The Eleven – June 2015: Summertime

The Eleven

Hello, and welcome to my monthly e-letter, The Eleven. This is where I have shared my latest thinking about the world and my life for the last 8 years. The newsletter goes to about 3,000 people. If this doesn’t interest you, and you’re more interested in my classes and such – please take a moment and update your profile below.

Jerry Garcia
Albert as Albert Einstein
Me, thanks to Zen Achilles

I want to talk about the classes I teach for a minute. I started by teaching classes in how to use Facebook in my living room. I loved it – I really have taken to teaching. That led to connecting up with Constant Contact 3 years ago. They like how I teach and brought me into their Authorized Local Expert program. I’m provided with content about email marketing and social media to present locally and via webinars. Generally, the ideas are sound and I add in my own special sauce derived from my personal experience and that of my clients. That has led to me knowing a whole lot about newsletters and other on-line marketing tools. Here’s my current thinking on the topic.

Please come join me for one of these classes and send your friends to me. Whether this is your world or not, everyone can use new skills and I think you’ll find my presentation style refreshing. Also, my classes offer a safe and easy opportunity to network – they are filled with small business owners who are often looking for people to hire or collaborate with. So, if you’re looking for opportunities; are considering beginning a new venture; or are curious about small business issues, come on down. Also, I have been inviting some really interesting and cool marketers into the mix. For tomorrow’s class – David Baer of Baer on Marketing will be joining me. He’s a driven and exciting guy – and makes Facebook marketing a lot clearer. Later in the month I’ll be joined by Tshombe Brown, an inspiring coach and speaker.

Music break: Click on the title above for a taste of what the Grateful Dead were doing 50 years ago. And will do again in a few weeks in their fare thee well tour. My dentist is going. My best friend from college is going. Due to climate change and ears that don’t love flying, I didn’t try for tickets, but I hope to watch some of the action via pay-per-view in Portlandia. This may also have to do with my Early Onset Grumpiness.

Life continues to be interesting. The other day my friend, James Curtis, sent me this beautiful mandolin. I’m loving playing it – click on the pic to learn more about this master luthier!

James Curtis Mandolin

Personal News: I’ve been off sugar (mostly) for the past month. That’s led to some weight loss, and Eecole tells me my body is probably a lot happier without the white devil! I’ve been doing a bunch of reading/listening/watching, lately, and I’m especially enjoying Tim Ferris’s podcasts. I’ve noticed feeling jealous when friends tell me they’re in school, so I’m making a point of spending as much time as I can studying – reading, learning Spanish and watching inspirational videos. If you have anything in this realm you’d like to recommend, please let me know. Thanks!

Meanwhile, our sunflowers are growing taller by the day. Oh, and I started teaching a co-counseling class for men. If you’re interested, let me know, we’re just getting started. We’ll meet bi-weekly for now at my place in SE Portland.

The world keeps turning and we all are doing the best we can. Me included :) If you need help with something, please let me know. I could use some more connection in my life so feel free to reach back if you feel moved to. Being car-free, I’d especially love invites to get out and hike in the hills!

Take care and have a great Summer!

touch of gray, kind of suits you anyway :)
oh well a touch of gray, kind of suits you anyway :)

Sincerely,

Albert

Re-electing Oregon Senator Jeff Merkley

I’m standing with Oregon Senator Jeff Merkley for another 4 years. We’re lucky to have him. Here are some pumpkins we made for him during the first election! Enjoy

Past Newsletters – The Eleven

Thank goodness for the way back machine! If you’re curious what I was thinking in the past, here’s a pretty good collection of my newsletters. Thanks, readers!

March 2012 – 3.11.12 March 2012
February 2012 – 2.11.12 Val Day 2012
January 2012 – 1.11.12 Happy New Year!
December 2011 – 12.11.11 Year in Review
November 2011 – 11.11.11
October 2011 – My friend Amira and approaching 11.11.11
September 2011 – Back from the Burn, 2011 – 9/11/2011 
August 2011 – Do something big, NOW!- 8/11/2011 
July 2011 – Do something big, NOW! – 7/11/2011 
June 2011 – Birthday re-cap, revolutionary articles – 6/11/2011 
April 2011 – 4/27/2011 – Life through the facebook fan page
3/11/2011 – 3/11/2011 – March Forth, March 2011’s 11!
2/11/2011 – 2/11/2011 – Valentine’s 11!
1/11/2011 – 1/11/2011 – Prospero Ano Nuevo!
12/11/2010 – 12/11/2010 – End of 2010 – Happy Hannukah!
11/11/2010 – 11/11/2010 – Kaufman’s 50th
Oct 2010 – Oct 2010 – Register to Vote, Voting Party, Election 2010
Sept 2010 – Sept 2010 – back from the Burn
August 2010 – August 2010 – Variety Pack and Beloved write-up
July 2010 – July 2010
June 2010 – June 2010
May 2010 – May 2010 Birthday Email
April 2010 – April 2010: DC Visit Re-cap
March 2010 – March 2010 – Tulips and Dafodils edition
February 2010 – February 2010 – Smoothie Recipe
December 2009 December 2009
November 2009 – November 2009
October 2009 – October 2009
August 2009 – August 2009
Summer 2009 e-letter – Summer from Albertideation
Happy Earth Day e-letter for April 09 – Happy Earth Day 09
The Eleven for March 09, – The Eleven
The Eleven for January 09, – The Eleven
The Eleven for December 08, – The Eleven
The Eleven for November 08, – The Eleven

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Pulling Together

In my work as a networker, social networker, email marketing, Facebook teaching, activist, kibbutznik, I tend to think big picture much of the time. At one of my recent Facebook classes, one of the participants, Robert, pulled me aside and asked “why aren’t we Portlanders pulling together more of the time?”  He had lived in San Diego and watched as the new age movement prospered there as many of the participants would support each other by buying one anothers’ books, attending each others’ seminars and basically boostering for one another – the helping all boats to rise theory in action.  And, it worked.

I agree with Robert and have often thought that our community could use a directory of services, a bank/fund for helping members through tough times as well as something that might be available for scholarships for dance workshops or similar purposes.  Since I think that ecstatic dancing is the cat’s meow, and one of the best methods for staying healthy and smart and is also a great community creation tool (like), I’ve also been interested in seeing it spread far and wide. To that end, I wrote this piece last year, and also turned it into a cute cartoon.

Since then a few folks from Portland have gone and started ecstatic dance in their new communities – Erik Blender in Orcas Island and Cheri Anderson in Surprise Valley near Phoenix are the two that I’m most familiar with, and if there are more – please let me know about them.  If you know people who live near these areas, please send them Cheri/Erik’s way – as their success will both add to their financial well-being, but will also move more people in the direction of the goodness we have found.  Spreading good ideas = healing the planet.

In this vein, Eleanor O’Brien’s show, Dominatrix for Dummies, is a big shout out for ecstatic dance. Eleanor’s show is playing in Seattle 4 more times – we all know people who live in Seattle – help her show sell out and help your friends find their way to the dance floor (The Seattle ecstatic dance scene is building with new dances starting up at OmCulture and beyond.  They even have a clothing optional dance… Portlandia???)  Eleanor and her show are also about to take the show further afield to Santa Cruz, CA, Orlando, Edmonton (Canada), St. Lawrence, NY and elsewhere.  If you want to help spread the goodness of ecstatic dance and support one of our own, figure out how to track what Eleanor’s doing (her email list is a good start, get on it!) and send your friends and relatives to see her when she comes to their town. She’s probably also up for performing her show in towns that are on her road-trip route if you want to go the extra mile :)

Pulling Together for reals

What would our community look like if we were all pulling for each other a little bit more?  I’ve got a list of local healthcare providers who are mostly dancers that I share with the world. What would happen if we routed our buying decisions through a dance filter?  It’s certainly something to ponder. I welcome your comments and involvement.

Thanks for dancing
Thanks for continuing to show up
Thanks for continuing to DJ
Thanks for continuing to make alters
Thanks, Thanks, Thanks!

Albert, Caffe D’arte, April 18, 2012

Facebook Fan/Business Page Class in Portlandia – March 30th

Facebook fan/business pages are a great marketing tool for your business. On March 30th fan pages are all being transitioned to Timeline.

Let’s come together and learn

  • how to update our fan pages
  • fan page best practices
  • fan pages – backend (adjust settings)
  • creating events
  • the difference between fan pages and personal profiles
  • Social Fixer. What it is and why I recommend it!

and have your other Facebook/social media questions answered.

The class is part presentation and part lab and also a great place to network with other small business people.

Class fee $20 – trade also considered. Snacks and tea provided. Feel free to bring your lunch.

If you have any questions, feel free to post them in the comments below.

Please create a fan page before the class so you’ll have something to work with in class.

Here is information I sent to my clients recently about Facebook changes.

——

Hello,

There are about to be some big changes to Fan Pages/Business Pages (same thing) on Facebook. If you haven’t already noticed, fan pages are being switched (like personal pages) to Timeline. Here is a little video about the change.

http://youtu.be/TMBTD0vNYqs

Also, there are a few articles floating around that go into deeper detail about what these changes mean for you and your business.

http://nonprofitorgs.wordpress.com/2012/03/05/how-to-custom-design-your-nonprofits-facebook-timeline/

Here are some examples of how one might design a decent Fan Page given the new Timeline platform.

https://www.facebook.com/media/set/?set=a.10150724366310977.454038.24860070976&type=3

If you would like support on any of your email marketing or social networking needs, please get in touch. Referrals are also welcome!

I hope your life is thriving!

Sincerely,

Albert Kaufman
albertkaufman@gmail.com
http://albertideation.com/

Road Scholar (Elderhostel) Program in Portland, Oregon – Sustainability issues

Portland, a great place for a Road Scholar program on sustainability

Portland, a great place for a Road Scholar program on sustainability

March 16, 2012

Road Scholar
11 Avenue de Lafeyette
Boston, MA 02111

Attention: Domestic Program Development

Hello!

My parents have been enjoying Road Scholar programs for many years. When planning to visit me in Portland, Oregon recently they were interested in combining their visit with one of your programs. It occurred to me that Road Scholar could offer a program around what this city is really excelling at – sustainable development, urban planning, mass transit and other related topics. I imagine participants might be interested in exploring these topics and taking some of what Portland has learned back to their own communities.

Portland has attracted some of the brightest minds in the sustainability movement. Their exciting work is creating a stir worldwide. I find living here fascinating (watch an episode of the new IFC show, Portlandia, and you’ll quickly see what I mean). I imagine some of your participants would enjoy visiting the “real” Portlandia and learning what all of the buzz is about.

Portland’s excellent food and natural attractions such as the Columbia Gorge would help make such a program quite popular.

Here are a few of the courses/topics I propose for a Portland Road Scholar program:

  • Community Gardens/Orchards
  • City Repair – a local group that works to make the city more livable cityrepair.org
  • Mass Transit – light rail/street cars/buses = Livability – streetcars? – we make them here!
  • Depaving – removing pavement and adding in community gardens – depave.org
  • Neighborhood Councils – Portland has more than any other city and they are effective at creating change
  • Neighborhood Art Walks: Last Thursday on Alberta St., 1st Thursday in the Pearl , and more
  • Reviving main street – small businesses thrive in Portland – Buy Local Movement
  • Bike Culture – seeing Portland by bike
  • Tree planting (Friends of Trees) and other eco-conscious ways that the City’s infrastructure is being improved – storm water, bioswales…
  • Hi-tech: Portland is a center for technical innovation. Participants could take part in social networking classes, learning how to document their Portland experience and share it with friends. I’ve been teaching classes in this since 2009 and I would love to offer my services.
  • Portlandia behind the scenes – why is Portlandia funny? A Portlandia screening in an old movie theater and then visits to some of the places shown in the series
  • McMenamins– This thriving local empire restores local movie theaters, chapels, and lodges into thriving brewpubs, restaurants and hotels. Their success speaks to Portland’s appreciation of history and culture of creative re-use.
  • The Re-Building Center – the re-use of building materials
  • Portland’s quality-of-life values: getting rid of the freeway separating downtown from the river led to many other improvements and helps make Portland one of the most livable cities in the United States. See also: our amazing urban growth boundary
  • Farmers Markets, food carts, local restaurants
  • Ecstatic and Tango dance – both are experiencing steady growth in Portland (we are also the center for NIA and other body movement therapies)
  • Alternative medicine –Portland’s alternative healthcare scene is thriving (acupuncture, massage, watsu, etc.)

These are some sample topics. I can imagine many more which could contribute to an evolving program for those who visit Portland.

As a 10-year Portland resident and an avid networker I have contacts with many experts on the above topics who would serve as excellent teachers. I would be glad to coordinate any and all aspects of this project and am also excited to collaborate, another Portland skill! I have long had an interest in teaching retired people life skills and this course could include tracks in financial management, alternative healthcare choices and other later in life skills.

Portland is a special place. It’s repeatedly listed as one of the most desirable places to live in the United States. If this idea interests Road Scholar let’s discuss the idea further. I hope we can make a Road Scholar Portland Sustainable City program happen. And, I’m sure my parents; Rich and Hannah Kaufman will be the first to sign up!

Sincerely,

Albert Kaufman

Social Networking hand-out

social networking
Hand out for presentation @ Our Community University class – July 22, 2010 (updated 5.23.11)

Albert Kaufman @ Albertideation – social networking guidance: http://albertideation.com

“Social networking is not just about selling, but about building relationships, sharing wonderful information, and developing trust.” http://www.socialmediaalacarte.com/

Social Networking – WHY?

  • It’s free
  • It’s easily accessible
  • It’s booming
  • It’s interesting

What social networking?

  • Facebook, FB Fan pages, FB ads and other pages (how to make a link using the @ sign ) (other interesting ways to link things)
  • Twitter
  • Linked In
  • Using ping.fm to link all of your social networks together
  • working as a team can improve your reach
  • Your team can be made up of friends or biz associates linking to one another’s work

How to be a good social networker?

  • Be friendly
  • Be upbeat
  • Be helpful, and make things easy for your friends/customers
  • Be useful
  • Show your best, positive side

When social networking?

  • Daily (ping.fm can help)

Where social networking?

  • One fan page or many?
  • One account or many?
  • Advantage of doing it all yourself?
  • Advantage of hiring someone to do some of it for you?
  • Easy Access – from anywhere, just need a laptop or mobile device

Who uses social networking?

  • Small businesses
  • Individuals
  • Groups
  • Causes
  • Big Business is getting on board and playing the game

Email marketing

  • Why use email marketing?
  • Harvesting your email list and that of your associates to build your business and reach.  How to?
  • I recommend a monthly e-letter (does not have to be extensive – can point to blog posts, links you find interesting, a few pictures – a way to keep people interested)
  • My affiliate link for Constant Contact :
  • http://tinyurl.com/constantcontact-albertkaufman
  • My affiliate link for Mad Mimi:
  • http://tinyurl.com/madmimi-albertkaufman

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What I offer @ Albertideation:

Contact me @ albertkaufman@gmail.com or 503-358-0029 to set up a time to get together.   Referrals welcome