April Showers Bring New Customers

April – 2015

Mobile marketing has finally come of age.
Albertideation Small April 7, 2015
What’s Up?

If you want to guarantee that April showers indeed bring in new customers, please join me for one or both of my classes in Portland or meet with me one-on-one to up your on-line marketing game. If you’re wanting to know if your current efforts are on target – please send me your most recent newsletter, or point me to something you’d like me to take a look at. I’d be glad to share my honest feedback with you. The email marketing and social media worlds are changing so rapidly, it’s hard to keep up – and, that’s what I’m here for!

One point I really want to highlight is that everyone should be using a mobile-friendly template for their email marketing. If you are not sure if yours is mobile-friendly, please, let’s talk. 65% of people are checking email on their phones and if your newsletter is not mobile-friendly, you can guess what your customers are doing with your emails.
Here are some articles I’ve found useful, and at the bottom are more details about my upcoming free Portland-area classes!
Have a great Spring! Albert
New Mural on Alberta Street
4 Can't-Miss Mobile Marketing Best Practices

For many brands, mobile marketing remains somewhat vague and difficult to contain in the same way as traditional marketing. Here are a few best practices to help your business launch an exciting, innovative and successful mobile marketing campaign.

Read More >

While large businesses may have significant budgets to spend on social commerce and marketing, smaller-size companies too can leverage the new social trends to drive increased revenue. Consider these five strategies to boost sales in 2015.

Read More >

Upcoming Events

Social Media Timesavers
Thursday April 16, 2015 from 10:00 AM to 11:30 AM PDT
This session will help you save time at get back to what you love to do running your business or organization. Join me and learn the latest time savers and best practices from Constant Contact Authorized Local Expert, Albert Kaufman., Holladay Park Church of God

Constant Contact Toolkit Demonstration
Monday April 27, 2015 from 10:00 AM to 12:30 PM PDT
Join me and learn how to use the whole Constant Contact Toolkit – from Newsletters to Events to Surveys to Social Campaigns: all from Constant Contact Authorized Local Expert, Albert Kaufman. Holladay Park Church of God

Albert Kaufman
Albertideation
Try Constant Contact for free

Re-electing Oregon Senator Jeff Merkley

I’m standing with Oregon Senator Jeff Merkley for another 4 years. We’re lucky to have him. Here are some pumpkins we made for him during the first election! Enjoy

You asked for it, The Eleven, June 2014

The Eleven, June 11, 2014

Hi there, and happy Spring into Summer! Happy 11th!  Happy Happy!
The reason I titled this missive with “You asked for it” is that I want to make sure you want to receive my monthly words o’ wisdom. If at any time you want to head out to greener pastures, please click on the unsubscribe link below.  We’re all overwhelmed by the amount of email that comes to us and other stimulation – so, I won’t be offended at all!  And, if you want to receive my newsletter for Farm My Yard or more on what I share as a business – you can
update profile below and get even more Albert goodness!
With that said, hello!  If you’re just joining me, welcome aboard – this newsletter has been a chance for me to share with you my thinking about things political, spiritual, personal and beyond since 2008. I often have a call to action each month.
Me: things are great. I’ve decided to take the week off and focus on my business. Thanks to Noelani, I spent some time on SEO (search engine optimization) on my website and suddenly more people are contacting me to work together. Speaking of Noelani and SEO – she’s running a special – $99 gets you 1.5 hours with her in a Portland cafe (or, probably via Skype…) to tune up your SEO. Which leads me to my list of tools I’m using that I want to share with you.
Get an SEO Tune-up!

I’m loving working with Richard Powell of HostPond – hosting, WordPress support, fantastic!

I’m having a blast working with Constant Contact – it’s how you’re reading this and is a big part of my livelihood.
Hood River

I’ve been doing some traveling for work in the last couple months. Boise, Idaho; The Dalles, OR; Hood River, OR; and most recently, Seattle – The Emerald City. Here’s a pic of me and my team of Constant Contact Authorized Local Experts (ALEs) in front of the Wall of Gum. We did a presentation for about 100 people last week which was a lot of fun.

Our ALE Team in SEA
I shared my thinking about LinkedIn in a top 10 format. If you’d like to see my presentation, just let me know and I’ll send it to you.
What a time to be alive, eh? There is so much incredible thinking – neat projects to plug into, interesting people to meet and talk to – all matched with so much challenging news, too.
I feel lucky that I have figured out how to not be working my life away. Partially, this is due to my choice to live a frugal life (no car, generally; renting a room in a house; and I don’t shop much). And, partially this is due to my privilege – being a white, middle-class, college-educated person – definitely has helped me out of the rat race, some. I guess I also find that I don’t believe that I need to keep earning more so that I can have more. I have plenty. Just the other night I was sitting with friends on an old farmhouse porch drinking a glass of wine and watching the sunset and feeling so so rich. I hope you can find that feeling, too. If not, perhaps it’s time for you to join me for a chat and a glass of wine and a sunset :)
Life on the farm is kinda laid back…

All righty then! I hope you’re having a great day/week/month and life. I love feedback – please tell me what you think of my newsletter and any thoughts you have about what I’m up to. 

Oh, are you hungry for salmon? My friend, Clint, is off in Alaska fishing now and has a CSF – Community Supported Fishery! Get in on an amazingly tasty deal, here

And, if you’re in Portlandia on Thursday night, June 12th – please come by Marino’s Adriatic Cafe @ 4129 SE Division to hear me play with my friend, Natalie Staggs. We’ll start at 8pm. Save room for desert! 

That’s it from me. 

Take care,

Albert

Upcoming Events

Campaigns That Drive Action: Feedback & Surveys and Danielle Ross on How to Attract Great Clients

Thursday June 26, 2014 from 10:00 AM to 12:00 PM PDT

Join us and learn some great new strategies to help develop your next survey and get the feedback and insights you need from your customers, donors, clients or supporters. And, Danielle Ross “How to Attract a Never-Ending Stream of Ideal Clients”

Holladay Park Church of God

Getting Started with Email Marketing – A Webinar

I offered a webinar on Monday, 1.27.14 – Getting Started with Email Marketing (and Facebook/LinkedIn tips & tricks). If you’re curious – here’s the link – have a watch!

If you’d like to take advantage of the website/email template offer that I mention in the webinar, start here. Let me know you’ve purchased Constant Contact and I’ll make sure you get your website match.  It’s that easy ($99 offer).

email - albertideation