List Building Tricks

List Building Tricks

Happy New Year – I hope you’re looking forward to 2018. I got to bring in the new year at a music camp outside of Seattle – playing music; eating great food and turning off all contact with the outside world. I feel refreshed.
I wanted to share with you a couple “inside baseball” things that I’ve figured out about how to use Constant Contact and email marketing. If you need a hand with either of these (not everyone understands how to use Excel – I get that : ) – please shoot me an email.
  1. I download my entire contact list from time to time and sort the list by what lists a person is in. You may be surprised that some contacts are not on any list at all – I upload that group into whatever list they should belong to. I’m not sure how this happens, but I notice on my list that it does and I correct it from time to time.
  2. I also sort the list by first name and make sure everyone’s first names are capitalized. This is also a great opportunity to see if a contact does not have a first name in that field – if I can figure it out, I add it – if not, I move on 🙂 One way to add information about contacts is to send out a survey to your list from time to time and ask for information you might not have. This is also a great way to get a birthday email autoresponder going – I created a training video on this topic last month.
Again – welcome to 2018 – If I can help you in anyway, please let me know.
Sincerely,
Albert Kaufman
PS – if you want to up your game – sending personalized direct mail via Send Out Cards , is easy and fun, too.