Past Newsletters – The Eleven

Thank goodness for the way back machine! If you’re curious what I was thinking in the past, here’s a pretty good collection of my newsletters. Thanks, readers!

March 2012 – 3.11.12 March 2012
February 2012 – 2.11.12 Val Day 2012
January 2012 – 1.11.12 Happy New Year!
December 2011 – 12.11.11 Year in Review
November 2011 – 11.11.11
October 2011 – My friend Amira and approaching 11.11.11
September 2011 – Back from the Burn, 2011 – 9/11/2011 
August 2011 – Do something big, NOW!- 8/11/2011 
July 2011 – Do something big, NOW! – 7/11/2011 
June 2011 – Birthday re-cap, revolutionary articles – 6/11/2011 
April 2011 – 4/27/2011 – Life through the facebook fan page
3/11/2011 – 3/11/2011 – March Forth, March 2011’s 11!
2/11/2011 – 2/11/2011 – Valentine’s 11!
1/11/2011 – 1/11/2011 – Prospero Ano Nuevo!
12/11/2010 – 12/11/2010 – End of 2010 – Happy Hannukah!
11/11/2010 – 11/11/2010 – Kaufman’s 50th
Oct 2010 – Oct 2010 – Register to Vote, Voting Party, Election 2010
Sept 2010 – Sept 2010 – back from the Burn
August 2010 – August 2010 – Variety Pack and Beloved write-up
July 2010 – July 2010
June 2010 – June 2010
May 2010 – May 2010 Birthday Email
April 2010 – April 2010: DC Visit Re-cap
March 2010 – March 2010 – Tulips and Dafodils edition
February 2010 – February 2010 – Smoothie Recipe
December 2009 December 2009
November 2009 – November 2009
October 2009 – October 2009
August 2009 – August 2009
Summer 2009 e-letter – Summer from Albertideation
Happy Earth Day e-letter for April 09 – Happy Earth Day 09
The Eleven for March 09, – The Eleven
The Eleven for January 09, – The Eleven
The Eleven for December 08, – The Eleven
The Eleven for November 08, – The Eleven

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12.12.13 The Eleven

12.12.13 – Happy Holiday edition!

Rounding out a great year!
Hello, and welcome to my monthly e-letter, The Eleven. If you’d like to unsubscribe at any time, there’s a convenient link below, and I hope you stay!It’s been such a fine month since I last wrote. We had a great time at Sabby’s benefit on 11.11 @ The Hollywood Vintage. Pics by all of our amazing photo-booth photographers, here!  We were able to raise a good bundle of money, signed up people to support gay marriage in Oregon and had a great time together.

My Latest

Quik Learning
My gift to you – faster learning!

Every once in a while I stumble across something that really takes me for a ride. I’m always interested in becoming a better, faster learner, and I’ve been captivated by Quik Learning. Here is video 1: information on how to learn faster. Part 2 on remembering names. Speed-reading is video #3. And, finally, brain-map is video 4.

Try these out when you get a chance and let me know what you think. I’ve been walking around teaching some of these skills and having a blast increasing my reading speed and remembering peoples’ names!

2013 is coming to an end!
Albert @ MS Store 11.20I’ve really had a great year @ Albertideation. I’ve been speaking publicly in the last couple months and have been working with a great bunch of clients. I am honored to be trusted with peoples’ businesses.
Speaking of teaching – my last two FREE classes this year will be 12.17 at the Microsoft Store in downtown Portland (free breakfast), and 12.19 on the East Side (free lunch!).
My website has undergone some changes recently, too. Please come visit and see what you think.
Wileyware for the Holidays

Here are some of the projects I’m working on right now – visit the links to learn more.
1. Jane Turville of Wagging Tale Productions is creating a new film, The People Factor. Please consider donating to the creation of this important work.

2. It’s always a great time for Wileyware. Marcia is doing incredible classes in her studio in Ballard, Washington – visit if you can.
3. Helping friends: I’ve transitioned from helping causes to spending time, money & effort to extend a hand to friends who have needed help. It’s not as sexy, but feels useful and important right now.
4. The Portland Fruit Tree Project – Steve Bennett and I played for their annual volunteer appreciation evening – and I’d like to do more for these folks. Look for a fruit-tree grafting demo-party in the 2nd week of April @ my new home in SE PDX.
5. Settling into my new home :)
Thanks for reading and for your support of me and my work in the world. I couldn’t do it without you.
Sincerely,
Albert

Albert and Sunflowers 2013

Facebook as Diary – What will your legacy be?

diary

Once upon a time people wrote in diaries. If you wanted to learn what your grandmother was thinking, you could read her diary and learn how she met your grandfather. If the diary was kept, if it was legible, if it made it from point A into your hands!  Now, fast forward to today – a time when many of us are keeping our “diaries” up to date on a daily if not hourly basis on Facebook and other internet sites.  If we want to – the keys to our accounts could be passed along to our offspring or friends and our online identities (diaries) could be kept up for a long time, possibly forever!  Anyone who wants to can pretty easily turn their online musings into a website that should last a long long time.

I was pondering this concept on a trip to the Oregon coast this past weekend. What might it be like for future generations to be able to go back in time and review what their parents and grandparents were doing – that intimate look could be so useful to a biographer, sibling, or anyone, really.

That led me to rethink a little what we post on-line. I keep finding value in sharing what I’m doing on Facebook and beyond.  I think I’m now conceiving it as a way to inform people of my various projects – to get assistance, but also for a reason I had never thought of before.  Have you ever been somewhere and someone approached you – a Facebook only friend? And, it turns out that they know something about you though you might not know much about them.  Or, vice versa.  I have this experience frequently. This weekend at the beach, I stumbled on a group of women who were sitting around a lovely campfire on the beach. It turned out that I knew 3 of the women, and was FB friends with a few more. That instant recognition and also their general knowledge of what I’m up to in the world led to a level of welcome and appreciation that = reputation. My reputation in that moment was not “stranger” it was – “someone we know who does good things in the world”. That, in turn, led to a level of welcome/hospitality that was very helpful in that moment and pleasant.

So, the reasons to share with the world what you’re thinking seem to continue to grow. People often ask me what/why to post on social networks – here are a couple answers to that question. Somewhat we’re all flying on blind faith that this is useful, and if I come up with more reasons why this is good practice (besides some other obvious ones – connecting you with people you want to know – finding resources that you seek – finding help with projects, etc) I will share them here.  Can you think of any reasons that are interesting why a person might want to post on social networks?

Moving Time!

sunflowersHello, and welcome to this month’s The Eleven, my monthly e-letter.

Have you ever had a destination in mind but had to complete many tasks before you could get there? That’s how this edition of the 11 has been for me. Whew, and I’m there and ready to write!!!!  First, the news.

Yes, after 3 years of happy clamming I’m going to take my show on the road and relocate to … Southeast Portlandia. Yes, I know, you were possibly expecting something a little more exotic, but actually, living in SE Portlandia is pretty frigging awesome, and I can’t wait to get there. I left Burning Man this year partly to get a head start on the moving process, cause I’m so jazzed! I’ll be over in the Division/44th/Stumptown/Village Merchants section of town – the house has a great porch and I’ll be living with two women I’ve known for a good long time. I’m looking forward to a quieter neighborhood and closer proximity to work and and and!
And, doesn’t it seem like life is speeding up a bit, lately? Between Syria, Climate Change, the R’s bringing us to the brink of not having a government budget, and traffic speeds increasing (at least that’s my sense) it just feels like the pace is quickening. Which is why it’s great that this calming site exists :) Go ahead, take a minute or two :)
shoes post burn 2013
shoes post burn

In fact, this has been my lesson from Burning Man this year – which if anyone who can help is listening – WAS WAY WAY WAY TOO LOUD.  We take some of the most intelligent people on Earth; bring them to an incredibly beautiful part of the world; fill that space with amazing art; and then drown everyone in a sound mush that is so abrasive that I don’t think I’ll ever go back again. My 13th year was so loud that I think my system has been completely overloaded and I’m having a very hard re-entry. What?  And, if you’re interested in links to pictures/videos, let me know – I have a great list, because of course, this was also the best year ever. Yeah, it’s like that out there…

One of my favorite parts of this year’s Burn was actually our SideBurn – time spent with friends at Summer Lake Hot Springs in Paisley, Oregon.
I’m finally finding work that I am passionate about – teaching social media and email marketing to small biz people. If that’s you or someone you know I have a bunch of classes (mostly free) coming up – look to the right. I’d love you to refer me to people, thanks!
I hope your life is full of love, laughter, surprises, dance, magic and lots of touch. If you haven’t seen the video on touch put out by my friends, please have a look. Make sure you get plenty of hugs, rest, healthy food and I’ll speak with you soon,
With gratitude for life’s abundance,
Albert Kaufman

Upcoming Events

Facebook for small businesses – You Can Do It!

Come learn how to promote your small business via Facebook – I’ll help you take out the frustration and add in the fun! – Monday, Sepember 23rd, 9am-12pm – $30

1823 NE 13th Avenue

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The Power of Email Marketing

Monday October 14, 2013 from 10:00 AM to 12:00 PM –Free

This information-packed seminar will demonstrate how email marketing can really help drive business success.

Holladay Park Church of God

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Getting Started with Email Marketing

Tuesday November 12, 2013 from 10:00 AM to 12:00 PM –Free

This is a guided discussion about how email marketing works and how to get up and running.

Holladay Park Church of God

Sarah
Sarah is my favorite comedian
todays’ soundtrack brought to you by my new friend, Spencer. He gifted me with a collection of dance hits from the 70s – got me shaking my head while writing this, Keep on Truckin! yeah!  
Albert and Sunflowers 2013
The sunflowers are doing well this Summer – click on the pic to learn more about my sunflower project

Note to Clients 1.14.13

Hello,

Here are important updates about how I communicate with you, what I’m offering and a change in my rates.

Constant Contact
First off, since I’m a Constant Contact (email marketing) business partner – I am going to start sending my emails to you: someone who has taken my classes, and those who have expressed interest in my work – via Constant Contact. This will mean sharper – hopefully richer emails for you the next time you hear from me. If this does not interest you, just let me know.

2. I will offer a one-hour free consultation to anyone (anywhere) who uses my affiliate link to sign up for a Constant Contact trial account. See the attachment for advantages to using email marketing. The first 2 months of the trial are free (you have to stay at a low contact count..) It’s a good way to see if email marketing/newsletters are a good idea for your business.  They also offer free accounts to non-profits or organizations that work with children.

Here’s the link:

http://www.constantcontact.com/index.jsp?pn=albertkaufman

If you want to share this link I won’t stop you! :)  Also, if you find Constant Contact is not for you, I have links to all of their competitors @ http://albertideation.com – take your pick!

Due to the changes that Facebook has made = limiting Facebook fan/biz pages ability to organically (ie, free) reach their audiences the importance of using email marketing has increased in my opinion.  Here is an article detailing some predictions for this area.

http://blogs.constantcontact.com/product-blogs/email-marketing/email-marketing-predictions/

That being said, I still think that social media is important when we think about small business marketing.

On another note, in the area of Groupon-like services, Constant Contact offers something called SaveLocal. I’ve watched one client have quite a high success rate with this. SaveLocal offers go out via email and their charge for organizing your coupons/offers is very low.  For more on SaveLocal feel free to ask me more or check out

http://www.constantcontact.com/savelocal/index.jsp?pn=albertkaufman

I have raised my rates. Social Media classes are now $30 (last year they ranged from $11-$30)  I will continue to work with established clients one-on-one @ $50/hr. New clients who work with me for the first time = $60/hr.  If you’ve worked with me in the past, I hope that you agree that this is a very good deal – I pack a lot into an hour – combining teaching as well as making actual changes to clients’ online presence which are valuable. I have also started to work with clients via Skype and GoogleHangouts. If you haven’t tried this yet – it’s a great way to meet sans commute time!  Via sharing screens just about everything except me serving you tea can take place!  Also, I offer a more complete package of running small businesses’ social media/email marketing/Wordpress sites on a monthly basis – get in touch if this sounds appealing.

I’d like to ask you a favor.  One way that future clients decide to work with me is via recommendations on Facebook, Yelp! Or LinkedIn.  If you would be willing, please visit http://facebook.com/albertideation and create a recommendation. I would be very grateful.  Also, if we have worked together in the past and you’d like to see your name/business name on my client list below, please respond with information about your business and I’ll add you! The more websites that link to your website the better your search engine optimization (SEO) is. = a good thing :)

I hope 2013 is treating you well so far. Let me know if there is any way I can help you thrive this year. I’m a huge networker – even if it’s not on a topic you’d typically think to turn to me, you’re always welcome to throw me a question and I’ll answer to the best of my ability.

With Gratitude,

Albert Kaufman
albertkaufman@gmail.com

I can help you get your social media and email marketing into cruise mode!

Constant Contact Affiliate link: http://pdx.be/cc-ak

Sign up for my monthly e-letter, The Eleven @ http://tinyurl.com/signupforthe-eleven

Client List:
http://albertideation.com/clients/

Happy Hour Class 11/26 in Portlandia – Come learn how to tune up your FB Biz Page

facebook-fan-pageHello, if you’ve been waiting for an evening Facebook Business Page class – this one’s for you!

https://www.facebook.com/events/193941420730924/

Bring your laptop or watch on the big screen!

I’ve been presenting classes on Facebook strategies lately. Come to this class if you’d like a refresher on some of the basics given new Facebook changes. We’ll talk about how to tune up your page, advertising, sponsored stories, promoting posts, and what can be done with your fan/business page to help build your business.

We’ll gather in my living room, I’ll present, and you can watch it unfold on the big screen. You can use a notepad or feel free to bring your laptop. There is free Wi-Fi.

Snacks and drinks for others are always a welcome contribution. I’ll provide tea and perhaps we’ll create a cocktail to go with the class!

Cost: $30
Cash, Check or Paypal

6pm-8:30pm (possibly longer if needed)
Happy Clam: 1823 NE 13th Ave.
Easy access via the 8, 77, Max and the I-5 Rose Quarter exit

If you have any questions post them here or email albertkaufman@gmail.com

Referrals are always greatly appreciated! Feel free to invite people who you think would benefit from this class!

Albert Kaufman

PS – please sign up for my monthly newsletter if you’re not already subscribed!

http://tinyurl.com/signupforthe-eleven

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My recent slideshow presentation

http://albertideation.com/slideshow/

Here’s an outline of what I’ve done in the past. We’ll definitely cover some of these areas and there will be plenty of time for Q&A

http://albertideation.com/facebook-classes/

Here’s an article I’m finding fascinating and gives you the basics of distinguishing your personal and business profiles…

http://www.socialmediaexaminer.com/integrating-your-facebook-page-with-your-facebook-profile/

Albertideation

Late Summer in The Birthday Garden

Late Summer in The Birthday Garden

Hi there,

Well, it’s been a fine Summer, hasn’t it?  I’ve been doing some research these past couple months and have come up with a few things I think you may find useful.

First, friends lists on Facebook. Sounds simple enough, but the more I talk with people, the more I’m hearing a consistent frustration in FB usage. This short video describes why I think it’s useful to make lists of friends – and how to set one (or more) up.

http://screencast.com/t/H36r7Wh79

I’ve begun working closely with two clients –

Robin Denburg, Realty Robin – https://www.facebook.com/RealtyRobinPortland

And Jane’s Healthy Kitchen: https://www.facebook.com/JanesHealthyKitchen

If real estate (buying or selling a home in Portland) or eating healthier interest you, please do check out Jane and Robin’s pages, like them and say hello.  Robin’s one of the nicest people involved in real estate I’ve ever met and Jane’s cookbook (due out in November) is sure to be a winner.

Second, Jane and Robin have hired me to “do” their social networking for a month.  We’re trying this out – interestingly, they both picked the same month – so, I’m learning a lot about supporting businesses closely in the social media/website/email marketing space right now.

If such an arrangement sounds interesting to you, let’s talk. I think it’s a valuable way to go – especially to jump start your marketing efforts if you’re just getting started, but also for those who’ve been at it for a while.  I have been focusing my efforts in this area closely for years now and I understand a lot about how to make best use of these tools.

I also continue to work with some clients on a one-on-one hourly basis – and that’s proving useful, as well.

In October I’ll begin offering my group classes ($30/2-hours) and I’ll let you know when the next classes are when I schedule them.

I continue to pepper my fan page: http://facebook.com/albertideation with useful tools that I find along the way – if you haven’t visited for a while, a quick scroll down the page will give you some ideas you may not have thought of.  Also, I have also been using my newsletter and website as ways to provide this information to the world.

I hope you’re having a great end of Summer and look forward to supporting you in the coming months and years.

With Gratitude,

Albert Kaufman
http://albertideation.com

Sign up for my monthly e-letter, The Eleven: http://tinyurl.com/signupforthe-eleven

Constant Contact Affiliate link: http://pdx.be/cc-ak
Get Started with an email newsletter today – ask me how!