Working Together

Working Together: How to Prepare

So, you’ve decided that you’d like to do a better job of marketing your business/cause/non-profit/self/project and you’ve come to me for help – Great! Here are some steps to take before we can work together effectively.

    1. Gather your email addresses into a spreadsheet. If you are already using an Email Service Provider such as Constant Contact you may already have this step covered. If not, you’ll want to download your email contacts from wherever they live. Some typical places might be: Outlook; Gmail; LinkedIn; Hotmail; MSN; Yahoo or your Mac’s address book if you’re using MacMail. Do a little sleuthing and you’ll find instructions on how to download from any of these platforms into a spreadsheet that you can work with.
    2. Segment Your Lists. Once you have your emails in a spreadsheet you’ll want to create some columns to segment (categorize) your list.  The more columns, the better. Typical things people often segment people by: zip code; relationship (friend, family, business associate, customer); age; birthday; anything that makes a contact different from another one is a reason to create a column. Once you have your columns set up – run through your list and put an “X” in every box that makes sense – ie, a person can be part of more than one list – you may want to reach out to someone for multiple reasons.

      Why to segment your lists - working together

      Why to segment your lists – Thanks, Sumo!

    3. Learn Best Practices. At this point if you want to get an idea of my thinking have a look at one or more of my training videos.
    4. Join My List. If you’re not already receiving my business newsletter – sign up. This will help you see the process I use in my business and it’s something similar to what I’ll advise you to create if you don’t already have something like this set up.

    5. Extra credit – if you don’t already have a Constant Contact account – let me know and I will sign you up for a trial. I’d be happy to do this and it will help me help you customize  your account.

If you’ve made it to this point, it’s time to get in touch and we can get started.  Thanks for reading this.  I’m always open to feedback – so feel free to let me know if this has been helpful or not. I look forward to working together.

 

Albert Kaufman
February 7, 2017

Albert Kaufman December 2016 Working Together

Marketing Classes & Webinars

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Webinar: Wednesday March 29th @ 11 AM – Gettings Started with Email Marketing with Albert Kaufman – Learn more here.

The Power of Email Marketing: Featuring Social Media Engagement for Artists & Art-Related Businesses

From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing. Join us!

Start:
April 3, 2017 at 5:30 pm
End:
April 3, 2017 at 7:00 pm
Location:

Beaverton City Library - Room A
12375 SW 5th St.
Beaverton, OR 97005

What to Say, and How to Say It: Using words & images to craft your messages with Albert Kaufman

This seminar will teach you the time-saving tips, techniques, and yes, even apps that will help your content - and the way you share it - succeed!

Start:
April 5, 2017 at 7:30 am
End:
April 5, 2017 at 9:00 am
Location:

CherryWood Village
1417 SE 107th Ave.
Portland, OR 97216

Grow Your Business with Email & Social Media: With the Wilsonville Rotary Club

Here's how to make the most of the combination of email and social media for your business. When the session is done you’ll have a greater understanding of marketing basics and how to put them into place using the best tools and platforms available.

Start:
May 18, 2017 at 12:00 pm
End:
May 18, 2017 at 1:00 pm
Location:

Al Kader Shrine Center
25100 SW Parkway Avenue
Wilsonville, OR 97070

Do you need a marketing presenter for your next event? Please get in touch

I offer free marketing classes (and webinars) in the Portland Metro area and beyond. I teach online marketing for small businesses and non-profits. I’m also available for consulting. Get in touch if you’d like a hand.

Here are the classes I offer:

  • A Morning of Social Media
    Back to Business: 60 Ways to Grow Your List
    Build Your Marketing Toolkit
    Build Your Outreach Toolkit
    Events & Registration
    Feedback and Surveys
    Getting Started with Email Marketing
    Getting Started with Social Campaigns
    Getting Started with Email Plus (all of the Constant Contact Tools)
    Grow Your Business with Email and Social Media
    Harness the Power of Mobile
    Holiday Offers & Promotions
    Look Great in The Inbox
    Making the Case for Mobile
    Measuring Your Marketing Reports & Analytics
    Newsletters and Announcements
    Offers & Promotions
    Social Media 101
    Social Media 102
    Social Media Timesavers
    Standout Subject Lines

  • Many of these can be seen as webinars – here

Albert Kaufman December 2016 Working Together