Facebook as Diary – What will your legacy be?

diary

Once upon a time people wrote in diaries. If you wanted to learn what your grandmother was thinking, you could read her diary and learn how she met your grandfather. If the diary was kept, if it was legible, if it made it from point A into your hands!  Now, fast forward to today – a time when many of us are keeping our “diaries” up to date on a daily if not hourly basis on Facebook and other internet sites.  If we want to – the keys to our accounts could be passed along to our offspring or friends and our online identities (diaries) could be kept up for a long time, possibly forever!  Anyone who wants to can pretty easily turn their online musings into a website that should last a long long time.

I was pondering this concept on a trip to the Oregon coast this past weekend. What might it be like for future generations to be able to go back in time and review what their parents and grandparents were doing – that intimate look could be so useful to a biographer, sibling, or anyone, really.

That led me to rethink a little what we post on-line. I keep finding value in sharing what I’m doing on Facebook and beyond.  I think I’m now conceiving it as a way to inform people of my various projects – to get assistance, but also for a reason I had never thought of before.  Have you ever been somewhere and someone approached you – a Facebook only friend? And, it turns out that they know something about you though you might not know much about them.  Or, vice versa.  I have this experience frequently. This weekend at the beach, I stumbled on a group of women who were sitting around a lovely campfire on the beach. It turned out that I knew 3 of the women, and was FB friends with a few more. That instant recognition and also their general knowledge of what I’m up to in the world led to a level of welcome and appreciation that = reputation. My reputation in that moment was not “stranger” it was – “someone we know who does good things in the world”. That, in turn, led to a level of welcome/hospitality that was very helpful in that moment and pleasant.

So, the reasons to share with the world what you’re thinking seem to continue to grow. People often ask me what/why to post on social networks – here are a couple answers to that question. Somewhat we’re all flying on blind faith that this is useful, and if I come up with more reasons why this is good practice (besides some other obvious ones – connecting you with people you want to know – finding resources that you seek – finding help with projects, etc) I will share them here.  Can you think of any reasons that are interesting why a person might want to post on social networks?

Facebook classes: beginner-intermediate in the AM, intermediate-advanced in the PM

4/7/12 – Facebook – changes to the personal profile and beginner/intermediate class

10am – 12pm – The Happy Clam – 1823 NE 13th Ave., Portland, OR – bring your laptop and your login for your Facebook account – cost: $20 (other options available) – bring your business cards, too.  More info and RSVP @ albertkaufman@gmail.com  – tea/hot water provided and lite snacks

  1. Timeline – where is everything, where did things go now that we’re all on Timeline?
  2. Timeline Tour for personal profiles
    1. Things that haven’t changed: how to make a link
  3. Facebook: it’s a program and other things:  a hobby and a business tool
    1. How to introduce friends to each other
    2. How to introduce other entities to each other – being helpful
    3. How to use events creatively
  4. How to use Facebook search to find things – always go to “more results page” Why?
  5. Facebook Netiquette
    1. What makes a great post?
    2. Being creative
    3. Photos, links, questions – best practices
    4. Coming out of your shell
    5. Being helpful – key to social networking success
    6. Using the friend finder do’s and don’ts – avoid Facebook detention
    7. Gifting – adding to the conversation, spreading good ideas
    8. Taking care when posting to another person’s/business’s wall
    9. Unsubscribing vs. defriending someone
    10. Unliking fan pages
    11. How to post on a fan page
  6. Settings
    1. Privacy – always use HTTPS
    2. Notifications – they appear on your profile, you don’t need to receive them by email unless you want to
  7. Creating lists of friends – super useful
    1. Purposes of other lists – creating them, posting to them
  8. Difference between personal and business profiles
    1. Differences in platforms
    2. Differences in behavior
  9. Tips: using Facebook successfully – reducing the frustration factor
    1. Notifications – opening relevant ones in new tabs to save time
  10. Useful 3rdParty tools that are useful
    1. Social Fixer (http://socialfixer.com)
    2. URL shorteners – pdx.be or tinyurl.com
    3. Aggregators – ping.fm or hootesuite
  11. If you’re going to take the time to “like” something, comment instead.   Why?

12-1pm Lunch break

1-3pm – Intermediate-Advanced Facebook Class.  (folks from early class are welcome to stay)

  1. Facebook is different for different people/uses
    1. There is no one “right” way – anyone who tells you there is is wrong.
    2. Facebook settings/experience changes often – how to surf the changes rather than get caught offguard
    3. This platform is new and we’re all figuring it out together
    4. Fan page vs. website (there are 750 million Facebook users and it’s growing, you/your business benefits by having a presence here
  2. Personal profile vs. business fan page – review Q/A for anyone who has questions
    1. Traveling as yourself on Facebook                                              i.     Strategies: want more friends? Why is that useful Marketing strategy – More friends = more connections
      ii.     If Facebook personal profile = really personal, send new friend requests to Fan Page.  It’s OK to say no to friend requests.  Redirecting makes sense.Traveling as a fan/business page on Facebook
      i.     Posting on another fan/business page – what to expect
      ii.     Ladders and tagging sessions
  1. Using Facebook search correctly. It’s not Google. Always review “more results” Why?
  2. Using friend finder and other methods – do’s and don’ts – don’t get stuck in Facebook detention
    1. Uploading email lists to let people know about your fan page
    2. If you’re going for numbers – Facebook email addresses are available in bulk
    3. Linkedin email addresses are easily downloadable
    4. What to do with email addresses of friends/connections                                              i.     Auto-responder for Facebook friend requests
      ii.     Auto-responder for Linkedin requests
  1. Listing your fan page in places
    1. Usernames – get the right one.
    2. on your website
    3. email newsletter
  2. Overlap of various social networks – Twitter, LinkedIn
  3. Useful 3rdParty tools and social networking
    1. Aggregators – when to use them: ping.fm, Hootesuite, best practices
    2. Social Fixer (http://socialfixer.com)
  4. What is Pinterest?
  5. What is Google+

Facebook Fan/Business Page Class in Portlandia – March 30th

Facebook fan/business pages are a great marketing tool for your business. On March 30th fan pages are all being transitioned to Timeline.

Let’s come together and learn

  • how to update our fan pages
  • fan page best practices
  • fan pages – backend (adjust settings)
  • creating events
  • the difference between fan pages and personal profiles
  • Social Fixer. What it is and why I recommend it!

and have your other Facebook/social media questions answered.

The class is part presentation and part lab and also a great place to network with other small business people.

Class fee $20 – trade also considered. Snacks and tea provided. Feel free to bring your lunch.

If you have any questions, feel free to post them in the comments below.

Please create a fan page before the class so you’ll have something to work with in class.

Here is information I sent to my clients recently about Facebook changes.

——

Hello,

There are about to be some big changes to Fan Pages/Business Pages (same thing) on Facebook. If you haven’t already noticed, fan pages are being switched (like personal pages) to Timeline. Here is a little video about the change.

http://youtu.be/TMBTD0vNYqs

Also, there are a few articles floating around that go into deeper detail about what these changes mean for you and your business.

http://nonprofitorgs.wordpress.com/2012/03/05/how-to-custom-design-your-nonprofits-facebook-timeline/

Here are some examples of how one might design a decent Fan Page given the new Timeline platform.

https://www.facebook.com/media/set/?set=a.10150724366310977.454038.24860070976&type=3

If you would like support on any of your email marketing or social networking needs, please get in touch. Referrals are also welcome!

I hope your life is thriving!

Sincerely,

Albert Kaufman
albertkaufman@gmail.com
https://albertideation.com/

Social Network: LinkedIn, Facebook and Constant Contact

social media

Happy GroundHog Day!
My friend Betsy asked me how I find LinkedIn useful, and one of my answers to her has to do with any social network.  When someone asks me to connect on LinkedIn or Facebook, I usually accept and then have a customized message (if I don’t know the person) which says hello and asks them if they’d like to receive my newsletter. Most accept the invitation and then possibly become future clients, friends, referrals, who knows?  It’s a time-consuming process, but has led to positive results.

Here are the examples that I’ve worked up for Facebook and LinkedIn.  Yours could be personalized for the work you’re doing

            __o
_ ` <, _
…… ( • ) /  ( • )……

——————

Hello Darlene,

We’ve just become friends on Facebook, yeah! It’s always interesting to me as to why someone would like to be my friend. If you care to share, please write back.  Also, I put out a monthly e-mail newsletter called The Eleven. If you’d like to receive it, please send me your email address or sign up here, http://tinyurl.com/TheEleven-signup.  Lastly, I have a fan page here called Albertideation @ http://facebook.com/albertideation .  It’s where on FB, I tend to share social networking tips and tricks.

Hope your new year is ringing in well,

Adios, Albert

——–

Hi Bhagvant,

We’ve just become connected on LinkedIn, yeah! It’s always interesting to me as to why someone would like to connect.  If you care to share, please write back.  Also, I put out a monthly e-mail newsletter called The Eleven. If you’d like to receive it, please let me know or sign up here,

http://tinyurl.com/TheEleven-signup.

Here’s the most recent issue: http://pdx.be/oneeleventwelve

Hope your new year is ringing in well,

Adios,

Albert Kaufman
Albertideation
https://albertideation.com

social media

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