It Sure Beats Working and other fancy stuff – Albertideation March 2018

It Sure Beats Working, by Michael Katz

I finally got around to it

– I bought Michael Katz’s book – It Sure Beats Working

I just got back from a family trip to Philadelphia. Soon after I got off the plane I was faced with soft pretzels. They are everywhere in Philadelphia – and I did not hesitate! The trip was a great time (my Sister’s daughter’s bat mitzvah!) and I came away refreshed and ready to make it through the rest of Winter in Portland. Why am I telling you this? It’s part of what Michael Katz talks about in the book mentioned above – sprinkling in details about your life when you reach out to customers and clients (see Lesson 4: Humanize Your Interactions ). Making your interactions more human is a key factor in his success and you experience it in every newsletter he sends.

I’ve been enjoying this Spring – I’ve picked up a couple new clients and continue to work with many I’ve been with for years.

New: Lucky Mojo Curio Co. in Forestville, CA
2 years: Fern Kitchen , Portland, Oregon
5 years-ish – Alberta Rose Theatre, Portland, Oregon

I’m so grateful to these and other companies who trust me with their newsletters. It’s also been interesting to me to see how businesses change over time – including mine!

I want to mention that the main tool I use – and how you’re reading this newsletter – via Constant Contact – is having a 50% off of 2 months sale – which will end at midnight 3.16.18. You can always start with a 2-month free trial, too. I have all sorts of support for you if you’d like to get started down this path.

Sometimes it makes sense to start something before you think you’re ready. For instance, I wish I’d bought Michael’s book 8 years ago when I started my business – in 8 years you might wish you’d started a newsletter today 🙂 This is one of those instances where you don’t want to put off until tomorrow something you can start today 🙂

Here’s to your success!

Sincerely,

Albert Kaufman
Albertideation

PS – See other books I recommend, here. And other tools I use, here.

Soft Pretzels

A kind note from a friend

H Albert –

I’m filling out my intake questionnaire for my animal communication class, and one of the questions is: name three people you admire, and why.

You are one of the three people I picked, and I thought I’d share with you what I wrote. Enjoy:

Albert, I first met in 1999 at Breitenbush’s Summer Solstice Healing Retreat. He’s done so much to better the lives of people, to make them aware of their impact on the environment, and of the environment’s impact on them. We got to be good friends after he moved to Portland, maybe in 2002 or so. He’s an amazing connector of people and resources, and I couldn’t begin to list all the projects he’s created or been involved with. He’s got a lot of Loki energy too – always messing with people to challenge their minds. He’s involved with the BRCPO (Black Rock City Post Office) which is an interactive theme camp at Burning Man that makes fun of the bureaucracy of the Post Office, yet is also an actual post office. He gets people involved, by asking them questions or challenging them to do something in the here and now. He’s created a project called Farm My Yard, he’s been doing classes on how to make the best use of social media tools for personal or business, he’s part of the DePaving project, created a Birthday Garden in Portland (his birthday wish a few years ago, a community garden). He puts out a newsletter called the Eleven, sharing ideas with people about how we can make the world a better place in this, the eleventh hour. I can’t say enough about Albert – I really look up to him because he just dives in and gets things done, gets people engaged, is fully present, open and compassionate, and even though he may get discouraged about how the world is today, he’s a shining light that’s contagious, and that gives me hope for the world.

Thanks for all you do – – Kristi

Albert Kaufman