Hand out for presentation @ Our Community University class – July 22, 2010 (updated 5.23.11)
Albert Kaufman @ Albertideation – social networking guidance: https://albertideation.com
“Social networking is not just about selling, but about building relationships, sharing wonderful information, and developing trust.” https://www.socialmediaalacarte.com/
Social Networking – WHY?
- It’s free
- It’s easily accessible
- It’s booming
- It’s interesting
What social networking?
- Facebook, FB Fan pages, FB ads and other pages (how to make a link using the @ sign ) (other interesting ways to link things)
- Linked In
- Using ping.fm to link all of your social networks together
- working as a team can improve your reach
- Your team can be made up of friends or biz associates linking to one another’s work
How to be a good social networker?
- Be friendly
- Be upbeat
- Be helpful, and make things easy for your friends/customers
- Be useful
- Show your best, positive side
When social networking?
- Daily (ping.fm can help)
Where social networking?
- One fan page or many?
- One account or many?
- Advantage of doing it all yourself?
- Advantage of hiring someone to do some of it for you?
- Easy Access – from anywhere, just need a laptop or mobile device
Who uses social networking?
- Small businesses
- Individuals
- Groups
- Causes
- Big Business is getting on board and playing the game
Email marketing
- Why use email marketing?
- Harvesting your email list and that of your associates to build your business and reach. How to?
- I recommend a monthly e-letter (does not have to be extensive – can point to blog posts, links you find interesting, a few pictures – a way to keep people interested)
- My affiliate link for Constant Contact :
- https://tinyurl.com/constantcontact-albertkaufman
- My affiliate link for Mad Mimi:
- https://tinyurl.com/madmimi-albertkaufman
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What I offer @ Albertideation:
- Consultation on all of the above – Price/package menu available @ https://albertideation.com/menu-of-services/
- Customization of FB Fan Pages
- One on one training/tutoring
- Presentations to groups
- Classes in my home and on-line
- Best practices information for websites
- Website creation & maintenance on WordPress
- Small business marketing and promotion
Contact me @ albertkaufman@gmail.com or 503-358-0029 to set up a time to get together. Referrals welcome
