2020 Finds on my Clipboard

From My Clipboard – August 2020Clipboard My recliner companion for many years

Here’s my most recent newsletter The Eleven from August 11th, 2020.
And my most recent Bizmissive.
Sign up for an annual birthday message from me. Each year’s is different! 

Constant Contact-related: 

Two articles on what to write about to your customers during the pandemic. 

Zoom- related




Constant Contact has a New Look

Rough Notes from the Cul-de-Sac #1

Rough Notes from the Cul-de-Sac #1

Albert Kaufman Summer 20207.30.2020 – I’m figuring something out and I want your help putting the finishing touches on this idea. Thank you in advance for giving this some thought.

What’s the safest # of people to gather during a pandemic? One. What’s the second best #?

It’s two. Two is a great number of people for gathering. It’s the best way we can give each other the attention we deserve. We can go deep with each other. We can get bored with each other. We can play games, catch up, and stop when we’re done. We can easily physically distance.

I’m going to make a list of things that can be done by 2 people. Feel free to share your favorites in the comments below. Riding bikes? Playing music? Walking? Sitting on a bench and talking. If you can do much of that outside and wear masks when it makes sense – it’s the easiest dance to do besides the one with yourself. And if it’s hard, slow it all way down and ask the other person for help. That’s the point of this article – can you figure out ways to add in more one-on-one gatherings in your life?  I think I have some ideas here that can make our experience of quarantining easier and perhaps richer.

So, let’s say one was feeling lonely sometimes. Like me. I used to spend much of my life either arranging gatherings or attending them. I’m someone who went to 8+ music festivals a Summer and loved hosting shabbat gatherings at my house when I wasn’t organizing house concerts or other meet-ups. Show me an interesting gathering and I am there and will possibly help organize and promote it along the way. I organized in-person classes on social media marketing from 2008 until 2 years ago all over Portland, Seattle, and the nearby regions. Howdy Boise! Anyway, all that to say this pandemic has put a crimp in my style.

That said, I’ve been following the work of Jan Keck who I met at the World Domination Summit in 2018 and then hosted his Campfire Conversations last Summer in our backyard. Just north of the cul-de-sac.

Jan has been teaching people how to Ask Deep Questions. These days he’s continuing to trailblaze and show people how to make Zoom meetings and virtual events more fun and meaningful. He’s a fantastic teacher and person and has a great following of people who are learning from him. On this note I’m hosting Caelan Huntress from NZ who will lead an event full of fun games you can play on Zoom on August 19th @ 2:30pm PST – come join us. He led this event during the recent World Domination Summit (WDS) weekend and it was the hit of my weekend. These are ways to make online meetings and interactions more fun and potentially deep.

Back to the point of this missive. Are you missing parties? What are parties? They are often a series of one on one interactions. Sometimes with a small group. So, take my premise above and add it on the the series like nature of your average party experience and boom – you have your social life back again. Maybe even in a richer way.

If you would like to be a guinea pig in my experiment – ie, you would like to spend time with me – we’ll start with an hour – preferably in SE Portland or somewhere I can bike to. We’ll sit far apart. We’ll do this outside in a park, on a porch or some other spot that makes sense.

Easiest way to begin would be to set up an appt. with me on my calendar – but you can also just reach out via email and we’ll take it from there. albert@albertideation.com

This idea is not just for me. Please, if you find value in what I’m suggesting, feel free to try it out yourself or share Rough Notes from the Cul-de-sac with others on social media.


PS – More on Vitamin T and getting your touch needs met during these times, here.

7.31.2020 – the first person to set up an appt. has just visited and we spent an hour together. It was a joy. We’ll probably circle around again in a month to continue discussing LinkedIn, blogs, business analysis, how to keep expanding this idea and making it work better, love, and life. The person was a little older than me and we were able to coach each other a little bit, too. I’m so glad I asked for this and am creating something that I hope will work for me and others. Try it out!

Customizable Landing Pages

CustomizableCustomizable Landing Pages

I’ve been waiting for something exciting to share with you. Constant Contact now has customizable landing pages! This is a game-changer. If you need a hand creating one of these, please reach out. Here’s an example for my Song a Day offering. These landing pages have the ability to supercharge your previous sign-up form(s) and gives you the power of a high-priced web designer! I’m excited to add these in for clients and as part of my marketing efforts.

When I sent out my monthly newsletter for friends and family, The Eleven, this Saturday, I was immediately reminded of one of the benefits of sending out a regular newsletter. Connection. I started hearing back from friends and family right away and the notes keep coming in. I think that’s one of the challenges of this time – how to stay connected with everyone when it’s not simply a matter of arranging an in-person meeting. The relationships that you’ve spent years developing are not only a potential line of support they may be what’s keeping your business afloat, as well. So, now is not the time to go silent.

Even if you can’t figure out exactly what the right thing to say is, it makes sense to reach out and remind people that you’re alive and thinking of them. Email newsletter open rates have actually climbed significantly in recent months. If you need encouragement, please get in touch and I’ll help you get started or keep you going!

Have a good week,

Albert Kaufman
Constant Contact has a New Look
Constant Contact has a New Look

Constant Contact Customizable Landing Pages

Custom Landing Pages give you the freedom to create a single-use webpage, with a clear goal and focused call-to-action, without having to maintain a full website.

Read more

It’s Time to Shut down the Powertool Orchestra

The Case Against Leaf Blowers by Singer

Cartoon by Andy Singer

Death to the Powertool Orchestra!

There’s a denial around noise and its health aspects in our world. One example of this is a neighbor of mine who insists on locking her new car with a key fob that sets off a loud beep of the horn (these can often be disconnected). Sometimes she does this with her grandchildren near the car. This is a danger to their hearing. The disconnect between the amount of noise she’s creating and the harm it’s doing to herself, her grandchildren and the calm of the neighborhood is what I want to talk about today. 

A friend and I used to joke about the powertool orchestra. We even thought it might be funny to create such a group and bring the project to Burning Man. I’m sure you have had experience with this orchestra – it features leaf blowers, weed-wackers and edgers, lawn mowers and nail guns. Just when you think the chipper will stop to make some space for quiet the pressure washer starts up. Who thinks this cavalcade of noise is a good thing. I’m pretty sure it’s terrible for our society’s hearing, but it also causes stresses in so many other ways. Especially during a time when many of us are still in lockdown at home it would be a good time to reconsider how much noise we’re all making with power tools, car horns and even our voices.

Yeah, I’m going to go there. It’s fantastic that people are getting more exercise these days by simply walking or biking in the neighborhood. It’s really a lovely sight. But do we have to do it while having conversations on the phone or with each other at the top volume of our voices? Where is the subtlety? Where is the privacy? Also, there’s usually no need to talk loudly on cellphones or zoom – people can hear you if you speak in a normal tone of voice. Now if people were wandering around singing I might have a different take on it. Lastly,the idling of vehicles. 

Not only is idling engines wasteful it’s also loud. With our quarantine there has been a vast increase in package delivery happening. I’d love to encourage everyone to speak to the drivers of these services to get them to turn off their vehicles when they are making a delivery. And that goes for all of us – if you’re going to be stopped for more than 10 seconds, turn off your engine. Ready to go somewhere? – start your engine and go! If you want to stop climate change, stopping engine idling will save us millions of barrels of oil each year + help keep carbon out of the atmosphere thus maybe giving us a chance to stave off the climate crisis by a few more years.

Thanks for listening. I’d like to share a quieter world with you. One in which we all get to hear the music for our whole lives. One in which the sound of birds and music fill the air – not the sounds of motors. Join me, won’t you? Consider your own relationship to noise. How much are you making? Can you do anything to make a little less?  Talk to your neighbors or send them a postcard if you’d like to continue staying physically distant. Let’s work together to make a quieter world. We can make a change and every move in this direction will make our lives calmer and more spacious.

Here’s the movement anthem: Live. Thank you, Asylum Street Spankers.

to join a group of people in Portland, Oregon working to stop the leaf blower madness, join us @ quietcleanpdx.org

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