12.12.13 The Eleven

12.12.13 – Happy Holiday edition!

Rounding out a great year!
Hello, and welcome to my monthly e-letter, The Eleven. If you’d like to unsubscribe at any time, there’s a convenient link below, and I hope you stay!It’s been such a fine month since I last wrote. We had a great time at Sabby’s benefit on 11.11 @ The Hollywood Vintage. Pics by all of our amazing photo-booth photographers, here!  We were able to raise a good bundle of money, signed up people to support gay marriage in Oregon and had a great time together.

My Latest

Quik Learning
My gift to you – faster learning!

Every once in a while I stumble across something that really takes me for a ride. I’m always interested in becoming a better, faster learner, and I’ve been captivated by Quik Learning. Here is video 1: information on how to learn faster. Part 2 on remembering names. Speed-reading is video #3. And, finally, brain-map is video 4.

Try these out when you get a chance and let me know what you think. I’ve been walking around teaching some of these skills and having a blast increasing my reading speed and remembering peoples’ names!

2013 is coming to an end!
Albert @ MS Store 11.20I’ve really had a great year @ Albertideation. I’ve been speaking publicly in the last couple months and have been working with a great bunch of clients. I am honored to be trusted with peoples’ businesses.
Speaking of teaching – my last two FREE classes this year will be 12.17 at the Microsoft Store in downtown Portland (free breakfast), and 12.19 on the East Side (free lunch!).
My website has undergone some changes recently, too. Please come visit and see what you think.
Wileyware for the Holidays

Here are some of the projects I’m working on right now – visit the links to learn more.
1. Jane Turville of Wagging Tale Productions is creating a new film, The People Factor. Please consider donating to the creation of this important work.

2. It’s always a great time for Wileyware. Marcia is doing incredible classes in her studio in Ballard, Washington – visit if you can.
3. Helping friends: I’ve transitioned from helping causes to spending time, money & effort to extend a hand to friends who have needed help. It’s not as sexy, but feels useful and important right now.
4. The Portland Fruit Tree Project – Steve Bennett and I played for their annual volunteer appreciation evening – and I’d like to do more for these folks. Look for a fruit-tree grafting demo-party in the 2nd week of April @ my new home in SE PDX.
5. Settling into my new home 🙂
Thanks for reading and for your support of me and my work in the world. I couldn’t do it without you.
Sincerely,
Albert

Albert and Sunflowers 2013

Cyber Monday 2013 – Constant Contact 40% off for 1st 3 months + Website Match

CyberMonday2013Happy Cyber Monday 2013 – The best deal around just got better. Buy today and save 40% for the next three months on easy-to-use online marketing tools. Offer is good for first time Constant Contact customers.*

This special ends at midnight ET today, so don’t delay.

Email Marketing – EventSpot – Social Campaigns
Online Survey – MyLibrary Plus – Email Archive

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Albert Kaufman
albertkaufman@gmail.com
503-358-0029
https://albertideation.com

Upcoming FREE Event
Social Media Marketing Made Simple – 12.19 Portland – Register
Thursday December 19, 2013 from 10:00 AM to 12:00 PM PST
This information-packed seminar offers a basic review of the essential strategies and best practices a business or organization should understand to successfully get started with social media marketing.
Holladay Church of God

AlbertKaufmanComputerResume

Albertideation

Late Summer in The Birthday Garden

Late Summer in The Birthday Garden

Hi there,

Well, it’s been a fine Summer, hasn’t it?  I’ve been doing some research these past couple months and have come up with a few things I think you may find useful.

First, friends lists on Facebook. Sounds simple enough, but the more I talk with people, the more I’m hearing a consistent frustration in FB usage. This short video describes why I think it’s useful to make lists of friends – and how to set one (or more) up.

https://screencast.com/t/H36r7Wh79

I’ve begun working closely with two clients –

Robin Denburg, Realty Robin – https://www.facebook.com/RealtyRobinPortland

And Jane’s Healthy Kitchen: https://www.facebook.com/JanesHealthyKitchen

If real estate (buying or selling a home in Portland) or eating healthier interest you, please do check out Jane and Robin’s pages, like them and say hello.  Robin’s one of the nicest people involved in real estate I’ve ever met and Jane’s cookbook (due out in November) is sure to be a winner.

Second, Jane and Robin have hired me to “do” their social networking for a month.  We’re trying this out – interestingly, they both picked the same month – so, I’m learning a lot about supporting businesses closely in the social media/website/email marketing space right now.

If such an arrangement sounds interesting to you, let’s talk. I think it’s a valuable way to go – especially to jump start your marketing efforts if you’re just getting started, but also for those who’ve been at it for a while.  I have been focusing my efforts in this area closely for years now and I understand a lot about how to make best use of these tools.

I also continue to work with some clients on a one-on-one hourly basis – and that’s proving useful, as well.

In October I’ll begin offering my group classes ($30/2-hours) and I’ll let you know when the next classes are when I schedule them.

I continue to pepper my fan page: https://facebook.com/albertideation with useful tools that I find along the way – if you haven’t visited for a while, a quick scroll down the page will give you some ideas you may not have thought of.  Also, I have also been using my newsletter and website as ways to provide this information to the world.

I hope you’re having a great end of Summer and look forward to supporting you in the coming months and years.

With Gratitude,

Albert Kaufman
https://albertideation.com

Sign up for my monthly e-letter, The Eleven: https://tinyurl.com/signupforthe-eleven

Constant Contact Affiliate link: https://pdx.be/cc-ak
Get Started with an email newsletter today – ask me how!

Email Marketing Options from Albertideation

Great news: I’m now an affiliate with these four top email marketing programs: Constant Contact, AWeber Email Marketing, Mad Mimi, and MailChimp – please see the right sidebar of my website for the links if you’re thinking of starting up a newsletter for yourself or your company.

I highly recommend getting an email newsletter going – it’s a great way to keep in touch with your clients/friends and a good, inexpensive way to share your thinking/ideas with the world. Please visit https://albertideation.com/ to find my affiliate links, thanks!

Facebook classes: beginner-intermediate in the AM, intermediate-advanced in the PM

4/7/12 – Facebook – changes to the personal profile and beginner/intermediate class

10am – 12pm – The Happy Clam – 1823 NE 13th Ave., Portland, OR – bring your laptop and your login for your Facebook account – cost: $20 (other options available) – bring your business cards, too.  More info and RSVP @ albertkaufman@gmail.com  – tea/hot water provided and lite snacks

  1. Timeline – where is everything, where did things go now that we’re all on Timeline?
  2. Timeline Tour for personal profiles
    1. Things that haven’t changed: how to make a link
  3. Facebook: it’s a program and other things:  a hobby and a business tool
    1. How to introduce friends to each other
    2. How to introduce other entities to each other – being helpful
    3. How to use events creatively
  4. How to use Facebook search to find things – always go to “more results page” Why?
  5. Facebook Netiquette
    1. What makes a great post?
    2. Being creative
    3. Photos, links, questions – best practices
    4. Coming out of your shell
    5. Being helpful – key to social networking success
    6. Using the friend finder do’s and don’ts – avoid Facebook detention
    7. Gifting – adding to the conversation, spreading good ideas
    8. Taking care when posting to another person’s/business’s wall
    9. Unsubscribing vs. defriending someone
    10. Unliking fan pages
    11. How to post on a fan page
  6. Settings
    1. Privacy – always use HTTPS
    2. Notifications – they appear on your profile, you don’t need to receive them by email unless you want to
  7. Creating lists of friends – super useful
    1. Purposes of other lists – creating them, posting to them
  8. Difference between personal and business profiles
    1. Differences in platforms
    2. Differences in behavior
  9. Tips: using Facebook successfully – reducing the frustration factor
    1. Notifications – opening relevant ones in new tabs to save time
  10. Useful 3rdParty tools that are useful
    1. Social Fixer (https://socialfixer.com)
    2. URL shorteners – pdx.be or tinyurl.com
    3. Aggregators – ping.fm or hootesuite
  11. If you’re going to take the time to “like” something, comment instead.   Why?

12-1pm Lunch break

1-3pm – Intermediate-Advanced Facebook Class.  (folks from early class are welcome to stay)

  1. Facebook is different for different people/uses
    1. There is no one “right” way – anyone who tells you there is is wrong.
    2. Facebook settings/experience changes often – how to surf the changes rather than get caught offguard
    3. This platform is new and we’re all figuring it out together
    4. Fan page vs. website (there are 750 million Facebook users and it’s growing, you/your business benefits by having a presence here
  2. Personal profile vs. business fan page – review Q/A for anyone who has questions
    1. Traveling as yourself on Facebook                                              i.     Strategies: want more friends? Why is that useful Marketing strategy – More friends = more connections
      ii.     If Facebook personal profile = really personal, send new friend requests to Fan Page.  It’s OK to say no to friend requests.  Redirecting makes sense.Traveling as a fan/business page on Facebook
      i.     Posting on another fan/business page – what to expect
      ii.     Ladders and tagging sessions
  1. Using Facebook search correctly. It’s not Google. Always review “more results” Why?
  2. Using friend finder and other methods – do’s and don’ts – don’t get stuck in Facebook detention
    1. Uploading email lists to let people know about your fan page
    2. If you’re going for numbers – Facebook email addresses are available in bulk
    3. Linkedin email addresses are easily downloadable
    4. What to do with email addresses of friends/connections                                              i.     Auto-responder for Facebook friend requests
      ii.     Auto-responder for Linkedin requests
  1. Listing your fan page in places
    1. Usernames – get the right one.
    2. on your website
    3. email newsletter
  2. Overlap of various social networks – Twitter, LinkedIn
  3. Useful 3rdParty tools and social networking
    1. Aggregators – when to use them: ping.fm, Hootesuite, best practices
    2. Social Fixer (https://socialfixer.com)
  4. What is Pinterest?
  5. What is Google+

Facebook Fan/Business Page Class in Portlandia – March 30th

Facebook fan/business pages are a great marketing tool for your business. On March 30th fan pages are all being transitioned to Timeline.

Let’s come together and learn

  • how to update our fan pages
  • fan page best practices
  • fan pages – backend (adjust settings)
  • creating events
  • the difference between fan pages and personal profiles
  • Social Fixer. What it is and why I recommend it!

and have your other Facebook/social media questions answered.

The class is part presentation and part lab and also a great place to network with other small business people.

Class fee $20 – trade also considered. Snacks and tea provided. Feel free to bring your lunch.

If you have any questions, feel free to post them in the comments below.

Please create a fan page before the class so you’ll have something to work with in class.

Here is information I sent to my clients recently about Facebook changes.

——

Hello,

There are about to be some big changes to Fan Pages/Business Pages (same thing) on Facebook. If you haven’t already noticed, fan pages are being switched (like personal pages) to Timeline. Here is a little video about the change.

https://youtu.be/TMBTD0vNYqs

Also, there are a few articles floating around that go into deeper detail about what these changes mean for you and your business.

https://nonprofitorgs.wordpress.com/2012/03/05/how-to-custom-design-your-nonprofits-facebook-timeline/

Here are some examples of how one might design a decent Fan Page given the new Timeline platform.

https://www.facebook.com/media/set/?set=a.10150724366310977.454038.24860070976&type=3

If you would like support on any of your email marketing or social networking needs, please get in touch. Referrals are also welcome!

I hope your life is thriving!

Sincerely,

Albert Kaufman
albertkaufman@gmail.com
https://albertideation.com/

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