Oregon Coast Small Business Marketing Classes

Oregon Coast

Small Business Marketing Classes on the Oregon Coast – May 2016

Standout Subject Lines: Get Open, Get Read, Get Results – May 18th 10am

How are your subject lines working – or NOT working – to capture the attention and interest of your audience? This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines.

Hoffman Center for the Arts, Manzanita, Oregon – FREE

Automate Your Marketing! Planning Ahead to Convert & Keep – May 18th 1pm

Autoresponder campaigns do what YOU wish you had the time to do! Use them to follow up, inform, entertain, & provide incentives for action & engagement – they work automatically while you focus on your business.
Hoffman Center for the Arts, Manzanita, Oregon – FREE

Hello,
If you’re a small business, non-profit, government organization or have a film or other project you’d like to promote, my upcoming classes on May 18th will go over the best tools to use for marketing – email marketing and social media.  I hope you’ll attend.  They’re free and I’ve been teaching small businesses how to market themselves for the past 8 years.  I’ll be teaching how to keep in touch with clients and customers and keep you top of mind all year long.
http://albertideation.com/coast to learn more and register for each class – here’s a little synopsis
On May 18th the morning class will go into why subject lines are so important and the features that go into writing great ones. If your material is not opened then noone will get to experience your greatness.  There are tools out there that can help with this.
After lunch I’ll go into autoresponders.  That’s probably my favorite topic of all as I’ve been creating autoresponder series since I learned about them last year. They’re a great way to help clients and customers learn about your business in a systematic way that benefits you (they are sent and forget) and your customers.
Please share this notice with someone you know whose business or effort could benefit from some marketing help.
Once again, please register for any class here: http://albertideation.com/coast
Thank you!

Webinar: 5.23.16 11am-12:30pm PST – Getting Started with Constant Contact with Albert Kaufman

Manzanita Coast

My Top 11 List for 2015

Top 11 List for 2015 – Enjoy!

11.11.15 by Zen Achilles

Happy 2016! Here’s another edition of my monthly e-letter and my Top 11 List for 2015. A place I share with you what’s going on with me – my latest thinking and a call to action. If you’re more interested in my email marketing for small businesses work – please let me know and I’ll move you to my biz list. 

Here is my top 11 things that come to mind list for 2015. They make my life better and you might find some value here, too. Enjoy!
Wileyware 2015
New Wileyware Designs
BeetBoost
Fern Kitchen
Rooseveltpdx
RooseveltsPDX

1. Top Glassware – Wileyware – I put that at the top as it’s the item I use the most in my life – drinking glasses. I know that might sound strange – but drinking from these glasses makes me happy.

2. Top juice/sports drink of beets and tart cherries – BeetBoost – I’ve watched my friend, Rick Perry, turn an idea into a very tasty/health drink. Thanks, Rick.

3. Top new restaurant in my neighborhood – Fern Kitchen (clients/friends). Paleo, kombucha, breakfast, great hours, Yoga Union next door, friendly staff – thank you, universe.

4. Top awesome store in Portland – RooseveltsPDX (client/friend). This one has become more of an obsession 🙂 From the moment I walked into Gregg Harris’s store, I was hooked. I go for the oxygen, the learning, Gregg’s philosophy on life and work/retirement/live-work space thinking. 44th and Hawthorne. Go.

5. Top dessert place in SE Portlandia + my home away from home: Marino’s Adriatic Cafe. Live music, late night European atmosphere. A great place to strike up a conversation with a stranger. Good on multiple levels. 41st and Division.

6. Top change in Oregon – Legalizing Marijuana. Beyond the “fun” factor, I’m seeing my community use cannabis for healing mental and physical ailments. Visit my friend, Steve Bennett’s store, Farma to learn about marijuana’s medical properties.

7. Top Podcast. I found my way to Tim Ferris’s Podcasts + The 4 Hour Work Week: highly recommended read).

8. Top new app – SuperBetter. Through Tim Ferris’s interview with Jane McGonigal I was led to her thoughts on healing through online games. Jane’s TedTalk was my favorite of last year.

9. Top Portland performance of 2015: Beatles White Album Christmas with the Wanderlust Circus at the Alberta Rose Theatre (client/friend)(I saw it twice). The Alberta Rose continues to be my favorite place to see music in Portland. The hall is intimate, the sound is great and there’s a magic to the place. Kudos to Joe Cawley for making things run so smoothly there for the past 5 years.

10. Top radio station in the world: KMHD Jazz Radio (addict) 89.1 in PDX – KMHD.fm – streaming around the world.  (top 2nd and 3rd KBOO 90.7 and Allclassical.org 89.9

11. You! I couldn’t have as rich a life I do without your presence in it. Thanks for reading, playing and sharing time with me on this planet. We only get so much time here and my hope is that you and I make the most of it.

Have a great month and I’ll be back with you in February.

With love,

Albert

me and my bro and sis
Albert, Sister Liz, and Brother Dan in Sumneytown, Pennsylvania along the banks of the Unami River – Thanksgiving 2015

Online Marketing Training Videos by Albert Kaufman

Welcome. I have been offering educational webinars (now videos) about on-line marketing for the past couple of years. They are long-format. Each offers a unique collection of insights and a lot of personal commentary! I recommend looking at all of the topics first before picking one to watch. You’ll probably find one that is perfect for your needs right at this moment.

Thanks to Constant Contact for much of the educational content and opportunity to hone my skills as a public speaker.  As always, I appreciate your feedback – please post something in the comments section if you feel so moved.

one in a million

  1. Power of the Inbox – part Constant Contact’s One in a Million Celebration – Constant Contact has educated over a million small businesses as of January 2016!

2.Ways to Automate Your Marketing: Save Time, Drive Results, Earn Loyalty 

3.The Power of Email Marketing with Albert Kaufman | DIY Digital Ep. 17 – with David Baer of Baer on Marketing and Sarah Sunshine Garrison of Garrison MarketingJun 15, 2015 

4. Social Media Timesavers – July 2015

5. Getting Started with Email Marketing + Facebook and LinkedIn Tips & Tricks – January 2014 – but still super relevant in 2016!

6. Everything You Want to Know about Facebook But Are Afraid to Ask – February 2015 (still very relevant in Jan. 2016, and probably beyond!)

7. Measuring Your Marketing How to use reports and analytics to evaluate your marketing campaigns with Albert Kaufman – September 29th, 2015.

8. Standout Subject Lines – October 2015

Thanks for watching. If you have any questions about anything I’ve written – feel free to contact me!

Happy marketing, Albert Kaufman

Albert at #OneCon2015

Constant Contact Tutorial

Constant Contact Tutorial

I’ve been teaching people how to use Constant Contact and email marketing for years. If you’d like to get started – sign up for a free trial account and then follow this step by step tutorial.  At the end of the tutorial I also give a few cool tips on how to use Facebook and LinkedIn that you may never have heard before.  If you have any questions, please get in touch – I’m here to help!

If you already use Constant Contact, please join my Managed Care Program. Every Constant Contact user gets a Solution Provider to work with and I’d love to be yours.  This tutorial will probably teach you something you don’t know yet, too – so check it out and let me know what you think!

Take care and happy email marketing!

Yours, Albert Kaufman

Time to go!

I visited the Red Rock Resort in October 2015 to learn the latest from Constant Contact!

 

 

LAST CHANCE to Save 30% on Constant Contact and a Free Subject Line Webinar 9.15.15

Hi there, 
 
I hope you’re having a great Summer. I’ve been having a nice mix of vacation and work and I’m looking forward to helping you and your business thrive this Autumn. If you’d like to get started with the best tool I know of for on-line marketing, you have until 9pm PST to sign up for a Constant Contact account – the offer is 30% off for the first three months and ends tonight.
 
In addition to this offer I will spend at least an hour with you setting up your account – making sure you have a sign-up form on your website and Facebook fan page; helping you upload your email list(s); create a mobile-friendly template; and work with you to get your first email sent!  It’s an exciting process that often yields great results the first time you do it. Sometimes the results are not what you expect they’ll be! Clients often write back happy to hear from you. Some unsubscribe. Some share your news with their friends and referral business comes your way. You won’t know what you’re missing until you try it, and I can help make the process easy and effective!
In other news, I’m planning to offer a free webinar on September 15th on the art and science of creating fantastic subject lines. Have a look at this free “headline analyzer” to get a sense of some of the possibilities in this area. When your subject line is improved, your open and click-through rates go up – thus, bringing you more attention and prospective business. I hope you’ll tune in.  Everyone who participates will receive a link to a recording of the session and slides, too! 
 
Have a great rest of your Summer and I look forward to hearing how things are going for you and if there’s any way I can support your efforts.  
 
Take care,
 
Happy Labor Day!
 
Albert Kaufman
Summertime
My Summertime Look

 

The Eleven – June 2015: Summertime

The Eleven

Hello, and welcome to my monthly e-letter, The Eleven. This is where I have shared my latest thinking about the world and my life for the last 8 years. The newsletter goes to about 3,000 people. If this doesn’t interest you, and you’re more interested in my classes and such – please take a moment and update your profile below.

Jerry Garcia
Albert as Albert Einstein
Me, thanks to Zen Achilles

I want to talk about the classes I teach for a minute. I started by teaching classes in how to use Facebook in my living room. I loved it – I really have taken to teaching. That led to connecting up with Constant Contact 3 years ago. They like how I teach and brought me into their Authorized Local Expert program. I’m provided with content about email marketing and social media to present locally and via webinars. Generally, the ideas are sound and I add in my own special sauce derived from my personal experience and that of my clients. That has led to me knowing a whole lot about newsletters and other on-line marketing tools. Here’s my current thinking on the topic.

Please come join me for one of these classes and send your friends to me. Whether this is your world or not, everyone can use new skills and I think you’ll find my presentation style refreshing. Also, my classes offer a safe and easy opportunity to network – they are filled with small business owners who are often looking for people to hire or collaborate with. So, if you’re looking for opportunities; are considering beginning a new venture; or are curious about small business issues, come on down. Also, I have been inviting some really interesting and cool marketers into the mix. For tomorrow’s class – David Baer of Baer on Marketing will be joining me. He’s a driven and exciting guy – and makes Facebook marketing a lot clearer. Later in the month I’ll be joined by Tshombe Brown, an inspiring coach and speaker.

Music break: Click on the title above for a taste of what the Grateful Dead were doing 50 years ago. And will do again in a few weeks in their fare thee well tour. My dentist is going. My best friend from college is going. Due to climate change and ears that don’t love flying, I didn’t try for tickets, but I hope to watch some of the action via pay-per-view in Portlandia. This may also have to do with my Early Onset Grumpiness.

Life continues to be interesting. The other day my friend, James Curtis, sent me this beautiful mandolin. I’m loving playing it – click on the pic to learn more about this master luthier!

James Curtis Mandolin

Personal News: I’ve been off sugar (mostly) for the past month. That’s led to some weight loss, and Eecole tells me my body is probably a lot happier without the white devil! I’ve been doing a bunch of reading/listening/watching, lately, and I’m especially enjoying Tim Ferris’s podcasts. I’ve noticed feeling jealous when friends tell me they’re in school, so I’m making a point of spending as much time as I can studying – reading, learning Spanish and watching inspirational videos. If you have anything in this realm you’d like to recommend, please let me know. Thanks!

Meanwhile, our sunflowers are growing taller by the day. Oh, and I started teaching a co-counseling class for men. If you’re interested, let me know, we’re just getting started. We’ll meet bi-weekly for now at my place in SE Portland.

The world keeps turning and we all are doing the best we can. Me included 🙂 If you need help with something, please let me know. I could use some more connection in my life so feel free to reach back if you feel moved to. Being car-free, I’d especially love invites to get out and hike in the hills!

Take care and have a great Summer!

touch of gray, kind of suits you anyway :)
oh well a touch of gray, kind of suits you anyway 🙂

Sincerely,

Albert

What’s happening in the world of email marketing

email marketing report June 4th 2015

As I prepare for my next live class on email marketing, I thought I’d share some of what I’m seeing these days in the field. I’ve been using Constant Contact for the past 8 years to send out a monthly e-letter called The Eleven. Originally, this went out to friends and family, and then, eventually, as I got more involved in teaching email marketing, I developed a few lists for people who came to my classes who have shown interest in learning more about marketing practices.  Along the way I became a Constant Contact authorized local expert – offering regular classes on email marketing, event marketing and social media in the Pacific Northwest. By now I’ve probably spoken to about 1,000 people and my list has grown.  Here are some of the changes I’ve seen recently in the marketing world.

First of all, email is not dead, far from it. The more media attention I see social media getting, the more I’m convinced that if you actually want to succeed in reaching people in an easy and affordable manner – you want to be building an email list of interested people.  I hear people constantly talking about building a Twitter following; an Instagram following; or getting more “likes” on their Facebook fan pages. If you’re able to pay for advertising on one or more of these platforms – then, great – you may have a chance to build up your e-mail list.  But, honestly? Unless you either have some amazing content (beautiful photos; fantastic articles; or you’re suddenly in the media limelight for some reason and something you do is going viral) I wouldn’t put that much energy into social media. I tend to think of a fan page as a good Yellow Pages ad. There it sits – if someone searches for your business they can find you. Fantastic! And then they can come to your website, or join your email list or call you. Great!  But when you post something on social media these days and you get 0.01% reach to the people who are your fans or followers – it just doesn’t seem worth it to me.

A peer asked me yesterday whether one of my fan pages, Email Marketing Guru – actually led to any new business?  I said that it used to, but even with some targeted advertising, I don’t think it’s doing me much good.  It looks good – yes, it gives me some sort of credibility that I have over 1,500 fans on a couple fan pages.  That and $1 will buy me a cup of coffee.  If one searches on “Email Marketing Portland” my fan page comes up 3rd on Google. OK, that’s probably worth something.  But honestly, I think being able to send an email out to people who have expressed interest in what I do is so much more powerful that I really shouldn’t be spending as much time on social media as I do.

In terms of email marketing, things are shifting, too. Emails are going to mobile-friendly formats. If you’re doing email marketing and you haven’t moved to a mobile-friendly template, that’s the #1 thing I’d recommend doing. Now.  Word has it that 65% of people are reading their emails (your emails!) on their mobile devices.  So, learn about mobile-friendly templates and move to one ASAP. Second, the formats for newsletters are shrinking.  I’m seeing more and more newsletters that are a banner, a couple sentences, a call to action, and that’s it.  Because these do well on phones. Because peoples’ attention spans are shrinking. So, if you haven’t tried doing a very short newsletter yet, give it a try and see what happens with your open rates and click-through rates (which are way more important, because responses to your call to action is what really counts, right?).

Thanks for reading, I think that’s a good start.  My recommendation? Stop worrying about social media and put more time into getting a robust email marketing program up and running, or strengthening what you’re already doing. If your website doesn’t have an email list sign-up form, get one. And, if you need any assistance with this, let me know. This is what I love to do – check out my Managed Care Program for an idea of the service and encouragement I offer.

Here to help.

Sincerely,

Albert Kaufman

PS – if you’d like a 2-month risk-free Constant Contact trial – click here. That’s what I use. It’s easy and worth every penny.

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