Category Archives: albertideation

Social Networking hand-out


Hand out for presentation @ Our Community University class – July 22, 2010 (updated 5.23.11)

Albert Kaufman @ Albertideation – social networking guidance: http://albertideation.com

“Social networking is not just about selling, but about building relationships, sharing wonderful information, and developing trust.” http://www.socialmediaalacarte.com/

Social Networking – WHY?

  • It’s free
  • It’s easily accessible
  • It’s booming
  • It’s interesting

What social networking?

  • Facebook, FB Fan pages, FB ads and other pages (how to make a link using the @ sign ) (other interesting ways to link things)
  • Twitter
  • Linked In
  • Using ping.fm to link all of your social networks together
  • working as a team can improve your reach
  • Your team can be made up of friends or biz associates linking to one another’s work

How to be a good social networker?

  • Be friendly
  • Be upbeat
  • Be helpful, and make things easy for your friends/customers
  • Be useful
  • Show your best, positive side

When social networking?

  • Daily (ping.fm can help)

Where social networking?

  • One fan page or many?
  • One account or many?
  • Advantage of doing it all yourself?
  • Advantage of hiring someone to do some of it for you?
  • Easy Access – from anywhere, just need a laptop or mobile device

Who uses social networking?

  • Small businesses
  • Individuals
  • Groups
  • Causes
  • Big Business is getting on board and playing the game

Email marketing

  • Why use email marketing?
  • Harvesting your email list and that of your associates to build your business and reach.  How to?
  • I recommend a monthly e-letter (does not have to be extensive – can point to blog posts, links you find interesting, a few pictures – a way to keep people interested)
  • My affiliate link for Constant Contact :
  • http://tinyurl.com/constantcontact-albertkaufman
  • My affiliate link for Mad Mimi:
  • http://tinyurl.com/madmimi-albertkaufman

———————–

What I offer @ Albertideation:

Contact me @ albertkaufman@gmail.com or 503-358-0029 to set up a time to get together.   Referrals welcome


Customize your FB Fan Page for free

I just found out about this free service and customized my fan page on Facebook. The first page is free.

Facebook for artists, healers, musicians and small businesses

People have been asking me questions about Facebook, lately, and in the past I’ve taught a few classroom-style labs, so it seems like this would be useful to offer.

We’ll cover the basics and then dig into some recent changes around FB fan pages and how to admin/use them. (we might also get to Twitter, LinkedIn and pointed sticks (see Monty Python))

Next Class: 5/5/11 : 11am-1pm @ The Happy Clam

CC Expert Training Certificate

Here’s a little background on some of what’s possible with one company, Wileyware, that I do the fan page for:

http://albertideation.com/wileyware/

RSVP by paypal-ing me @ albertkaufman@gmail.com – $11

Or, if you’d like to pay at the door, that’s fine - you still need to RSVP with me to guarantee a spot. I’ll cap the meeting at 11 – see a trend ?

There’s wi-fi here, please bring a lap-top, though that’s not absolutely necessary.

Questions are welcome, and if you can’t make this one but would like to do it another time, let me know. I’ll also try to write up some notes, like this one (http://albertideation.com/2011/01/26/fblists/ ) on my site which will capture some of what we learn together.

To prepare, please friend me on FB, and create a FB fan page for your biz.

Albert Kaufman

The Happy Clam (NE Portland) (please contact me for the address)
Buses 8, 9, 77 and Max all stop nearby)

Join the Irvington Neighborhood Tree Planting on March 12th, 2011!

In partnership with Friends of Trees, the Irvington, Alameda, Sabin and Grant neighborhoods are planting trees on Saturday, March 12, 2010! Join us at 8:30am at the Holladay Park Church at 2120 NE Tillamook Street to meet friends and create a healthier community! In these challenging times, it’s more important than ever to come together and build our community through our relationships and shared efforts to make our neighborhoods healthier.

For our planting we would appreciate hearing ASAP from anyone with a pick-up truck we can borrow for the day, potluck dishes to arrive at the church around 12pm for lunch for our volunteers; and neighbors who would like to help plant trees. Gloves, shovels and all necessary tools will be provided by Friends of Trees. Young people are especially welcome to join us.

Please contact Albert Kaufman at irvington@plantitportland.org to volunteer for this year’s planting or to start thinking about how we can complete our green canopy over Irvington in 2012. I am particularly interested in seeing us move from lawns to gardens and am all for us planting lots more fruit trees to increase our local foodshed! For more information about Friends of Trees, please visit http://friendsoftrees.org

How and why to make a list of friends on Facebook

Recently I realized that I was losing track of what my closest friends on FB are up to and that it was time to make a list of just the friends I’m closest to so I don’t miss them in the information overload which is the news feed. One could create a list of friends, fellow activists or people who post interesting things. Here’s how I did it step by step.

Account/Edit Friends
+Create a List
Give the list a name and start picking out friends
Save list (you’ll be able to add/edit it once you’re viewing it again)
Click on the FB icon on the left side of the screen
Click top middle – Most Recent (that’s a pull-down menu which should show your new list or a list of lists you have made – choose your list)
If you bookmark the URL above, you’ll be able to easily return to this view at any time without taking all of these steps.

Enjoy your new view of your friends. You’ll probably learn quickly that this new list doesn’t change as quickly as all of the information on the news feed, but the information seems rich in a way that the news feed’s doesn’t. IMHO.

the latest in Wileyware

new photos of Wileyware by Jared Rogers have arrived!

Some great shots of Wileyware by Bill Fantini

Opening our minds to feedback!

We all hear various types of input about ourselves all day long and all our lives long.  It comes in various forms: criticism, complements, advice, warnings, kidding, hints, etc.  And, many of us give these out like party favors to our friends and family. I finally realized something earlier this Summer when I tried to get my Relative 1 to wear some new shoes.  I had suggested in a variety of ways that his life would improve if he changed his shoes.  I sent him websites, I told him why I like my shoes and how they make walking more enjoyable, etc.  Nada.  I have run into the same response as I’ve tried to encourage my Relative 2 to feed her kids differently – a big NO sign has been written in the sky as in “don’t tell me how to feed my kids, I got it”.  I’m dating one of the best nutritionists in the world and over the course of years I’ve learned more about food and diet than I did in my previous decades of life.  But trying to encourage my relatives to change their behaviors has been unsuccessful to say the least.  So, I had a realization that if a person is not ready to hear feedback in some form, they’re not going to be able to take the information in – whether it’s useful or not, a big wall goes up, and the information is batted back like a baseball sent into the bleachers!

So, the idea I want to share with you is this. Rather than have this experience, how do we all open our minds to be able to hear what is useful that is coming our way?  Rather than deflect, how do we open up our receptors wider when compliments, criticism, feedback of some sort is coming towards us?  Because sometimes there are hidden gems in the dust.  Anytime someone tries to tell us something about ourselves it should be looked at as a gift.  And, interestingly, we often have trouble receiving physical gifts, as well.  My 11 years of attending Burning Man in the Black Rock Desert, and participating in the gifting economy there have taught me a lot about how to give and receive gifts with grace.  And, perhaps there’s a tie-in there, I’m not sure yet.

It seems to me that what’s key here is teaching one another and practicing how to open our minds and our awareness to the messages we’re receiving.  Opening up and letting in.  Breathing in the message, taking it in.  And before we can hear that we need to be doing something differently, or that our toenails need clipping, we have to have our minds open to feedback in general.

So, I want to work with people at this meta-level of receiving information easily.  Does this practice sound like something you’ve heard of before?  Is there already a theory out there that’s been developed that sounds like this?  I’m asking because if not it seems like something that we’d all do well to learn, and learn quickly.  And, if there is something out there like this (and thanks to Susan Cerf for sharing her version of this with me, and article which I’m encouraging her to write…) I’d love to know more about it.

Some have suggested to me that instead of saying “no” to a person’s feedback we can ask “why?”.  And, instead of me telling you that your shoes need tying, I might ask you “are your untied shoes causing a problem for you?”  And, that’s possibly a short-term solution.  But our ability to open our minds to every type of message that’s coming towards us and  figuring out what’s useful and integrating it seems key to me.

Thanks for listening, and I’m ready for your feedback.

PS – if you’d prefer this as a cartoon, click here.

11.11.11 – I added a continuation to this idea to my e-letter, The Eleven.  Further comments welcome.

I’ve been thinking a lot about community lately.  Partly because I live in a very rich community environment (many of us refer to it as the Portland bubble) which benefits me greatly, and partly because of how the world is turning these days, I thought I’d share some lessons learned along the way regarding community building.

more 11.11

I think one aspect of community that’s important to its success is communication. The ability of community members (you and me) to be able to hear feedback, accept/hear what’s useful in the information and act/move on it is key. The better we get at giving and receiving feedback to one another the better our relationships will be and the faster we’ll mature. To me, feedback shows that someone cares about someone else. Our society does not really do feedback very well – and because of that, we all generally don’t take to it very well.  In an article I wrote a while back I wrote about how we need to get better at opening our minds.  I think it’s worth a read. (the comments are also very good)

Since then I’ve had some further thoughts about feedback. Here’s a way to handle feedback that gets your hackles up – to be able to more easily parse what’s useful and what’s not within the information.  Imagine that when you give a person feedback (positive or negative) that you are speaking to the 20 million other people who do things that way. That’s a way for both the giver and receiver to depersonalize the experience some so that the triggering of old hurts does not automatically happen.  example: passenger says to driver: “you’re following the car in front of you too closely, please slow down you’re making me uncomfortable”.  So, the driver in this case is like 20 million other drivers who do this thus making 20 million passengers uncomfortable. That said, the driver can either decide to acknowledge the issue, ignore it, or tease out what they feel is useful without taking the criticism of their driving personally. And it goes the other way, too.

When you are the recipient of feedback, imagine that you are one of 20 million people hear it.  Example: Someone compliments your work on a particular issue. Well, they’re complimenting 20 million people who’ve decided to take actions on that or some other issue – you’re in good company.

How does this help build community? Well, it’s one facet in our getting better and better at getting in close with each other and helping one another mature!  And, according to a good friend and amazing therapist, much of her work is about helping people mature because “when they’ve matured, they no longer need therapy”.

So, here’s to improving our communication skills and learning to give and receive feedback well. Of course this is just one area in the communication area and is just one part of building strong communities. These topics are a lot of what I right about so, stick around and perhaps something will appeal to you enough to try it out.  Let me know how it goes!

Donate to Albertideation

If you appreciate the work I do in the world and would like to contribute towards it financially, please let me know or click on the donate button to the right.  I like what I do in the world and would love to keep making the changes I’d like to see. Your support helps. Thanks! Albert

Our Community University: Class 2: August 20th, 2010

Our Community University: Round 2
Title: Continuing education to help us thrive in the future
10am-3pm on Friday, August 20, 2010
1823 NE 13th Ave. (convenient to 8, 9 and all MAX lines)
Each class $10 or all 4 for $35
Post class community building discussion @ 3pm, free
RSVP and/or Paypal to albertkaufman@gmail.com to reserve your space in class!
Or, at the door.
Wi-fi, tea and hot water, available

For schedule changes and photos of the folks below, visit: http://albertideation.com/2010/07/31/ocu2/

10am: Sarah Lambert

How to create world peace through purposeful living.

Sarah will offer meditations, exercises and psychic mini-readings to help people get in touch with the difference they are here to make in the world, and how to do it.
Please visit her website, http://www.BodyInsights.com to learn more about Sarah and her services

11am: Ken Cararro

financial planning, investing, and money management

12pm: Lunch for an hour

1pm: Jon Reinschreiber

Basic Shamanic Journey Work.

In this workshop you will learn the basics of the shamanic drum journey, and undertake several journeys.
You will learn to navigate between the three worlds, and meet your spirit guide.
Every one should bring something to lay on, water, a notebook and pen, and an eyeshade, if you desire one.
For more information on other work that Jon is leading visit: http://www.shamanicvibrations.com

2pm: Sue Supriano

I’m a newcomer to Portland as I just moved here about 2 months ago.  I’m honored that Albert Kaufman has asked me to speak about myself and my work as part of introducing myself to the Sacred Circle Dance Group and Our Community University.

A few words about my past and present–  Though I spent my “growing up years” in a rural area in the midwest, I’ve traveled a lot of the world and moved to Berkeley, CA as soon as I graduated from the University of Chicago in 1963.  I jumped right into the Civil Rights Movement and have continued as an activist for peace and justice ever since.  I lived in Berkeley and Oakland until fairly recently when I just spent 4 years in Eugene, OR..  For the last 30 years I have been involved in grassroots community radio (mostly the Pacifica radio station of KPFA as well as having my own independent website with podcasts of my audio interviews, for the last 8 years or so.   I have hundreds of interviews covering a wide variety of subjects nationally and internationally.  I will be happy to share more with you about my full and interesting life and work and we can talk about the importance of community radio of which you have a good example of here with KBOO Radio.

learn more about Sue @ Steppin out of Babylon
http://www.suesupriano.com/

3-5pm: Open discussion on how to build community.  Bring your great ideas, something to drink or nibble on, and let’s share ideas for how to build our community together.

Albert Kaufman has been building communities and leading discussions for a while.  Come join the conversation and let’s celebrate what we’re doing well and figure out our next steps towards a healthier, happier, more prosperous and juicier community.

More about Albert and his various talents @ http://albertideation.com/menu