Customizable Landing Pages

CustomizableCustomizable Landing Pages

I’ve been waiting for something exciting to share with you. Constant Contact now has customizable landing pages! This is a game-changer. If you need a hand creating one of these, please reach out. Here’s an example for my Song a Day offering. These landing pages have the ability to supercharge your previous sign-up form(s) and gives you the power of a high-priced web designer! I’m excited to add these in for clients and as part of my marketing efforts.

When I sent out my monthly newsletter for friends and family, The Eleven, this Saturday, I was immediately reminded of one of the benefits of sending out a regular newsletter. Connection. I started hearing back from friends and family right away and the notes keep coming in. I think that’s one of the challenges of this time – how to stay connected with everyone when it’s not simply a matter of arranging an in-person meeting. The relationships that you’ve spent years developing are not only a potential line of support they may be what’s keeping your business afloat, as well. So, now is not the time to go silent.

Even if you can’t figure out exactly what the right thing to say is, it makes sense to reach out and remind people that you’re alive and thinking of them. Email newsletter open rates have actually climbed significantly in recent months. If you need encouragement, please get in touch and I’ll help you get started or keep you going!

Have a good week,

Albert Kaufman
Constant Contact has a New Look
Constant Contact has a New Look

Constant Contact Customizable Landing Pages

Custom Landing Pages give you the freedom to create a single-use webpage, with a clear goal and focused call-to-action, without having to maintain a full website.

Read more

2018 Biz Year in Review

Here are my business newsletters for Albertideation for 2018. Enjoy – get in touch with any questions or comments or feel free to comment below.

January 2018 – I shared about using holidays to market your business: https://conta.cc/2FIX0Vh

February: A new list segmentation tool is available to you. https://conta.cc/2FGH3Pg

March: https://conta.cc/2FK3FPaIt Sure Beats Working: A Book Recommendation

May 2018: Here’s how I use Email Marketing to reach people

https://conta.cc/2FGg1aZ

More May: Happy Memorial Day + Digital Summit Portland + GDPR

https://conta.cc/2FJT5aP

June 2018: What would it be like to have a Super Fan + Marketing Ace working for you?

https://conta.cc/2IsYiS7

July 2018  https://conta.cc/2LY8p3F – Summer update

August 2018 – Thank you note to clients https://conta.cc/2PdD1Q4

October 2018 – What Do Coffee, Fall and Webinars have in Common? Really great marketing guide document + putting ideas into action

https://conta.cc/2IC0591

November 2018 – 3 Of the Biggest Shopping Days are coming up quick – I can help you prepare

https://conta.cc/2QHfpoe

December 2018 – Here’s how to compete against larger retailers – you can personalize your message!

https://conta.cc/2EvwCyu

January 2019 – Happy New Year 🍸– Here are my 1st week of the year suggestions https://conta.cc/2F6TbZE

Text 2 Join

One way to build your list is using the Text2Join feature

Text 2 Join

Text Albert to 22828 to join my list

Give this a try and see what you think.  Then, add that into your own list-building mix.  You can make a sign; put it on your business card and get clever about how to use this process.  Enjoy! Get started here

 

Constant Contact

Email Marketing Service Providers

Email Marketing Service Providers – 2018

Here is information about various Email Marketing Service providers. Most of these have many of the same features – and some are easier to use than others. Once you’ve picked one and want to get started, check out my many articles on how to build your list and training videos, too.

Constant Contact – These folks are excellent. Possibly the most expensive in this category, but you also get a lot for what you pay for. Great support. If you want to work together, it’s likely we’ll be using Constant Contact 🙂

Constant Contact logo

Robly – A less expensive alternative to Constant Contact with some interesting features I haven’t seen anywhere – NextGen – which allows a user to re-send a newsletter to those who haven’t opened it yet. Robly AI – which tracks when recipients have received an email in the past and then sends again at that time is also pretty cool.  These alone makes this service worth a look.

Robly

Aweber – I’ve used Aweber in the past. I have a number of clients who’ve switched to it in the past. I think mostly because of the action-based triggers it offers. My experience is that it is not nearly as user-friendly for beginner users – I’d love to hear what your experience is if you use Aweber.aweber

Getresponse – This is one you hear about a lot – I’ll write here more as I learn more about this solution

Getresponse

Mailchimp – You get what you don’t pay for. I’ve written an article why I think it does not make sense to use Mailchimp. That said – it’s way better than using nothing – and I hope you have success if you go this route.

Active Campaign

Vertical Response

 

They Say it’s Your Birthday

They say it’s your Birthday!

Everyone loves to celebrate their birthday. You can bring a smile to the face of your friends, family, clients, and customers by sending them an email on their birthday. In this 13-minute tutorial, I describe how this process works. Let me know how you do or if you have any questions – Albert Kaufman – albert@albertideation.com

You can also join my birthday list, here.

Happy Birthday,

Albert

 

3.22.21 – Here’s A fun Birthday Reminder Tool 

Also, Jackie Lawson’s cards are worth the annual fee which is very low.

Or, support the World Wildlife Fund via their fun, free service.

 

3 Great Reasons to have a Personal Newsletter for Friends and Family

Start a Friends and Family Newsletter

friendsandfamilyI’ve been using email to send out a newsletter to my friends and family for the past 11 years. The response has been fantastic and it’s made me a believer in taking the time to send word to your personal network on a regular basis. Here are my three top reasons that I think this makes sense.

1. You have a personal life and telling people that care about you what is going on for you leads to their having a greater understanding of your life, hopes and dreams.  Once friends and family know more about what you’re up to – they can get behind any effort you’re making.  For instance, I had an idea a couple years ago called Farm My Yard. It’s an effort to match up homeowners and urban farmers who live nearby. I’ve been mentioning this idea and dreaming it into existence for the past couple years, and now that it’s starting to take off the people I’ve told are some of the effort’s greatest boosters.  And, of course, Farm My Yard has a newsletter sign up form on the website 🙂

2. The feedback. We all want to know how we’re doing. When I send my newsletter out, I always ask for feedback. Over the years it feels like people take turns writing back with their thoughts, suggestions and mentions of how they might be facing the same challenges and their solutions for making their way through.  Sometimes it’s just an “atta boy”, but some friends have deepened our relationship by sharing their thinking and real offers of help.

3. Referrals.  By telling my friends and family what I’m up to in my business life, they then know something of how I make a living – teaching email marketing, social media and helping small businesses boost their marketing efforts. I have become known in my personal world as THE guy who does that. This has led to friends referring their friends who need business support. I generally don’t ask my friends and family directly for support, but their knowledge of my business helps me in various ways. For instance, when we come together for various gatherings, the conversations often start at a greater depth because they’ve been following my life and are somewhat caught up with my progress. Instead of “what’s new“, the conversations more often start with “hey, I remember you mentioning that you lead street tree planting efforts” – any idea of how we can get that going in my neck of the woods?”

As with any email newsletter, you want to follow the basic rules of thumb – keeping the newsletter brief; having a great subject line; putting the call to action towards the top; and using graphics and links sparingly.  If you invite your friends and family to write back about what has moved them about what you’ve written, they often will – and, I promise, this feedback will be interesting and possibly useful.

If you ever need encouragement on trying this out, feel free to get in touch. If you’d like to receive my friends & family monthly email (The Eleven), you can sign up for it here.

You can do this, and I truly believe it will lead to great things!

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