Tag Archives: social networking

Happy Hour Class 11/26 in Portlandia – Come learn how to tune up your FB Biz Page

facebook-fan-pageHello, if you’ve been waiting for an evening Facebook Business Page class – this one’s for you!

https://www.facebook.com/events/193941420730924/

Bring your laptop or watch on the big screen!

I’ve been presenting classes on Facebook strategies lately. Come to this class if you’d like a refresher on some of the basics given new Facebook changes. We’ll talk about how to tune up your page, advertising, sponsored stories, promoting posts, and what can be done with your fan/business page to help build your business.

We’ll gather in my living room, I’ll present, and you can watch it unfold on the big screen. You can use a notepad or feel free to bring your laptop. There is free Wi-Fi.

Snacks and drinks for others are always a welcome contribution. I’ll provide tea and perhaps we’ll create a cocktail to go with the class!

Cost: $30
Cash, Check or Paypal

6pm-8:30pm (possibly longer if needed)
Happy Clam: 1823 NE 13th Ave.
Easy access via the 8, 77, Max and the I-5 Rose Quarter exit

If you have any questions post them here or email albertkaufman@gmail.com

Referrals are always greatly appreciated! Feel free to invite people who you think would benefit from this class!

Albert Kaufman

PS – please sign up for my monthly newsletter if you’re not already subscribed!

http://tinyurl.com/signupforthe-eleven

——————————————–

My recent slideshow presentation

http://albertideation.com/slideshow/

Here’s an outline of what I’ve done in the past. We’ll definitely cover some of these areas and there will be plenty of time for Q&A

http://albertideation.com/facebook-classes/

Here’s an article I’m finding fascinating and gives you the basics of distinguishing your personal and business profiles…

http://www.socialmediaexaminer.com/integrating-your-facebook-page-with-your-facebook-profile/

Slideshow on Facebook 7.12.12

I’m doing a talk as part of a Constant Contact presentation at the Hotel Monaco in downtown Portland, on Thursday, July 12th. Here’s the slideshow I’ve prepared. Enjoy!

Facebook Fan/Business Page Class in Portlandia – March 30th

Facebook fan/business pages are a great marketing tool for your business. On March 30th fan pages are all being transitioned to Timeline.

Let’s come together and learn

  • how to update our fan pages
  • fan page best practices
  • fan pages – backend (adjust settings)
  • creating events
  • the difference between fan pages and personal profiles
  • Social Fixer. What it is and why I recommend it!

and have your other Facebook/social media questions answered.

The class is part presentation and part lab and also a great place to network with other small business people.

Class fee $20 – trade also considered. Snacks and tea provided. Feel free to bring your lunch.

If you have any questions, feel free to post them in the comments below.

Please create a fan page before the class so you’ll have something to work with in class.

Here is information I sent to my clients recently about Facebook changes.

——

Hello,

There are about to be some big changes to Fan Pages/Business Pages (same thing) on Facebook. If you haven’t already noticed, fan pages are being switched (like personal pages) to Timeline. Here is a little video about the change.

http://youtu.be/TMBTD0vNYqs

Also, there are a few articles floating around that go into deeper detail about what these changes mean for you and your business.

http://nonprofitorgs.wordpress.com/2012/03/05/how-to-custom-design-your-nonprofits-facebook-timeline/

Here are some examples of how one might design a decent Fan Page given the new Timeline platform.

https://www.facebook.com/media/set/?set=a.10150724366310977.454038.24860070976&type=3

If you would like support on any of your email marketing or social networking needs, please get in touch. Referrals are also welcome!

I hope your life is thriving!

Sincerely,

Albert Kaufman
albertkaufman@gmail.com
http://albertideation.com/

LinkedIn, Facebook and Constant Contact

Happy GroundHog Day!
My friend Betsy asked me how I find LinkedIn useful, and one of my answers to her has to do with any social network.  When someone asks me to connect on LinkedIn or Facebook, I usually accept and then have a customized message (if I don’t know the person) which says hello and asks them if they’d like to receive my newsletter. Most accept the invitation and then possibly become future clients, friends, referrals, who knows?  It’s a time-consuming process, but has led to positive results.

Here are the examples that I’ve worked up for Facebook and LinkedIn.  Yours could be personalized for the work you’re doing

            __o
_ `\ <, _
…… ( • ) /  ( • )……

——————

Hello Darlene,

We’ve just become friends on Facebook, yeah! It’s always interesting to me as to why someone would like to be my friend. If you care to share, please write back.  Also, I put out a monthly e-mail newsletter called The Eleven. If you’d like to receive it, please send me your email address or sign up here, http://tinyurl.com/TheEleven-signup.  Lastly, I have a fan page here called Albertideation @ http://facebook.com/albertideation .  It’s where on FB, I tend to share social networking tips and tricks.

Hope your new year is ringing in well,

Adios, Albert

——–

Hi Bhagvant,

We’ve just become connected on LinkedIn, yeah! It’s always interesting to me as to why someone would like to connect.  If you care to share, please write back.  Also, I put out a monthly e-mail newsletter called The Eleven. If you’d like to receive it, please let me know or sign up here,

http://tinyurl.com/TheEleven-signup.

Here’s the most recent issue: http://pdx.be/oneeleventwelve

Hope your new year is ringing in well,

Adios,

Albert Kaufman
Albertideation
http://albertideation.com

Social Networking hand-out


Hand out for presentation @ Our Community University class – July 22, 2010 (updated 5.23.11)

Albert Kaufman @ Albertideation – social networking guidance: http://albertideation.com

“Social networking is not just about selling, but about building relationships, sharing wonderful information, and developing trust.” http://www.socialmediaalacarte.com/

Social Networking – WHY?

  • It’s free
  • It’s easily accessible
  • It’s booming
  • It’s interesting

What social networking?

  • Facebook, FB Fan pages, FB ads and other pages (how to make a link using the @ sign ) (other interesting ways to link things)
  • Twitter
  • Linked In
  • Using ping.fm to link all of your social networks together
  • working as a team can improve your reach
  • Your team can be made up of friends or biz associates linking to one another’s work

How to be a good social networker?

  • Be friendly
  • Be upbeat
  • Be helpful, and make things easy for your friends/customers
  • Be useful
  • Show your best, positive side

When social networking?

  • Daily (ping.fm can help)

Where social networking?

  • One fan page or many?
  • One account or many?
  • Advantage of doing it all yourself?
  • Advantage of hiring someone to do some of it for you?
  • Easy Access – from anywhere, just need a laptop or mobile device

Who uses social networking?

  • Small businesses
  • Individuals
  • Groups
  • Causes
  • Big Business is getting on board and playing the game

Email marketing

  • Why use email marketing?
  • Harvesting your email list and that of your associates to build your business and reach.  How to?
  • I recommend a monthly e-letter (does not have to be extensive – can point to blog posts, links you find interesting, a few pictures – a way to keep people interested)
  • My affiliate link for Constant Contact :
  • http://tinyurl.com/constantcontact-albertkaufman
  • My affiliate link for Mad Mimi:
  • http://tinyurl.com/madmimi-albertkaufman

———————–

What I offer @ Albertideation:

Contact me @ albertkaufman@gmail.com or 503-358-0029 to set up a time to get together.   Referrals welcome


Facebook for artists, healers, musicians and small businesses

People have been asking me questions about Facebook, lately, and in the past I’ve taught a few classroom-style labs, so it seems like this would be useful to offer.

We’ll cover the basics and then dig into some recent changes around FB fan pages and how to admin/use them. (we might also get to Twitter, LinkedIn and pointed sticks (see Monty Python))

Next Class: 5/5/11 : 11am-1pm @ The Happy Clam

CC Expert Training Certificate

Here’s a little background on some of what’s possible with one company, Wileyware, that I do the fan page for:

http://albertideation.com/wileyware/

RSVP by paypal-ing me @ albertkaufman@gmail.com – $11

Or, if you’d like to pay at the door, that’s fine - you still need to RSVP with me to guarantee a spot. I’ll cap the meeting at 11 – see a trend ?

There’s wi-fi here, please bring a lap-top, though that’s not absolutely necessary.

Questions are welcome, and if you can’t make this one but would like to do it another time, let me know. I’ll also try to write up some notes, like this one (http://albertideation.com/2011/01/26/fblists/ ) on my site which will capture some of what we learn together.

To prepare, please friend me on FB, and create a FB fan page for your biz.

Albert Kaufman

The Happy Clam (NE Portland) (please contact me for the address)
Buses 8, 9, 77 and Max all stop nearby)

My handout on social networking from Our Community University session 1: 7/22/10

Here you go!  Feel free to share this http://tinyurl.com/albertideationhandout

Albert

Offering my services: Social Networking

I’ve been working with clients in the Pacific Northwest for the past 2 years and I’d like to remind you of my services to the community.

I advise people and small businesses on how to make the best use of social networking.  Within 1-2 hours, I bring my clients up to speed on Facebook, Facebook fan pages, Twitter, LinkedIn, setting up a blog, how to link various social networking efforts to save time and explain why these are useful tools for helping businesses succeed.  I also use Constant Contact (email marketing) and can guide you through this application as well.

The social networking and promotion arena is constantly changing.  New tools are being developed daily and there is a huge potential for using these (mostly free) services to get the word out about yourself, your business or your cause.  If you or your organization would like to work with me, please get in touch.  I’d be glad to do a brown bag lunch talk for businesses, consult in person or over the phone on projects.

For a little background on what I’ve done with one of my clients, please visit: http://albertideation.com/wileyware/

I also publish a monthly e-letter where I discuss tips about social networking, highlight my clients and share my thinking on world change. I invite you to sign up – http://tinyurl.com/TheEleven-signup

I  appreciate referrals.  If you know me, and know my work, please send this note to your friends.

Thank you!

Albert Kaufman
albertkaufman@gmail.com
http://albertideation.com
For a free Constant Contact trial account: http://www.constantcontact.com/index.jsp?pn=albertkaufman:

Let’s work together to get your social networking game on!

Hello there,

I want to offer you my services. I have been spending the past two years helping people get their e-mail and social-networking games on. Whether it’s figuring out how to use the programs you have already, or branching into new territory, I can help you get going. I’m happy to work with beginners who don’t have a cleu, to those who are a bit more advanced but who would like to take the next step in learning how to swim in different pools and make bigger waves.

I am happy to work with you for U.S. or foreign currency on a sliding scale or possibly a bartering arrangement which includes some sort of home-cooked soup or a massage, firewood or a midnight road-trip to Las Vegas.

Yes, we will have fun together. Yes, we will both learn things.

Get in touch,

albertkaufman@gmail.com
FB: http://facebook.com/albertkaufman11
TW: http://twitter.com/albertkaufman
LI: http://linkedin.com/albertkaufman

Folks who send this on win a special place in heaven!

Sign-up for my monthly e-letter, The Eleven

Living in a house of social networks – a new frame for social networking

I was working with a client yesterday and came up with a great metaphor to frame how social networks are helpful.  Each kind of social network is a like a room in a house. How might each one help us with our work and play?

Facebook (or Myspace, Friendster, or what have you) to me are the rec or living room.  These networks are colorful, full of pictures and are great places to entertain – you can create an event and see who is coming or post something you’d like to share such as an article, music or video – something that typically would be experienced in one’s living room.  The space is somewhat cozy, friendly and a good place to find friends, old and new.  It’s becoming more of a place to find collaborators for projects, but still leans heavily on the casual and recreational.

Linked-in and Biznik are places to network on work-related topics.  I think of them as the office, in my case, the home office!  These sites are all about business and the posted profiles are basically our resumes, though there is a softening of the edges as more participants add non-work-related links and streams to their blogs or Twitter feeds..

is this your house?

Twitter is the attic.  It’s a creative and private space, or at least has that feeling, though anyone can find out what you’re tweeting at anytime. It reminds me of a place one would retreat to use their ham radio – a private, quiet space for learning with a dash of madness.  Twitter, like all of these networks is still finding its feet, and I think most would agree that all of these networks are not really sure what their use is yet, though there are plenty of signs they may become more useful in the future.  Twitter, to me, seems to be on the cutting edge of something – and that something seems to grow daily.  So far Twitter has taught me a lot about succinct and brief comunication.  Another use was seen on election day,  Twitter feeds  with anything on Obama or Merkley streamed across the Oregonian website ..and these streams were updated at a maddening pace. They are a great way to see who in your town cares about politics or any other subject as much as you do.  Using Tweetdeck or another Tweet aggregator is a great way to find people who are engaged in a topic or cause that you’re interested in.  My cause is population growth, so I have a Tweetdeck stream that constantly searches the Twitter universe for anyone that uses that word combo.

Then there’s the kitchen – and I guess any of the networks above could also serve up the kind of fun and interesting gossip and stories that one would share over a cup of coffee and some apple crisp.  But my favorite social network (could also have the aspect of a bedroom) in this respect is still Tribe.net.  The kinds of conversations and tribes found there are a bit more edgy and folks that push the envelope have longer talks about the issues that interest them.  Where Facebook feels scrubbed clean, Tribe.net has more of a late night anything goes kind of feel.

And there are more parts of the house, I’m sure – feel free to suggest more to me on this blog or Email me

Welcome to your home of social networks!

Albert Kaufman is the owner of Albertideation, a company specializing in helping individuals and business owners with their social networking needs.