Facebook Friend Culling

After watching The Social Dilemma I became overwhelmed with a desire to both spend less time on FB and also to lessen the # of friends I have on there. I explained this in my 10.11.2020 The Eleven newsletter thusly:

“Years ago I followed the advice of a fellow marketer regarding social media and accepted the friendships of thousands of people I didn’t know. The idea was that everyone would become an audience for my marketing business (part of which was teaching classes on how to use social media). Over the years my work has shifted away from social media, and after watching the new documentary The Social Dilemma, it occured to me that it is a great time to reconsider the # of “friends” I have = 4,470.
I recommend doing this next step
A couple days ago in FB I clicked on “friends”. From that viewpoint one can see all of the people one is connected to. Then, I started culling. I’m at 2,330. It’s interesting. Beyond saying goodbye to a lot of people I barely know (if at all), I’m also coming across people who I haven’t thought of in a while and am reaching out to say hi and reconnecting. I’ve always found FB useful as a networking/staying in touch tool.
I thought I’d share this since I’m finding the process interesting. If I’ve culled you and you want back in just send me a friend request :)”
—-

10.22.2020: 741 FB friends.  Some observations and upsides

  1. My FB newsfeed is entirely different now. It’s filled with postings from people I know. It’s also moving a lot more slowly. I still use FB Purity which allows one to customize your FB experience – for instance, I see things in the order they’re posted. Install this app and you will be a happier FB user = no advertising.
  2. Having so many FB friends played into some of my weaknesses. I kept a lot of people on there thinking – ah, potential date when that was really not the case 🙂  Or, staying friends with certain celebrities – what actual good was that doing me?  I detached from a number of people who have close to 5K friends (actually, Michael Lerner who had 5,000 🙂  It’s not that I don’t love these people anymore, I just won’t see them in my newsfeed 🙂  This is true for both the people who I never met and those who I did years and years ago – old HS connections who I have no reason to stay in touch with; people who I burned with or shared a night with on the playa in 2003… All great memories, and I still get to keep those and I know that I can always find people if I want to 🙂
  3. There is definitely an addictive quality to FB like they talk about in the Social Dilemma, and as I unfriended people I could feel the pressure to not do this. FB actually makes it difficult to unfriend people. There’s a way they make the actual move to unfriend someone when you’re looking at your friends from the “friends” page difficult. The pull-down menu jiggles and is hard to actually click on!  They are so clever.  They also stopped me two times when I hit the “700 unfriendings in one day” limit. I got a message that my account had been blocked and I’d have to run through a series of steps to reconnect. It was super earrie, but I suppose not a bad thing, either.
  4. I also partly went through this effort to get to the other side and see what life is like for most people. I often hear from someone – you probably saw my recent important update on FB.  I never did. Never. So, perhaps now I’ll be a little more in touch with the people I’m closer with. We’ll see 🙂  I partly want to really keep moving away from FB and towards more IRL experiences – even with Covid keeping us apart.
  5. FB is very useful for introducing people to one another. With a smaller group of friends I’ll probably be able to see people I’m closer to stand out more and be able to help them more. I just noticed when I posted this blog post to FB the people who popped up to respond were a closer set of friends than usual – and I was able to see the power of the people I’ve kept around.
  6. Oooh, this means that I’ll see a lot less people who’s birthday is today 🙂  I love wishing people happy birthday and have an email that goes to those on my list on their birthday which people love. Now, way few people to wade through. Love this.
  7. Yeah, I think having my group of friends on FB be ones I’m closer with is going to be a good thing. Whew, a little relief there that this wasn’t a huge mistake 🙂
  8. 10.23.2020: I’m noticing a few things I hadn’t noticed before. Way less notifications. Way less friends on-line to chat to. That part has gone from 3-500 people to 77 right  now 11:30am.
  9. 10.27.2020 – I still post to FB, but I notice that the responses are from people I’m closer to – has changed the quality of response.  Also, I notice my newsfeed has so much less on it, it’s a lot more attractive to check 🙂

I’m sure I’ll add more insights to this article as I have them. I feel like I’ve just landed in a new place and I’m excited to see how it’s different. So far it feels calmer.

Downsides to doing this:

  1. A thought I’ve had over the years is that when I’m older (70+) I’ll probably want to spend more time reconnecting with people who titillated me once upon a time. I just said goodbye to lots of people, so I won’t have the easily-accessible group that I had 2 weeks ago to choose from.
  2. My FB live concerts will not reach as many people and have the chance to spread. I’ve noticed as I’ve played some recent FB live shows that I haven’t had the bigger audience I’ve become accustomed to. Oh well 🙂
  3. My business offerings might not have as wide a reach via the newsfeed as they once did. Oh well 🙂  Luckily, I’ve been building my email list like gangbusters over the years 🙂

Thanks for listening. I’d love to know your thoughts. Please leave them in the comments area below.

Happy Facebooking. Happy living. Albert

PS – Next up, same thing for LinkedIn 🙂

PPS – 10.23.2020 – Ooooh, under settings look what I found! More places to limit the FB monster’s reach into my life 🙂 

Neighborhood Notes – My Nextdoor.com Posts

Nextdoor.comMy Nextdoor.com Posts

This post ➡️ was my first post on Nextdoor.com – a social media site like Facebook that’s organized by neighborhood. I believe Nextdoor.com is the best tool for local organizing that’s ever existed and I use it to make my neighborhood a better place.  Here’s the first article I wrote about Nextdoor.com.

  1. Phasing out Gas-powered leaf blowers. Here’s our website for this effort Quietcleanpdx.org.
  2. I turned this one into a blog post on key fob/noise reduction – hereLess beeping
  3. Traffic Calming on Hawthorne and Division – Still working on this 🙂 – but we got to 20mph on residential streets and 25 on some arterials!
    Traffic Calming in Portland
  4. Do you have fruit/nut trees that you’d like to share the bounty from? – 10.16.18 – Currently, the action in Portland, Oregon is on a Facebook group that is over 1,200 members strong and growing by the day. The Portland Fruit Tree Project is also having harvest parties this Fall. https://www.facebook.com/groups/1405238632898417/   https://portlandfruit.org/

    https://portlandfruit.org/

  5. A Request: Please Drive Slower and More Carefully. This one is an ongoing issue. Luckily, we’re at 20mph on residential streets in Portland, now. I think 15 mph would make more sense (4.14.2020).
    Slow the Fuck Down

  6. Neighborhood places: Marino Adriatic Cafe on 41st and Division.
    Marino Adriatic Cafe
  7. Stop Receiving Yellow Pages @ https://www.yellowpagesoptout.com – Sadly, I can’t believe in October of 2018 yellow pages are still a thing, but they are. This is a good thread if you live in my neighborhood of Richmond, Portland, Oregon, USA. It talks about how to get off of various lists – Red Plum; Oregonian Food Day, etc. There is also a FB group for this purpose.
    https://www.facebook.com/groups/196729400366257/

  8. Be Idle Freehttps://albertideation.com/be-idle-free
    Be Idle FreeHere’s more proof from the Washington Post – There is No need to idle in cold weather. 
  9. LED street Light improvements. Here’s how to get a shield on your nearby LED street light. Mention “light trespass” which is what is likely happening – light coming from the LED into your house/porch/eyes.  https://www.portlandoregon.gov/Transportation/article/672942 –
    Here’s a source for outdoor friendly lighting: https://darksky.org/fsa/fsa-products/
    If you’d like to participate in an effort to change these lights with me, please sign up, here.

    Shield Request Process

  10. Where does the dirt go? Dumptrucks on Division – Here’s a dirty idea:
    Where does the dirt go?
  11. Get Rid of Your Lawn – I’ve been posting about this one a lot, of course, given my love of Farm My Yard 🙂
    https://www.washingtonpost.com/news/wonkblog/wp/2015/08/04/lawns-are-a-soul-crushing-timesuck-and-most-of-us-would-be-better-off-without-them/?tid=sm_fb

  12. Sign up for my monthly newsletter, The Eleven.
  13. Here’s what we can do to keep large trees standing in our neighborhoods – Reform Portland’s Tree Code To Preserve Large Healthy Trees

    https://audubonportland.org/news/reform-portland2019s-tree-code-to-preserve-large-healthy-trees Reform Portland’s Tree Code To Preserve Large Healthy Trees Now is the time to reform City rules to preserve more large healthy trees in every neighborhood! Thanks to the direct action of neighbors and financial donations from the community, the 150-year-old giant sequoias in SE Portland’s Eastmoreland neighborhood were saved from the developer’s chain saws. However, the rules that permitted their removal and the cutting of large healthy trees in neighborhoods across Portland are still in place. From Powellhurst-Gilbert to St. Johns, from SW Hills to Richmond, Cully, and beyond, Portland’s neighborhoods are experiencing extensive tree cutting driven by a highly lucrative real estate development market. (article cont’d here).

    This led to starting a Facebook group to organize on this topic. Join us, here. And our newsletter, here.

  14. Learning permaculture – a possible way for us to transform our urban landscape:

    https://www.geofflawtononline.com/videos/

  15. TURN OFF YOUR CAR HORN – LESS BEEPING = LESS NOISE – This led to the post below (and one other) and a new post on my website: Feel free to share widely! https://albertideation.com/turn-off-car-horn-less-beeping-less-noise

    Stop using your car fob to lock your car and beep

  16. Solutions to Barking Dogs & Other Noise Nuisances – Answer 🙂
    Get your Dog Trained

  17. How to Throw a Great Voting Party in a vote by mail state:
    Voting Party

  18. A neat article on Communities vs. Networks – to which do you belong?
  19. Want to try out a new game; meet some neighbors; move your body?
    Birthday Game
  20. Building Neighborhood Resiliency (from 12/2016): As the snow is here – in Australia it looks warm and sunny 🙂 I just got this newsletter from an Australian group called Good Hoods.  Here’s what they write: Dear Albert, During the recent Discovery Tour around Australia we met some great people and heard about amazing initiatives working to build community connection and resilience. We now have a network of passionate resilience experts, including yourself, and together we believe we can create a nation that is ready for anything. Following the tour, we have been thinking through how we can continue to help people connect and come together. We know that resilience is a process and something that grows over time. One of the first steps we all can take is to connect with others so we feel a sense of belonging. That’s why we are launching Good ‘Hoods – a new initiative to help create connections and a sense of pride in where you live. We want to connect people who want to work together to create more resilient communities, and share initiatives so the good continues to grow. We have shared some of the great initiatives from the tour that you may want replicate in your community, see a sneak peek below: Do good in your hood: learn more about the initiatives that we discovered during our tour. If you have an initiative you would like to add let us know about it so we can continue to grow the list. Street BBQ: there’s nothing like a good BBQ to bring people together. We’re encouraging our people to say that first hello to their neighbors this summer, and we want to share the resources with you too. To help get you get started we’re giving the first 200 to register their own street BBQ a $50 supermarket voucher. These first resources are based on what we heard would be helpful. We would love to hear your feedback and ideas on how we can continue to grow and improve Good ‘Hoods. If you have any feedback please get in contact with IAG’s Shared Value team on 1300 306 493 and info@goodhoods.com.au. Please join us and become part of the Good ‘Hoods community. http://www.goodhoods.com.au/ Sincerely, Jacki Johnson Group Executive People, Performance and Reputation Insurance Australia Group SNEAK PEEK One of the great initiatives we heard about. Learn about this and others on the Good ‘Hoods website. In 2010 and 2012, floods devastated Uranquinty. So a local group, Progress Association, worked with the NSW SES to devise a disaster response plan to minimize damage from future floods.

    This led to a long list of items on building neighborhood resiliency.

Social Media is Many Things to Many People

The many faces of social media

The more I use social media over the years the more convinced I am that it is very hard to say exactly what it is. There are various platforms and these are often hard to explain simply. I’ve been training people how to use social media platforms like Facebook, Twitter, LinkedIn and others for about 11 years (in 2019).

I first started out by teaching classes in my living room – mainly – how does one use Facebook – personal pages vs. business pages + netiquette – how to be in those places and look like you have a cleu. As the various platforms have expanded their feature sets and made things a bit more difficult for businesses to reach their fans how people use them have changed.  Here are some of the new uses that I am experiencing and seeing in the field.

1. Some people are just using the systems as a messaging system – an example would be FB messenger. I note that I am having more and more personal “email like” interactions via FB messenger than in the past. FB messenger seems to be replacing email in terms of personal connections/conversations in my world.

2. People pick their platforms and stick with them. I know a number of people who are mainly on one platform and that’s it. My nextdoor neighbor runs an Instagram page for his crystal business.  He’s up to 142K followers. I encouraged him to get going with email marketing – and he has, but really, he’s having so much success and fun with Instagram.. that he’s pretty happy with that one platform. Personally, I don’t recommend having all your eggs in one basket (ie, make sure to be list-building – that’s yours…) – but I see this across the board. People who are mainly on Twitter or FB – they find home and stay there.

3. Then, there’s how one spends their time on FB. I used to spend much more time on the newsfeed – and I’m sure many still do. But ever since I discovered Friends’ Lists and how to segment my friends + see all the posts of those who I most want to follow/learn from.. that has changed my FB experience dramatically. I also am using FB much more to network with others and connect around business topics in relevant groups. Active business or interest groups have changed my thinking around how a small, dedicated group of people can come together for a common purpose and really elevate everyone’s experience.

I’ve been looking for more insight where people delve into how these prominent tools/platforms are being used – in non-obvious ways, but have not really found what I’m looking for. So, I’ll try putting out my own thinking on the topic and see how that goes.

Do you use social media in a way that you think was not intended by the creators?  Please share below!

Have a great Summer – Albert Kaufman, Albertideation, Portland, Oregon, The United States

PS – Please join my email list. I have a few different projects I’m working on and I’d love you along for the ride!

Marketing Effectively in 2017

Marketing Effectively in 2017

An update from Albert Kaufman
Aloha,
 
For the past 9 years I’ve been teaching online marketing tactics. I n all that time one thing has not changed, email marketing still remains the best approach, hands down. Though many of us are addicted to Facebook (including yours truly), email is still, by far, the best way to reach people with your message. If you’re already using email marketing there are ways to do it better (better subject lines; using video in your marketing; autoresponders; doing A/B split testing, and more). If you’re marketing your precious business/effort/non-profit and not using email marketing you’re not using the most effective tool out there.
I see my role as helping you market better – if you’d like my help, please reach out to me. I focus on learning and using the best tools available to make the strongest impact in the least expensive way. 
Don’t wait any longer to boost your impact – let’s get started! 
Albert Kaufman

 

Getting%20Started%20with%20Email%20Marketing%20with%20Albert%20Kaufman%20-%20March%202017
This is a webinar I offered at the end of March – have a look and you’ll get an idea of how to get started with email marketing. Click here for more of my training videos.
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Facebook Fan/Business Pages Dead You MUST PAY!

That’s it. I’m calling it. I’ve been saying this ever since Facebook changed it’s algorithm after going public. And now the results of posting on a fan page have dropped to a point I didn’t think was possible. Here’s more proof. If you have the…

Read more
albertideation.com

This allows you to test-drive all the products – email, automated series, surveys, donation campaigns, etc.
– Use promo code SAVEQ217 at checkout.
Bonus offer is me, helping you every step of the way! List upload; customizing your account; and getting it all working for you! 
Albert Kaufman | Albertideation | 503-358-0029 | Email
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