Marketing Effectively in 2017

Marketing Effectively in 2017

An update from Albert Kaufman
Aloha,
 
For the past 9 years I’ve been teaching online marketing tactics. I n all that time one thing has not changed, email marketing still remains the best approach, hands down. Though many of us are addicted to Facebook (including yours truly), email is still, by far, the best way to reach people with your message. If you’re already using email marketing there are ways to do it better (better subject lines; using video in your marketing; autoresponders; doing A/B split testing, and more). If you’re marketing your precious business/effort/non-profit and not using email marketing you’re not using the most effective tool out there.
I see my role as helping you market better – if you’d like my help, please reach out to me. I focus on learning and using the best tools available to make the strongest impact in the least expensive way. 
Don’t wait any longer to boost your impact – let’s get started! 
Albert Kaufman

 

Getting%20Started%20with%20Email%20Marketing%20with%20Albert%20Kaufman%20-%20March%202017
This is a webinar I offered at the end of March – have a look and you’ll get an idea of how to get started with email marketing. Click here for more of my training videos.
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Facebook Fan/Business Pages Dead You MUST PAY!

That’s it. I’m calling it. I’ve been saying this ever since Facebook changed it’s algorithm after going public. And now the results of posting on a fan page have dropped to a point I didn’t think was possible. Here’s more proof. If you have the…

Read more
albertideation.com

This allows you to test-drive all the products – email, automated series, surveys, donation campaigns, etc.
– Use promo code SAVEQ217 at checkout.
Bonus offer is me, helping you every step of the way! List upload; customizing your account; and getting it all working for you! 
Albert Kaufman | Albertideation | 503-358-0029 | Email
NW Corner of Maui
Aloha Monday! 

Surveys

Surveys

Here’s an example of a survey I created on a local issue. Surveys work great to find out information which can guide future behavior and action.


I’ve been staying near the Belmont Dairy Building and I sense the loss to the neighborhood since Zupan’s closed. (Background article below). I’m pretty sure most people who live near this location and all of the area small businesses and shops are feeling the lessening of traffic (customers/clients), too.

I created a survey to gauge interest in bringing another food source to this location. If this topic interests you, please try this survey out. It’s 4 questions. And, if you know something I don’t know, feel free to PM and I’ll update the survey. Thank you.

http://survey.constantcontact.com/survey/a07edtb1pd6iyzbfnds/start

http://www.bizjournals.com/portland/news/2017/01/09/after-20-years-zupans-will-close-its-belmont-store.html

– ideas: Green Zebra; New Seasons; Whole Foods; Co-op; Farmer’s Market (like Pike’s Place); Nature’s Choice; something else.

From the website of the owners of the property:

Belmont Dairy

Completion Date: 1996
Budget $14M
Scale – 85 Apartments – 26,000 SF Retail – 62 Parking Spaces

Located just 1-1/2 miles from Downtown Portland and along a major public transit route, the Belmont Dairy exemplifies the potential for quality urban living in a high-density environment. The project involved the adaptive reuse of a 70-year old dairy in the core of the Sunnyside Neighborhood and Belmont Business District, and serves as a national model for mixed-income, mixed-use development. Sitting vacant for five years, the new owners transformed the Dairy into a community landmark offering 66 apartments for residents earning less than 60% of area median income, 19 market rate loft apartments, 26,000 square feet of retail space including a specialty grocer, and 62 shared parking spaces for residents and commercial patrons. Significant portions of the original dairy were salvaged and a green building program was implemented to reduce overall energy and water use. The development sparked a major revitalization of the surrounding neighborhood. The Belmont Dairy received numerous awards including a Governor’s Livability Award and Business for an Environmentally Sustainable Tomorrow (BEST) Innovation Award and remains a model project nationally.

Belmont Dairy Building - Surveys

Online Marketing Training Videos by Albert Kaufman

Training Videos by Albert Kaufman

I have been offering educational webinars (now videos) about on-line marketing for the past couple of years. They are long-format. Each offers a unique collection of insights and a lot of personal commentary! I recommend looking at all of the topics first before picking one to watch. You’ll probably find one that is perfect for your needs right at this moment.

Thanks to Constant Contact for much of the educational content and opportunity to hone my skills as a public speaker.  As always, I appreciate your feedback – please post something in the comments section if you feel so moved.

Latest – Getting Started with Email Marketing – March 2017

Getting Started with Email Marketing with Albert Kaufman – March 2017 from Albert Kaufman on Vimeo.

Digital Trends for 2017 – February 23, 2017

Digital Marketing Trends in 2017 with Albert Kaufman

    1. Learn Constant Contact’s new 3rd Generation Editor

2. Power of the Inbox – part Constant Contact’s One in a Million Celebration – Constant Contact has educated over a million small businesses as of January 2016!

3. Ways to Automate Your Marketing: Save Time, Drive Results, Earn Loyalty 

4. The Power of Email Marketing with Albert Kaufman | DIY Digital Ep. 17 – with David Baer of Baer on Marketing and Sarah Sunshine Garrison of Garrison MarketingJun 15, 2015 

5. Social Media Timesavers – July 2015

6. Getting Started with Email Marketing + Facebook and LinkedIn Tips & Tricks – January 2014 – but still super relevant in 2016!

7. Everything You Want to Know about Facebook But Are Afraid to Ask – February 2015 (still very relevant in Jan. 2016, and probably beyond!)

8. Measuring Your Marketing How to use reports and analytics to evaluate your marketing campaigns with Albert Kaufman – September 29th, 2015.

9. Standout Subject Lines – October 2015

10. Watch me work – December 2016 – a 40 minute session where I demo some of the tools I use – live!

Thanks for watching. If you have any questions about anything I’ve written – feel free to contact me!

Happy marketing, Albert Kaufman

Albert at #OneCon2015 - training videos

9.29.15 11am – Webinar: Measuring Your Marketing: How to use reports and analytics to evaluate your marketing campaigns

9.29.15 11am PST – Webinar: Measuring Your Marketing: How to use reports and analytics to evaluate your marketing campaigns – Here’s the video of the session – enjoy!

Measuring Your Marketing How to use reports and analytics to evaluate your marketing campaigns with Albert Kaufman from Albert Kaufman on Vimeo.

 

Slides from 9.29.15 

FB matrics article: http://www.socialmediaexaminer.com/facebook-page-metrics/