Now that that's over

Now that that’s over

Are you feeling that “get back to work” feeling, now that Summer’s ending? I’ve been reading some fun articles* on strategies to make the transition easier. It’s still not making it any easier, and the last couple days of amazing weather definitely didn’t help my productivity any! That said, I have been focusing on learning about how to adjust to the constant changes that are affecting the business world.

Recently, I watched a webinar featuring Jeremy Miller of Sticky Branding. He’s been writing a lot about “ disruption “, lately. One of the take-aways from his writing is something he shared that Jeff Bezos of Amazon focuses on – the Constants:

Bezos: “I very frequently get the question: ‘What’s going to change in the next 10 years?’ And that is a very interesting question; it’s a very common one. I almost never get the question: ‘What’s not going to change in the next 10 years?’ And I submit to you that that second question is actually the more important of the two, because you can build a business strategy around the things that are stable in time.”

There is so much great business writing coming out these days – it’s a pleasure to wade through it all – and once in a while I add in my own thoughts . These are also ideas and strategies I’m happy to help you apply to your own marketing efforts. Get in touch and let’s see if what I know can help your bottom line.

Get some tips on holiday marketing, here .

Have a great Day!

Sincerely,

Albert Kaufman, Albertideation

* How to go back to work after a summer holiday – and beat the blues