Email Marketing Service Providers

Email Marketing Service Providers – 2018

Here is information about various Email Marketing Service providers. Most of these have many of the same features – and some are easier to use than others. Once you’ve picked one and want to get started, check out my many articles on how to build your list and training videos, too.

Constant Contact – These folks are excellent. Possibly the most expensive in this category, but you also get a lot for what you pay for. Great support. If you want to work together, it’s likely we’ll be using Constant Contact 🙂

Constant Contact logo

Robly – A less expensive alternative to Constant Contact with some interesting features I haven’t seen anywhere – NextGen – which allows a user to re-send a newsletter to those who haven’t opened it yet. Robly AI – which tracks when recipients have received an email in the past and then sends again at that time is also pretty cool.  These alone makes this service worth a look.

Robly

Aweber – I’ve used Aweber in the past. I have a number of clients who’ve switched to it in the past. I think mostly because of the action-based triggers it offers. My experience is that it is not nearly as user-friendly for beginner users – I’d love to hear what your experience is if you use Aweber.aweber

Getresponse – This is one you hear about a lot – I’ll write here more as I learn more about this solution

Getresponse

Mailchimp – You get what you don’t pay for. I’ve written an article why I think it does not make sense to use Mailchimp. That said – it’s way better than using nothing – and I hope you have success if you go this route.

Active Campaign

Vertical Response

 

Frequently Asked Questions

Frequently Asked Questions

Here is my FAQ as of 2.6.18 – if you have a question, please make a comment below and perhaps I’ll add it for others. Thank you!

Q: Can you help me market my business on Facebook?
A: That is not my focus these days. Here’s why. If you’d like to market more effectively, try email marketing. That I can help you with.

Q: Will you post my event on your timeline? Will you like my business/fan page? Will you contribute to my fundraiser or help spread the word about it?
A: At this time I get asked this one many times a day and I can’t do it all, sorry.

Q: How about Instagram?
A: Even more problematic. That said, my nextdoor neighbor has built a great following using Instagram – anything is possible! The main thing seems to be jumping in and staying active with it. If you have the time and energy – go for it!

Q: Where can I go for SEO help?
A: I advise people to teach themselves some via Google. Then, if you want to hire an expert – my colleague, Don Richardson is a good person to speak with. Tell him I sent you!

Q: How about WordPress/SquareSpace/Weebly – what do you recommend?
A: Personally, I’ve chosen WordPress. In terms of learning that or how to use other tools, there are a ton of online tutorials. I would start there if you’re thinking about doing things yourself. So much of the technology is plug & play these days. But if you want a hand in this area – ask me @ albert@albertideation.com and I’ll refer you to someone.

Q: Twitter?
A: I forward things to Twitter – but really don’t look at it too much. I think it’s a great way to find out the pulse about a particular topic – but not key to marketing for small businesses. One caveat from my brother Dan: food trucks and food businesses in general thrive with twitter.

Q: LinkedIn?
A: The main value I see in LinkedIn is the ability to export all of your contacts and see what people do and their contact information. This is available in Facebook, too.  But much easier to export via LinkedIn. I don’t recommend people spend a lot of time trying to marketing their businesses via LinkedIn.

Carlton Ward and Albert Kaufman - Beloved 2017

Carlton Ward and Albert Kaufman – Beloved Festival 2017

How We Can Work Together

If you need a hand – Here’s how I roll

Hi there. You’ve possibly heard that I work with people on marketing their businesses online. We may have worked together in the past. Like all things in life, people change. Over time I have, too.  Below is a little outline of my recent work history and how I like to work with people/organizations in 2018. Here’s how I roll.

rolls

I started this phase of my online marketing guru work life in 2008 by teaching people how to use Facebook in small classes in my living room. That led to teaching email marketing using Constant Contact for the past 9 years. I’ve been holding regular classes and webinars during this time – many are available here.

I have been keeping up with social media trends, but really my main focus now is getting people’s email lists and email marketing set up and running. There are many ways to market online, but the simplest and most powerful form I’ve found (and one where you are the owner of your data) is building an email list and sending out regular news to those interested in what you have to say or sell.

If that sounds interesting to you, take a look at my page called Working Together. There you’ll find a short process where you can get started on your own. If you need a hand with that process or the steps afterwards, please get in touch via my contact form and we can take it from there. If you want to ask me questions about social media, WordPress, SEO, or the plethora of other ways to market oneself, see my Frequently Asked Questions page.

If you’re interested in an Albert Does it for Me/Us solution, also reach out via my Contact form and give me an idea of your project, scope, and budget.  Thanks!

As always, I’m open to feedback about this post or anything else on this site. Feel free to leave me a comment below!

Here’s to your business and life success!

—Albert Kaufman, Albertideation, Portland, Oregon

3 Great Reasons to have a Personal Newsletter for Friends and Family

friendsandfamilyI’ve been using email to send out a newsletter to my friends and family for the past 11 years. The response has been fantastic and it’s made me a believer in taking the time to send word to your personal network on a regular basis. Here are my three top reasons that I think this makes sense.

1. You have a personal life and telling people that care about you what is going on for you leads to their having a greater understanding of your life, hopes and dreams.  Once friends and family know more about what you’re up to – they can get behind any effort you’re making.  For instance, I had an idea a couple years ago called Farm My Yard. It’s an effort to match up homeowners and urban farmers who live nearby. I’ve been mentioning this idea and dreaming it into existence for the past couple years, and now that it’s starting to take off the people I’ve told are some of the effort’s greatest boosters.  And, of course, Farm My Yard has a newsletter sign up form on the website 🙂

2. The feedback. We all want to know how we’re doing. When I send my newsletter out, I always ask for feedback. Over the years it feels like people take turns writing back with their thoughts, suggestions and mentions of how they might be facing the same challenges and their solutions for making their way through.  Sometimes it’s just an “atta boy”, but some friends have deepened our relationship by sharing their thinking and real offers of help.

3. Referrals.  By telling my friends and family what I’m up to in my business life, they then know something of how I make a living – teaching email marketing, social media and helping small businesses boost their marketing efforts. I have become known in my personal world as THE guy who does that. This has led to friends referring their friends who need business support. I generally don’t ask my friends and family directly for support, but their knowledge of my business helps me in various ways. For instance, when we come together for various gatherings, the conversations often start at a greater depth because they’ve been following my life and are somewhat caught up with my progress. Instead of “what’s new“, the conversations more often start with “hey, I remember you mentioning that you lead street tree planting efforts” – any idea of how we can get that going in my neck of the woods?”

As with any email newsletter, you want to follow the basic rules of thumb – keeping the newsletter brief; having a great subject line; putting the call to action towards the top; and using graphics and links sparingly.  If you invite your friends and family to write back about what has moved them about what you’ve written, they often will – and, I promise, this feedback will be interesting and possibly useful.

If you ever need encouragement on trying this out, feel free to get in touch. If you’d like to receive my friends & family monthly email (The Eleven), you can sign up for it here.

You can do this, and I truly believe it will lead to great things!