April Showers Bring New Customers

April – 2015

Mobile marketing has finally come of age.
Albertideation Small April 7, 2015
What’s Up?

If you want to guarantee that April showers indeed bring in new customers, please join me for one or both of my classes in Portland or meet with me one-on-one to up your on-line marketing game. If you’re wanting to know if your current efforts are on target – please send me your most recent newsletter, or point me to something you’d like me to take a look at. I’d be glad to share my honest feedback with you. The email marketing and social media worlds are changing so rapidly, it’s hard to keep up – and, that’s what I’m here for!

One point I really want to highlight is that everyone should be using a mobile-friendly template for their email marketing. If you are not sure if yours is mobile-friendly, please, let’s talk. 65% of people are checking email on their phones and if your newsletter is not mobile-friendly, you can guess what your customers are doing with your emails.
Here are some articles I’ve found useful, and at the bottom are more details about my upcoming free Portland-area classes!
Have a great Spring! Albert
New Mural on Alberta Street
4 Can't-Miss Mobile Marketing Best Practices

For many brands, mobile marketing remains somewhat vague and difficult to contain in the same way as traditional marketing. Here are a few best practices to help your business launch an exciting, innovative and successful mobile marketing campaign.

Read More >

While large businesses may have significant budgets to spend on social commerce and marketing, smaller-size companies too can leverage the new social trends to drive increased revenue. Consider these five strategies to boost sales in 2015.

Read More >

Upcoming Events

Social Media Timesavers
Thursday April 16, 2015 from 10:00 AM to 11:30 AM PDT
This session will help you save time at get back to what you love to do running your business or organization. Join me and learn the latest time savers and best practices from Constant Contact Authorized Local Expert, Albert Kaufman., Holladay Park Church of God

Constant Contact Toolkit Demonstration
Monday April 27, 2015 from 10:00 AM to 12:30 PM PDT
Join me and learn how to use the whole Constant Contact Toolkit – from Newsletters to Events to Surveys to Social Campaigns: all from Constant Contact Authorized Local Expert, Albert Kaufman. Holladay Park Church of God

Albert Kaufman
Albertideation
Try Constant Contact for free

Improving the world via what we share on Social Networks

social media

Here’s meme I’ve been working on for the past while.

You know how people tend to publish things or share things on Social Networking (SN) that are stupid, or highlighting stupid things people do? For instance, today I saw one which showed a miss america teen segment where the young woman couldn’t answer a question without making a fool of herself – or, there are stupid human tricks, pet tricks, etc.

Right?

Well, I think what this does, when we share this crap widely, is that it tends to focus everyone on stupid thinking, bad thinking, and boring, wasting time stuff. We both don’t have time for that shit right now, and we could also all be working towards becoming smarter, stronger, more interesting for the benefit of ourselves and our world.

So, the best I’ve come up with so far is to talk about it on-line. If someone shares something stupid on their status, or a video clip that’s sexist, racist, or just points out something stupid rather than something elevating, I talk about this. I’m looking forward to developing this idea more.

If you have a way to make this point that could go viral, please share it with me. and others. Thanks.

Social networks matter.

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