They Say it’s Your Birthday

They say it’s your Birthday!

Everyone loves to celebrate their birthday. You can bring a smile to the face of your friends, family, clients, and customers by sending them an email on their birthday. In this 13-minute tutorial, I describe how this process works. Let me know if you have any questions – Albert Kaufman – albert@albertideation.com

You can also join my birthday list, here. Don’t forget to fill out the birth date field! 

Happy Birthday,

Albert

 

3.22.21 – Here’s A fun Birthday Reminder Tool 

Also, Jackie Lawson’s cards are worth the annual fee which is very low.

Or, support the World Wildlife Fund via their fun, free service.

birthday cake

 

Send Out Cards

Send Out Cards – You’ve Got Mail!

4.3.2021 Update: I am no longer using this service. I do think that sending mail is a good idea, but SOC’s website is terrible and their leader is too into evangelical christianity for me.

From my newsletter of 6.5.17 – enjoy

Send Out Cards

I’m excited to announce a new way to reach your friends, family, donors, prospects and customers: Send Out Cards!
There’s a power in using marketing channels that are less busy. Direct mail via Send Out Cards is one of them. You know how great it is to get a card or letter in the mail – well, imagine how good someone you send a birthday note/thank you for assistance/referral, etc. will feel – fantastic! The cool thing about Send Out Cards is how easy it is to use – everything is automated – you can send out a thank you card (which a photo printed on the card!) in one minute. No fussing with stamps and envelopes – that’s done for you.

The possibilities are endless: Mail drip campaigns; schedule mail to go out in the future; adding gifts to your cards like delicious brownies; using a variety of formats (postcards/cards, etc.) and so much more!

I’ve sent out 8 cards so far (and I’m having a blast with it!). I look forward to using this service for the rest of my life. Have a look and see what you think. Questions, let me know.
I hope you’re having a great Spring => Summer. I’m available to help you with your marketing – just send me a note or give a call.
Take care,
Albert Kaufman, Albertideation

Check out my upcoming classes and webinars– I have two in-person in June on getting started with email marketing. Both free – both in SE Portland. And, one webinar on June 27th on The Power of the Inbox

This allows you to test-drive all the products – email, automated series, surveys, donation campaigns, etc.
– Use promo code SAVEQ217 at checkout.
Good through the end of June 2017
Albert Kaufman | Albertideation | 503-358-0029 | Email

 

 

Tools

Tools I Recommend

Everyone benefits from a great set of tools. Here are the ones I like the most. Some of these are affiliate links – ie, if you end up buying from them, I will receive some compensation. Thanks for checking them out.

Website Hosting: BlueHost

  • or, the one I’m using now is HostPapa

Email Marketing: My various email newsletters wouldn’t look so good and my whole setup wouldn’t be so fantastic without Constant Contact and their incredible support system. Get a free 2-month trial, here. I’ve been able to build lists for my various projects over the years – The Eleven: my monthly email to friends and family – Albertideation newsletterall about email marketing and social media. Then, there’s Song a Day where I share my love of music. Finally, Farm My Yard is a project I’ve had going on for a few years to connect urban farmers with nearby homeowners who have yards to farm.  Sign up for one or more lists and see what you think. I’ve added my other email service provider links here.

If you want to take your email marketing to the next level you might give SharpSpring a try. 

I’ve been using Republic Wireless for my cell phone for years. I pay $20/mo. for unlimited everything.

Car Insurance. Metromile. I know it might seem strange to see this here – but I signed up for Metromile a while back and that has lowered my car insurance considerably. You pay a base rate and then for every mile. Thus, if you’re not driving a lot (which is the case for many people right now) your rates plummet. 

Scheduling: I’ve used vCita in the past as a scheduler. If you need help setting this up, let me know. There’s more to this platform than meets the eye and it’s a great way to offer various packages.

Webinars: For webinars I use Gotowebinar.  I’ve also heard good things about Zoom and I’ve used a couple of other platforms, but so far, GotoWebinar has them all beat.

WordPress plug-in for Social Sharing: Sumome

WordPress plugin for pop-up boxes to collect email addresses: Privy. This brings you the pop-up sign-up form for my sites.  It’s probably led to more email list sign-ups than all of my social media efforts combined.

I use Wisestamp to create a professional-looking signature on my outgoing emails. It makes things look like this

Wisestamp in Action - tools

I use Canva for editing images and creating memes, for instance. I’ll add more to this post as I recall what’s missing.  I hope this is useful to you – I really couldn’t do what I do without the aid of these (mostly free) tools.

I also love Fiverr to get images/designs created quickly. Here’s a code for $10 off your first order.

For business travel – AirBnB

If you have any questions about a tool that’s not on the list, feel free to run it by me – I may have tried it in the past.  If you’d like to work together, check out my new guide to getting started.

Save your ears and be styling at the same time – Hearrings!
Hearrings

Here are my 11 Life Tips – tools for living a happier/healthier life. Like how to get a great night’s sleep.


6.26.18 Tools I learned about at this year’s Digital Summit in Portland, Oregon

https://emailclientmarketshare.com/

Single column emails only from now on

Postmaster tools in Gmail

Microsoft also has a version of this.

senderscore.org – blacklist lookup

Fixed width emails – 375 pixels – look into this

https://www.bestcssbuttongenerator.com/

Note to Chambers – I can offer your chamber training – virtually $ or in person $$

https://reallygoodemails.com/ – a way to learn what well-designed emails look like + they have a really awesome sign-up process.

Tools for ubiquity – Litmus, targeted.io, email on acid

Subject Line Matters a Lot! – the simpler the better – superlatives matter a lot

Always include Easter Eggs in an email.

Always say hello.

Keynote speaker mentioned: Countable page – Chelsea Handler mentioned it.  Emily’s List.

Viewing in a Browser is not a thing.  Social Links at the top -= not a thing, either.

MOZ – https://moz.com/local/categories – to do category research if you’re using MOZ.  Hard to find this page on their site…

Tumblr seems to be a thing.  I didn’t realize that.

Google Lighthouse: https://developers.google.com/web/tools/lighthouse/

– for a tech review of your website

– key to have a robot.txt file on your site for this to work and for better searchability

Google Search Console – worth signing up with

Screaming Frog – a way to check your website

https://www.redirect-checker.org/

Siteliner – https://www.siteliner.com/ checks for duplicate content

URL Profiler – link checker – https://urlprofiler.com/

GTMetrix – check page speed – https://gtmetrix.com/

https://www.metaforensics.io – full test of the website.

Enjoy, and let me know if you have any questions.

Marketing Classes & Webinars

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– here’s my recent webinar on Facebook groups – August 2021

See past recorded webinars here.

Do you need a marketing presenter for your next event? Please get in touch

I offer marketing classes and webinars. I teach digital marketing for small businesses and non-profits. I’m also available for consulting. Get in touch if you’d like a hand.

Here are some of the classes I offer:

  • A Morning of Social Media
    Back to Business: 60 Ways to Grow Your List
    Build Your Marketing Toolkit
    Build Your Outreach Toolkit
    Events & Registration
    Feedback and Surveys
    Getting Started with Email Marketing
    Getting Started with Social Campaigns
    Getting Started with Email Plus (all of the Constant Contact Tools)
    Grow Your Business with Email and Social Media
    Harness the Power of Mobile
    Holiday Offers & Promotions
    Look Great in The Inbox
    Making the Case for Mobile
    Measuring Your Marketing Reports & Analytics
    Newsletters and Announcements
    Offers & Promotions
    Social Media 101
    Social Media 102
    Social Media Timesavers
    Standout Subject Lines

  • Many of these can be seen as webinars – here

Albert Kaufman December 2016 Working Together

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