Social Media is Many Things to Many People

The many faces of social media

The more I use social media over the years the more convinced I am that it is very hard to say exactly what it is. There are various platforms and these are often hard to explain simply. I’ve been training people how to use social media platforms like Facebook, Twitter, LinkedIn and others for about 8 years.

I first started out by teaching classes in my living room – mainly – how does one use Facebook – personal pages vs. business pages + netiquette – how to be in those places and look like you have a cleu. As the various platforms have expanded their feature sets and made things a bit more difficult for businesses to reach their fans how people use them have changed.  Here are some of the new uses that I am experiencing and seeing in the field.

1. Some people are just using the systems as a messaging system – an example would be FB messenger. I note that I am having more and more personal “email like” interactions via FB messenger than in the past. FB messenger seems to be replacing email in terms of personal connections/conversations in my world.

2. People pick their platforms and stick with them. I know a number of people who are mainly on one platform and that’s it. My nextdoor neighbor runs an Instagram page for his crystal business.  He’s up to 132K followers. I encouraged him to get going with email marketing – and he has, but really, he’s having so much success and fun with Instagram.. that he’s pretty happy with that one platform. Personally, I don’t recommend having all your eggs in one basket (ie, make sure to be list-building – that’s yours…) – but I see this across the board. People who are mainly on Twitter or FB – they find home and stay there.

3. Then, there’s how one spends their time on FB (as an example). I used to spend much more time on the newsfeed – and I’m sure many still do.  But ever since I discovered Friends’ Lists and how to segment my 3770 closest friends + see all the posts of those who I most want to follow/learn from.. that has changed my FB experience dramatically. I also am using FB much more to network with others and connect around business topics in relevant groups. The ALE Family/LESA group has actually really changed my thinking around how a small, dedicated group of people can come together for a common purpose and really elevate everyone’s experience.

Maui Tree

I’ve been looking for articles like this one where people delve into how these prominent tools/platforms are being used – in non-obvious ways, but have not really found what I’m looking for. So, I’ll try putting out my own thinking on the topic and see how that goes. Perhaps if you get what I’m getting at and you find something that you think is similar, add a comment, please. Thanks!

Do you use social media in a way that you think was not intended by the creators?  Please share below!

Have a great Summer – Albert Kaufman, Albertideation, Portland, Oregon, The United States

PS – when you get to my website, please do take a moment to join my email list. I have a few different projects I’m working on and I’d love you along for the ride!

Marketing Effectively in 2017

Marketing Effectively in 2017

An update from Albert Kaufman
Aloha,
 
For the past 9 years I’ve been teaching online marketing tactics. I n all that time one thing has not changed, email marketing still remains the best approach, hands down. Though many of us are addicted to Facebook (including yours truly), email is still, by far, the best way to reach people with your message. If you’re already using email marketing there are ways to do it better (better subject lines; using video in your marketing; autoresponders; doing A/B split testing, and more). If you’re marketing your precious business/effort/non-profit and not using email marketing you’re not using the most effective tool out there.
I see my role as helping you market better – if you’d like my help, please reach out to me. I focus on learning and using the best tools available to make the strongest impact in the least expensive way. 
Don’t wait any longer to boost your impact – let’s get started! 
Albert Kaufman

 

Getting%20Started%20with%20Email%20Marketing%20with%20Albert%20Kaufman%20-%20March%202017
This is a webinar I offered at the end of March – have a look and you’ll get an idea of how to get started with email marketing. Click here for more of my training videos.
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Facebook Fan/Business Pages Dead You MUST PAY!

That’s it. I’m calling it. I’ve been saying this ever since Facebook changed it’s algorithm after going public. And now the results of posting on a fan page have dropped to a point I didn’t think was possible. Here’s more proof. If you have the…

Read more
albertideation.com

This allows you to test-drive all the products – email, automated series, surveys, donation campaigns, etc.
– Use promo code SAVEQ217 at checkout.
Bonus offer is me, helping you every step of the way! List upload; customizing your account; and getting it all working for you! 
Albert Kaufman | Albertideation | 503-358-0029 | Email
NW Corner of Maui
Aloha Monday! 

Online Marketing Training Videos by Albert Kaufman

Training Videos by Albert Kaufman

I have been offering educational webinars (now videos) about on-line marketing for the past couple of years. They are long-format. Each offers a unique collection of insights and a lot of personal commentary! I recommend looking at all of the topics first before picking one to watch. You’ll probably find one that is perfect for your needs right at this moment.

Thanks to Constant Contact for much of the educational content and opportunity to hone my skills as a public speaker.  As always, I appreciate your feedback – please post something in the comments section if you feel so moved.

Latest – Getting Started with Email Marketing – March 2017

Getting Started with Email Marketing with Albert Kaufman – March 2017 from Albert Kaufman on Vimeo.

Digital Trends for 2017 – February 23, 2017

Digital Marketing Trends in 2017 with Albert Kaufman

    1. Learn Constant Contact’s new 3rd Generation Editor

2. Power of the Inbox – part Constant Contact’s One in a Million Celebration – Constant Contact has educated over a million small businesses as of January 2016!

3. Ways to Automate Your Marketing: Save Time, Drive Results, Earn Loyalty 

4. The Power of Email Marketing with Albert Kaufman | DIY Digital Ep. 17 – with David Baer of Baer on Marketing and Sarah Sunshine Garrison of Garrison MarketingJun 15, 2015 

5. Social Media Timesavers – July 2015

6. Getting Started with Email Marketing + Facebook and LinkedIn Tips & Tricks – January 2014 – but still super relevant in 2016!

7. Everything You Want to Know about Facebook But Are Afraid to Ask – February 2015 (still very relevant in Jan. 2016, and probably beyond!)

8. Measuring Your Marketing How to use reports and analytics to evaluate your marketing campaigns with Albert Kaufman – September 29th, 2015.

9. Standout Subject Lines – October 2015

10. Watch me work – December 2016 – a 40 minute session where I demo some of the tools I use – live!

Thanks for watching. If you have any questions about anything I’ve written – feel free to contact me!

Happy marketing, Albert Kaufman

Albert at #OneCon2015 - training videos

Spring 2016 – Saving Time – Use Facebook Less

Spring Cleaning: How to use Facebook less.

Happy Spring. Like many, I find myself using Facebook at lot of time when I have other things to do.  My simple hack is to have Facebook open on one browser and the rest of my productivity tools (Hello, WordPress) open on another. This has led to using Facebook a whole lot less. Many of us learned to use Facebook for marketing our businesses back when it was free and reach was a real thing. Now that you have to pay to play, and even that is an unreliable indicator of any kind of usefulness, that which Facebook is useful for has shifted. I still do think that Facebook is useful – especially for networking and keeping in touch with others. Organizing things also goes pretty well – groups, events – still are great ways to gather people for a cause.  Try putting Facebook in it’s own browser and having the rest of your world happening on another and see what you think – I’d love to hear your thoughts below.

2.6.18 – Update: I took Facecrack off my phone (as well as Instagram) = this has led to about 70% decrease in my use of Facecrack – I highly recommend this move! 

In other news, it was quite a weekend. I attended the first ever Cultivation Classic.

Cultivation Classic

Spring into Cultivation Classic

According to Jeremy Plumb, one of the organizers: “This competition welcomes growers who can demonstrate a commitment to organic production methods, moving toward a regenerative approach,” said Jeremy Plumb, owner of Newcleus Nurseries and Farma dispensary in Portland. “This competition regards the quality of the process used, as well as the quality of the product.

I learned a ton. I met great people. My Congressman, Earl Blumenauer was there. I’m still tickled by how incredible the event was – really great speakers; good food; people dedicated to organic; good music. I can’t wait till the next one.  Here’s info about the winning strains

Then, there’s global warming. You just can’t escape it.  We just had the warmest April in Portland’s history. I still believe the answer is lessening the number of people on the planet, gradually.  I can’t believe how little the topic of human population growth in regards to climate change is discussed. I had a talk with a friend this past weekend who was arguing that US populatin growth is just fine. We’re the fastest growing population of any developed country and our consumption levels are over the top – so, hello warmest month ever, we’ve been expecting you.

I’ve been inspired, lately, to make more content and to share more of my thinking with the world. So, that’s what this is about. Thanks to Tim Ferris and Seth Godin and Michael Katz, some of the people who put out great content on a regular basis. I hope to fit into this tradition 🙂  I used to write a whole lot more – my newsletters used to be little tomes and as the trend has changed to shorter format, so have I.

That’s it for today. Have a great Spring! I hope life is treating you well. Feel free to leave comments below and to share this post on the social network of your choice!

AlbertCultivation Classic

More pictures of the event here.