Category Archives: marketing

Facebook classes: April 7th – beginner-intermediate in the AM, intermediat-advanced in the PM

Posted on April 2, 2012 | Leave a comment

4/7/12 – Facebook – changes to the personal profile and beginner/intermediate class

10am – 12pm – The Happy Clam – 1823 NE 13th Ave., Portland, OR – bring your laptop and your login for your Facebook account – cost: $20 (other options available) – bring your business cards, too.  More info and RSVP @ albertkaufman@gmail.com  - tea/hot water provided and lite snacks

  1. Timeline – where is everything, where did things go now that we’re all on Timeline?
  2. Timeline Tour for personal profiles
    1. Things that haven’t changed: how to make a link
  3. Facebook: it’s a program and other things:  a hobby and a business tool
    1. How to introduce friends to each other
    2. How to introduce other entities to each other – being helpful
    3. How to use events creatively
  4. How to use Facebook search to find things – always go to “more results page” Why?
  5. Facebook Netiquette
    1. What makes a great post?
    2. Being creative
    3. Photos, links, questions – best practices
    4. Coming out of your shell
    5. Being helpful – key to social networking success
    6. Using the friend finder do’s and don’ts – avoid Facebook detention
    7. Gifting – adding to the conversation, spreading good ideas
    8. Taking care when posting to another person’s/business’s wall
    9. Unsubscribing vs. defriending someone
    10. Unliking fan pages
    11. How to post on a fan page
  6. Settings
    1. Privacy – always use HTTPS
    2. Notifications – they appear on your profile, you don’t need to receive them by email unless you want to
  7. Creating lists of friends – super useful
    1. Purposes of other lists – creating them, posting to them
  8. Difference between personal and business profiles
    1. Differences in platforms
    2. Differences in behavior
  9. Tips: using Facebook successfully – reducing the frustration factor
    1. Notifications – opening relevant ones in new tabs to save time
  10. Useful 3rdParty tools that are useful
    1. Social Fixer (http://socialfixer.com)
    2. URL shorteners – pdx.be or tinyurl.com
    3. Aggregators – ping.fm or hootesuite
  11. If you’re going to take the time to “like” something, comment instead.   Why?

12-1pm Lunch break

1-3pm – Intermediate-Advanced Facebook Class.  (folks from early class are welcome to stay)

  1. Facebook is different for different people/uses
    1. There is no one “right” way – anyone who tells you there is is wrong.
    2. Facebook settings/experience changes often – how to surf the changes rather than get caught offguard
    3. This platform is new and we’re all figuring it out together
    4. Fan page vs. website (there are 750 million Facebook users and it’s growing, you/your business benefits by having a presence here
  2. Personal profile vs. business fan page – review Q/A for anyone who has questions
    1. Traveling as yourself on Facebook                                              i.     Strategies: want more friends? Why is that useful Marketing strategy – More friends = more connections
      ii.     If Facebook personal profile = really personal, send new friend requests to Fan Page.  It’s OK to say no to friend requests.  Redirecting makes sense.Traveling as a fan/business page on Facebook
      i.     Posting on another fan/business page – what to expect
      ii.     Ladders and tagging sessions
  1. Using Facebook search correctly. It’s not Google. Always review “more results” Why?
  2. Using friend finder and other methods – do’s and don’ts – don’t get stuck in Facebook detention
    1. Uploading email lists to let people know about your fan page
    2. If you’re going for numbers – Facebook email addresses are available in bulk
    3. Linkedin email addresses are easily downloadable
    4. What to do with email addresses of friends/connections                                              i.     Auto-responder for Facebook friend requests
      ii.     Auto-responder for Linkedin requests
  1. Listing your fan page in places
    1. Usernames – get the right one.
    2. on your website
    3. email newsletter
  2. Overlap of various social networks – Twitter, LinkedIn
  3. Useful 3rdParty tools and social networking
    1. Aggregators – when to use them: ping.fm, Hootesuite, best practices
    2. Social Fixer (http://socialfixer.com)
  4. What is Pinterest?
  5. What is Google+

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Posted in albertideation, email marketing, Facebook, Google+, LinkedIn, marketing, social networking

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Facebook Fan/Business Page Class in Portlandia – March 30th

Posted on March 26, 2012 | Leave a comment

Facebook fan/business pages are a great marketing tool for your business. On March 30th fan pages are all being transitioned to Timeline.

Let’s come together and learn

  • how to update our fan pages
  • fan page best practices
  • fan pages – backend (adjust settings)
  • creating events
  • the difference between fan pages and personal profiles
  • Social Fixer. What it is and why I recommend it!

and have your other Facebook/social media questions answered.

The class is part presentation and part lab and also a great place to network with other small business people.

Class fee $20 – trade also considered. Snacks and tea provided. Feel free to bring your lunch.

If you have any questions, feel free to post them in the comments below.

Please create a fan page before the class so you’ll have something to work with in class.

Here is information I sent to my clients recently about Facebook changes.

——

Hello,

There are about to be some big changes to Fan Pages/Business Pages (same thing) on Facebook. If you haven’t already noticed, fan pages are being switched (like personal pages) to Timeline. Here is a little video about the change.

http://youtu.be/TMBTD0vNYqs

Also, there are a few articles floating around that go into deeper detail about what these changes mean for you and your business.

http://nonprofitorgs.wordpress.com/2012/03/05/how-to-custom-design-your-nonprofits-facebook-timeline/

Here are some examples of how one might design a decent Fan Page given the new Timeline platform.

https://www.facebook.com/media/set/?set=a.10150724366310977.454038.24860070976&type=3

If you would like support on any of your email marketing or social networking needs, please get in touch. Referrals are also welcome!

I hope your life is thriving!

Sincerely,

Albert Kaufman
albertkaufman@gmail.com
http://albertideation.com/

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Posted in albertideation, Constant Contact, email marketing, Facebook, Google+, ideation, LinkedIn, marketing, Our Community University, Portlandia, social networking, Twitter, Vertical Response

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GoDaddy no More, I’m switching my domains to Dreamhost

Posted on February 20, 2012 | Leave a comment

My good friend Bill recommended Dreamhost for domain hosting and I trust his recommendation. Plus, GoDaddy are sexist, for starters. Bye, jerks.

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Posted in ideation, long-range planning, marketing, social networking

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LinkedIn, Facebook and Constant Contact

Posted on February 2, 2012 | Leave a comment

Happy GroundHog Day!
My friend Betsy asked me how I find LinkedIn useful, and one of my answers to her has to do with any social network.  When someone asks me to connect on LinkedIn or Facebook, I usually accept and then have a customized message (if I don’t know the person) which says hello and asks them if they’d like to receive my newsletter. Most accept the invitation and then possibly become future clients, friends, referrals, who knows?  It’s a time-consuming process, but has led to positive results.

Here are the examples that I’ve worked up for Facebook and LinkedIn.  Yours could be personalized for the work you’re doing

            __o
_ `\ <, _
…… ( • ) /  ( • )……

——————

Hello Darlene,

We’ve just become friends on Facebook, yeah! It’s always interesting to me as to why someone would like to be my friend. If you care to share, please write back.  Also, I put out a monthly e-mail newsletter called The Eleven. If you’d like to receive it, please send me your email address or sign up here, http://tinyurl.com/TheEleven-signup.  Lastly, I have a fan page here called Albertideation @ http://facebook.com/albertideation .  It’s where on FB, I tend to share social networking tips and tricks.

Hope your new year is ringing in well,

Adios, Albert

——–

Hi Bhagvant,

We’ve just become connected on LinkedIn, yeah! It’s always interesting to me as to why someone would like to connect.  If you care to share, please write back.  Also, I put out a monthly e-mail newsletter called The Eleven. If you’d like to receive it, please let me know or sign up here,

http://tinyurl.com/TheEleven-signup.

Here’s the most recent issue: http://pdx.be/oneeleventwelve

Hope your new year is ringing in well,

Adios,

Albert Kaufman
Albertideation
http://albertideation.com

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Posted in albertideation, Constant Contact, email marketing, Facebook, Google+, ideation, LinkedIn, marketing, social networking

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Vertical Response

Posted on December 15, 2011 | Leave a comment

I recently worked with Vertical Response while doing some work for Friends of Trees. I enjoyed the program and thought I’d offer it to clients.

Grow your business with email marketing!

For a comparison between different email marketing programs, click here.

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Posted in albertideation, Constant Contact, email marketing, ideation, marketing, social networking, Vertical Response

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You, Me and email marketing

Posted on October 22, 2011 | Leave a comment

I want to make you an offer regarding Constant Contact which I believe will be to our mutual benefit.

I have been a Constant Contact business partner for the past 4 years. I know the product and company well.  As a business partner, I hear about improvements early.  I also get other perks – one of them being a small monthly percentage of the $ that people who sign up with my affiliate link pay to Constant Contact.

1. To sign up as an affiliate of mine if you’re just getting started, simply click on this link and sign up.  If you’d be willing to share this link with people, I would appreciate it greatly.
                                             http://pdx.be/cc-ak

Now, here’s my offer to you!

1. I will look over an email from you and provide feedback on things I would do to improve your email such as provide layout advice, additional social networking effective practices, and feedback on better use of graphics.
2. I will provide you with support for any problems you’re experiencing if you don’t want to go through Constant Contact’s (excellent, btw) support system
3. I will provide some consulting around increasing your reach.
4. If you like I will send you (from time to time) an email that outlines changes in Constant Contact.
5. I will share tips and tricks for integrating your e-mail newsletter into social media platforms.

If any or all of that sounds good, please either take the actions above, or contact me for further discussion via email or phone (503-358-0029)

Thanks for your good work in the world.

Albert Kaufman
Albertideation

http://albertideation.com/menu-of-services/

PS – the affiliate program with Constant Contact is rewarding.  Here’s a little background if you’re interested.
http://www.seodenver.com/constant-contact-affiliate-program/

here’s how to sign up!
http://www.constantcontact.com/signup/application.jsp

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Posted in albertideation, Constant Contact, email marketing, marketing, social networking

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Facebook through the fan page lens

Posted on April 29, 2011 | Leave a comment

I wrote a long email which I sent out to my email list this week.  I discussed what I think about facebook fan pages, and included a list of all of the pages that I administer.  The article is here – feedback welcome.

http://tinyurl.com/albertideationonfanpages

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Posted in albertideation, ecstatic dance, Election 2010, follow the bunny, ideation, Irvington, marketing, phone book opt in system, SB525, transit game, Wileyware

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Social Networking hand-out

Posted on March 15, 2011 | Leave a comment


Hand out for presentation @ Our Community University class – July 22, 2010 (updated 5.23.11)

Albert Kaufman @ Albertideation – social networking guidance: http://albertideation.com

“Social networking is not just about selling, but about building relationships, sharing wonderful information, and developing trust.” http://www.socialmediaalacarte.com/

Social Networking – WHY?

  • It’s free
  • It’s easily accessible
  • It’s booming
  • It’s interesting

What social networking?

  • Facebook, FB Fan pages, FB ads and other pages (how to make a link using the @ sign ) (other interesting ways to link things)
  • Twitter
  • Linked In
  • Using ping.fm to link all of your social networks together
  • working as a team can improve your reach
  • Your team can be made up of friends or biz associates linking to one another’s work

How to be a good social networker?

  • Be friendly
  • Be upbeat
  • Be helpful, and make things easy for your friends/customers
  • Be useful
  • Show your best, positive side

When social networking?

  • Daily (ping.fm can help)

Where social networking?

  • One fan page or many?
  • One account or many?
  • Advantage of doing it all yourself?
  • Advantage of hiring someone to do some of it for you?
  • Easy Access – from anywhere, just need a laptop or mobile device

Who uses social networking?

  • Small businesses
  • Individuals
  • Groups
  • Causes
  • Big Business is getting on board and playing the game

Email marketing

  • Why use email marketing?
  • Harvesting your email list and that of your associates to build your business and reach.  How to?
  • I recommend a monthly e-letter (does not have to be extensive – can point to blog posts, links you find interesting, a few pictures – a way to keep people interested)
  • My affiliate link for Constant Contact :
  • http://tinyurl.com/constantcontact-albertkaufman
  • My affiliate link for Mad Mimi:
  • http://tinyurl.com/madmimi-albertkaufman

———————–

What I offer @ Albertideation:

Contact me @ albertkaufman@gmail.com or 503-358-0029 to set up a time to get together.   Referrals welcome


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Posted in albertideation, ideation, marketing, Our Community University, social networking

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Customize your FB Fan Page for free

Posted on March 15, 2011 | Leave a comment

I just found out about this free service and customized my fan page on Facebook. The first page is free.

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Posted in albertideation, ideation, marketing, social networking

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Facebook for artists, healers, musicians and small businesses

Posted on March 4, 2011 | Leave a comment

People have been asking me questions about Facebook, lately, and in the past I’ve taught a few classroom-style labs, so it seems like this would be useful to offer.

We’ll cover the basics and then dig into some recent changes around FB fan pages and how to admin/use them. (we might also get to Twitter, LinkedIn and pointed sticks (see Monty Python))

Next Class: 5/5/11 : 11am-1pm @ The Happy Clam

CC Expert Training Certificate

Here’s a little background on some of what’s possible with one company, Wileyware, that I do the fan page for:

http://albertideation.com/wileyware/

RSVP by paypal-ing me @ albertkaufman@gmail.com – $11

Or, if you’d like to pay at the door, that’s fine - you still need to RSVP with me to guarantee a spot. I’ll cap the meeting at 11 – see a trend ?

There’s wi-fi here, please bring a lap-top, though that’s not absolutely necessary.

Questions are welcome, and if you can’t make this one but would like to do it another time, let me know. I’ll also try to write up some notes, like this one (http://albertideation.com/2011/01/26/fblists/ ) on my site which will capture some of what we learn together.

To prepare, please friend me on FB, and create a FB fan page for your biz.

Albert Kaufman

The Happy Clam (NE Portland) (please contact me for the address)
Buses 8, 9, 77 and Max all stop nearby)

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Posted in albertideation, ideation, marketing, mentoring, Our Community University, social networking, Wileyware

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