hour consultation to anyone who is interested in having a video done for their business.  Contact her @ debrodney@gmail.com for more information.

Getting Started with Email Marketing – A Webinar

I offered a webinar on Monday, 1.27.14 – Getting Started with Email Marketing (and Facebook/LinkedIn tips & tricks). If you’re curious – here’s the link – have a watch!

If you’d like to take advantage of the website/email template offer that I mention in the webinar, start here. Let me know you’ve purchased Constant Contact and I’ll make sure you get your website match.  It’s that easy ($99 offer).

email - albertideation

Past Newsletters – The Eleven

Thank goodness for the way back machine! If you’re curious what I was thinking in the past, here’s a pretty good collection of my newsletters. Thanks, readers!

March 2012 - 3.11.12 March 2012
February 2012 - 2.11.12 Val Day 2012
January 2012 - 1.11.12 Happy New Year!
December 2011 - 12.11.11 Year in Review
November 2011 - 11.11.11
October 2011 - My friend Amira and approaching 11.11.11
September 2011 – Back from the Burn, 2011 - 9/11/2011 
August 2011 – Do something big, NOW!- 8/11/2011 
July 2011 – Do something big, NOW! - 7/11/2011 
June 2011 – Birthday re-cap, revolutionary articles - 6/11/2011 
April 2011 - 4/27/2011 – Life through the facebook fan page
3/11/2011 - 3/11/2011 – March Forth, March 2011′s 11!
2/11/2011 - 2/11/2011 – Valentine’s 11!
1/11/2011 - 1/11/2011 – Prospero Ano Nuevo!
12/11/2010 - 12/11/2010 – End of 2010 – Happy Hannukah!
11/11/2010 - 11/11/2010 – Kaufman’s 50th
Oct 2010 - Oct 2010 – Register to Vote, Voting Party, Election 2010
Sept 2010 - Sept 2010 – back from the Burn
August 2010 - August 2010 – Variety Pack and Beloved write-up
July 2010 - July 2010
June 2010 - June 2010
May 2010 - May 2010 Birthday Email
April 2010 - April 2010: DC Visit Re-cap
March 2010 - March 2010 – Tulips and Dafodils edition
February 2010 - February 2010 – Smoothie Recipe
December 2009 December 2009
November 2009 - November 2009
October 2009 - October 2009
August 2009 - August 2009
Summer 2009 e-letter - Summer from Albertideation
Happy Earth Day e-letter for April 09 - Happy Earth Day 09
The Eleven for March 09, - The Eleven
The Eleven for January 09, - The Eleven
The Eleven for December 08, - The Eleven
The Eleven for November 08, - The Eleven

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12.12.13 The Eleven

12.12.13 – Happy Holiday edition!

Rounding out a great year!
Hello, and welcome to my monthly e-letter, The Eleven. If you’d like to unsubscribe at any time, there’s a convenient link below, and I hope you stay!It’s been such a fine month since I last wrote. We had a great time at Sabby’s benefit on 11.11 @ The Hollywood Vintage. Pics by all of our amazing photo-booth photographers, here!  We were able to raise a good bundle of money, signed up people to support gay marriage in Oregon and had a great time together.

My Latest

Quik Learning
My gift to you – faster learning!

Every once in a while I stumble across something that really takes me for a ride. I’m always interested in becoming a better, faster learner, and I’ve been captivated by Quik Learning. Here is video 1: information on how to learn faster. Part 2 on remembering names. Speed-reading is video #3. And, finally, brain-map is video 4.

Try these out when you get a chance and let me know what you think. I’ve been walking around teaching some of these skills and having a blast increasing my reading speed and remembering peoples’ names!

2013 is coming to an end!
Albert @ MS Store 11.20I’ve really had a great year @ Albertideation. I’ve been speaking publicly in the last couple months and have been working with a great bunch of clients. I am honored to be trusted with peoples’ businesses.
Speaking of teaching – my last two FREE classes this year will be 12.17 at the Microsoft Store in downtown Portland (free breakfast), and 12.19 on the East Side (free lunch!).
My website has undergone some changes recently, too. Please come visit and see what you think.
Wileyware for the Holidays

Here are some of the projects I’m working on right now – visit the links to learn more.
1. Jane Turville of Wagging Tale Productions is creating a new film, The People Factor. Please consider donating to the creation of this important work.

2. It’s always a great time for Wileyware. Marcia is doing incredible classes in her studio in Ballard, Washington – visit if you can.
3. Helping friends: I’ve transitioned from helping causes to spending time, money & effort to extend a hand to friends who have needed help. It’s not as sexy, but feels useful and important right now.
4. The Portland Fruit Tree Project - Steve Bennett and I played for their annual volunteer appreciation evening – and I’d like to do more for these folks. Look for a fruit-tree grafting demo-party in the 2nd week of April @ my new home in SE PDX.
5. Settling into my new home :)
Thanks for reading and for your support of me and my work in the world. I couldn’t do it without you.
Sincerely,
Albert

Albert and Sunflowers 2013

Cyber Monday 2013 – Constant Contact 40% off for 1st 3 months + Website Match

CyberMonday2013Happy Cyber Monday 2013 – The best deal around just got better. Buy today and save 40% for the next three months on easy-to-use online marketing tools. Offer is good for first time Constant Contact customers.*

This special ends at midnight ET today, so don’t delay.

Email Marketing – EventSpot – Social Campaigns
Online Survey – MyLibrary Plus – Email Archive

Already have a free trial? Buy Now.
Enter Promo Code: CYB2013 at checkout.

Albert Kaufman
albertkaufman@gmail.com
503-358-0029
http://albertideation.com

Upcoming FREE Event
Social Media Marketing Made Simple – 12.19 Portland – Register
Thursday December 19, 2013 from 10:00 AM to 12:00 PM PST
This information-packed seminar offers a basic review of the essential strategies and best practices a business or organization should understand to successfully get started with social media marketing.
Holladay Church of God

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