Email Marketing
Email marketing is useful for all businesses. The Return on Investment (ROI) is incredible – 44.25% – That means if you spend $1, the average you’ll get back is $44.25 (this number keeps growing, btw). Get busy! It’s a great way to reach your audience on a regular basis to share what you’ve been up to and any news or offers you have.
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Books I recommend on the topic of email marketing:
- Engagement Marketing: How Small Business Wins in a Socially Connected World
- The Rebel’s Guide to Email Marketing: Grow Your List, Break the Rules, and Win (Que Biz-Tech)
Here’s an article on email marketing design trends.
I often teach classes in the Portland Metro area and via webinars.
I’ve pretty much stopped encouraging people to spend time using social media to promote their businesses if you want more info on why visit my FAQ page.