It Sure Beats Working and other fancy stuff – Albertideation March 2018

It Sure Beats Working, by Michael Katz

I finally got around to it

– I bought Michael Katz’s book – It Sure Beats Working

I just got back from a family trip to Philadelphia. Soon after I got off the plane I was faced with soft pretzels. They are everywhere in Philadelphia – and I did not hesitate! The trip was a great time (my Sister’s daughter’s bat mitzvah!) and I came away refreshed and ready to make it through the rest of Winter in Portland. Why am I telling you this? It’s part of what Michael Katz talks about in the book mentioned above – sprinkling in details about your life when you reach out to customers and clients (see Lesson 4: Humanize Your Interactions ). Making your interactions more human is a key factor in his success and you experience it in every newsletter he sends.

I’ve been enjoying this Spring – I’ve picked up a couple new clients and continue to work with many I’ve been with for years.

New: Lucky Mojo Curio Co. in Forestville, CA
2 years: Fern Kitchen , Portland, Oregon
5 years-ish – Alberta Rose Theatre, Portland, Oregon

I’m so grateful to these and other companies who trust me with their newsletters. It’s also been interesting to me to see how businesses change over time – including mine!

I want to mention that the main tool I use – and how you’re reading this newsletter – via Constant Contact – is having a 50% off of 2 months sale – which will end at midnight 3.16.18. You can always start with a 2-month free trial, too. I have all sorts of support for you if you’d like to get started down this path.

Sometimes it makes sense to start something before you think you’re ready. For instance, I wish I’d bought Michael’s book 8 years ago when I started my business – in 8 years you might wish you’d started a newsletter today 🙂 This is one of those instances where you don’t want to put off until tomorrow something you can start today 🙂

Here’s to your success!

Sincerely,

Albert Kaufman
Albertideation

PS – See other books I recommend, here. And other tools I use, here.

Soft Pretzels

Irvington Tree Planting – March 12, 2011

[slideshow]
Tree planting 3.12.11 Irvington, Portland, Oregon, USA!

We had a great day planting trees with Friends of Trees on Saturday, March 13th. Starting with our breakfast at the Holladay Park Church early in the morning through a delicious lunch held after the planting – supplied by residents of the Irvington, Grant, Sabin and Alameda neighborhoods.

I want to thank the following people and businesses for their support in our efforts.

Friends of Trees – especially Jesse Batty and Erica Timm who led the day of planting

The neighborhood coordinators for each neighborhood

Neil Davidson – Alameda
Lisa Johnston-Smith – Sabin
Angela Gusa – Grant Park
Albert Kaufman – Irvington

Holladay Park Church – our wonderful host!
Helen Bernhard Bakery – baked goods
Caffee D’arte – Coffee
Starbucks on 15th & B’way – Coffee and more Coffee
Grand Central Bakery – pastries, yum
Costello’s Travel Caffee – pastries, more yum!
Penske Trucks – truck donation
Eric McClelland – Treeform Woodwork – drove to Boring and back to pick up our trees
City of Portland – Bureau of Environmental Services – a huge hand in many ways
Backyard Bird Shop – our main sponsors!

I could write a novella about the task of being a neighborhood coordinator for this event. It’s full of contacting neighbors, reaching out to businesses and interacting with the great staff at Friends of Trees. And, I enjoyed the fun of planting trees even more. Working with great crew leader, Karen, and crew assistant, David, we walked in a 5 block circle and planted 11 trees in 3 hours. This involved pulling the trees out of the truck, unwrapping each, making sure holes were the right size, involving homeowners and their kids, filling the holes in with dirt, and watering and staking them.

It was a rainy day, but our spirits were high. And when we returned to the basecamp, there were all of the other volunteers and crew leaders sitting down to a well-deserved bountiful lunch of soups, chilis, stews, bread, salads and deserts. It was a great time to swap stories, share smiles, and make some new friends beyond the crew that you’d been assigned to.

All in all, I’d say the day was a complete success. We planted 182 trees together and another 30 were planted the following Monday, bringing us to a grand addition of 212 trees for our 4 neighborhoods. These trees will add to the canopy of our neighborhoods – help reduce the amount of water going into the stormwater drains, shade us in the summer, provide us fruit and nuts, look beautiful, increase property values, and increase the safety of our neighborhoods.

If you didn’t get a chance to join us, please consider volunteering with Friends of Trees and see what fun it can be to plant trees in Portland. Also, Friends of Trees is a membership organization and I encourage you to become a member today. They do great work that makes our City more livable and our lives healthier and happier.

friends of trees

One happy tree planter!

Join My Newsletter
Get my best thinking about how to grow your email list, and how best to convert those contacts into sales. Hop off anytime! Additionally, click here to learn about other news I send... 
Sign Me Up!
Not right now...
close-link