Working Together

Let’s Work Together: How You Can Prepare

If you’ve decided that you’d like to do a better job of marketing your business/cause/non-profit/self/project and you’ve come to me for help – Great! Here are some steps to take so we can work together effectively.

    1. Gather your email addresses into a spreadsheet. If you are already using an Email Service Provider such as Constant Contact you may already have this step covered. If not, you’ll want to download your email contacts from wherever they live. Some typical places might be: Outlook (Update: Constant Contact now has an app which allows you to sync your Outlook contacts!); Gmail; LinkedIn; Hotmail; MSN; Yahoo or your Mac’s address book if you’re using MacMail. Do a little sleuthing and you’ll find instructions on how to download from any of these platforms into a spreadsheet that you can work with.
    2. Segment Your Lists. Once you have your emails in a spreadsheet you’ll want to create some columns to segment (categorize) your list.  The more columns, the better. Typical things people often segment people by: zip code; relationship (friend, family, business associate, customer); age; birthday; anything that makes a contact different from another one is a reason to create a column. Once you have your columns set up – run through your list and put an “X” in every box that makes sense – ie, a person can be part of more than one list – you may want to reach out to someone for multiple reasons.

      Why to segment your lists - working together

      Why to segment your lists – Thanks, Sumo!

    3. Learn Best Practices. At this point if you want to get an idea of my thinking have a look at one or more of my training videos.
    4. Join My List. If you’re not already receiving my business newsletter – sign up. This will help you see the process I use in my business and it’s something similar to what I’ll advise you to create if you don’t already have something like this set up.

    5. Extra credit – if you don’t already have a Constant Contact account – let me know and I will sign you up for a trial. I’d be happy to do this and you can learn the program and start using it in minutes.
    6. Buffer.com has a great article on how to build your list via your website, here.

If you’ve made it to this point, it’s time to get in touch and we can get started.  Thanks for reading this.  I’m always open to feedback – so feel free to let me know if this has been helpful or not. I look forward to working together.

 

Albert Kaufman
February 7, 2017

Albert Kaufman December 2016 Working Together

Marketing Effectively in 2017

Marketing Effectively in 2017

An update from Albert Kaufman
Aloha,
 
For the past 9 years I’ve been teaching online marketing tactics. I n all that time one thing has not changed, email marketing still remains the best approach, hands down. Though many of us are addicted to Facebook (including yours truly), email is still, by far, the best way to reach people with your message. If you’re already using email marketing there are ways to do it better (better subject lines; using video in your marketing; autoresponders; doing A/B split testing, and more). If you’re marketing your precious business/effort/non-profit and not using email marketing you’re not using the most effective tool out there.
I see my role as helping you market better – if you’d like my help, please reach out to me. I focus on learning and using the best tools available to make the strongest impact in the least expensive way. 
Don’t wait any longer to boost your impact – let’s get started! 
Albert Kaufman

 

Getting%20Started%20with%20Email%20Marketing%20with%20Albert%20Kaufman%20-%20March%202017
This is a webinar I offered at the end of March – have a look and you’ll get an idea of how to get started with email marketing. Click here for more of my training videos.
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Facebook Fan/Business Pages Dead You MUST PAY!

That’s it. I’m calling it. I’ve been saying this ever since Facebook changed it’s algorithm after going public. And now the results of posting on a fan page have dropped to a point I didn’t think was possible. Here’s more proof. If you have the…

Read more
albertideation.com

This allows you to test-drive all the products – email, automated series, surveys, donation campaigns, etc.
– Use promo code SAVEQ217 at checkout.
Bonus offer is me, helping you every step of the way! List upload; customizing your account; and getting it all working for you! 
Albert Kaufman | Albertideation | 503-358-0029 | Email
NW Corner of Maui
Aloha Monday! 

Marketing Classes & Webinars

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Attend Fall Boot Camp - 9.14.17

This bootcamp will pair 3 local digital marketing experts (Albert Kaufman, Nedra Rezinas and Don Richardson) who will help you with SEO, Wordpress and online marketing basics. This event is perfect for the small business or nonprofit that needs a hand with marketing and is ready to take some easy next steps to move forward.

Start:
September 14, 2017 at 10:00 am
End:
September 14, 2017 at 3:00 pm
Location:

Holladay Park Church of God - Portland Eastside
2120 NE Tillamook St.
Portland, OR 97212

Do you need a marketing presenter for your next event? Please get in touch

I offer free marketing classes (and webinars) in the Portland Metro area and beyond. I teach online marketing for small businesses and non-profits. I’m also available for consulting. Get in touch if you’d like a hand.

Here are the classes I offer:

  • A Morning of Social Media
    Back to Business: 60 Ways to Grow Your List
    Build Your Marketing Toolkit
    Build Your Outreach Toolkit
    Events & Registration
    Feedback and Surveys
    Getting Started with Email Marketing
    Getting Started with Social Campaigns
    Getting Started with Email Plus (all of the Constant Contact Tools)
    Grow Your Business with Email and Social Media
    Harness the Power of Mobile
    Holiday Offers & Promotions
    Look Great in The Inbox
    Making the Case for Mobile
    Measuring Your Marketing Reports & Analytics
    Newsletters and Announcements
    Offers & Promotions
    Social Media 101
    Social Media 102
    Social Media Timesavers
    Standout Subject Lines

  • Many of these can be seen as webinars – here

Albert Kaufman December 2016 Working Together

Marketing Plans

What Working Together Can Look Like

If you’ve thought about starting with email marketing or updating your current effots, I’m here to help. If you’d like an idea of what working with me will cost, have a look at my recently created Email Marketing Plans by Albert Kaufman. Within you’ll see a variety of packages and get an idea of how we can organize your approach together.  It’s taken me a long time to come up with a plan and I’d love your feedback.  Feel free to reach out to me to discuss your business and your needs and we can fashion an effort that works for you.

Email marketing has been shown to return on average $44.25 per dollar spent on marketing.  That’s the highest level out there – more than Facebook and Twitter combined.  It’s how small businesses and non-profits effectively reach out.

Currently, I mainly work with Constant Contact as an email service provider for clients. If you choose to go that route, you can start with a 2-month trial account that can show you all the bells and whistles.  Constant Contact is the industry leader for on-line marketing for small businesses and it’s what I prefer to use also because I know it the best. I also offer many classes and webinars (mostly free) for your further education in this exciting area.

I look forward to hearing from you.

Albert Kaufman
Portland, Oregon
http://albertideation.com

The Bagdad Theater, Portland, Oregon

The Bagdad Theater, Portland, Oregon