Tools

Tools I Recommend

Everyone benefits from a great set of tools. Here are the ones I like the most. Some of these are affiliate links – ie, if you end up buying from them, I will receive some compensation.

6.26.18 – I attended this year’s Digital Summit in Portland. See below for some new tools I learned about.

I’ve been using Republic Wireless for my cellphone for years. I pay $25/mo. for unlimited everything. 

CoachGlue – They help coaches spend less time on paperwork with their done-for-you coaching forms, workshops, and content. Brand their content and use it in your own business!SendOutCardsDirect Mail: Check out SendOutCards – a great way to keep in touch with friends, family and business relationships! I’ve been using SendOutCards for about 2 years now. You can drop a picture of your recent experience into the card and personalize it, as well. We all need something like this to keep in touch with important friends and clients.

Website Hosting: This and many of my clients’ sites are being hosted by local wind-powered Canvas Host . I’m excited to have great service and they are really progressively minded! Their tech support is quick and effective.

Canvas Host - Web Hosting

Email Marketing: My various email newsletters wouldn’t look so good and my whole set up wouldn’t be so fantastic without Constant Contact and the incredible support system behind the product. I’ve been able to build lists for my various projects over the years – The Eleven: my monthly email to friends and family – Albertideation newsletterall about email marketing and social media. Then, there’s Song a Day where I share my love of music. Finally, Farm My Yard is a project I’ve had going for a few years to connect urban farmers with nearby homeowners who have yards to farm.  Sign up for one or more list and see what you think. I’ve added my other email service provider links here.

Annelise Kelly - tools issue

Writing: I turn to my housemate and friend, Annelise Kelly, for her writing expertise. She’s been writing a lot of websites and newsletters in a variety of industries. Annelise specializes in food, travel and hospitality. A lot of my clients rely on her for writing services.

Scheduling: I’ve used vCita in the past as a scheduler. If you need help setting this up, let me know. There’s more to this platform than meets the eye and it’s a great way to offer various packages.

Webinars: For webinars I use Gotowebinar.  I’ve also heard good things about Zoom and I’ve used a couple other platforms, but so far, GotoWebinar has them all beat.

Then, we start getting into some of the more esoteric (but useful and important) stuff.  I use Constant Contact as my publishing platform for social media.  For an interesting way to reach people who you’re connected to on Facebook, Twitter or LinkedIn (or all 3), try Greeninbox. I’ve used this platform in the past and had great results. It’s especially useful for fund-raising efforts – which, I’ll admit, I’m a fan of GoFundMe, over all the others.

Headline Analyzer: I couldn’t do it without the AM Institute’s free tool.

WordPress plug-in for Social Sharing: Sumome

WordPress plugin for pop-up boxes to collect email addresses: Privy. This brings you the pop-up sign-up form for my sites.  It’s probably led to more email list sign-ups than all of my social media efforts combined.

I use Wisestamp to create a professional looking signature on my outgoing emails. It makes things look like this

Wisestamp in Action - tools

I use Canva for editing images and creating memes, for instance. I’ll add more to this post as I recall what’s missing.  I hope this is useful to you – I really couldn’t do what I do without the aid of these (mostly free) tools.

For business travel – AirBnB

If you have any questions about a tool that’s not on the list, feel free to run it by me – I may have tried it in the past.  If you’d like to work together, check out my new guide to getting started.

Sincerely,

Albert Kaufman
Albertideation.com

Round 2 – coming soon. Tools for living a happier/healthier life. Like how to get a great night’s sleep.


6.26.18 Tools I learned about at this year’s Digital Summit in Portland, Oregon

https://emailclientmarketshare.com/

Single column emails only from now on

Postmaster tools in gmail

Microsoft also has a version of this..

senderscore.org – blacklist lookup

Fixed width emails – 375 pixels – look into this

https://www.bestcssbuttongenerator.com/

Note to Chambers – I can offer your chamber training – virtually $ or in person $$

https://reallygoodemails.com/ – a way to learn what well-designed emails look like + they have a really awesome sign-up process.

Tools for ubiquity – Litmus, targeted.io, email on acid

Subject Line Matters a Lot! – the simpler the better – superlatives matter a lot

Always include Easter Eggs in email..

Always say hello.

Keynote speaker mentioned: Countable page – Chelsea Handler mentioned it.  Emily’s List..

View in a Browser is not a thing.  Social Links at the top -= not a thing, either.

MOZ – https://moz.com/local/categories – to do category research if you’re using MOZ.  Hard to find this page on their site…

Tumblr seems to be a thing.  I didn’t realize that.

Google Lighthouse: https://developers.google.com/web/tools/lighthouse/

– for a tech review of your website

– key to have a robot.txt file on your site for this to work and for better searchability

Google Search Console – worth signing up with

Screaming Frog – a way to check your website

http://www.redirect-checker.org/

Siteliner – http://www.siteliner.com/ checks for duplicate content

URL Profiler – link checker – https://urlprofiler.com/

GTMetrix – check page speed – https://gtmetrix.com/

https://www.metaforensics.io – full test of website.

I will add more to this shortly.

 

 

 

5 Facebook Surprises

5 Facebook Surprises

You may know that I’m a peculiar fan of Facebook. I use it more than most people – but some of the ways I am on there are probably different than most. I do not think it’s a very good marketing tool, for instance. I find the more I poke around in the corners, the more interesting things I learn. Here are 5 ways that I experience Facecrack that might illuminate what’s going on on there and help guide you to a more improved experience. I also have a webinar that goes step by step through some of this – it’s a bit long, but I promise you’ll learn some things 🙂

  1. Facebook is an incredible networking tool. If you want to find someone – I’d use LinkedIn (and that’s another article in the works), but if you want to connect friends who need to meet (you matchmaker, you!) – or coordinate something, Facebook works great. I use the chat area all the time – sometimes just looking at a friend who’s on-line will prompt me to remember that I needed to talk to them about X, Y, or Z. In a way, it mirrors email’s ability to connect people – but that visual of someone’s face I think elevates the interest we all have in connecting and makes it practicable and immediately possible. Try this sometime – start a chat with a few people on the sidebar at the same time. Who do you know that needs to meet someone else that you know and for what purpose? Introduce them. Go! Report back if you have any great results 🙂
  2. Create lists. I talk about how to do this here, but I now want to add that the lists that you create can also be used for selectively sharing your posts. Once you’ve created a sub-list of your friends – this makes viewing your newsfeed a completely different experience. For one thing – you can now see everything that person(s) has posted rather than accept what Facebook’s algorithm feeds you. And, you can also use that list in the pull-down of (public, friends, etc.) who can see your post.  Example: you want to keep friends and family members separate? Create a list of just family – post things you want them to see and choose that list – and vice versa – want to share with just your friends – post to your Friends list (the one you create, not the “automatic” one that FB creates for you.
  3. Play around with Facebook. When you start experimenting, you find things that are possible, and possibly useful that you would never find otherwise. For instance, regarding fan/business pages – which I think are about as useful as a yellow pages ad these days – you can make a post that reaches a certain demographic only, without paying anything extra. Just want to reach 45-year old women? Here’s how. (it turns out this is not available on all pages!)

    Step one: create post and use the pull-down arrow

    Step one: create post and use the pull-down arrow

    Step 2: choose your demograhic

    Step 2: choose your demograhic

  4. Take a Facebook purification tool for a test sometime. I’m using something called Facebook Purity. The interface looks like this and it allows me to kill all advertising and do some other customization of my experience. There are a few tools out there – try one and see what you think. I love that I can set my newsfeed to most recent news, automatically.  I guess what I’m saying is – if you’re going to spend a bunch of time on FB, learn more of the ins and outs of it 🙂

    FB Purity, free tool super helpful! http://www.fbpurity.com/

    FB Purity, free tool super helpful! http://www.fbpurity.com/

  5. Get some training on how to use Facebook well. It will make such a difference. I teach free classes on email marketing and social media on a fairly regular basis – and there are tons of resources out there, too – search Youtube – spend a little time – once you figure out how to get past some of the more frustrating aspects you’ll see a bit more of how useful FB can be.Some things to learn next: how to unfollow someone without unfriending them. Decide what you’re on FB for – just close-knit friends and family or everyone under the sun (I’ve gone for the latter). This makes a big difference in your experience.

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