Category Archives: marketing

How and why to make a list of friends on Facebook

Recently I realized that I was losing track of what my closest friends on FB are up to and that it was time to make a list of just the friends I’m closest to so I don’t miss them in the information overload which is the news feed. One could create a list of friends, fellow activists or people who post interesting things. Here’s how I did it step by step.

Account/Edit Friends
+Create a List
Give the list a name and start picking out friends
Save list (you’ll be able to add/edit it once you’re viewing it again)
Click on the FB icon on the left side of the screen
Click top middle – Most Recent (that’s a pull-down menu which should show your new list or a list of lists you have made – choose your list)
If you bookmark the URL above, you’ll be able to easily return to this view at any time without taking all of these steps.

Enjoy your new view of your friends. You’ll probably learn quickly that this new list doesn’t change as quickly as all of the information on the news feed, but the information seems rich in a way that the news feed’s doesn’t. IMHO.

the latest in Wileyware

new photos of Wileyware by Jared Rogers have arrived!

Some great shots of Wileyware by Bill Fantini

My handout on social networking from Our Community University session 1: 7/22/10

Here you go!  Feel free to share this http://tinyurl.com/albertideationhandout

Albert

Our Community University: Thriving in a Changing World: Class 1: Thursday, July 22nd, 10am-3pm

Our Community University: Thriving in a Changing World

In the spirit of sharing our creative energy and knowledge with one another. I have gathered together with Michele Brooks, David Franklin and Noelani Rodriguez to bring you part one of Our Community University.  We all have interesting and important skills to share and I intend to create a series of gatherings for that purpose.  Since many of us have daytime hours free it makes sense to use that time to learn, compare notes, network, and grow ourselves and get better at what we do.  Here is the first offering.  I hope you will join us.  If you’re not able to come, please pass this invitation along to others who might benefit from 4 hours  of interesting information-sharing, networking and skill-building.  Also, if you’d like to become a presenter in this series, please let me know.  Here’s to our emotional, spiritual, and mental growth and thriving, in a changing world!

Day 1
Thursday, July 22nd, 10am-3pm (1 hour for lunch)
Cost: $10 per class or $35 for all 4. (come for one talk or all four) (checks and cash accepted)
Location: 1823 NE 13th Ave. (close to the 8, 9 bus and Red and Blue Max lines) (just north of the Lloyd Center, parking is easy)
Wi-Fi available
Tea available
Please RSVP to albertkaufman@gmail.com

Class 1: 10am-11am Albert Kaufman: Albertideation:

The Who What Where When How and Why of using Social Networking and Email marketing to promote yourself, your ideas and your business.  Albert teaches businesses and individuals how to use social networking to organize and promote ideas, causes, and improve your bottom line.  With 14 years of high-tech business he is familiar with a variety of software and how they can be networked for greater success.  To see what Albert is up to on a given day, find him @ work thinking @ http://albertideation.com

Class 2: 11am-12pm  Michele Brooks:

The life and times of an economic refugee or how to make money in South Korea.  Michele Brooks: http://abundancecompany.com/michele_brooks.htm

Lunch: 12-1pm (please bring your lunch, or there are many places nearby to pick up something to eat)

Class 3: 1-2pm: David Franklin: Radical Presence: Creating Authentic Community in the Midst of Global Change

In these rapidly changing times, we are being called into deep integrity. We have an opportunity to move beyond the addictions, distractions, and suffering that keeps us in separation, and to learn how to love one another.

Our modern times call for spiritual practices and lifestyles that serve both the self and the collective. It is time to move beyond our individualistic, fear-based ways of living, and come together in community to support one another. In order to do so, it is essential to learn and engage in practices that create relationships that are sustainable, co-creative, and call forth our gifts.

In this experiential presentation, we’ll talk about the shifts that are occurring in our society, and how they are creating an opportunity for us to show up more powerfully and thrive. We’ll also learn and practice ways of being in authentic presence and community with one another. You’ll leave with a sense of new possibilities, hope, and connection.

David Franklin is a spiritual activist devoted to creating a new paradigm for masculinity that includes living the embodied path of spirituality, sexuality, leadership, and presence. As an experienced facilitator and ordained minister, he is masterful at creating and holding safe space for transformative experiences that utilize practical, body-centered modalities and down-to-earth spirituality. For more information, visit http://www.RadicalMen.com

Class 4: 2-3pm  Noelani Rodriguez: The Quickest Way to Double Your Sales

These days, businesspeople are resorting to new strategies to attract customers in the New Economy–many are promoting Classes and other Promotional Events. The quickest way to double your sales is to double the effectiveness of your “Irresistible Offer,” or the way you describe your business. Whether you want to promote a class, a service or a product, you can sell yourself with an irresistible offer that no one can refuse.

As a Google Certified Consultant and $1M selling marketer, I have a proven track record with over 1 million ad clicks in the top 1% of ad profitability. Let’s have some fun as I show you how to double the effectiveness of your “9 second elevator speech,” honing it into an irresistible offer. Let’s play at doubling the effectiveness of your offer to double your sales!

Lani’s website: http://ebooks.thebestever.net/

3pm: schmooze, network, talk, compare notes, over tea, wine and bisquits

Offering my services: Social Networking

I’ve been working with clients in the Pacific Northwest for the past 2 years and I’d like to remind you of my services to the community.

I advise people and small businesses on how to make the best use of social networking.  Within 1-2 hours, I bring my clients up to speed on Facebook, Facebook fan pages, Twitter, LinkedIn, setting up a blog, how to link various social networking efforts to save time and explain why these are useful tools for helping businesses succeed.  I also use Constant Contact (email marketing) and can guide you through this application as well.

The social networking and promotion arena is constantly changing.  New tools are being developed daily and there is a huge potential for using these (mostly free) services to get the word out about yourself, your business or your cause.  If you or your organization would like to work with me, please get in touch.  I’d be glad to do a brown bag lunch talk for businesses, consult in person or over the phone on projects.

For a little background on what I’ve done with one of my clients, please visit: http://albertideation.com/wileyware/

I also publish a monthly e-letter where I discuss tips about social networking, highlight my clients and share my thinking on world change. I invite you to sign up – http://tinyurl.com/TheEleven-signup

I  appreciate referrals.  If you know me, and know my work, please send this note to your friends.

Thank you!

Albert Kaufman
albertkaufman@gmail.com
http://albertideation.com
For a free Constant Contact trial account: http://www.constantcontact.com/index.jsp?pn=albertkaufman:

The Love Art! Gallery

I had a great time last night talking to a group of about 15 artists who are part of the Love Art! Gallery in Sellwood.  The group was very receptive to information about how to use social networking to help their sales, outreach and follow-up and hopefully leave them more time to do their art.  Also along for the ride was my good friend, Aaron Trotter, who is working on some great drawings of street scenes and local haunts for a greeting card series that he’s putting together.  I can’t wait to see what he puts together, but he’s got a show at Enterbeing on Last Thursday on Alberta this month.

Spreading Ecstatic Dance Far and Wide

Spreading Ecstatic Dance Far and Wide

If you’re reading this there’s a good chance that you’ve danced at one point or another in the PDX Ecstatic Dance world. Perhaps more than once. Most people I speak to remember their dance (even if it was just once many moons ago). And many of us return to the well as often as possible, can’t get enough. And so our community has grown – 30 people becomes 50 people becomes 100 people. The question that keeps coming to my mind is: how do we spread this even further?” So that 100 becomes 1,000, becomes 1 million, and on and on.

We all know this dance is good for us. Keeps us healthy, challenges us, brings up emotions, can be scary, can be illuminating, can be fun, can be a drag – all of the above and more. I think one thing that’s in the way of dance spreading is our own quietness about it. Shyness? Fear that others’ that we invite, might not get it? Fear that friends we invite might see a side of us that we’re afraid to show? There are probably a few fears in the way of our inviting everyone we know to dance.

Then, there is our hesitancy to recommend something so big to someone else. It might come across as a cult. It might come across as showing support for a certain group of people, and their take on this dance – I can imagine there are a few sets of emotions and blocks in this area that keep people from sharing with others.

All of that said, I think it’s time for us all to jump over our own shadows (a phrase I once learned in Germany) and help to get the word out about this beautiful thing. And here’s why.

It’s good for the people – the potential for personal growth found through dance is humongous. The health benefits are great – stamina, balance, coordination, stretching sore or hurt bones and muscles: therapeutic… I’m sure you’ve experienced some of this, and I suspect you know that it would be true for everyone you know – if they could just move like this once in a while they’d face some of those demons, get off the couch, get out of their stuff and move, both physically and emotionally.

It’s good for the community – I probably don’t have to go into this too much – it’s somewhat obvious to anyone who has danced and then shared a meal with fellow dancers – new friends, old, the mix of people who are dancing are living inspiring lives and after-dance conversation is often scintillating. We also learn new things at dance – how to hold space, how to listen, how to observe, how to make mistakes and clean them up, and new skills, and dance moves.

It’s good for the planet. Groups of people coming together to celebrate life, practice being around each other, touching each other, and moving together to raise the vibration – if you’ve ever felt this you know what I mean, and if you haven’t, keep an eye out for it, it happens quite a lot on ballroom floors in our town frequently.

So, here’s what I recommend. If you agree that ecstatic dance is good in the ways I’ve outlined above, stop being quiet about it. Start being loud about it. Put it on your resume. Invite your 10 best friends to dance with you at your favorite dance spot. Once in a while volunteer to help set up, break down, or lead the intention – get to know the folks that put on the dances and ask how you can support their efforts and share the work.

Then there’s the other 500 ways to support something: word of mouth, passing on some flyers, posting flyers, posting your intention on your FB profile, blog, website…

Being shy about this thing we love serves noone. Let’s be out and proud and see what happens.

My vision is to encourage this fire to grow big everywhere. Right now I’m trying to help the folks at OmCulture in Seattle get their dance on. My sense is that Seattle has the people, it is just waiting for the spark and the infrastructure to show up. And just like any good and worthy movement, if we play our cards right, encourage the growth of the dance in many places, we will help the world to dance ecstatically.

If you’d like to continue this discussion, please feel free to write me with your ideas. And, I’d love to hear back from anyone who takes any of the suggestions above and runs with them.

Remember the last time someone came to dance and said “this is my first time here and I feel like I’ve found my home”? Yeah, let’s spread that – like a big slathering off goodness all over this planet earth.

Till we dance again,

Albert

A lesson from geese

P. 93 Startup Guide to Guerrilla Marketing

A Lesson from Geese

Have you ever wondered why migrating geese fly in formation? As each bird flaps its wings, it creates uplift for the bird following. In a V formation, the whole flock adds at least 71 percent more flying range than if each bird flew alone. Whenever a goose falls out of formation, it suddenly feels the drag and resistance of trying to fly alone and it quickly gets back into formation.

Like geese, businesses that share a common direction and sense of community can get where they are going quicker and easier than those who try to go it alone.  We are no longer living in the age of the lone wolf entrepreneur, independent and proud of it.

When a lead goose gets tired, it rotates back into the formation and another goose flies at the point position. If business owners had as much sense as geese, they would realize that success depends on fusion marketing partners, working as teams, taking turns doing the hard tasks, exchanging leads, and sharing their marketing budgets.

book