Tools I Recommend
Everyone benefits from a great set of tools. Here are the ones I like the most. Some of these are affiliate links – ie, if you end up buying from them, I will receive some compensation. Thanks for checking them out.
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Website Hosting: HostPapa
Great service. Decent prices. I’ve been very pleased for the years I’ve been using them to host my websites.
Email Marketing: My various email newsletters wouldn’t look so good and my whole setup wouldn’t be so fantastic without Constant Contact and their incredible support system. Get a free 2-month trial, here. I’ve been able to build lists for my various projects over the years – The Eleven: my monthly email to friends and family – Albertideation newsletter: all about email marketing and social media. Then, there’s Song a Day where I share my love of music. Finally, Farm My Yard is a project I’ve had going on for a few years to connect urban farmers with nearby homeowners who have yards to farm. Sign up for one or more lists and see what you think. I’ve added my other email service provider links here.
Car Insurance. Metromile. I know it might seem strange to see this here – but I signed up for Metromile a while back and that has lowered my car insurance considerably. You pay a base rate and then for every mile. Thus, if you’re not driving a lot (which is the case for many people right now) your rates plummet.
Scheduling: I use the free verion of Calendly.
Webinars: For webinars I use Zoom.
I use Wisestamp to create a professional-looking signature on my outgoing emails. It makes things look like this
I use Canva for editing images and creating memes, for instance. I’ll add more to this post as I recall what’s missing. I hope this is useful to you – I really couldn’t do what I do without the aid of these (mostly free) tools.
I also love Fiverr to get images/designs created quickly. Here’s a code for $10 off your first order.
If you have any questions about a tool that’s not on the list, feel free to run it by me – I may have tried it in the past. If you’d like to work together, check out my new guide to getting started.
Here are my 11 Life Tips – tools for living a happier/healthier life. Like how to get a great night’s sleep.
6.26.18 Tools I learned about at this year’s Digital Summit in Portland, Oregon
https://emailclientmarketshare.com/
Single-column emails only from now on
Postmaster tools in Gmail
Microsoft also has a version of this.
senderscore.org – blacklist lookup
Fixed width emails – 375 pixels – look into this
https://www.bestcssbuttongenerator.com/
https://reallygoodemails.com/ – a way to learn what well-designed emails look like + they have a really awesome sign-up process.
Tools for ubiquity – Litmus, targeted.io, email on acid
Subject Line Matters a Lot! – the simpler the better – superlatives matter a lot
Always include Easter Eggs in an email.
Always say hello.
Keynote speaker mentioned: Countable page – Chelsea Handler mentioned it. Emily’s List.
MOZ – https://moz.com/local/categories – to do category research if you’re using MOZ. Hard to find this page on their site…
Tumblr seems to be a thing. I didn’t realize that.
Google Lighthouse: https://developers.google.com/web/tools/lighthouse/
– for a tech review of your website
– key to have a robot.txt file on your site for this to work and for better searchability
Google Search Console – worth signing up with
Screaming Frog – a way to check your website
https://www.redirect-checker.org/ –
Siteliner – https://www.siteliner.com/ checks for duplicate content
URL Profiler – link checker – https://urlprofiler.com/
GTMetrix – check page speed – https://gtmetrix.com/
https://www.metaforensics.io – full test of the website.
Albert, this is such a helpful article!! Thanks for compiling and sharing your toolbox!
I wholeheartedly feel that this article is incredibly helpful and insightful, and I appreciate your willingness to share your overview about your own personally tested communication and marketing processes. Thank you sir…