Email Marketing Service Providers

Email Marketing Service Providers – 2018

Here is information about various Email Marketing Service providers. Most of these have many of the same features – and some are easier to use than others. Once you’ve picked one and want to get started, check out my many articles on how to build your list and training videos, too.

Constant Contact – These folks are excellent. Possibly the most expensive in this category, but you also get a lot for what you pay for. Great support. If you want to work together, it’s likely we’ll be using Constant Contact 🙂

Constant Contact logo

Robly – A less expensive alternative to Constant Contact with some interesting features I haven’t seen anywhere – NextGen – which allows a user to re-send a newsletter to those who haven’t opened it yet. Robly AI – which tracks when recipients have received an email in the past and then sends again at that time is also pretty cool.  These alone makes this service worth a look.

Robly

Aweber – I’ve used Aweber in the past. I have a number of clients who’ve switched to it in the past. I think mostly because of the action-based triggers it offers. My experience is that it is not nearly as user-friendly for beginner users – I’d love to hear what your experience is if you use Aweber.aweber

Getresponse – This is one you hear about a lot – I’ll write here more as I learn more about this solution

Getresponse

Mailchimp – You get what you don’t pay for. I’ve written an article why I think it does not make sense to use Mailchimp. That said – it’s way better than using nothing – and I hope you have success if you go this route.

Active Campaign

Vertical Response

 

Reasons not to use Mailchimp

Here’s Why Not Mailchimpmailchimp

Assume for a moment that you want to use email marketing for your business or project. Email marketing brings $44.25 ROI – it’s the best way to reach your customers/clients/friends & family and keep connected – here’s why I suggest you don’t choose Mailchimp. If you do – great – it’s important to use an email service provider.

Full disclosure – I am a Constant Contact solution provider, so that is what I use 100% of the time and I encourage others to, as well. For more on why I like Constant Contact, you can read elsewhere on this site, or join my e-list, and I’ll keep you posted.

This one is for anyone considering Mailchimp or using it currently – and why I recommend against that choice. I have used Mailchimp, and I’ve signed up for my share of newsletters – here’s what I think.

  1. Mailchimp makes you look bad. Unless you do a significant amount of customization of the on-boarding process you tend to look like everyone else. From the sign-up form to the series of emails confirming that I want to receive your newsletter – to the newsletter itself – most peoples’ efforts look similar and that’s not a good thing.
  2. Gray – there’s a lot of gray in everything that Mailchimp does, and which in turn, you’re doing. From the sign-up process to the templates – gray. Do you like gray? It’s the color of the Portland sky much of the time – but there’s a wider color spectrum out there. If you want to improve your use of Mailchimp, find places to replace the gray 🙂
  3. The sign-up process. I join your email list and I’m put through a process that has me sign up; I receive a confirmation email; send that back in and get another email. This is a double-confirm. This wouldn’t be so bad except all along the way I’m receiving things from you which are lackluster. So, if you’re going with this process – get in there and customize the experience – brand it – push back against the gray. My first experience of your business shouldn’t be lackluster. Given that the first email you send a customer is the one with the highest open rate – you really want that to count. In this area, your first 3 emails are generally all a waste of the person’s time if you use Mailchimp. 
  4. Within Mailchimp things can be difficult. Manipulating lists is one area I’ve felt can use a lot of help. If you’ll be doing much segmenting or data wrangling, this is an area to be wary of and hopefully avoid.
  5. Mailchimp Support? Like many online companies you don’t get what you don’t pay for. This is one spot where you really want support. Your email marketing efforts are going to be key to your success – you want the best support possible. This is not Mailchimp’s strong suit (it is Constant Contact’s strong suit).
  6. Constant upsell.  List getting bigger – time to pay – want that feature? time to upgrade. Since getting used to a program takes time (esp. as they continually change) – get into something you’re going to want to stick with for a while. I find navigating a Mailchimp account cumbersome and so I will not work it and tend to unsubscribe from mailing lists that use it.
  7. All of the above should be enough to give one pause before going down the Mailchimp road. – and, all of this said – I do advise using Mailchimp over using nothing – it’s key to use an email service provider in this day and age.
  8. 6.12.18Podcast comparison: “Today email marketing guru Liz goes over the differences between the email marketing heavyweights: MailChimp and Constant Contact. What she found surprised her. She also lets you know if either can take the place of a full Customer Relationship Management system (CRM)

2.26.16 – This infographic just in from Insiderhub. And, check out their previous writing on the issue – it’s always good to have a second opinion! Here’s another May 2017 Constant Contact and MailChimp Comparison Chart.

 

 

2018 January comparison article.

http://www.constantcontact.com/signup.jsp?pn=albertkaufman

 

Email Marketing Options from Albertideation

Great news: I’m now an affiliate with these four top email marketing programs: Constant Contact, AWeber Email Marketing, Mad Mimi, and MailChimp – please see the right sidebar of my website for the links if you’re thinking of starting up a newsletter for yourself or your company.

I highly recommend getting an email newsletter going – it’s a great way to keep in touch with your clients/friends and a good, inexpensive way to share your thinking/ideas with the world. Please visit http://albertideation.com/ to find my affiliate links, thanks!

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