Wileyware

Wileyware

I wrote this up as an attempt to bring new Wileyware team members up to speed with our work to date mixing social networking and small business. Enjoy!

Social networking. We’ve got a Wileyware twitter account
Wileyware FB fan page If you could both check this out, and go to the tab “Mailing List” that will get you added to our e-list. And, if you’re really feeling gung-ho, take a moment and “invite friends” as many of your friends as you’d like to invite to join the fan page. If you want to send people to sign up for our e-list, that would be great, too.
Mailchimp. We have about 1000 contacts and 30% open rate, which is great. These are a mix of people: her friends, my friends, people who’ve bought in the past, people she’s met at shows, farmers’ markets, etc. We’ve sent out about 30 newsletters to this group. Now, we’ve also added the various classes to the mix (10.22.13)
Photoblog A place to share photos in another venue. Underutilized right now, but open for improvement/attention
Video: I had a friend create a short video/commercial which is up on the FB fan page, Youtube, and Vimeo.
Wileyware Website: we have a list of updates/changes to the website coming soon which will make ordering much easier. You can also join our email list here.
FB ads: ongoing
Personal appeals: I’ve sent out notice of my work with Wileyware to many people via my email newsletter I send out monthly to 3,000 people
Open House: we’ve had multiple weekend long open houses in Portland which led to a lot of exposure and buzz down here and I think we plan to do this again. Photos: Saturday, Sunday. I think house parties are definitely a good way to go. Intimate, personal, special. Like high-end tupperware parties.
FB: posting Wileyware here and there. Once you’re a fan of Wileyware (or a person) and you type @wileyware into your status bar on FB, that creates a link back to the fan page. I’ve been looking around for a way to get us into wedding registries via FB, and the name is getting out there.
We now have a Pinterest Board!
And a presence on Yelp!
And a page on LinkedIn.