5 Facebook Surprises

You may know that I’m a peculiar fan of Facebook. I use it more than most people – but some of the ways I am on there are probably different than most. I do not think it’s a very good marketing tool, for instance. I find the more I poke around in the corners, the more interesting things I learn. Here are 5 ways that I experience Facecrack that might illuminate what’s going on on there and help guide you to a more improved experience. I also have a webinar that goes step by step through some of this – it’s a bit long, but I promise you’ll learn some things :)

  1. Facebook is an incredible networking tool. If you want to find someone – I’d use LinkedIn (and that’s another article in the works), but if you want to connect friends who need to meet (you matchmaker, you!) – or coordinate something, Facebook works great. I use the chat area all the time – sometimes just looking at a friend who’s on-line will prompt me to remember that I needed to talk to them about X, Y, or Z. In a way, it mirrors email’s ability to connect people – but that visual of someone’s face I think elevates the interest we all have in connecting and makes it practicable and immediately possible. Try this sometime – start a chat with a few people on the sidebar at the same time. Who do you know that needs to meet someone else that you know and for what purpose? Introduce them. Go! Report back if you have any great results :)
  2. Create lists. I talk about how to do this here, but I now want to add that the lists that you create can also be used for selectively sharing your posts. Once you’ve created a sub-list of your friends – this makes viewing your newsfeed a completely different experience. For one thing – you can now see everything that person(s) has posted rather than accept what Facebook’s algorithm feeds you. And, you can also use that list in the pull-down of (public, friends, etc.) who can see your post.  Example: you want to keep friends and family members separate? Create a list of just family – post things you want them to see and choose that list – and vice versa – want to share with just your friends – post to your Friends list (the one you create, not the “automatic” one that FB creates for you.
  3. Play around with Facebook. When you start experimenting, you find things that are possible, and possibly useful that you would never find otherwise. For instance, regarding fan/business pages – which I think are about as useful as a yellow pages ad these days – you can make a post that reaches a certain demographic only, without paying anything extra. Just want to reach 45-year old women? Here’s how. (it turns out this is not available on all pages!)

    Step one: create post and use the pull-down arrow

    Step one: create post and use the pull-down arrow

    Step 2: choose your demograhic

    Step 2: choose your demograhic

  4. Take a Facebook purification tool for a test sometime. I’m using something called Facebook Purity. The interface looks like this and it allows me to kill all advertising and do some other customization of my experience. There are a few tools out there – try one and see what you think. I love that I can set my newsfeed to most recent news, automatically.  I guess what I’m saying is – if you’re going to spend a bunch of time on FB, learn more of the ins and outs of it :)

    FB Purity, free tool super helpful! http://www.fbpurity.com/

    FB Purity, free tool super helpful! http://www.fbpurity.com/

  5. Get some training on how to use Facebook well. It will make such a difference. I teach free classes on email marketing and social media on a fairly regular basis – and there are tons of resources out there, too – search Youtube – spend a little time – once you figure out how to get past some of the more frustrating aspects you’ll see a bit more of how useful FB can be.Some things to learn next: how to unfollow someone without unfriending them. Decide what you’re on FB for – just close-knit friends and family or everyone under the sun (I’ve gone for the latter). This makes a big difference in your experience.

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Facebook fan/business pages are dead unless you pay to advertise

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Facebook Business Pages are Dead

That’s it. I’m calling it.  I’ve been saying this ever since Facebook changed it’s algorithm after going public. And now the results of posting on a fan page have dropped to a point I didn’t think was possible. Here’s more proof. If you have the time and money to advertise on your fan page you may get more engagement/sales/attention/etc. But for the time being, organic reach has disappeared. These pages are great as yellow pages ads, though.

If you’ve got a great following – you’re getting tons of natural engagement because you have a fun following – for example, Keep Portland Weird has a page that regularly gets their posts shared like crazy. They are probably a perfect fit for Facebook. But for small businesses, I think it’s now a waste of time to post on your page.

This is why I’m continuing to place more and more of my time and effort into email marketing. I wrote about this decision a little while ago, here.

Though I’m down on business pages, I still think Facebook is good for a few things. It’s an excellent networking tool. I plan to write up an article “8 ways to use Facebook”, and you’ll find that here, shortly.  Have a great day!

Happy Hour Class 11/26 in Portlandia – Come learn how to tune up your FB Biz Page

facebook-fan-pageHello, if you’ve been waiting for an evening Facebook Business Page class – this one’s for you!


Bring your laptop or watch on the big screen!

I’ve been presenting classes on Facebook strategies lately. Come to this class if you’d like a refresher on some of the basics given new Facebook changes. We’ll talk about how to tune up your page, advertising, sponsored stories, promoting posts, and what can be done with your fan/business page to help build your business.

We’ll gather in my living room, I’ll present, and you can watch it unfold on the big screen. You can use a notepad or feel free to bring your laptop. There is free Wi-Fi.

Snacks and drinks for others are always a welcome contribution. I’ll provide tea and perhaps we’ll create a cocktail to go with the class!

Cost: $30
Cash, Check or Paypal

6pm-8:30pm (possibly longer if needed)
Happy Clam: 1823 NE 13th Ave.
Easy access via the 8, 77, Max and the I-5 Rose Quarter exit

If you have any questions post them here or email albertkaufman@gmail.com

Referrals are always greatly appreciated! Feel free to invite people who you think would benefit from this class!

Albert Kaufman

PS – please sign up for my monthly newsletter if you’re not already subscribed!



My recent slideshow presentation


Here’s an outline of what I’ve done in the past. We’ll definitely cover some of these areas and there will be plenty of time for Q&A


Here’s an article I’m finding fascinating and gives you the basics of distinguishing your personal and business profiles…


Facebook Fan/Business Page Class in Portlandia – March 30th

Facebook fan/business pages are a great marketing tool for your business. On March 30th fan pages are all being transitioned to Timeline.

Let’s come together and learn

  • how to update our fan pages
  • fan page best practices
  • fan pages – backend (adjust settings)
  • creating events
  • the difference between fan pages and personal profiles
  • Social Fixer. What it is and why I recommend it!

and have your other Facebook/social media questions answered.

The class is part presentation and part lab and also a great place to network with other small business people.

Class fee $20 – trade also considered. Snacks and tea provided. Feel free to bring your lunch.

If you have any questions, feel free to post them in the comments below.

Please create a fan page before the class so you’ll have something to work with in class.

Here is information I sent to my clients recently about Facebook changes.



There are about to be some big changes to Fan Pages/Business Pages (same thing) on Facebook. If you haven’t already noticed, fan pages are being switched (like personal pages) to Timeline. Here is a little video about the change.


Also, there are a few articles floating around that go into deeper detail about what these changes mean for you and your business.


Here are some examples of how one might design a decent Fan Page given the new Timeline platform.


If you would like support on any of your email marketing or social networking needs, please get in touch. Referrals are also welcome!

I hope your life is thriving!


Albert Kaufman