Category Archives: marketing

LinkedIn, Facebook and Constant Contact

Posted on February 2, 2012 | Leave a comment

Happy GroundHog Day!

My friend Betsy asked me how I find LinkedIn useful, and one of my answers to her has to do with any social network. When someone asks me to connect on LinkedIn or Facebook, I usually accept and then have a customized message (if I don’t know the person) which says hello and asks them if they’d like to receive my newsletter. Most accept the invitation and then possibly become future clients, friends, referrals, who knows? It’s a time-consuming process, but has led to positive results.

Here are the examples that I’ve worked up for Facebook and LinkedIn. Yours could be personalized for the work you’re doing

__o
_ `\ <, _
…… ( • ) / ( • )……

——————

Hello Darlene,

We’ve just become friends on Facebook, yeah! It’s always interesting to me as to why someone would like to be my friend. If you care to share, please write back. Also, I put out a monthly e-mail newsletter called The Eleven. If you’d like to receive it, please send me your email address or sign up here, http://tinyurl.com/TheEleven-signup. Lastly, I have a fan page here called Albertideation @ http://facebook.com/albertideation . It’s where on FB, I tend to share social networking tips and tricks.

Hope your new year is ringing in well,

Adios, Albert

——–

Hi Bhagvant,

We’ve just become connected on LinkedIn, yeah! It’s always interesting to me as to why someone would like to connect. If you care to share, please write back. Also, I put out a monthly e-mail newsletter called The Eleven. If you’d like to receive it, please let me know or sign up here,

http://tinyurl.com/TheEleven-signup.

Here’s the most recent issue: http://pdx.be/oneeleventwelve

Hope your new year is ringing in well,

Adios,

Albert Kaufman
Albertideation
http://albertideation.com

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Posted in albertideation, Constant Contact, email marketing, Facebook, Google+, ideation, LinkedIn, marketing, social networking

Tagged Bruce Springsteen Rocks!, connecting social networking and email marketing, constant contact, email marketing, facebook, linkedin, puzzles, social networking, twitter

Vertical Response

Posted on December 15, 2011 | Leave a comment

I recently worked with Vertical Response while doing some work for Friends of Trees. I enjoyed the program and thought I’d offer it to clients.

For a comparison between different email marketing programs, click here.

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Posted in albertideation, Constant Contact, email marketing, ideation, marketing, social networking, Vertical Response

Tagged albertideation, constant contact, email marketing, vertical response

You, Me and email marketing

Posted on October 22, 2011 | Leave a comment

I want to make you an offer regarding Constant Contact which I believe will be to our mutual benefit.

I have been a Constant Contact business partner for the past 4 years. I know the product and company well. As a business partner, I hear about improvements early. I also get other perks – one of them being a small monthly percentage of the $ that people who sign up with my affiliate link pay to Constant Contact.

1. To sign up as an affiliate of mine if you’re just getting started, simply click on this link and sign up. If you’d be willing to share this link with people, I would appreciate it greatly.
http://pdx.be/cc-ak

Now, here’s my offer to you!

1. I will look over an email from you and provide feedback on things I would do to improve your email such as provide layout advice, additional social networking effective practices, and feedback on better use of graphics.
2. I will provide you with support for any problems you’re experiencing if you don’t want to go through Constant Contact’s (excellent, btw) support system
3. I will provide some consulting around increasing your reach.
4. If you like I will send you (from time to time) an email that outlines changes in Constant Contact.
5. I will share tips and tricks for integrating your e-mail newsletter into social media platforms.

If any or all of that sounds good, please either take the actions above, or contact me for further discussion via email or phone (503-358-0029)

Thanks for your good work in the world.

Albert Kaufman
Albertideation

http://albertideation.com/menu-of-services/

PS – the affiliate program with Constant Contact is rewarding. Here’s a little background if you’re interested.
http://www.seodenver.com/constant-contact-affiliate-program/

here’s how to sign up!
http://www.constantcontact.com/signup/application.jsp

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Posted in albertideation, Constant Contact, email marketing, marketing, social networking

Tagged affiliate programs, constant contact, constant contact affiliate program, email marketing, getting the word out, newsletter, newsletters, passive income, supporting my work

Facebook through the fan page lens

Posted on April 29, 2011 | Leave a comment

I wrote a long email which I sent out to my email list this week. I discussed what I think about facebook fan pages, and included a list of all of the pages that I administer. The article is here – feedback welcome.

http://tinyurl.com/albertideationonfanpages

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Posted in albertideation, ecstatic dance, Election 2010, follow the bunny, ideation, Irvington, marketing, phone book opt in system, SB525, transit game, Wileyware

Tagged changing the world, facebook, facebook fan pages, fan pages, fanpages

Social Networking hand-out

Posted on March 15, 2011 | Leave a comment

Hand out for presentation @ Our Community University class – July 22, 2010 (updated 5.23.11)

Albert Kaufman @ Albertideation – social networking guidance: http://albertideation.com

“Social networking is not just about selling, but about building relationships, sharing wonderful information, and developing trust.” http://www.socialmediaalacarte.com/

Social Networking – WHY?

It’s free
It’s easily accessible
It’s booming
It’s interesting

What social networking?

Facebook, FB Fan pages, FB ads and other pages (how to make a link using the @ sign ) (other interesting ways to link things)
Twitter
Linked In
Using ping.fm to link all of your social networks together
working as a team can improve your reach
Your team can be made up of friends or biz associates linking to one another’s work

How to be a good social networker?

Be friendly
Be upbeat
Be helpful, and make things easy for your friends/customers
Be useful
Show your best, positive side

When social networking?

Daily (ping.fm can help)

Where social networking?

One fan page or many?
One account or many?
Advantage of doing it all yourself?
Advantage of hiring someone to do some of it for you?
Easy Access – from anywhere, just need a laptop or mobile device

Who uses social networking?

Small businesses
Individuals
Groups
Causes
Big Business is getting on board and playing the game

Email marketing

Why use email marketing?
Harvesting your email list and that of your associates to build your business and reach. How to?
I recommend a monthly e-letter (does not have to be extensive – can point to blog posts, links you find interesting, a few pictures – a way to keep people interested)
My affiliate link for Constant Contact :
http://tinyurl.com/constantcontact-albertkaufman
My affiliate link for Mad Mimi:
http://tinyurl.com/madmimi-albertkaufman

———————–

What I offer @ Albertideation:

Consultation on all of the above – Price/package menu available @ http://albertideation.com/menu-of-services/
Customization of FB Fan Pages
One on one training/tutoring
Presentations to groups
Classes in my home and on-line
Best practices information for websites
Website creation & maintenance on WordPress
Small business marketing and promotion

Contact me @ albertkaufman@gmail.com or 503-358-0029 to set up a time to get together. Referrals welcome

Please join my Email Mailing List

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Posted in albertideation, ideation, marketing, Our Community University, social networking

Tagged constant contact, facebook, mad mimi, new tools to do stuff we've never done before, new tools to get the word out, new tools to organize with, social networking, twitter

Customize your FB Fan Page for free

Posted on March 15, 2011 | Leave a comment

I just found out about this free service and customized my fan page on Facebook. The first page is free.

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Posted in albertideation, ideation, marketing, social networking

Tagged customized fan pages, facebook, facebook fan pages, fan pages, fanpage factory, fanpages, lujure, thank you, useful tools

Facebook for artists, healers, musicians and small businesses

Posted on March 4, 2011 | Leave a comment

People have been asking me questions about Facebook, lately, and in the past I’ve taught a few classroom-style labs, so it seems like this would be useful to offer.

We’ll cover the basics and then dig into some recent changes around FB fan pages and how to admin/use them. (we might also get to Twitter, LinkedIn and pointed sticks (see Monty Python))

Next Class: 5/5/11 : 11am-1pm @ The Happy Clam

Here’s a little background on some of what’s possible with one company, Wileyware, that I do the fan page for:

http://albertideation.com/wileyware/

RSVP by paypal-ing me @ albertkaufman@gmail.com – $11

Or, if you’d like to pay at the door, that’s fine - you still need to RSVP with me to guarantee a spot. I’ll cap the meeting at 11 – see a trend ?

There’s wi-fi here, please bring a lap-top, though that’s not absolutely necessary.

Questions are welcome, and if you can’t make this one but would like to do it another time, let me know. I’ll also try to write up some notes, like this one (http://albertideation.com/2011/01/26/fblists/ ) on my site which will capture some of what we learn together.

To prepare, please friend me on FB, and create a FB fan page for your biz.

Albert Kaufman

The Happy Clam (NE Portland) (please contact me for the address)
Buses 8, 9, 77 and Max all stop nearby)

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Posted in albertideation, ideation, marketing, mentoring, Our Community University, social networking, Wileyware

Tagged albertideation, constant contact, e-mail marketing, facebook, facebook fan pages, fan page, fan pages, linkedin, social networking, the happy clam, twitter

How and why to make a list of friends on Facebook

Posted on January 26, 2011 | 5 Comments

Recently I realized that I was losing track of what my closest friends on FB are up to and that it was time to make a list of just the friends I’m closest to so I don’t miss them in the information overload which is the news feed. One could create a list of friends, fellow activists or people who post interesting things. Here’s how I did it step by step.

Account/Edit Friends
+Create a List
Give the list a name and start picking out friends
Save list (you’ll be able to add/edit it once you’re viewing it again)
Click on the FB icon on the left side of the screen
Click top middle – Most Recent (that’s a pull-down menu which should show your new list or a list of lists you have made – choose your list)
If you bookmark the URL above, you’ll be able to easily return to this view at any time without taking all of these steps.

Enjoy your new view of your friends. You’ll probably learn quickly that this new list doesn’t change as quickly as all of the information on the news feed, but the information seems rich in a way that the news feed’s doesn’t. IMHO.