Working Together

Working Together: How to Prepare

So, you’ve decided that you’d like to do a better job of marketing your business/cause/non-profit/self/project and you’ve come to me for help – Great! Here are some steps to take before we can work together effectively.

    1. Gather your email addresses into a spreadsheet. If you are already using an Email Service Provider such as Constant Contact you may already have this step covered. If not, you’ll want to download your email contacts from wherever they live. Some typical places might be: Outlook; Gmail; LinkedIn; Hotmail; MSN; Yahoo or your Mac’s address book if you’re using MacMail. Do a little sleuthing and you’ll find instructions on how to download from any of these platforms into a spreadsheet that you can work with.
    2. Segment Your Lists. Once you have your emails in a spreadsheet you’ll want to create some columns to segment (categorize) your list.  The more columns, the better. Typical things people often segment people by: zip code; relationship (friend, family, business associate, customer); age; birthday; anything that makes a contact different from another one is a reason to create a column. Once you have your columns set up – run through your list and put an “X” in every box that makes sense – ie, a person can be part of more than one list – you may want to reach out to someone for multiple reasons.

      Why to segment your lists - working together

      Why to segment your lists – Thanks, Sumo!

    3. Learn Best Practices. At this point if you want to get an idea of my thinking have a look at one or more of my training videos.
    4. Join My List. If you’re not already receiving my business newsletter – sign up. This will help you see the process I use in my business and it’s something similar to what I’ll advise you to create if you don’t already have something like this set up.

    5. Extra credit – if you don’t already have a Constant Contact account – let me know and I will sign you up for a trial. I’d be happy to do this and it will help me help you customize  your account.

If you’ve made it to this point, it’s time to get in touch and we can get started.  Thanks for reading this.  I’m always open to feedback – so feel free to let me know if this has been helpful or not. I look forward to working together.

 

Albert Kaufman
February 7, 2017

Albert Kaufman December 2016 Working Together

Marketing Plans

What Working Together Can Look Like

If you’ve thought about starting with email marketing or updating your current effots, I’m here to help. If you’d like an idea of what working with me will cost, have a look at my recently created Email Marketing Plans by Albert Kaufman. Within you’ll see a variety of packages and get an idea of how we can organize your approach together.  It’s taken me a long time to come up with a plan and I’d love your feedback.  Feel free to reach out to me to discuss your business and your needs and we can fashion an effort that works for you.

Email marketing has been shown to return on average $44.25 per dollar spent on marketing.  That’s the highest level out there – more than Facebook and Twitter combined.  It’s how small businesses and non-profits effectively reach out.

Currently, I mainly work with Constant Contact as an email service provider for clients. If you choose to go that route, you can start with a 2-month trial account that can show you all the bells and whistles.  Constant Contact is the industry leader for on-line marketing for small businesses and it’s what I prefer to use also because I know it the best. I also offer many classes and webinars (mostly free) for your further education in this exciting area.

I look forward to hearing from you.

Albert Kaufman
Portland, Oregon
http://albertideation.com

The Bagdad Theater, Portland, Oregon

The Bagdad Theater, Portland, Oregon

 

New Promotional Video

Thanks to Deb Rodney and Nolan Calisch of Flying Point Moving Pictures for my new promotional video!

Deb is offering a Free, one-hour consultation to anyone who is interested in having a video done for their business.  Contact her @ debrodney@gmail.com for more information.