Send Out Cards

Send Out Cards – You’ve Got Mail!

From my newsletter of 6.5.17 – enjoy

Send Out Cards

I’m excited to announce a new way to reach your friends, family, donors, prospects and customers: Send Out Cards!

There’s a power in using marketing channels that are less busy. Direct mail via Send Out Cards is one of them. You know how great it is to get a card or letter in the mail – well, imagine how good someone you send a birthday note/thank you for assistance/referral, etc. will feel – fantastic! The cool thing about Send Out Cards is how easy it is to use – everything is automated – you can send out a thank you card (which a photo printed on the card!) in one minute. No fussing with stamps and envelopes – that’s done for you.

 

The possibilities are endless: Mail drip campaigns; schedule mail to go out in the future; adding gifts to your cards like delicious brownies; using a variety of formats (postcards/cards, etc.) and so much more!
I’ve sent out 8 cards so far (and I’m having a blast with it!). I look forward to using this service for the rest of my life. Have a look and see what you think. Questions, let me know.
I hope you’re having a great Spring => Summer. I’m available to help you with your marketing – just send me a note or give a call.
Take care,
Albert Kaufman, Albertideation

Check out my upcoming classes and webinars– I have two in-person in June on getting started with email marketing. Both free – both in SE Portland. And, one webinar on June 27th on The Power of the Inbox

This allows you to test-drive all the products – email, automated series, surveys, donation campaigns, etc.
– Use promo code SAVEQ217 at checkout.
Good through the end of June 2017
Albert Kaufman | Albertideation | 503-358-0029 | Email

 

 

Tools

Tools I Recommend

Everyone benefits from a great set of tools. Here are the ones I like the most. Some of these are affiliate links – ie, if you end up buying from them, I will receive some compensation.CoachGlue

Newest Tool 9.8.17: I’ve been using Republic Wireless for my cellphone for years. I pay $25/mo. for unlimited everything. 

CoachGlue – They help coaches spend less time on paperwork with their done-for-you coaching forms, workshops, and content. Brand their content and use it in your own business!SendOutCardsDirect Mail: Check out Send Out Cards – a great way to keep in touch with friends, family and business relationships!

Website Hosting: This and many of my clients’ sites are being hosted by local wind-powered Canvas Host . I’m excited to have great service and they are really progressively minded! Their tech support is quick and effective.

Canvas Host - Web Hosting

Email Marketing: My various email newsletters wouldn’t look so good and my whole set up wouldn’t be so fantastic without Constant Contact and the incredible support system behind the product. I’ve been able to build lists for my various projects over the years – The Eleven: my monthly email to friends and family – Albertideation newsletterall about email marketing and social media. Then, there’s Song a Day where I share my love of music. Finally, Farm My Yard is a project I’ve had going for a few years to connect urban farmers with nearby homeowners who have yards to farm.  Sign up for one or more list and see what you think. I’m also checking out Robly for customers with bigger lists.

Annelise Kelly - tools issue

Writing: I turn to my housemate and friend, Annelise Kelly, for her writing expertise. She’s been writing a lot of websites and newsletters in a variety of industries. Annelise specializes in food, travel and hospitality. A lot of my clients rely on her for writing services.

Scheduling: I’ve used vCita in the past as a scheduler. If you need help setting this up, let me know. There’s more to this platform than meets the eye and it’s a great way to offer various packages.

Webinars: For webinars I use Gotowebinar.  I’ve also heard good things about Zoom and I’ve used a couple other platforms, but so far, GotoWebinar has them all beat.

Then, we start getting into some of the more esoteric (but useful and important) stuff.  I use Buffer.com as my publishing platform for social media (Hootsuite is also good, but I find the Buffer interface easier to use).  For an interesting way to reach people who you’re connected to on Facebook, Twitter or LinkedIn (or all 3), try Greeninbox. I’ve used this platform in the past and had great results. It’s especially useful for fund-raising efforts – which, I’ll admit, I’m a fan of GoFundMe, over all the others.

Headline Analyzer: I couldn’t do it without the AM Institute’s free tool.

WordPress plug-in for Social Sharing: Sumome

WordPress plugin for pop-up boxes to collect email addresses: Privy. This brings you the pop-up sign-up form for my sites.  It’s probably led to more email list sign-ups than all of my social media efforts combined.

I use Wisestamp to create a professional looking signature on my outgoing emails. It makes things look like this

Wisestamp in Action - tools

I use Canva for editing images and creating memes, for instance. I’ll add more to this post as I recall what’s missing.  I hope this is useful to you – I really couldn’t do what I do without the aid of these (mostly free) tools.

For business travel – AirBnB

If you have any questions about a tool that’s not on the list, feel free to run it by me – I may have tried it in the past.  If you’d like to work together, check out my new guide to getting started.

Sincerely,

Albert Kaufman
Albertideation.com

Round 2 – coming soon. Tools for living a happier/healthier life. Like how to get a great night’s sleep..

 

 

 

Marketing Classes & Webinars

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Webinar: September 8th, 11am PST – Email Marketing Quickstart – Let’s Get this Party Started! with Albert Kaufman

I will be speaking at a small business Fair at Warner Pacific College on September 16th on social media. Join us – it’s free – registration is required.

Do you need a marketing presenter for your next event? Please get in touch

I offer free marketing classes (and webinars) in the Portland Metro area and beyond. I teach online marketing for small businesses and non-profits. I’m also available for consulting. Get in touch if you’d like a hand.

Here are the classes I offer:

  • A Morning of Social Media
    Back to Business: 60 Ways to Grow Your List
    Build Your Marketing Toolkit
    Build Your Outreach Toolkit
    Events & Registration
    Feedback and Surveys
    Getting Started with Email Marketing
    Getting Started with Social Campaigns
    Getting Started with Email Plus (all of the Constant Contact Tools)
    Grow Your Business with Email and Social Media
    Harness the Power of Mobile
    Holiday Offers & Promotions
    Look Great in The Inbox
    Making the Case for Mobile
    Measuring Your Marketing Reports & Analytics
    Newsletters and Announcements
    Offers & Promotions
    Social Media 101
    Social Media 102
    Social Media Timesavers
    Standout Subject Lines

  • Many of these can be seen as webinars – here

Albert Kaufman December 2016 Working Together