April Showers Bring New Customers

April – 2015

Mobile marketing has finally come of age.
Albertideation Small April 7, 2015
What’s Up?

If you want to guarantee that April showers indeed bring in new customers, please join me for one or both of my classes in Portland or meet with me one-on-one to up your on-line marketing game. If you’re wanting to know if your current efforts are on target – please send me your most recent newsletter, or point me to something you’d like me to take a look at. I’d be glad to share my honest feedback with you. The email marketing and social media worlds are changing so rapidly, it’s hard to keep up – and, that’s what I’m here for!

One point I really want to highlight is that everyone should be using a mobile-friendly template for their email marketing. If you are not sure if yours is mobile-friendly, please, let’s talk. 65% of people are checking email on their phones and if your newsletter is not mobile-friendly, you can guess what your customers are doing with your emails.
Here are some articles I’ve found useful, and at the bottom are more details about my upcoming free Portland-area classes!
Have a great Spring! Albert
New Mural on Alberta Street
4 Can't-Miss Mobile Marketing Best Practices

For many brands, mobile marketing remains somewhat vague and difficult to contain in the same way as traditional marketing. Here are a few best practices to help your business launch an exciting, innovative and successful mobile marketing campaign.

Read More >

While large businesses may have significant budgets to spend on social commerce and marketing, smaller-size companies too can leverage the new social trends to drive increased revenue. Consider these five strategies to boost sales in 2015.

Read More >

Upcoming Events

Social Media Timesavers
Thursday April 16, 2015 from 10:00 AM to 11:30 AM PDT
This session will help you save time at get back to what you love to do running your business or organization. Join me and learn the latest time savers and best practices from Constant Contact Authorized Local Expert, Albert Kaufman., Holladay Park Church of God

Constant Contact Toolkit Demonstration
Monday April 27, 2015 from 10:00 AM to 12:30 PM PDT
Join me and learn how to use the whole Constant Contact Toolkit – from Newsletters to Events to Surveys to Social Campaigns: all from Constant Contact Authorized Local Expert, Albert Kaufman. Holladay Park Church of God

Albert Kaufman
Albertideation
Try Constant Contact for free

All You Wanted to Know about Facebook But Were Afraid To Ask

Hi there,

Yes, it’s The Eleven, a little early, but I have something exciting that I want you to know about. Besides my new effort to Do Something Today to Right the World!

Facebook. Huh. What is it good for. Absolutely … many things 🙂  Do you wonder what to do while you’re there, perhaps? You might have questions about how to use your fan/business page to best advantage. You might be wondering what the best ways are to stay connected to those who you are closest to. In general, it would be great to know how to navigate Facebook so that you waste less time and get more out of the time you do spend there. Right?

Enter Albert Kaufman, also known as the Facebook Guru. Yes, I’ve spent more time than your average human both teaching about and using Facebook. And I have tips and tricks to share that will make your experience more streamlined and interesting. I’m offering a low-cost webinar on Monday 2.9.15 at 11am PST. Come join me on-line and learn a few of my moves.  I also have a free in-person class on 2.12 – featuring my friend, Tshombe Brown. We’re both huge fans of the Portland Fruit Tree Projectand I’m sure this class will be scintillating! Forward this to a friend you know who could use a hand with their on-line marketing, please.

Red

In other news – I’ve been having fun learning about terrariums from a new friend down the street, Gregg Harris of Roosevelt’s Terrariums. I’ve started making my own.

I’ve been noticing the new public art along Division Street and elsewhere around Portland. It seems like there’s been a slew of new sculpture and murals in my neighborhood, recently. I’m also working to remove billboards.
And then there’s the on-going – ecstatic dancing – oh, I got to sing and play guitar outside around a campfire during the full-moon the other night, that was incredible! And, I’m continuing my love affair with NextDoor.com – a great way to get connected to your neighbors :)Pictured on the right is Marcia Wiley – the maker of Wileyware on a recent visit to Stumptownlandia!

That’s all for today. I hope life is treating you well and that it’s full of love, hope, visions, friends, dreams, good health, great food and happiness!

All you need is love,

Albert

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