The Eleven September 2019

The Eleven – September 2019

Join the 11 here

Creek near Carson, WA
I hope you’ve been having a great Summer. If this is your first time here, welcome! I’ve been writing this newsletter, The Eleven, since 2008 – that’s right, 11 years! How time flies 🙂 This month I want to share with you some thinking I’ve been doing about world/neighborhood change – the concept is basically issues vs. candidates.
There are many ways to effect change in our world, and boy does it need changing. From logging old-growth forests in the PNW to climate change, we have our work cut out for us. There seems to be mostly one path towards change that is encouraged in our society and that is getting behind a candidate or political party. If that’s exciting to you – by all means – I do think it’s a valuable service – especially voter registration and voting! And, the type of work that is involved in politics is not for everyone. It can often be confrontational – and I think the biggest problem might be our inability to get behind leaders. Leaders are people and people are fallible. We want perfection in our leaders and it’s just not going to happen. So, we get stuck trying to get behind Warren, Sanders, Harris, or a local leader and then feel disillusioned when their humanness is revealed. For some, it’s no matter, and they’ll keep on fighting for their candidate(s). For others, though, there seems nowhere else to go where one can make a difference. I think issues are a great place for many people to put their energy.
The Case Against Leaf Blowers by Singer
I’m going to use an example that I’ve been working on for the past year. Eliminating gas-powered leaf blowers (GLBs). If you’d like to receive news on this topic, click here .
About a year ago I met Michael Hall at a candidate meet and greet for Joanne Hardesty who was running for Portland City Council (she won!). Michael had just written an article I’d read about gas-powered leaf blowers and raised the issue in this meeting. That led to our meeting and Michael invited me to join a group of people who meet at his house every 2 weeks to discuss what we can do to eliminate GLBs in Portland and beyond.
There are a lot of interesting aspects of meeting together as a group (homemade baked goods being one of them!). There is a lot of warmth, shared vision, and a chance for group members to shine, successes, challenges – just like with a candidate running for office. The difference is that if one stays with the issue there’s a real chance that something can be changed. Long-time readers of this newsletter know that I’ve been involved in societal change for most of my adult life.

How to use to effect Neighborhood Change

I posted an article about my love of and why it’s useful a few years ago. Since then, my thinking about has changed and grown. I see Nextdoor as a much more powerful tool for neighborhood change than I did in the past.

Read more

Working on an issue rather than via a candidate or party really is a completely different thing. Here are some issues I’ve been working on at the neighborhood level. There is something about working with a small group, too. So, if any of this has resonated with you and you have room and interest in your life to make a difference at some level in society, pick an issue and see what you can do. If you’d like to discuss which issue might make the most sense for you to get involved in, please write me and let’s talk.
On a personal level, I’ve been doing a bunch of yoga lately. I got to visit Breitenbush for 3 days last week, which is one of my favorite places on Earth. Last weekend I attended Epic Jam #2 in Carson, WA ( pic @ the top ) – and got in some great playing with some of my favorite musicians. This week I get to hear one of my musical heroes – Martyn Joseph, of Wales, perform in a house concert and Dave Bromberg on Saturday! Btw, I didn’t make it to Burning Man this year – though after attending so many years sometimes it feels like I’m there while the event is going on 🙂
Here comes Fall. I hope life is treating you super fine.
Keep in touch and let me know how things are going.
PS – If you want to keep up with politics I’ve found an interesting channel. Robert Hubbell of LA writes an interesting newsletter 5x a week and I’ve been very inspired by it. For instance, he encouraged people to put in their email signature lines with this note:
Visit to register to vote and to learn about voting requirements in your state. Tell a friend.
If you go here, you can subscribe to his newsletter. Like mine, you can hop off at any time.

Facebook through the fan page lens

Facebook through the fan/business page lens

I wrote a long email which I sent out to my email list this week.  I discussed what I think about facebook fan pages, and included a list of all of the pages that I administer.  The article is here – feedback welcome.

My life through the fan page lens

Life through the fan/business page lens

I’ve been teaching classes in my house for the past couple months on Facebook and Facebook fan pages. Here I’ll share with you some of what I’ve learned and some of the pages I’m administering and why. Since many of us are using Facebook we might as well figure out ways to reduce the clutter, get to what we want to see, and have fun doing it. First I’ll start off with some information that I hope is useful to everyone who has a personal profile — this is information I go over in my FB fundamentals class — the next of these is Thursday, May 5th, at my place @ 11am. Please contact me to RSVP. OK, here we go!

PS — My 50th Birthday party plan update here.

Your personal profile on Facebook

If you click on the Account button on the far right of your page, you’ll see the word “Account Settings”. Click on that and here are my recommendations.

1. On the “ notifications” tab (3rd from the left). All of the checkboxes on this screen indicate that you will receive a separate email each time one of these actions happens. The only box I have checked is the one for “ weekly page updates for admins” in the pages section. Facebook sets a lot of these boxes to “checked” as the default. All of this emailing is a lot for anyone to deal with and I recommend unchecking all of these boxes. Note: Facebook sometimes changes/adds boxes and so r eturning to this area every so often and unchecking boxes is necessary and recommended.

2. Settings/Account Security. I recommend visiting this area, and checking the box for “ Browse Facebook on a secure connection (https) whenever possible”. A lot of peoples’ accounts are hacked and this may prevent that from happening to you.

3. I think it’s great to have a subset of your friends on Facebook that you really want to keep updated about. I wrote a short “how-to” on this topic — here.

And now, onto the main course — fan pages.

Facebook Fan Pages

Why do I say that? Well, when do you remember having the ability to reach out to a celebrity or business in a very public way — speaking to them and their followers without erecting a billboard? Or, taking out a full-page ad in the New York Times? With a fan page (also known as a business page) you can promote yourself, share ideas, and make connections with the world in a way that is bigger (600 million users and counting) and less expensive than anything the world has ever seen before. So, you may not like certain aspects of Facebook, I certainly don’t, but admit it, it’s interesting.

And possibly useful.
And possibly helpful.

So, if that resonates with you at all, read on and note the 5 FUN TIPS. If not, perhaps a fan page is not for you.

The fan pages I administer

  1. Albertideation — the fan page for my business, Albertideation. Here I post things that I think are interesting and updates to environmental campaigns I’m working on. It’s a mix that’s attracted 300 fans. I also “travel” as this “entity” to other fan pages to share information about classes I’m teaching or supply information about ideas with others who are in a similar field.
  2. Wileyware — friend Marcia Wiley’s hand-blown glasses are extraordinary and I became a fan a long time ago. This is the first fan page I started and I combine this page with Marcia’s Constant Contact account and help her promote her business. In exchange, I get sparkly glasses which make me smile!
  3. After The Phone Book — a page that supports the effort to move Oregon and the rest of the world to an opt-in system for phonebooks. Most recently I started a petition which just passed the 1,000 signature mark. Each time someone signs 6 Oregon State Senators receive an email that’s been tailored for them.
  4. FUN TIP #1 Once you have established any type of a relationship with anything on Facebook — an event, a person, a fan page, etc. you can create a link to that entity by typing in your status bar the @ symbol and then the name of that entity. ie, once you’ve liked then, if you go to your status bar and type in @wiley… you’ll see a pull-down menu that you can choose from. This can be used in many creative ways (anywhere on FB, even in comments)
  5. Alternatives Magazine — this is a great free magazine that’s available in Oregon. It’s a collection of great writing and a listing of all sorts of health events around the state and practitioners who do massage/reiki and other forms of healing list their services there.
  6. The Black Rock City Post Office or BRCPO. This is the theme camp that I am most often found visiting and “working” at at Burning Man each summer for the past 11 years. It is a collection of very theatrical people involved in a very fun venture — bringing mail to people 24 hours a day under extreme conditions. Through rain, dust storms and sleep deprivation… More info and volunteer applications can be found at our website at
  7. The Bush Street Wellness Center. This is a group of friends who have a wellness clinic featuring gong meditations which are superb, watsu and shiatsu and the list is growing. I offered to help the group get started a while back and their businesses are doing well. I recommend all of the practitioners. I heard a rumor that Jon’s gongs will be featured in the Temple at Burning Man this year!
  8. FUN TIP #2 — Once your fan page (or personal profile) has reached 25 fans you can go to and claim a vanity name for your fan page.
  9. Caffe D’arte. Great coffee, close to home (NE Broadway & 15th) and chill space to work from. Also, their womens’ room features one of Eric’s GoStools!
  10. Colour Authority. A hair salon on the eastside of Portland. These folks were referred to me by my friend and client, Jane. They’ve hired me to help create their facebook presence.
  11. 11!
  12. Dance Journeys Collaborative. A dance group that has been dancing together for the past 8 years in NE Portland. Dancing makes you smarter
  13. GoStool. Our GoStool has completely transformed my daily routine. Everyone would do well to invest in one of these. Eric also does incredible cabinetry in Portland and is a good friend.
  14. Happy For No Reason — a musical group featuring the songs and singing of my friend Jo Alexis Bronstein.
  15. FUN TIP #3 — To switch back and forth between your fan page and personal page click on Account/Use Facebook as Page (and click on SWITCH). Once you’re on your page click on Edit Page. If your page has liked other pages, you can then choose the tab on the left called “Featured”. There you can choose 5 pages to highlight on your page. This is a way to link to others whose work you support or you can use it to link your various pages together.
  16. Holy Rascals. This is a new interesting video project instigated by Cathy Zheutlin a local filmmaker. I’m looking forward to seeing how this project develops — anything with John Cleese and jewish renewal rabbis has my interest 🙂 “Crazy wisdom for crazy times”
  17. House of 6 Cats, the work of Artist Bill Fantini. Bill’s work is starting to pop up all over Portland and beyond. He is an incredible photographer and has figured out a system to apply photographs to coasters — the combo is incredible. Here’s an example.
  1. Lewis Childs — one of my favorite singer-songwriters, based out of Portland, Oregon. Lewis’s music is original, captivating and his presence is always welcome. Can you tell I’m a big fan?
  2. Hans Barklis — since we’re talking musicians.. Hans writes songs and sings in Portuguese, Spanish and English. He also gives the best hug this side of the Delaware 🙂
  3. Northeast Broadway businesses in Portland, Oregon. I thought the neat coffee shops (like the one I’m visiting), restaurants and other groovy places deserved a FB presence.
  4. Nourishing Medicine: A Chinese medical practice located within the beautiful Cypress Beauty & Wellness Center. Services include acupuncture, Chinese herbal therapy, massage, Qi Gong meditation classes, and nutritional therapy. This is in line with my wish that “alternative medicine and treatment” should be available to all. For a list of who I recommend in Portland, visit my healthcare directory
  5. Passportlandia: I thought I’d create a fan page for my new transit-oriented game
  6. FUN TIP #4 — when you search on FB, always use the “see more results” option at the bottom of whatever you type in. It will provide you with more choices to choose from and ways to refine your search. 9 times out of 10 this is better than putting in a search term and hitting return.
  7. Riccquisimo! — my friends Rut and Antimo are creating an English/Spanish/Italian language cooking show!
  8. Ryan Staub Glass: Ryan is the glass blower who creates Wileyware! He’s also raising money to send himself to a show in Taiwan later this year.
  9. School of Conscious Hearts — Susan is a great local teacher and healer and she says: “This is a school that Susan Cerf was told to create through her meditation that would be in service to helping people embody spiritual principles as well as get deeply connected with their own power and guidance.” Her classes are sublime and powerful.
  10. Voter Owned Elections Rock! — nuff said!
  11. Voting Virgins — resources and encouragement for those who are voting for the first time. Do you know a voting virgin? Send them here 🙂
  12. FUN TIP #5 — no matter whether you’re acting as yourself or a fan page, when you’re traveling on Facebook or any social network its always a good idea to be helpful, kind, useful, polite, supportive and interesting.
  13. Working Design: I’ve known Kris Klaasen of Vancouver, BC, Canada, for many years — watched he and his girls grow up through multiple visits to the Vancouver Folk Festival. Kris works hard and has a conscience. If you’re looking for a great WordPress site, he and his team are a good place to go.
  14. Didn’t see your name on the list? Want to work together? Get in touch!
  1. Signing Off

Thanks for reading. I’ve been wanting to share much of that for a while and it will give folks who come to me and idea of what I’ve done in the past and the understanding I have of the Facebook landscape. Which is continually changing and shifting. Hopefully, the tips above will help orient you and give you some ideas of how to make better use of your time with social networking. Also, know that FB is constantly changing — everyones’ experience is not the same. I’ve held classes and had 10 people click on the same link and have different experiences — I’m not sure if that’s intentional, or a bug or what, but it is the way this platform/game/tool works currently.I’m always open to working on new projects. If you have something you’d like my input on or know someone who I might enjoy working with, please let me know. I hope your Spring is going well.


Albert Kaufman