List Building Tricks

Happy New Year – I hope you’re looking forward to 2018. I got to bring in the new year at a music camp outside of Seattle – playing music; eating great food and turning off all contact with the outside world. I feel refreshed.

I wanted to share with you a couple “inside baseball” things that I’ve figured out about how to use Constant Contact and email marketing. If you need a hand with either of these (not everyone understands how to use Excel – I get that : ) – please shoot me an email.

I download my entire contact list from time to time and sort the list by what lists a person is in. You may be surprised that some contacts are not on any list at all – I upload that group into whatever list they should belong to. I’m not sure how this happens, but I notice on my list that it does and I correct it from time to time.
I also sort the list by first name and make sure everyone’s first names are capitalized. This is also a great opportunity to see if a contact does not have a first name in that field – if I can figure it out, I add it – if not, I move on 🙂 One way to add information about contacts is to send out a survey to your list from time to time and ask for information you might not have. This is also a great way to get a birthday email autoresponder going – I created a training video on this topic last month.

Again – welcome to 2018 – If I can help you in anyway, please let me know.

Sincerely,

Albert Kaufman

albert@albertideation.com

PS – if you want to up your game – sending personalized direct mail via Send Out Cards , is easy and fun, too.

Ed: Also sent this out on 2.20.18

How’s your email list building going? Given that email marketing continues beat out social media in terms of results – one way to success is to make sure that you’re building your email list, constantly. Here are 60 ways to do that. And, there are probably 60 more! One of my favorites is a fishbowl with a sign that says “put your business card in for our monthly drawing”. Then, there’s figuring out whether it makes sense to bring your friends and family into a newsletter just for them (yes!).

If you decide that this topic interests you and you’d like my help building your list – I’d be glad to work with you. This is a passion of mine and when I see list growth my sense is that the company, individual or non-profit is doing it right!

Don’t forget – there is also list attrition – peoples’ email addresses change; or they unsubscribe after a while. To make up for that adding new people into the mix is key.

Here’s to your success!

Sincerely,

Albert Kaufman

Albertideation