Build Your List

Create A Great Email List

Would you like to do a better job of marketing your business/cause/non-profit/self/project? – Great! Here are some first steps to get started! This can be hard for some people – but it’s worthwhile to go through this process. Reach out if you’d like a hand.

    1. Gather your email addresses into a spreadsheet – Feel free to download this example in Excel.  If you are already using an Email Service Provider such as Constant Contact you may already have this step covered. If not, you’ll want to download your email contacts from wherever they live. Some typical places might be Outlook (Constant Contact has an app that allows you to sync your Outlook contacts!); Gmail; LinkedIn; Hotmail; MSN; Yahoo or your Mac’s address book if you’re using MacMail. Do a little sleuthing and you’ll find instructions on how to download from any of these platforms into a spreadsheet that you can work with.
    2. Segment Your Lists. Once you have your emails in a spreadsheet you’ll want to create some columns to segment (categorize) your list.  The more columns, the better. Typical things people often segment people by zip code; relationship (friend, family, business associate, customer); age; or birthday; anything that makes a contact different from another one is a reason to create a column. Once you have your columns set up – run through your list and put an “X” in every box that makes sense – ie, a person can be part of more than one list – you may want to reach out to someone for multiple reasons.

      Why to segment your lists - working together

      Why segment your lists – Thanks, Sumo!

    3. Learn Best Practices. At this point, if you want to get an idea of my thinking have a look at one or more of my training videos.
    4. Join My List. If you’re not already receiving my business newsletter – sign up. This will help you see the process I use in my business and it’s something similar to what I’ll advise you to create if you don’t already have something like this setup.

    5. Extra credit – if you don’t already have a Constant Contact account – let me know and I will sign you up for a trial. I’d be happy to do this and you can learn the program and start using it in minutes.
    6. Buffer.com has a great article on how to build your list via your website, here.

If you’ve made it to this point, it’s time to get in touch and we can get started.  Thanks for reading this.  I’m always open to feedback – so feel free to let me know if this has been helpful or not. I look forward to working together.

 

Albert Kaufman
February 25, 2023

Updated on 6.13.24

Albert Kaufman December 2016 Working Together

Alignable

Alignable

The other day I posted on Alignable: “I was on a local Smart Connect today for the Portland, Oregon area and we were discussing the current contest.” That brought me to a comment that I hadn’t realized I was going to make regarding the value of Alignable.

For many of us, it can take a while to figure out what Alignable can be useful for. There are the obvious “more business”, leads, and stronger network kinds of things (See my recent stats top right!). But I think that there are hidden gems which, after being busy on here for 6 months, are only now coming into view. Things like learning new processes/ways of doing things. Book recommendations. And even how one might tailor their profile better.

I’m curious about what you’ve found valuable about Alignable. I often tout it as a way to get clearer on what you’re doing in business. Improving one’s presentation skills. But there are riches that keep popping up on a regular basis. I feel lucky to be here now. There is a new energy on Alignable that wasn’t here in 2016 when I signed up. Maybe it’s the Smart Connects. Maybe it’s new leadership.

So, what are you finding that’s valuable?  Thanks.”

—————————–

And Jesus had this great response which I think is on point:

Jesus Devesa  • 

I agree that Alignable has evolved significantly since 2016, and the new energy you mentioned is palpable. For me, the value of Alignable lies in several key areas:

Local Business Networking: Alignable has provided a fantastic platform for connecting with other local businesses. This has been invaluable for understanding local market trends and establishing collaborative relationships.

Referral Opportunities: One of the most significant benefits I’ve experienced is the ability to both give and receive referrals. This aspect of mutual support within the community is not just about growing our businesses but also about building trust and reputation.

Learning and Sharing Insights: The platform has been a great place for learning from others and sharing my own insights. The diversity of businesses on Alignable means there’s always something new to learn.

Improving Online Presence: I’ve found Alignable helpful in strengthening my business’s online presence. Engaging with others, responding to queries, and participating in discussions have enhanced my visibility and brand recognition.

Smart Connects and New Features: Like you, I’ve noticed the impact of features like Smart Connects. They’ve made networking more dynamic and targeted, allowing for more meaningful connections.

Feedback and Reviews: The opportunity to receive genuine feedback and reviews has been crucial for refining my business offerings. It’s also a great way to gauge customer satisfaction and loyalty.

New Leadership and Direction: The changes in leadership and direction at Alignable have been noticeable and appreciated. The platform seems more user-centric and geared towards real business growth.

In summary, Alignable has become more than just a networking site; it’s a community where businesses can grow, learn, and support each other in tangible ways. I’m keen to see how it continues to evolve and aid in our business journeys.

And.. another entry by James


I’m teaching classes and hosting Smart Connects on Alignable. To stay in the loop, click here. Here’s one of the groups I lead on Alignable.

 

How to make Parties go better for everyone – especially the host

Make Parties Go Better!parties

If you want to enjoy parties better; help your host(s) enjoy their parties more; and generally improve all functions you attend, here are some ideas.

First: you’ve been invited. If it’s on FB – there is no need, ever, to RSVP that you’re not coming. Ever – send the host a private message filled with love and enjoy your trip to Spain. Why? A FB event that’s filled with negative RSVPs can be a real downer – skip it. Thanks.

Arriving: Check out my thoughts on parking, here. And car horns here.

When I entertain, I really like to have time to talk to people and enjoy myself. What helps me do that is guests who make themselves feel at home. They can do that by: looking first and asking questions second. The attitude I’d love people to have is that my house is their house (mi casa, su casa!) and that if they need anything they can search for it themselves before asking me. Here are some easy things that any guest has permission to find in my house (and perhaps yours): a corkscrew, the bathroom, a lighter, any kinds of dishes; hand towels; a blanket; etc. That’s the first step in lessening the burden/distraction level for the host – look for things yourself first and assume that your host would much rather be having a great conversation than answering your location question.

Second, come to the event early and ask if there is anything you can do to help set up. Better yet, come early and just start jumping in and doing the obvious. Does it look like the tables and chairs are set up for maximum flow? If not, move them so they are. Are the dishes done? If not, do them. Is there a last minute need that the host has – ask and then run out and get the order filled.

Are you shy? Are you nervous at parties? Well, getting there early and adding your sweat and energy into getting things in order will help make you feel more a part of things and your host will love you for it. Also, there’s an old Marxist saying that if you put your labor into something it’s more yours. True here, too.

Some more things you can do to make the party flow better – act like the host. Feel free to play greeter and be close to the door. When people come you can welcome them, take their coats, and take any food or drink they’ve brought and bring it to where it needs to go. Imagine how much more ease you’ll create by doing this. How’s the music? How’s the lighting? How’s the ambiance? How’s the temperature? These are all things that the host may or may not be good at and/or might be too busy to mind. Feel free to adjust.

When more visitors start taking on the attitudes and actions outlined above, gatherings will surely go better. I’ve been taking on this attitude for years and I think it’s helped the hosts of events I’ve attended have a much better time. And when the host is having a good time it gives a signal to everyone that it’s time to have a good time.

Feel free to try this out over this holiday season and let me know how it goes. If you have any questions, please ask and if you have suggestions, leave a comment. Thanks!

Albert

Reminder: RSVP’s – rsvp directly to a host you can’t come (on FB events) rather than saying why you can’t make it. Example: “I’m camping that weekend” or, “I’ve moved”.  An event that’s full of these makes it seem like no one’s coming and can be a real bummer for the host.

Best Laughs Archives

Best Laughs! – The Archives

On June 6th, 2024 I started a 3x a week newsletter called Best Laughs. It’s a collection of videos from late-night comics (Colbert, Kimmel, Meyers, SNL, The Daily Show, stuff from my brother, Dan, and whatever else the tide washes ashore). It’s probably the most complete collection of lefty political humor from the period leading up to the election and now, ongoing. 

Laughter. We have laughter, and as Greg Browne wrote: Trump Can’t Have That.

Make and Enjoy Art Right Now – great writer here. Also, he links to an article from 2017 which is also pertinent.

Enjoy this collection. If a link to a video doesn’t work – that’s not something I can fix, but I’m guessing most of them are permalinks, so all should be well. During this time period there were some real highlights in humor. Feel free to join Best Laughs via any of the links below, or right here. And thanks to my steady 240 readers who have been with me since the beginning!  If you’re curious about what else I do in the world – try searching on my website and you’ll see my various projects! Feedback and contact welcome – albert@albertideation.com 

Let’s all keep fighting for what’s right. And supporting each other as we do it. And now, on with the show – enjoy! 

#1 https://conta.cc/3Rh3I8V
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#4 https://conta.cc/3Vvw8i1
#5 https://conta.cc/3yNe9uq – Colbert on fire
#6 https://conta.cc/3RlrErK – 6.11.24
#7 https://conta.cc/3yY8yS9 – 6.12.24
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81 – https://conta.cc/3UsNVFN
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2025!

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Movies with Friends

Let’s Go to the Movies!

If you like movies (in Portland, Oregon) and want to be invited to them from time to time – even at the last minute – join my text list and I’ll send you an invite!

Albert

 

 

Life Notes: 10/24/2007

Personal History – 10.24.2007

A bunch of Habo friends did 30-year summaries after not having seen each other in a long time. Here’s mine from that time.

Hi everyone, well, I find myself with a moment to try to summarize the last 30 years. 🙂 I just read Sue’s and Tami’s, and I’m sure I’ll get to the others, too.

let’s see.  Graduated from NYU in 1984 and fled the country with $2,000 and a guitar.  Back to the holy land for 3 months and a neat little gig at a resort for some of it, then a 6 month or so trip through Europe – Greece, Yugoslavia, Austria, Germany, Italy, France, and England.  I busked (played guitar on the streets) to pay my way, made lots of friends, and had one of those time-of-your-life experiences.  Came back to the States and went to work for Peterson’s Guides for a couple of months and then worked as a surveyor for a couple of months before heading back to Europe – this time to the UK, Scotland, Holland, Belgium, and ending in Paris for about 6 months total.

I went back to the States and thought I’d try my luck with DC and using my pol science degree. That didn’t exactly happen, so I ended up being the head waiter at a new restaurant (Owned by a Moshnik), then worked at the Hyatt and then for Wang Laboratories as a Jr. Secretary.  This was before the time of e-mail, or much else in the high-tech world, but they had e-mail.  On secretary’s day, I sent a note to 2,500 other secretaries in the company, and had some fun chats from that one note… that was in 1986.  During this time Tammi and I dated a little bit, too 🙂  Spent a year in DC, then moved in with Adam Laden in Hoboken, NJ.

That started a 3-year stint of temping – mostly in the investment banking and perfume industries.  I worked for a while in Tower 2 of the World Trade Center – amazing views, sunsets… and feeling the building sway.  Actually, during my NYU days (80-84) a friend and I went and wandered around on floors of the WTC that were not finished yet, that was a trip.  anyway, $18/hr. to do word processing was good money in the late 80s and kept me in sushi and my fine place in Hoboken.

in 1989 I realized it was time to go back to Grad school and applied to a bunch of places, but then a friend from NYU was suddenly single and suggested we go to south America for a trip together.  got shots, put off grad school in my mind, anyway, and we headed off to Venezuela.  About 3 weeks into the trip, which was much like a honeymoon, and I figured this was the beginning of a new relationship that could last a lifetime, she decided to head home and heal from the relationship that had just ended for her.  I was heartbroken, traveled for a little while longer, but then ended what was supposed to be a 6-month trip and came back and started grad school at Rutgers in New Brunswick, NJ.

This is where I met Susi.  Weiss.  from Germany.  an exchange student.  A very beautiful and smart exchange student from Munich.  Well, we hit it off and eventually started something that ended up lasting the next 5 years and beyond in some ways, though I’m currently out of touch (back in touch in 2020’s).  grad school was in international relations.  After one year, Susi was heading back to Germany and so I followed.  ended up in a small town called Konstanz, on the Lake Bodensee in the SW of Germany.  I played music to pay to stay, in restaurants and cafes.  stayed for 6 months and then moved back to the States to finish my degree, then back to Germany for another 9 months and back to the US to take an exam and then ended up back in Munich, where we lived together for 2.5 years, almost got married; almost bought an apartment, but in the end, I’m glad it didn’t happen.  Germany is a nice place except for some of the obvious problems.  Dachau being close by… the language…

Anyway, I came back to the States and didn’t know what to do.  this was 1995.  Ended up traveling to Costa Rica with Elisa, she of the previous Venezuela trip.  this time the tables were turned – she was into me, but I was not into her.  great trip, though.  spent 3.5 months there.  amazing place.  played probably the best music of my life, actually.  learned a lot.  got better at Spanish.

I came back and rented a place in SF for a month.  Then, Susi came over and we toured the Northwest.  somewhere in all of this, I learned Re-evaluation Counseling, during grad school.  That has made a big impact on my life.  It’s also called RC or co-counseling.  That’s one of the reasons we toured the Pacific NW, to practice co-counseling in Seattle.  I ended up moving to Seattle after the trip was over and that’s also where I reconnnected with the high-tech world.  I started with a job with Keane doing tech support for Windows 95, then onto a position as a contractor with Microsoft, a great place to work.  since that time my work life for the past 12 years has mostly been as a software tester – I test to make sure software works like it’s supposed to.  It’s often very easy work, often very isolating…

Seattle was also really good for me as an activist.  I learned a lot, fought some amazing fights – against the FAA, closed down a VA medical waste incinerator, led an effort to keep a Latino community center afloat and thriving… and led an outreach effort in a minority neighborhood with my girlfriend of the time, Freddie, who I lived with for 3 years and went out with for 4.  She is an incredible and strong woman.  It was a tough relationship in some ways, but a very committed one.  After Freddie, I went out with a woman named Tracey who I’m still close with.  Tracey is an angel, faerie, or something like that.  A very sweet and gentle person, that lasted about a year and a half, but was precious.

I have lots of pictures of that time up on the web.

Eventually, I grew tired of the intensity of politics in Seattle and the difficulties I was having in my activist life and also felt I wasn’t really finding my partner there, so I decided to move to Portland, Oregon, where I now live.  I’ve been here for 5 or 6 years…  and, I think I’m home.  I love it here.

Right when I moved here, I got together with a woman named Erica.  someone who is chemically-sensitive, so I learned a lot about that world.  and, she lives in a co-housing community, where I eventually moved in.  So, got to re-experience life on Kibbutz US -style.

That ended after about 3 years.  it was probably the toughest relationship I was ever in.  I think there’s part of me that’s just done with really hard relationships.

I’m kind of in one now, but I think it might be salvaged, cause I feel like I’m with a life partner.  her name is Eecole.  she’s really quite incredible.  vibrant, we love to dance and sing together.  musical.  cares about the world.  we share a lot of friends and are part of a very tight dance community.  we dance together at least every Sunday.  that’s another story for another day, but it’s quite incredible – I’ve never really felt so close to a group of people perhaps since habo days…

and now, sitting listening to radioparadise.com and thinking of what I  have left to do today, and also how much I’ve left out.

Burning Man.  I could write about the 8 times I’ve been there and how that’s shaped my life.

Ayahuasca and my recent journies in that arena.

travel that I’ve left out – Thailand, Hong Kong, VietNam, and various road trips around the US.

the fact that I don’t have kids.  Eecole would like to have some.  we’ll see if we get to that stage.  I’m open to that with her.

most recent work was with the Bonneville Power Administration, as a contractor making the most money I’ve ever made.  $46/hr.  So, I was able to save about $30K and now recently laid off from that gig, collecting unemployment and pondering.

also was just in my first major car accident, so am doing chiro, acupuncture, and massage to heal from that.  I’m fine, but a little shaken still and the accident was 3 weeks ago.

Life has been really good for me.  and this has been a great exercise for me, thanks for taking the time to read.

it’s put me into a nice thoughtful place.

Albert