Category Archives: LinkedIn

Note to Clients 1.14.13

Posted on January 14, 2013 | Leave a comment

Hello,

Here are important updates about how I communicate with you, what I’m offering and a change in my rates.

Constant Contact
First off, since I’m a Constant Contact (email marketing) business partner – I am going to start sending my emails to you: someone who has taken my classes, and those who have expressed interest in my work – via Constant Contact. This will mean sharper – hopefully richer emails for you the next time you hear from me. If this does not interest you, just let me know.

2. I will offer a one-hour free consultation to anyone (anywhere) who uses my affiliate link to sign up for a Constant Contact trial account. See the attachment for advantages to using email marketing. The first 2 months of the trial are free (you have to stay at a low contact count..) It’s a good way to see if email marketing/newsletters are a good idea for your business.  They also offer free accounts to non-profits or organizations that work with children.

Here’s the link:

http://www.constantcontact.com/index.jsp?pn=albertkaufman

If you want to share this link I won’t stop you! :)  Also, if you find Constant Contact is not for you, I have links to all of their competitors @ http://albertideation.com – take your pick!

Due to the changes that Facebook has made = limiting Facebook fan/biz pages ability to organically (ie, free) reach their audiences the importance of using email marketing has increased in my opinion.  Here is an article detailing some predictions for this area.

http://blogs.constantcontact.com/product-blogs/email-marketing/email-marketing-predictions/

That being said, I still think that social media is important when we think about small business marketing.

On another note, in the area of Groupon-like services, Constant Contact offers something called SaveLocal. I’ve watched one client have quite a high success rate with this. SaveLocal offers go out via email and their charge for organizing your coupons/offers is very low.  For more on SaveLocal feel free to ask me more or check out

http://www.constantcontact.com/savelocal/index.jsp?pn=albertkaufman

I have raised my rates. Social Media classes are now $30 (last year they ranged from $11-$30)  I will continue to work with established clients one-on-one @ $50/hr. New clients who work with me for the first time = $60/hr.  If you’ve worked with me in the past, I hope that you agree that this is a very good deal – I pack a lot into an hour – combining teaching as well as making actual changes to clients’ online presence which are valuable. I have also started to work with clients via Skype and GoogleHangouts. If you haven’t tried this yet – it’s a great way to meet sans commute time!  Via sharing screens just about everything except me serving you tea can take place!  Also, I offer a more complete package of running small businesses’ social media/email marketing/Wordpress sites on a monthly basis – get in touch if this sounds appealing.

I’d like to ask you a favor.  One way that future clients decide to work with me is via recommendations on Facebook, Yelp! Or LinkedIn.  If you would be willing, please visit http://facebook.com/albertideation and create a recommendation. I would be very grateful.  Also, if we have worked together in the past and you’d like to see your name/business name on my client list below, please respond with information about your business and I’ll add you! The more websites that link to your website the better your search engine optimization (SEO) is. = a good thing :)

I hope 2013 is treating you well so far. Let me know if there is any way I can help you thrive this year. I’m a huge networker – even if it’s not on a topic you’d typically think to turn to me, you’re always welcome to throw me a question and I’ll answer to the best of my ability.

With Gratitude,

Albert Kaufman
albertkaufman@gmail.com

I can help you get your social media and email marketing into cruise mode!

Constant Contact Affiliate link: http://pdx.be/cc-ak

Sign up for my monthly e-letter, The Eleven @ http://tinyurl.com/signupforthe-eleven

Client List: http://albertideation.com/clients/

→ Leave a comment

Posted in Albert Kaufman, albertideation, Aweber, Business Pages, Constant Contact, email marketing, Facebook, Google+, ideation, Instagram, LinkedIn, Mad Mimi, MailChimp, marketing, Pinterest, Social Media, social networking, The Eleven, Twitter, Vertical Response

Tagged , , , ,

Social Media Support

Posted on December 21, 2012 | Leave a comment

albertideation
social media

I’ve been taking an idea I had to be supporting people on various social media platforms – and RUNNING with it. Let me know what you think :) Like those pages you’re drawn to :)

Pinterest
https://www.facebook.com/pages/Pinterest-Support/526181607416843

Google+
https://www.facebook.com/pages/Google-Support/278288848959856?ref=hl

email marketing
https://www.facebook.com/emailmarketingguru?ref=hl

Social Media Support – General
https://www.facebook.com/socialmediasupport4U?ref=hl

Twitter Support
https://www.facebook.com/pages/Twitter-Support/435206796504634?ref=hl

LinkedIn Support
https://www.facebook.com/pages/Linkedin-Support/570391482976677?ref=hl

Instagram Support
https://www.facebook.com/pages/Instagram-Support/264689853659746?ref=hl

Facebook Support
https://www.facebook.com/pages/FB-Guru-Portland-Oregon/352502254816927?ref=hl

Mac Support
https://www.facebook.com/pages/TheMonsterMac/124965157649973?ref=hl

Albertideation – My main fan page!
https://www.facebook.com/albertideation?ref=hl

→ Leave a comment

Posted in Albert Kaufman, albertideation, Aweber, Business Pages, Constant Contact, email marketing, Facebook, Facebook Lists, Fan Pages, Google+, ideation, Instagram, LinkedIn, Mad Mimi, MailChimp, marketing, Pinterest, Social Media, Twitter, Vertical Response

Tagged , , , , , ,

Albertideation

Posted on September 28, 2012 | Leave a comment

Late Summer in The Birthday Garden

Late Summer in The Birthday Garden

Hi there,

Well, it’s been a fine Summer, hasn’t it?  I’ve been doing some research these past couple months and have come up with a few things I think you may find useful.

First, friends lists on Facebook. Sounds simple enough, but the more I talk with people, the more I’m hearing a consistent frustration in FB usage. This short video describes why I think it’s useful to make lists of friends – and how to set one (or more) up.

http://screencast.com/t/H36r7Wh79

I’ve begun working closely with two clients –

Robin Denburg, Realty Robin – https://www.facebook.com/RealtyRobinPortland

And Jane’s Healthy Kitchen: https://www.facebook.com/JanesHealthyKitchen

If real estate (buying or selling a home in Portland) or eating healthier interest you, please do check out Jane and Robin’s pages, like them and say hello.  Robin’s one of the nicest people involved in real estate I’ve ever met and Jane’s cookbook (due out in November) is sure to be a winner.

Second, Jane and Robin have hired me to “do” their social networking for a month.  We’re trying this out – interestingly, they both picked the same month – so, I’m learning a lot about supporting businesses closely in the social media/website/email marketing space right now.

If such an arrangement sounds interesting to you, let’s talk. I think it’s a valuable way to go – especially to jump start your marketing efforts if you’re just getting started, but also for those who’ve been at it for a while.  I have been focusing my efforts in this area closely for years now and I understand a lot about how to make best use of these tools.

I also continue to work with some clients on a one-on-one hourly basis – and that’s proving useful, as well.

In October I’ll begin offering my group classes ($30/2-hours) and I’ll let you know when the next classes are when I schedule them.

I continue to pepper my fan page: http://facebook.com/albertideation with useful tools that I find along the way – if you haven’t visited for a while, a quick scroll down the page will give you some ideas you may not have thought of.  Also, I have also been using my newsletter and website as ways to provide this information to the world.

I hope you’re having a great end of Summer and look forward to supporting you in the coming months and years.

With Gratitude,

Albert Kaufman
http://albertideation.com

Sign up for my monthly e-letter, The Eleven: http://tinyurl.com/signupforthe-eleven

Constant Contact Affiliate link: http://pdx.be/cc-ak
Get Started with an email newsletter today – ask me how!

→ Leave a comment

Posted in albertideation, Constant Contact, email marketing, Facebook, Facebook Lists, ideation, LinkedIn, Mad Mimi, MailChimp, marketing, social networking, thriving in the future, Twitter

Tagged , , , , ,

Slideshow on Facebook 7.12.12

Posted on July 11, 2012 | 4 Comments

I’m doing a talk as part of a Constant Contact presentation at the Hotel Monaco in downtown Portland, on Thursday, July 12th. Here’s the slideshow I’ve prepared. Enjoy!

→ 4 Comments

Posted in Albert Kaufman, albertideation, Constant Contact, crisitunity, Doacracy, email marketing, Facebook, Google+, ideation, LinkedIn, marketing, social networking, thriving in the future, Twitter

Tagged , , , ,

Facebook classes: beginner-intermediate in the AM, intermediate-advanced in the PM

Posted on April 2, 2012 | 2 Comments

4/7/12 – Facebook – changes to the personal profile and beginner/intermediate class

10am – 12pm – The Happy Clam – 1823 NE 13th Ave., Portland, OR – bring your laptop and your login for your Facebook account – cost: $20 (other options available) – bring your business cards, too.  More info and RSVP @ albertkaufman@gmail.com  - tea/hot water provided and lite snacks

  1. Timeline – where is everything, where did things go now that we’re all on Timeline?
  2. Timeline Tour for personal profiles
    1. Things that haven’t changed: how to make a link
  3. Facebook: it’s a program and other things:  a hobby and a business tool
    1. How to introduce friends to each other
    2. How to introduce other entities to each other – being helpful
    3. How to use events creatively
  4. How to use Facebook search to find things – always go to “more results page” Why?
  5. Facebook Netiquette
    1. What makes a great post?
    2. Being creative
    3. Photos, links, questions – best practices
    4. Coming out of your shell
    5. Being helpful – key to social networking success
    6. Using the friend finder do’s and don’ts – avoid Facebook detention
    7. Gifting – adding to the conversation, spreading good ideas
    8. Taking care when posting to another person’s/business’s wall
    9. Unsubscribing vs. defriending someone
    10. Unliking fan pages
    11. How to post on a fan page
  6. Settings
    1. Privacy – always use HTTPS
    2. Notifications – they appear on your profile, you don’t need to receive them by email unless you want to
  7. Creating lists of friends – super useful
    1. Purposes of other lists – creating them, posting to them
  8. Difference between personal and business profiles
    1. Differences in platforms
    2. Differences in behavior
  9. Tips: using Facebook successfully – reducing the frustration factor
    1. Notifications – opening relevant ones in new tabs to save time
  10. Useful 3rdParty tools that are useful
    1. Social Fixer (http://socialfixer.com)
    2. URL shorteners – pdx.be or tinyurl.com
    3. Aggregators – ping.fm or hootesuite
  11. If you’re going to take the time to “like” something, comment instead.   Why?

12-1pm Lunch break

1-3pm – Intermediate-Advanced Facebook Class.  (folks from early class are welcome to stay)

  1. Facebook is different for different people/uses
    1. There is no one “right” way – anyone who tells you there is is wrong.
    2. Facebook settings/experience changes often – how to surf the changes rather than get caught offguard
    3. This platform is new and we’re all figuring it out together
    4. Fan page vs. website (there are 750 million Facebook users and it’s growing, you/your business benefits by having a presence here
  2. Personal profile vs. business fan page – review Q/A for anyone who has questions
    1. Traveling as yourself on Facebook                                              i.     Strategies: want more friends? Why is that useful Marketing strategy – More friends = more connections
      ii.     If Facebook personal profile = really personal, send new friend requests to Fan Page.  It’s OK to say no to friend requests.  Redirecting makes sense.Traveling as a fan/business page on Facebook
      i.     Posting on another fan/business page – what to expect
      ii.     Ladders and tagging sessions
  1. Using Facebook search correctly. It’s not Google. Always review “more results” Why?
  2. Using friend finder and other methods – do’s and don’ts – don’t get stuck in Facebook detention
    1. Uploading email lists to let people know about your fan page
    2. If you’re going for numbers – Facebook email addresses are available in bulk
    3. Linkedin email addresses are easily downloadable
    4. What to do with email addresses of friends/connections                                              i.     Auto-responder for Facebook friend requests
      ii.     Auto-responder for Linkedin requests
  1. Listing your fan page in places
    1. Usernames – get the right one.
    2. on your website
    3. email newsletter
  2. Overlap of various social networks – Twitter, LinkedIn
  3. Useful 3rdParty tools and social networking
    1. Aggregators – when to use them: ping.fm, Hootesuite, best practices
    2. Social Fixer (http://socialfixer.com)
  4. What is Pinterest?
  5. What is Google+

→ 2 Comments

Posted in albertideation, email marketing, Facebook, Google+, LinkedIn, marketing, social networking

Tagged , ,

Facebook Fan/Business Page Class in Portlandia – March 30th

Posted on March 26, 2012 | Leave a comment

Facebook fan/business pages are a great marketing tool for your business. On March 30th fan pages are all being transitioned to Timeline.

Let’s come together and learn

  • how to update our fan pages
  • fan page best practices
  • fan pages – backend (adjust settings)
  • creating events
  • the difference between fan pages and personal profiles
  • Social Fixer. What it is and why I recommend it!

and have your other Facebook/social media questions answered.

The class is part presentation and part lab and also a great place to network with other small business people.

Class fee $20 – trade also considered. Snacks and tea provided. Feel free to bring your lunch.

If you have any questions, feel free to post them in the comments below.

Please create a fan page before the class so you’ll have something to work with in class.

Here is information I sent to my clients recently about Facebook changes.

——

Hello,

There are about to be some big changes to Fan Pages/Business Pages (same thing) on Facebook. If you haven’t already noticed, fan pages are being switched (like personal pages) to Timeline. Here is a little video about the change.

http://youtu.be/TMBTD0vNYqs

Also, there are a few articles floating around that go into deeper detail about what these changes mean for you and your business.

http://nonprofitorgs.wordpress.com/2012/03/05/how-to-custom-design-your-nonprofits-facebook-timeline/

Here are some examples of how one might design a decent Fan Page given the new Timeline platform.

https://www.facebook.com/media/set/?set=a.10150724366310977.454038.24860070976&type=3

If you would like support on any of your email marketing or social networking needs, please get in touch. Referrals are also welcome!

I hope your life is thriving!

Sincerely,

Albert Kaufman
albertkaufman@gmail.com
http://albertideation.com/

→ Leave a comment

Posted in albertideation, Constant Contact, email marketing, Facebook, Google+, ideation, LinkedIn, marketing, Our Community University, Portlandia, social networking, Twitter, Vertical Response

Tagged , , , , ,

LinkedIn, Facebook and Constant Contact

Posted on February 2, 2012 | Leave a comment

Happy GroundHog Day!
My friend Betsy asked me how I find LinkedIn useful, and one of my answers to her has to do with any social network.  When someone asks me to connect on LinkedIn or Facebook, I usually accept and then have a customized message (if I don’t know the person) which says hello and asks them if they’d like to receive my newsletter. Most accept the invitation and then possibly become future clients, friends, referrals, who knows?  It’s a time-consuming process, but has led to positive results.

Here are the examples that I’ve worked up for Facebook and LinkedIn.  Yours could be personalized for the work you’re doing

            __o
_ `\ <, _
…… ( • ) /  ( • )……

——————

Hello Darlene,

We’ve just become friends on Facebook, yeah! It’s always interesting to me as to why someone would like to be my friend. If you care to share, please write back.  Also, I put out a monthly e-mail newsletter called The Eleven. If you’d like to receive it, please send me your email address or sign up here, http://tinyurl.com/TheEleven-signup.  Lastly, I have a fan page here called Albertideation @ http://facebook.com/albertideation .  It’s where on FB, I tend to share social networking tips and tricks.

Hope your new year is ringing in well,

Adios, Albert

——–

Hi Bhagvant,

We’ve just become connected on LinkedIn, yeah! It’s always interesting to me as to why someone would like to connect.  If you care to share, please write back.  Also, I put out a monthly e-mail newsletter called The Eleven. If you’d like to receive it, please let me know or sign up here,

http://tinyurl.com/TheEleven-signup.

Here’s the most recent issue: http://pdx.be/oneeleventwelve

Hope your new year is ringing in well,

Adios,

Albert Kaufman
Albertideation
http://albertideation.com

→ Leave a comment

Posted in albertideation, Constant Contact, email marketing, Facebook, Google+, ideation, LinkedIn, marketing, social networking

Tagged , , , , , , , ,