Facebook Classes4/7/12 – Facebook – changes to the personal profile and beginner/intermediate class

10 am – 12 pm – The Happy Clam – 1823 NE 13^th Ave., Portland, OR – bring your laptop and your login for your Facebook account – cost: $20 (other options available) – bring your business cards, too.  More info and RSVP @ albertkaufman@gmail.com  – tea/hot water provided and lite snacks

1. Timeline – where is everything, where did things go now that we’re all on Timeline?
2. Timeline Tour for personal profiles
   1. Things that haven’t changed: how to make a link
3. Facebook: it’s a program and other things:  a hobby and a business tool
   1. How to introduce friends to each other
   2. How to introduce other entities to each other – being helpful
   3. How to use events creatively
4. How to use Facebook search to find things – always go to “more results page” Why?
5. Facebook Netiquette
   1. What makes a great post?
   2. Being creative
   3. Photos, links, questions – best practices
   4. Coming out of your shell
   5. Being helpful – the key to social networking success
   6. Using the friend finder do’s and don’ts – avoid Facebook detention
   7. Gifting – adding to the conversation, spreading good ideas
   8. Taking care when posting to another person’s/business’s wall
   9. Unsubscribing vs. defriending someone
   10. Unliking fan pages
   11. How to post on a fan page
6. Settings
   1. Privacy – always use HTTPS
   2. Notifications – they appear on your profile, you don’t need to receive them by email unless you want to
7. Creating lists of friends – super useful
   1. Purposes of other lists – creating them, posting to them
8. Difference between personal and business profiles
   1. Differences in platforms
   2. Differences in behavior
9. Tips: using Facebook successfully – reducing the frustration factor
   1. Notifications – opening relevant ones in new tabs to save time
10. Useful 3^rdParty tools that are useful
    1. Social Fixer (https://socialfixer.com)
    2. URL shorteners – pdx.be or tinyurl.com
    3. Aggregators – ping.fm or Hootsuite
11. If you’re going to take the time to “like” something, comment instead.   Why?

12-1 pm Lunch break

1-3 pm – Intermediate-Advanced Facebook Class.  (folks from the early class are welcome to stay)

1. Facebook is different for different people/uses
   1. There is no one “right” way – anyone who tells you there is – is wrong.
   2. Facebook settings/experience changes often – how to surf the changes rather than get caught off guard
   3. This platform is new and we’re all figuring it out together
   4. Fan page vs. website (there are 750 million Facebook users and it’s growing, you/your business benefits by having a presence here
2. Personal profile vs. business fan page – review Q/A for anyone who has questions
   1. Traveling as yourself on Facebook. Strategies: want more friends? Why is that a useful Marketing strategy – More friends = more connections
      ii.     If Facebook personal profile = really personal, send new friend requests to Fan Page.  It’s OK to say no to friend requests.  Redirecting makes sense. Traveling as a fan/business page on Facebook
      i.     Posting on another fan/business page – what to expect
      ii.     Ladders and tagging sessions

1. Using Facebook search correctly. It’s not Google. Always review “more results” Why?
2. Using friend finder and other methods – do’s and don’ts – don’t get stuck in Facebook detention
   1. Uploading email lists to let people know about your fan page
   2. If you’re going for numbers – Facebook email addresses are available in bulk
   3. Linkedin email addresses are easily downloadable
   4. What to do with the email addresses of friends/connections.     Auto-responder for Facebook friend requests
      ii.     Auto-responder for Linkedin requests

1. Listing your fan page in places
   1. Usernames – get the right one.
   2. on your website
   3. email newsletter
2. Overlap of various social networks – Twitter, LinkedIn
3. Useful 3^rdParty tools and social networking
   1. Aggregators – when to use them: ping.fm, Hootesuite, best practices
   2. Social Fixer (https://socialfixer.com)
4. What is Pinterest?
5. What is Google+