Tools I Use for Online Marketing

Tools I Use

I really couldn’t do the on-line marketing work I do without a good set of tools. Here are the ones I like the most. Some of these are affiliate links – ie, if you end up buying from them, I will receive some compensation.

Website Hosting: This and many of my clients’ sites are being hosted by local wind-powered Canvas Host . I’m excited to have great service and they seem to be really progressively minded! Their tech support is quick and effective.

Email Marketing: My various email newsletters wouldn’t look so good and my whole set up wouldn’t be so fantastic without Constant Contact and the incredible support system behind the product. I’ve been able to build lists for my various projects over the years – The Eleven: my monthly email to friends and family – Albertideation newsletter: all about email marketing and social media. Then, there’s Song a Day where I share my love of music. Finally, Farm My Yard is a project I’ve had going for a few years to connect urban farmers with nearby homeowners who have yards to farm.  Sign up for one or more list and see what you think.

Annelise Kelly - tools issue

Writing: I turn to my housemate and friend, Annelise Kelly, for her writing expertise. She’s been writing a lot of websites and newsletters in a variety of industries, and she specializes in food, travel and hospitality. A lot of my clients rely on her for writing services.

Scheduling: I’ve used vCita in the past as a scheduler and I probably will again. If you need help setting this up, let me know. There’s more to this platform than meets the eye and it’s a great way to offer various packages.

Webinars: For webinars I use Gotowebinar.  I’ve also heard good things about Zoom and I’ve used a couple other platforms, but so far, GotoWebinar has them all beat.

Then, we start getting into some of the more esoteric (but useful and important) stuff.  I use as my publishing platform for social media (Hootsuite is also good, but I find the Buffer interface easier to use).  For an interesting way to reach people who you’re connected to on Facebook, Twitter or LinkedIn (or all 3), try Greeninbox. I’ve used this platform in the past and had great results. It’s especially useful for fund-raising efforts – which, I’ll admit, I’m a fan of GoFundMe, over all the others.

Headline Analyzer: I couldn’t do it without the AM Institute’s free tool.

WordPress plug-in: Sumome – it’s what brings you the various pop-ups and sign-up forms for my site.  It’s probably led to more email list sign-ups than all of my social media efforts combined.

I use Wisestamp to create a professional looking signature on my outgoing emails. It makes things look like this

Wisestamp in Action - tools

I use Canva for editing images and creating memes, for instance. I’ll add more to this post as I recall what’s missing.  I hope this is useful to you – I really couldn’t do what I do without the aid of these (mostly free) tools.

If you have any questions about a tool that’s not on the list, feel free to run it by me – I may have tried it in the past.  Good luck with your work. If you’d like to work together, check out my new guide.


Albert Kaufman

Albert Kaufman 12.7.16 - info about tools





  1. Albert, this is such a helpful article!! Thanks for compiling and sharing your toolbox!

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