Neighborhood Notes – My Nextdoor Postings

Nextdoor.comHere are my Nextdoor.com postings

Here’s my first post on Nextdoor.com – a social media site that’s organized by neighborhood. I believe Nextdoor.com is the best tool for local organizing that’s ever existed and I do what I can to make my neighborhood a better place.  Here’s the first article I wrote about Nextdoor.com.

  1. This post I turned into a blog post on key fob/noise reduction – here.  You will probably only be able to see the original Nextdoor.com post if you’re in my neighborhood of Richmond, Portland, Oregon, USA.Less beeping
  2. Traffic Calming on Hawthorne and Division – Still working on this 🙂
    Traffic Calming in Portland
  3. Do you have fruit/nut trees that you’d like to share the bounty from? – 10.16.18 – Currently, the action in Portland, Oregon is on a Facebook group that is over 1,200 members strong and growing by the day. The Portland Fruit Tree Project is also having harvest parties this Fall. https://www.facebook.com/groups/1405238632898417/   http://portlandfruit.org/

    http://portlandfruit.org/

  4. A Request: Please Drive Slower and More Carefully. This one is an ongoing issue. Luckily, we’re at 20mph on residential streets in Portland, now.
    Slow the Fuck Down

  5. Neighborhood places: Marino Adriatic Cafe on 41st and Division.
    Marino Adriatic Cafe
  6. Stop Receiving Yellow Pages @ https://www.yellowpagesoptout.com – Sadly, I can’t believe in October of 2018 yellow pages are still a thing, but they are. This is a good thread if you live in my neighborhood. It talks about how to get off of various lists – Red Plum; Oregonian Food Day, etc. There is also a FB group for this purpose.
    https://www.facebook.com/groups/196729400366257/

  7. Be Idle Freehttp://albertideation.com/be-idle-free
    Be Idle Free
  8. LED street Light improvements. Here’s how to get a shield on your nearby LED street light. Mention “light trespass” which is what is likely happening – light coming from the LED into your house/porch/eyes.  https://www.portlandoregon.gov/Transportation/article/672942 –
    Here’s a source for outdoor friendly lighting: http://darksky.org/fsa/fsa-products/

    Shield Request Process

  9. Where does the dirt go? Dumptrucks on Division – Here’s a dirty idea:
    Where does the dirt go?
  10. Get Rid of Your Lawn – I’ve been posting about this one a lot, of course, given my love of Farm My Yard 🙂
    http://www.washingtonpost.com/news/wonkblog/wp/2015/08/04/lawns-are-a-soul-crushing-timesuck-and-most-of-us-would-be-better-off-without-them/?tid=sm_fb

  11. Sign up for my monthly newsletter, The Eleven.

Social Media is Many Things to Many People

The many faces of social media

The more I use social media over the years the more convinced I am that it is very hard to say exactly what it is. There are various platforms and these are often hard to explain simply. I’ve been training people how to use social media platforms like Facebook, Twitter, LinkedIn and others for about 8 years.

I first started out by teaching classes in my living room – mainly – how does one use Facebook – personal pages vs. business pages + netiquette – how to be in those places and look like you have a cleu. As the various platforms have expanded their feature sets and made things a bit more difficult for businesses to reach their fans how people use them have changed.  Here are some of the new uses that I am experiencing and seeing in the field.

1. Some people are just using the systems as a messaging system – an example would be FB messenger. I note that I am having more and more personal “email like” interactions via FB messenger than in the past. FB messenger seems to be replacing email in terms of personal connections/conversations in my world.

2. People pick their platforms and stick with them. I know a number of people who are mainly on one platform and that’s it. My nextdoor neighbor runs an Instagram page for his crystal business.  He’s up to 132K followers. I encouraged him to get going with email marketing – and he has, but really, he’s having so much success and fun with Instagram.. that he’s pretty happy with that one platform. Personally, I don’t recommend having all your eggs in one basket (ie, make sure to be list-building – that’s yours…) – but I see this across the board. People who are mainly on Twitter or FB – they find home and stay there.

3. Then, there’s how one spends their time on FB (as an example). I used to spend much more time on the newsfeed – and I’m sure many still do.  But ever since I discovered Friends’ Lists and how to segment my 3770 closest friends + see all the posts of those who I most want to follow/learn from.. that has changed my FB experience dramatically. I also am using FB much more to network with others and connect around business topics in relevant groups. The ALE Family/LESA group has actually really changed my thinking around how a small, dedicated group of people can come together for a common purpose and really elevate everyone’s experience.

Maui Tree

I’ve been looking for articles like this one where people delve into how these prominent tools/platforms are being used – in non-obvious ways, but have not really found what I’m looking for. So, I’ll try putting out my own thinking on the topic and see how that goes. Perhaps if you get what I’m getting at and you find something that you think is similar, add a comment, please. Thanks!

Do you use social media in a way that you think was not intended by the creators?  Please share below!

Have a great Summer – Albert Kaufman, Albertideation, Portland, Oregon, The United States

PS – when you get to my website, please do take a moment to join my email list. I have a few different projects I’m working on and I’d love you along for the ride!

Marketing Effectively in 2017

Marketing Effectively in 2017

An update from Albert Kaufman
Aloha,
 
For the past 9 years I’ve been teaching online marketing tactics. I n all that time one thing has not changed, email marketing still remains the best approach, hands down. Though many of us are addicted to Facebook (including yours truly), email is still, by far, the best way to reach people with your message. If you’re already using email marketing there are ways to do it better (better subject lines; using video in your marketing; autoresponders; doing A/B split testing, and more). If you’re marketing your precious business/effort/non-profit and not using email marketing you’re not using the most effective tool out there.
I see my role as helping you market better – if you’d like my help, please reach out to me. I focus on learning and using the best tools available to make the strongest impact in the least expensive way. 
Don’t wait any longer to boost your impact – let’s get started! 
Albert Kaufman

 

Getting%20Started%20with%20Email%20Marketing%20with%20Albert%20Kaufman%20-%20March%202017
This is a webinar I offered at the end of March – have a look and you’ll get an idea of how to get started with email marketing. Click here for more of my training videos.
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Facebook Fan/Business Pages Dead You MUST PAY!

That’s it. I’m calling it. I’ve been saying this ever since Facebook changed it’s algorithm after going public. And now the results of posting on a fan page have dropped to a point I didn’t think was possible. Here’s more proof. If you have the…

Read more
albertideation.com

This allows you to test-drive all the products – email, automated series, surveys, donation campaigns, etc.
– Use promo code SAVEQ217 at checkout.
Bonus offer is me, helping you every step of the way! List upload; customizing your account; and getting it all working for you! 
Albert Kaufman | Albertideation | 503-358-0029 | Email
NW Corner of Maui
Aloha Monday! 

Digital Marketing Training Videos by Albert Kaufman

Videos by Albert Kaufman

I have been offering webinars/videos on digital marketing for the past couple of years. Each offers a unique collection of insights and a lot of personal commentary! I recommend looking at all of the topics first before picking one to watch. You’ll probably find one that is perfect for your needs right at this moment.

Thanks to Constant Contact for much of the educational content and opportunity to hone my skills as a public speaker.  As always, I appreciate your feedback – please post something in the comments section if you feel so moved.

Latest – Getting Started with Email Marketing

Getting Started with Email Marketing with Albert Kaufman – March 2017 from Albert Kaufman on Vimeo.

Digital Trends for 2017 – February 23, 2017

Digital Marketing Trends in 2017 with Albert Kaufman

    1. Learn Constant Contact’s new 3rd Generation Editor

2. Power of the Inbox – part Constant Contact’s One in a Million Celebration – Constant Contact has educated over a million small businesses as of January 2016!

3. Ways to Automate Your Marketing: Save Time, Drive Results, Earn Loyalty 

4. The Power of Email Marketing with Albert Kaufman | DIY Digital Ep. 17 – with David Baer of Baer on Marketing and Sarah Sunshine Garrison of Garrison MarketingJun 15, 2015 

5. Social Media Timesavers – July 2015

6. Getting Started with Email Marketing + Facebook and LinkedIn Tips & Tricks – January 2014 – but still super relevant in 2016!

7. Everything You Want to Know about Facebook But Are Afraid to Ask – February 2015 (still very relevant in Jan. 2016, and probably beyond!)

8. Measuring Your Marketing How to use reports and analytics to evaluate your marketing campaigns with Albert Kaufman – September 29th, 2015.

9. Standout Subject Lines – October 2015

10. Watch me work – December 2016 – a 40 minute session where I demo some of the tools I use – live!

Thanks for watching. If you have any questions about anything I’ve written – feel free to contact me!

Happy marketing, Albert Kaufman

Albert at #OneCon2015 - training videos