Email marketing is useful for all businesses. The ROI is incredible – 44.25% – That means if you spend $1, the average you’ll get back is $44.25 (this number keeps growing, btw). Get busy! It’s a great way to reach your audience on a regular basis to share what you’ve been up to and any news or offers you have.
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Books I recommend on the topic of email marketing:
- Engagement Marketing: How Small Business Wins in a Socially Connected World
- The Rebel’s Guide to Email Marketing: Grow Your List, Break the Rules, and Win (Que Biz-Tech)
I teach classes in the Portland Metro area and via webinars. Here’s what I’ve got coming up!