Moving Time!

sunflowersHello, and welcome to this month’s The Eleven, my monthly e-letter.

Have you ever had a destination in mind but had to complete many tasks before you could get there? That’s how this edition of the 11 has been for me. Whew, and I’m there and ready to write!!!!  First, the news.

Yes, after 3 years of happy clamming I’m going to take my show on the road and relocate to … Southeast Portlandia. Yes, I know, you were possibly expecting something a little more exotic, but actually, living in SE Portlandia is pretty frigging awesome, and I can’t wait to get there. I left Burning Man this year partly to get a head start on the moving process, cause I’m so jazzed! I’ll be over in the Division/44th/Stumptown/Village Merchants section of town – the house has a great porch and I’ll be living with two women I’ve known for a good long time. I’m looking forward to a quieter neighborhood and closer proximity to work and and and!
And, doesn’t it seem like life is speeding up a bit, lately? Between Syria, Climate Change, the R’s bringing us to the brink of not having a government budget, and traffic speeds increasing (at least that’s my sense) it just feels like the pace is quickening. Which is why it’s great that this calming site exists :) Go ahead, take a minute or two :)
shoes post burn 2013
shoes post burn

In fact, this has been my lesson from Burning Man this year – which if anyone who can help is listening – WAS WAY WAY WAY TOO LOUD.  We take some of the most intelligent people on Earth; bring them to an incredibly beautiful part of the world; fill that space with amazing art; and then drown everyone in a sound mush that is so abrasive that I don’t think I’ll ever go back again. My 13th year was so loud that I think my system has been completely overloaded and I’m having a very hard re-entry. What?  And, if you’re interested in links to pictures/videos, let me know – I have a great list, because of course, this was also the best year ever. Yeah, it’s like that out there…

One of my favorite parts of this year’s Burn was actually our SideBurn – time spent with friends at Summer Lake Hot Springs in Paisley, Oregon.
I’m finally finding work that I am passionate about – teaching social media and email marketing to small biz people. If that’s you or someone you know I have a bunch of classes (mostly free) coming up – look to the right. I’d love you to refer me to people, thanks!
I hope your life is full of love, laughter, surprises, dance, magic and lots of touch. If you haven’t seen the video on touch put out by my friends, please have a look. Make sure you get plenty of hugs, rest, healthy food and I’ll speak with you soon,
With gratitude for life’s abundance,
Albert Kaufman

Upcoming Events

Facebook for small businesses – You Can Do It!

Come learn how to promote your small business via Facebook – I’ll help you take out the frustration and add in the fun! – Monday, Sepember 23rd, 9am-12pm – $30

1823 NE 13th Avenue

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The Power of Email Marketing

Monday October 14, 2013 from 10:00 AM to 12:00 PM -Free

This information-packed seminar will demonstrate how email marketing can really help drive business success.

Holladay Park Church of God

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Getting Started with Email Marketing

Tuesday November 12, 2013 from 10:00 AM to 12:00 PM -Free

This is a guided discussion about how email marketing works and how to get up and running.

Holladay Park Church of God

Sarah
Sarah is my favorite comedian
todays’ soundtrack brought to you by my new friend, Spencer. He gifted me with a collection of dance hits from the 70s – got me shaking my head while writing this, Keep on Truckin! yeah!  
Albert and Sunflowers 2013
The sunflowers are doing well this Summer – click on the pic to learn more about my sunflower project

Note to Clients 1.14.13

Hello,

Here are important updates about how I communicate with you, what I’m offering and a change in my rates.

Constant Contact
First off, since I’m a Constant Contact (email marketing) business partner – I am going to start sending my emails to you: someone who has taken my classes, and those who have expressed interest in my work – via Constant Contact. This will mean sharper – hopefully richer emails for you the next time you hear from me. If this does not interest you, just let me know.

2. I will offer a one-hour free consultation to anyone (anywhere) who uses my affiliate link to sign up for a Constant Contact trial account. See the attachment for advantages to using email marketing. The first 2 months of the trial are free (you have to stay at a low contact count..) It’s a good way to see if email marketing/newsletters are a good idea for your business.  They also offer free accounts to non-profits or organizations that work with children.

Here’s the link:

http://www.constantcontact.com/index.jsp?pn=albertkaufman

If you want to share this link I won’t stop you! :)  Also, if you find Constant Contact is not for you, I have links to all of their competitors @ http://albertideation.com – take your pick!

Due to the changes that Facebook has made = limiting Facebook fan/biz pages ability to organically (ie, free) reach their audiences the importance of using email marketing has increased in my opinion.  Here is an article detailing some predictions for this area.

http://blogs.constantcontact.com/product-blogs/email-marketing/email-marketing-predictions/

That being said, I still think that social media is important when we think about small business marketing.

On another note, in the area of Groupon-like services, Constant Contact offers something called SaveLocal. I’ve watched one client have quite a high success rate with this. SaveLocal offers go out via email and their charge for organizing your coupons/offers is very low.  For more on SaveLocal feel free to ask me more or check out

http://www.constantcontact.com/savelocal/index.jsp?pn=albertkaufman

I have raised my rates. Social Media classes are now $30 (last year they ranged from $11-$30)  I will continue to work with established clients one-on-one @ $50/hr. New clients who work with me for the first time = $60/hr.  If you’ve worked with me in the past, I hope that you agree that this is a very good deal – I pack a lot into an hour – combining teaching as well as making actual changes to clients’ online presence which are valuable. I have also started to work with clients via Skype and GoogleHangouts. If you haven’t tried this yet – it’s a great way to meet sans commute time!  Via sharing screens just about everything except me serving you tea can take place!  Also, I offer a more complete package of running small businesses’ social media/email marketing/Wordpress sites on a monthly basis – get in touch if this sounds appealing.

I’d like to ask you a favor.  One way that future clients decide to work with me is via recommendations on Facebook, Yelp! Or LinkedIn.  If you would be willing, please visit http://facebook.com/albertideation and create a recommendation. I would be very grateful.  Also, if we have worked together in the past and you’d like to see your name/business name on my client list below, please respond with information about your business and I’ll add you! The more websites that link to your website the better your search engine optimization (SEO) is. = a good thing :)

I hope 2013 is treating you well so far. Let me know if there is any way I can help you thrive this year. I’m a huge networker – even if it’s not on a topic you’d typically think to turn to me, you’re always welcome to throw me a question and I’ll answer to the best of my ability.

With Gratitude,

Albert Kaufman
albertkaufman@gmail.com

I can help you get your social media and email marketing into cruise mode!

Constant Contact Affiliate link: http://pdx.be/cc-ak

Sign up for my monthly e-letter, The Eleven @ http://tinyurl.com/signupforthe-eleven

Client List:
http://albertideation.com/clients/

Happy Hour Class 11/26 in Portlandia – Come learn how to tune up your FB Biz Page

facebook-fan-pageHello, if you’ve been waiting for an evening Facebook Business Page class – this one’s for you!

https://www.facebook.com/events/193941420730924/

Bring your laptop or watch on the big screen!

I’ve been presenting classes on Facebook strategies lately. Come to this class if you’d like a refresher on some of the basics given new Facebook changes. We’ll talk about how to tune up your page, advertising, sponsored stories, promoting posts, and what can be done with your fan/business page to help build your business.

We’ll gather in my living room, I’ll present, and you can watch it unfold on the big screen. You can use a notepad or feel free to bring your laptop. There is free Wi-Fi.

Snacks and drinks for others are always a welcome contribution. I’ll provide tea and perhaps we’ll create a cocktail to go with the class!

Cost: $30
Cash, Check or Paypal

6pm-8:30pm (possibly longer if needed)
Happy Clam: 1823 NE 13th Ave.
Easy access via the 8, 77, Max and the I-5 Rose Quarter exit

If you have any questions post them here or email albertkaufman@gmail.com

Referrals are always greatly appreciated! Feel free to invite people who you think would benefit from this class!

Albert Kaufman

PS – please sign up for my monthly newsletter if you’re not already subscribed!

http://tinyurl.com/signupforthe-eleven

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My recent slideshow presentation

http://albertideation.com/slideshow/

Here’s an outline of what I’ve done in the past. We’ll definitely cover some of these areas and there will be plenty of time for Q&A

http://albertideation.com/facebook-classes/

Here’s an article I’m finding fascinating and gives you the basics of distinguishing your personal and business profiles…

http://www.socialmediaexaminer.com/integrating-your-facebook-page-with-your-facebook-profile/

Albertideation

Late Summer in The Birthday Garden

Late Summer in The Birthday Garden

Hi there,

Well, it’s been a fine Summer, hasn’t it?  I’ve been doing some research these past couple months and have come up with a few things I think you may find useful.

First, friends lists on Facebook. Sounds simple enough, but the more I talk with people, the more I’m hearing a consistent frustration in FB usage. This short video describes why I think it’s useful to make lists of friends – and how to set one (or more) up.

http://screencast.com/t/H36r7Wh79

I’ve begun working closely with two clients –

Robin Denburg, Realty Robin – https://www.facebook.com/RealtyRobinPortland

And Jane’s Healthy Kitchen: https://www.facebook.com/JanesHealthyKitchen

If real estate (buying or selling a home in Portland) or eating healthier interest you, please do check out Jane and Robin’s pages, like them and say hello.  Robin’s one of the nicest people involved in real estate I’ve ever met and Jane’s cookbook (due out in November) is sure to be a winner.

Second, Jane and Robin have hired me to “do” their social networking for a month.  We’re trying this out – interestingly, they both picked the same month – so, I’m learning a lot about supporting businesses closely in the social media/website/email marketing space right now.

If such an arrangement sounds interesting to you, let’s talk. I think it’s a valuable way to go – especially to jump start your marketing efforts if you’re just getting started, but also for those who’ve been at it for a while.  I have been focusing my efforts in this area closely for years now and I understand a lot about how to make best use of these tools.

I also continue to work with some clients on a one-on-one hourly basis – and that’s proving useful, as well.

In October I’ll begin offering my group classes ($30/2-hours) and I’ll let you know when the next classes are when I schedule them.

I continue to pepper my fan page: http://facebook.com/albertideation with useful tools that I find along the way – if you haven’t visited for a while, a quick scroll down the page will give you some ideas you may not have thought of.  Also, I have also been using my newsletter and website as ways to provide this information to the world.

I hope you’re having a great end of Summer and look forward to supporting you in the coming months and years.

With Gratitude,

Albert Kaufman
http://albertideation.com

Sign up for my monthly e-letter, The Eleven: http://tinyurl.com/signupforthe-eleven

Constant Contact Affiliate link: http://pdx.be/cc-ak
Get Started with an email newsletter today – ask me how!

Making Lists of People in Facebook

To improve your experience of Facebook – I advise making lists of people – a list can be close friends, business associates, people you share a hobby with or even one person – it’s the quickest way to see exactly the feed you want to. It takes a few minutes to set up, but will make using Facebook a lot easier and more interesting – it has done so for me.

Here’s a little video I made on the topic. I plan to improve this with some added list-making features I did not include here (basically when you’re on a list – you can add to it in a box on the right hand side.  And, you can always go to a person’s profile and hover over the “Friends” button and add them to any list you’ve created).

lists

How to make a list in Facebook

 

albertideation

Email Marketing Options from Albertideation

Great news: I’m now an affiliate with these four top email marketing programs: Constant Contact, AWeber Email Marketing, Mad Mimi, and MailChimp – please see the right sidebar of my website for the links if you’re thinking of starting up a newsletter for yourself or your company.

I highly recommend getting an email newsletter going – it’s a great way to keep in touch with your clients/friends and a good, inexpensive way to share your thinking/ideas with the world. Please visit http://albertideation.com/ to find my affiliate links, thanks!