April Showers Bring New Customers

April – 2015

Mobile marketing has finally come of age.
Albertideation SmallApril 7, 2015
What’s Up?

If you want to guarantee that April showers indeed bring in new customers, please join me for one or both of my classes in Portland or meet with me one-on-one to up your on-line marketing game. If you’re wanting to know if your current efforts are on target – please send me your most recent newsletter, or point me to something you’d like me to take a look at. I’d be glad to share my honest feedback with you. The email marketing and social media worlds are changing so rapidly, it’s hard to keep up – and, that’s what I’m here for!

One point I really want to highlight is that everyone should be using a mobile-friendly template for their email marketing. If you are not sure if yours is mobile-friendly, please, let’s talk. 65% of people are checking email on their phones and if your newsletter is not mobile-friendly, you can guess what your customers are doing with your emails.
Here are some articles I’ve found useful, and at the bottom are more details about my upcoming free Portland-area classes!
Have a great Spring! Albert
New Mural on Alberta Street
4 Can't-Miss Mobile Marketing Best Practices

For many brands, mobile marketing remains somewhat vague and difficult to contain in the same way as traditional marketing. Here are a few best practices to help your business launch an exciting, innovative and successful mobile marketing campaign.

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While large businesses may have significant budgets to spend on social commerce and marketing, smaller-size companies too can leverage the new social trends to drive increased revenue. Consider these five strategies to boost sales in 2015.

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Upcoming Events

Social Media Timesavers
Thursday April 16, 2015 from 10:00 AM to 11:30 AM PDT
This session will help you save time at get back to what you love to do running your business or organization. Join me and learn the latest time savers and best practices from Constant Contact Authorized Local Expert, Albert Kaufman., Holladay Park Church of God

Constant Contact Toolkit Demonstration
Monday April 27, 2015 from 10:00 AM to 12:30 PM PDT
Join me and learn how to use the whole Constant Contact Toolkit – from Newsletters to Events to Surveys to Social Campaigns: all from Constant Contact Authorized Local Expert, Albert Kaufman. Holladay Park Church of God

Albert Kaufman
Albertideation
Try Constant Contact for free

NextDoor.com – The Future Is Here

NextDoor.com – A Great New Way to Meet Your Neighbors and Build Community

nextdoor.com

If you’ve been anywhere near me in the last year or two, or have been reading my newsletter, you’ll know I’ve been doing my best to spread the word about NextDoor.com.

I have been a fan of local all my life. I love the idea of the 20 minute neighborhood – being able to walk to everything you need in 20 minutes – which leads to less car use and having a lighter impact on the Earth. It leads to a lot of other benefits, as well. Not being in a car means you use other modes of transportation such as walking, biking and roller-skating. And while you’re out you end up meeting your neighbors and catching up – sometimes learning important news that you wouldn’t find out any other way. Knowing who lives around you also creates safety as everyone can keep an eye on things. This is what life used to be like in village days of yore. We’ve lost much of this familiarity as the United States has developed suburbs and we’ve designed our world to fit the car rather than what’s best for our thriving.

Enter the internet and social media platform, nextdoor.com. Nextdoor is a combination of social media worlds that many of us are familiar with (particularly, Facebook). Once you’ve signed up (which is a simple process where you, a real person, living at a real address are verified) you suddenly land in the neighborhood you live in on-line. There’s a newsfeed where you can see what your neighbors have posted, and you can also view the feed of your surrounding neighborhoods. For me, that’s North Richmond, Portland, Oregon = 200+ members, and the greater area about 2,000 members. I can connect to the people on my block, or to all the people in about a mile radius around me.

What I’ve seen so far is a mixture of things. People use NextDoor to offer each other extra of what they have (fruit was popular last Summer), kind of like Freecycle, which I helped jumpstart in 2003. The conversations are about everything from people seeking recommendations for home improvements; bodyworkers; tech support; local events; to neighborhood-watch type notifications about break-ins; missing pets and the like.  There’s also a fair bit of discussion about how our neighborhoods are developing. Currently, in the neighborhood I live in there has been an increase in old houses being torn down to be replaced by much larger scale buildings and that’s led to a lot of discussion of where we’re headed as a neighborhood and city.  These type of discussions used to happen on community discussion lists and at neighborhood council meetings, but this new forum provides an opportunity to use collaborative technology at the neighborhood level.  Without ads! Then, there are the yardsales and notices from the City and other odds and ends – things for sale; re-posts of Craigs List ads; homes for sale or rent; and new groups forming (the first of these I have seen is a local singles group).

There are many reasons why I am so gung-ho about Nextdoor.com. As someone who has been involved in high-tech for years, I am always excited when I see something come along that will Do Something Today to Right the World. I see this as that – a way for us all to get closer – to build community resilience through locals being in each others’ lives more. To make local bonds rather than keeping up networks that take a lot of fossil fuel to maintain. NextDoor also dovetails with another passion of mine: Farm My Yard. Farm My Yard is an effort to connect homeowners who have sunny yards with those who have urban farming skills and would like to grow food, but are lacking the space to do it. I also see Farm My Yard as a possible youth employment/business opportunity. In my dream I see teenagers using the Farm My Yard agreements and walking their neighborhoods to find a few yards to farm. This can and does lead to real income; vegetables for all; and less trips to the grocery store for everyone.

Farm My Yard

So, for me, it’s all coming together – and, I hope, we’re coming together. I see these types of developments leading to something fantastic in the future. Nextdoor.com is not perfect yet – it doesn’t always correctly identify neighborhood boundaries; the tech support can be iffy; disputes are left up to neighborhood “leaders” who sometimes make questionable calls; and I’m sure there are other imperfections, as well. That said, for now, this is one horse I am betting on! And, I recommend, if you’re not a member yet that you give it a try and see what you find. If you have comments, please leave them below.

For a better world,

Albert Kaufman
February 21, 2015

March 4, 2015 NYT Article

9.24.15 – Here’s an example of neighbors pulling together via a great conversation to preserve some giant trees and build community at the same time in Portland, Oregon, The United States.

2015-09-22 09.46.51

Re-electing Oregon Senator Jeff Merkley

I'm standing with Oregon Senator Jeff Merkley for another 4 years. We're lucky to have him. Here are some pumpkins we made for him during the first election! Enjoy