Oregon Coast Small Business Marketing Classes

Oregon Coast

Small Business Marketing Classes on the Oregon Coast – May 2016

Standout Subject Lines: Get Open, Get Read, Get Results – May 18th 10am

How are your subject lines working – or NOT working – to capture the attention and interest of your audience? This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines.

Hoffman Center for the Arts, Manzanita, Oregon – FREE

Automate Your Marketing! Planning Ahead to Convert & Keep – May 18th 1pm

Autoresponder campaigns do what YOU wish you had the time to do! Use them to follow up, inform, entertain, & provide incentives for action & engagement – they work automatically while you focus on your business.
Hoffman Center for the Arts, Manzanita, Oregon – FREE

If you’re a small business, non-profit, government organization or have a film or other project you’d like to promote, my upcoming classes on May 18th will go over the best tools to use for marketing – email marketing and social media.  I hope you’ll attend.  They’re free and I’ve been teaching small businesses how to market themselves for the past 8 years.  I’ll be teaching how to keep in touch with clients and customers and keep you top of mind all year long.
http://albertideation.com/coast to learn more and register for each class – here’s a little synopsis
On May 18th the morning class will go into why subject lines are so important and the features that go into writing great ones. If your material is not opened then noone will get to experience your greatness.  There are tools out there that can help with this.
After lunch I’ll go into autoresponders.  That’s probably my favorite topic of all as I’ve been creating autoresponder series since I learned about them last year. They’re a great way to help clients and customers learn about your business in a systematic way that benefits you (they are sent and forget) and your customers.
Please share this notice with someone you know whose business or effort could benefit from some marketing help.
Once again, please register for any class here: http://albertideation.com/coast
Thank you!

Webinar: 5.23.16 11am-12:30pm PST – Getting Started with Constant Contact with Albert Kaufman

Manzanita Coast

A Day in the Life of a Constant Contact Solution Provider Partner

Solution Provider

I love helping small businesses grow and succeed as a partner with Constant Contact.

Since email marketing has been shown to work best, I encourage small businesses that I work with to sign up for a Constant Contact account. For those who are already using Constant Contact- we work together to make the best use of their account - figuring out ways to build lists; improving and tightening branding; working on shortening messages and making sure everything sent out is mobile-friendly.

As technology is constantly changing, part of the challenge we all face is to keep up with it. That's why I spent the time, money and effort to become Master Certified in Constant Contact. That assures the people I work with that my skills are top notch and through frequent trainings, I keep them there!

I love working with my clients. I've learned more about new kinds of businesses in the last couple of years than in the rest of my life combined. From people who take dogs on hikes to all sorts of alternative healing modalities, real estate agents, home inspectors, universities and the list goes on and on! I especially love networking - and bringing businesses that can help one another, together.

The most exciting part of being a solution provider for me is the wide variety of work that I do for clients. Sometimes it's answering a simple question about how to align an image. Other times, the conversations are longer and have more to do with strategy.  Every day brings me new questions and I continue to grow my own knowledge base.  What's really interesting is how everything is constantly in motion, as well.  I also teach classes on how and why to use email marketing and social media. Sometimes in the middle of a class I'll be demo'ing something and a new feature pops up that I've never seen before - Facebook is particularly prone to new changes that roll out, suddenly!  So, one learns how to surf - and get comfortable saying "you know what, I don't know! - I'll have to look into that for you".

Being a Solution Provider is probably not for everyone, but it's worked well for me. I like receiving the training that's offered - it's like being enrolled in a grad school course on small business marketing that never ends. The core certification process is pretty straightforward - and through the master certification process I actually learned some things I didn't know about Constant Contact.

If you'd like to know more about the Constant Contact Solution Provider program or have questions about how I run my business, please get in touch. One way to see me in action is via my newsletter where I share business marketing tips.  I hope things are thriving with your business.

Sincerely, Albert Kaufman, Albertideation

Me at Constant Contact's OneCon convention in 2015 in Las Vegas

Me at Constant Contact's OneCon convention in 2015 in Las Vegas


Reasons not to use Mailchimp

Here’s Why Not Mailchimp

Assume for a moment that you want to use email marketing for your business or project. Email marketing brings $44.25 ROI – it’s the best way to reach your customers/clients/friends & family and keep connected – here’s why I suggest you don’t use Mailchimp.

Full disclosure – I am a Constant Contact solution provider, so that is what I use 100% of the time and I encourage others to, as well. For more on why I like Constant Contact, you can read elsewhere on this site, or join my e-list, and I’ll keep you posted.

This one is for anyone considering Mailchimp or using it currently – and why I recommend against that choice. I have used Mailchimp, and I’ve signed up for my share of newsletters – here’s what I think.

  1. It makes you look bad. Unless you do a significant amount of customization (which I’m pretty sure isn’t available in the free version) you tend to look like everyone else. From the sign-up form to the series of emails confirming that I want to receive your newsletter – to the newsletter itself – most peoples’ efforts look similar and that’s not a good thing.
  2. Gray – there’s a lot of gray in everything that Mailchimp does, and which in turn, you’re doing. From the sign-up process to the templates – gray. Do you like gray? It’s the color of the Portland sky much of the time – but there’s a wider color spectrum out there. If you want to improve your use of Mailchimp, find places to replace the gray 🙂
  3. The sign-up process. I join your email list and every time (maybe not 100%) I’m put through a process that has me sign up; I receive a confirmation email; send that back in and get another email. This is a double-confirm. Wouldn’t be so bad except all along the way I’m receiving things from you which are lackluster. So, if you’re going with this process – get in there and customize the experience – brand it – push back against the gray. My first experience of your business shouldn’t be lackluster.
  4. Within Mailchimp things can be difficult. Manipulating lists is one area I’ve felt can use some help.
  5. Mailchimp Support. Like many online companies you don’t get what you don’t pay for. This is one spot where you really want support. Your email marketing efforts are going to be key to your success – you want the best support possible. This is not Mailchimp’s strong suit (it is Constant Contact’s strong suit).
  6. Constant upsell.  List getting bigger – time to pay – want that feature? time to upgrade. Since getting used to a program takes time (esp. as they continually change) – get into something you’re going to want to stick with for a while. I find navigating a Mailchimp account cumbersome and so I will not work it and tend to unsubscribe from mailing lists that use it.
  7. This is a start, and I’ll probably go dive into Mailchimp some so I can fill out this article – but all of the above should be enough to give one pause before going down that road. – and, all of this said – I do advise using Mailchimp over using nothing – happy email marketing!

2.26.16 – This infographic just in from Insiderhub. And, check out their previous writing on the issue – it’s always good to have a second opinion!

Online Marketing Training Videos by Albert Kaufman

Welcome. I have been offering educational webinars (now videos) about on-line marketing for the past couple of years. They are long-format. Each offers a unique collection of insights and a lot of personal commentary! I recommend looking at all of the topics first before picking one to watch. You’ll probably find one that is perfect for your needs right at this moment.

Thanks to Constant Contact for much of the educational content and opportunity to hone my skills as a public speaker.  As always, I appreciate your feedback – please post something in the comments section if you feel so moved.

one in a million

  1. Power of the Inbox – part Constant Contact’s One in a Million Celebration – Constant Contact has educated over a million small businesses as of January 2016!

2.Ways to Automate Your Marketing: Save Time, Drive Results, Earn Loyalty 

3.The Power of Email Marketing with Albert Kaufman | DIY Digital Ep. 17 – with David Baer of Baer on Marketing and Sarah Sunshine Garrison of Garrison MarketingJun 15, 2015 

4. Social Media Timesavers – July 2015

5. Getting Started with Email Marketing + Facebook and LinkedIn Tips & Tricks – January 2014 – but still super relevant in 2016!

6. Everything You Want to Know about Facebook But Are Afraid to Ask – February 2015 (still very relevant in Jan. 2016, and probably beyond!)

7. Measuring Your Marketing How to use reports and analytics to evaluate your marketing campaigns with Albert Kaufman – September 29th, 2015.

8. Standout Subject Lines – October 2015

Thanks for watching. If you have any questions about anything I’ve written – feel free to contact me!

Happy marketing, Albert Kaufman

Albert at #OneCon2015