Guest Post: At the Root: Trees Rule

At the Root: Trees Rule

By Guest Blogger: Eileen Stark, Portland, Oregon

     Although the region’s unique wetlands and grasslands carry the greatest diversity of species, it is the forests that dominate and most distinctly characterize the Pacific Northwest. Structurally complex, dense, and immense ecosystems, forests sustain trees that substantially outgrow and outlive other plants and tolerate temperature variation and soil differences better. When the first European settlers arrived, conifers covered nearly the entire landscape of western British Columbia and Washington, and northwestern Oregon–from coast to Cascade crest–including the Puget Trough and parts of the Georgia Basin and Willamette Valley.Real Gardens Grow Natives
     These conifers (and other dominant species) are known as keystone species because of their strong and often unique effects on their ecosystem. Though they are greatly outnumbered by smaller plants in the forest, their contributions are mammoth. Cool, wet winters and mild, dry summers, along with rich soils, have made for optimum evergreen growing conditions.
     Conifers are able to photosynthesize during much of the year and are essential for watershed stabilization. Some species are the most massive on earth, often growing over 200 feet tall and living for more than 500 years. Worldwide, conifers represent the largest terrestrial “carbon sink,” where carbon is packed away in plant tissue above and below ground. The wettest forests–those on the west side of coastal mountain ranges–were once especially complex, with lush layering and much variation in tree age. Logging has eliminated much of the original, most productive old-growth forests, and massive clearcutting has resulted in severe fragmentation. Today, much forested land is “second growth” that has followed logging and wildfire.
     Garry oak (or Oregon White oak) ecosystems, where these oaks grow naturally, have become rare, with only a very small percentage remaining. The loss of these unique ecosystems puts all the species that rely on them in jeopardy, and indeed, some species have already been lost, while many of the remaining are at risk. If you live on land that was once part of a Garry oak ecosystem and are starting with a blank slate, consider planting Garry oaks and associated species like madrone (Arbutus menziesii), oceanspray (Holodiscus discolor), tall Oregon grape (Mahonia aquifolium), and baldhip rose (Rosa gymnocarpa). If your site is too small for large trees, grow the smaller associated species in a meadowlike garden or rock garden. Spring ephemerals include white fawn lily (Erythronium oregonum), Henderson’s shooting star (Dodecatheon hendersonii), and camas (Camassia quamash). Mid-bloomers include tiger lily (Lilium columbianum), nodding onion (Allium cernuum), stonecrop (Sedum spp.), harebell (Campanula rotundifolia), and western columbine (Aquilegia formosa); for late blooms try yarrow (Achillea millefolium var. occidentalis), showy fleabane (Erigeron speciosus), and goldenrod (Solidago canadensis).
     Most yards can support more trees, whether evergreen or deciduous, than they do. If you have the space, grow large trees–the oaks, the pines, the firs–that are quintessential to our region and will help replace some of the habitat that has been lost to development and logging. Just one Western red cedar (Thuja plicata) will provide dense shelter and nesting sites for various birds and small mammals, bark that can be used as nesting material, food for seed-eating birds and browsing mammals, and, as the trees mature, cavities for roosting and cavity-nesting birds.
     In urban areas, street trees that grow in parking strips could be native species (as well as the other plants you grow there). Some good choices for narrow parking strips (not less than 4 feet wide) include cascara (Rhamnus purshiana), Douglas maple (Acer glabrum), and black hawthorn (Crataegus douglasii), and for wider strips (greater than 6 feet wide) and without overhead utility wires, Garry oak (Quercus garryana), and Oregon ash (Fraxinus latifolia). Always check with your city’s urban forestry office before planting.
Excerpt from Real Gardens Grow Natives: Design, Plant, & Enjoy a Healthy Northwest Garden by Eileen M. Stark (Mountaineers Books, 2014)

 

Protected: Saving the Tidbit Food Card Pod on Division

This content is password protected. To view it please enter your password below:

Albert Adventures

Introducing Albert Adventures.

I like adventures (lately I’ve been calling them rambles). Friends have often remarked that hanging out with me and wandering Portland (or Black Rock City) is fun because of the various twists and turns things take. No adventure is the same. There is not a point A and a point B. You may meet new people and make new friends.  You’ll come away with stories and memories.

Do you have friends or family members in town who have some free time and are curious to see the sites with a unique guide?

Contact me @ albert@albertideation.com and let me know your time frame and let’s see what magic we can make happen!

Price negotiable. Kid friendly – NO Pets.

Albert Kaufman December 2016 Working Together

Snow Days!

Scooterville Snowlandia

Scooterville Snowlandia

We’ve been snowed in in Portland, Oregon for the last 5 days. It’s really something. I’ve lived here for 15 years and, as far as I can recall, I’ve never seen the City so socked in. I’ve been wishing to come up with a system to award people for keeping their cars parked.  More stars the longer you go without driving. The roads and sidewalks are pretty icy and slippery – it’s really something.

On my end, it’s allowed me some much-needed and enjoyable downtime to just be with myself. I’ve been reading an interesting book – The Happiness Project; working on my email marketing world; taking short walks to visit with neighbors; I got to see David Bromberg play at the Alladin Theater – and I spent a lot of time chilling and doing house projects. I’ve really been appreciating the sun. It’s been shining steadily for the past 2 days and right now the light is streaming into our living room – and bouncing off of various fun sparkly things I’ve set up to capture the light and reflect and refract it.

The moon has also been delightful. Full – shining.  I walked home after having dinner with Gregg Harris of Roosevelt’s Terrariums last night – and got to see her in her fullness shining down on me. We have a Spotify account which has led to all sorts of new music – such as this version of Winter Wonderland by David Grisman and friends.

That’s all, I just wanted to share some of what I’m up to – been feeling pulled to share some of what’s on my mind, lately – and The Eleven, just comes out once a month :). My friend, Brock Noyes, shared this with his e-list yesterday and I thought it profound.

From Brock: “In the last year or so I have been teaching a class at Breitenbush called Meditation-Experience 5 Traditions.  I have been on the path of Meditation for an entire adult lifetime, and it would take time to count all the ones that I have seriously practiced.  In this class, I sort of randomly choose 5 different modalities and we explore them for about 12 minutes each.  Amazingly, the class is FUN (not something I ever associated with meditation) and what I have re-discovered is that each tradition has a slightly different feel, and I will choose different ones at different times depending on where I am at…at that moment.  Sometimes I am working on stress, sometimes on chi, sometimes on the mystery.  There is that adage from the book The Artist’s Way that we are closest to the creator when we create, so I have unbound myself from the structure of a specific form, and create my own practice and I have found it brings a sense of play into the process which is quite different from the stern protocol  that “I am going to get enlightened.”  (good luck with that…my opinion is that is the first thing to let go of)  In this way, meditation can be playful rather than stern.  I love that simple line from the country-western legend Merle Haggard; “I’m into happy, I ain’t into sad.
Recently I was sent a link to a visiting Tibetan Lama in Portland and in scrolling through U-Tube I karmically came across a talk by my Tibetan Teacher Tulku Urgyen Rinpoche.  I studied with him in the Himalayas and make the half-truth joke that the only less gifted students than me were the ones that did not show up.  I was so excited to see what he had to say and  his primary message was “Relax.”  It was not memorizing prayer, it was not a protocol of enlightenment, it was simply RELAX.  When I checked in with this message it was simple but extraordinarily profound.  It illuminated when I checked in with my body in mediation I was still holding reservoirs of stress, partly from the tragic loss of my wife to breast cancer in December, and partly from other karma.  I re-oriented my mediation practice AND my yoga practice to feel into how relaxed I could be in each posture.  Not how perfect the pose was but how deeply I could surrender into relaxing in the pose and the breath.  I took this same message into my sitting practice, and what I have found is that it laid the groundwork for being much more relaxed outside of my various practices. It translated into life.
We all live in this electronic world of visual stimulation and stress and trauma, and now we live in the world of Mr. Trump.  So the simple message here in your practice is checking in with your body.  Are you truly relaxed and can you make that the focus of your practice relaxation until it gets somatically ingrained?
The process of creating a community of conscious creativity (for lack of better words) at our new “compound” in NE Portland has been halted by the passing of my wife in a heroic fight against breast cancer.  She died in December.  Incredible loss for all of us who knew her,  I am headed to points south for a month to try to assimilate, integrate, and reboot my life. And we will be exploring classes and synergistic evolution starting sometime in March here in Portland and periodically at Breitenbush  I hope you can join us.
Leaving you with the message from Chuang Tzu from 4th Century BC China when we westerners were living like dogs in caves.
Those who heaven helps we call the sons (and daughters) of heaven.  They do not do this by learning.  They do not do this by working it.  They do not reason this by using reason.  To let understanding stop at what can be understood is a high attainment.
RELAX.
Brock can be reached @ brocknoyes@gmail.com & https://brocknoyes.com/

Spring 2016 – Saving Time – Use Facebook Less

Spring Cleaning: How to use Facebook less.

Happy Spring. Like many, I find myself using Facebook at lot of time when I have other things to do.  My simple hack is to have Facebook open on one browser and the rest of my productivity tools (Hello, WordPress) open on another. This has led to using Facebook a whole lot less. Many of us learned to use Facebook for marketing our businesses back when it was free and reach was a real thing. Now that you have to pay to play, and even that is an unreliable indicator of any kind of usefulness, that which Facebook is useful for has shifted. I still do think that Facebook is useful – especially for networking and keeping in touch with others. Organizing things also goes pretty well – groups, events – still are great ways to gather people for a cause.  Try putting Facebook in it’s own browser and having the rest of your world happening on another and see what you think – I’d love to hear your thoughts below.

2.6.18 – Update: I took Facecrack off my phone (as well as Instagram) = this has led to about 70% decrease in my use of Facecrack – I highly recommend this move! 

In other news, it was quite a weekend. I attended the first ever Cultivation Classic.

Cultivation Classic

Spring into Cultivation Classic

According to Jeremy Plumb, one of the organizers: “This competition welcomes growers who can demonstrate a commitment to organic production methods, moving toward a regenerative approach,” said Jeremy Plumb, owner of Newcleus Nurseries and Farma dispensary in Portland. “This competition regards the quality of the process used, as well as the quality of the product.

I learned a ton. I met great people. My Congressman, Earl Blumenauer was there. I’m still tickled by how incredible the event was – really great speakers; good food; people dedicated to organic; good music. I can’t wait till the next one.  Here’s info about the winning strains

Then, there’s global warming. You just can’t escape it.  We just had the warmest April in Portland’s history. I still believe the answer is lessening the number of people on the planet, gradually.  I can’t believe how little the topic of human population growth in regards to climate change is discussed. I had a talk with a friend this past weekend who was arguing that US populatin growth is just fine. We’re the fastest growing population of any developed country and our consumption levels are over the top – so, hello warmest month ever, we’ve been expecting you.

I’ve been inspired, lately, to make more content and to share more of my thinking with the world. So, that’s what this is about. Thanks to Tim Ferris and Seth Godin and Michael Katz, some of the people who put out great content on a regular basis. I hope to fit into this tradition 🙂  I used to write a whole lot more – my newsletters used to be little tomes and as the trend has changed to shorter format, so have I.

That’s it for today. Have a great Spring! I hope life is treating you well. Feel free to leave comments below and to share this post on the social network of your choice!

AlbertCultivation Classic

More pictures of the event here.

What’s happening in the world of email marketing

email marketing report June 4th 2015 (updated 6.8.23)

As I prepare for my next live class on email marketing, I thought I’d share some of what I’m seeing these days in the field. I’ve been using Constant Contact for the past 15 years to send out a monthly e-letter called The Eleven. Originally, this went out to friends and family, and then, eventually, as I got more involved in teaching email marketing, I developed a few lists of people who came to my classes who have shown interest in learning more about marketing practices.  Along the way, I became a Constant Contact authorized local expert – offering regular classes on email marketing, event marketing, and social media in the Pacific Northwest. By now I’ve probably spoken to about 1,000 people and my list has grown.  Here are some of the changes I’ve seen recently in the marketing world.

First of all, email is not dead, far from it. The more media attention I see social media getting, the more I’m convinced that if you actually want to succeed in reaching people in an easy and affordable manner – you want to be building an email list of interested people.  I hear people constantly talking about building a Twitter following; an Instagram following; or getting more “likes” on their Facebook fan pages. If you’re able to pay for advertising on one or more of these platforms – then, great – you may have a chance to build up your email list.  But, honestly? Unless you either have some amazing content (beautiful photos; fantastic articles; or you’re suddenly in the media limelight for some reason and something you do is going viral) I wouldn’t put that much energy into social media. I tend to think of a fan page as a good Yellow Pages ad. There it sits – if someone searches for your business they can find you. Fantastic! And then they can come to your website, join your email list or call you. Great!  But when you post something on social media these days and you get 0.01% reach to the people who are your fans or followers – it just doesn’t seem worth it to me.

A peer asked me yesterday whether one of my fan pages, Email Marketing Guru – actually led to any new business.  I said that it used to, but even with some targeted advertising, I don’t think it’s doing me much good.  It looks good – yes, it gives me some sort of credibility that I have over 1,500 fans on a couple of fan pages.  That and $1 will buy me a cup of coffee.  If one searches on “Email Marketing Portland” my fan page comes up 3rd on Google. OK, that’s probably worth something.  But honestly, I think being able to send an email out to people who have expressed interest in what I do is so much more powerful that I really shouldn’t be spending as much time on social media as I do.

In terms of email marketing, things are shifting, too. Emails are going to mobile-friendly formats. If you’re doing email marketing and you haven’t moved to a mobile-friendly template, that’s the #1 thing I’d recommend doing. Now.  Word has it that 65% of people are reading their emails (your emails!) on their mobile devices.  So, learn about mobile-friendly templates and move to one ASAP. Second, the formats for newsletters are shrinking.  I’m seeing more and more newsletters that are a banner, a couple of sentences, a call to action, and that’s it.  Because these do well on phones. Because people’s attention spans are shrinking. So, if you haven’t tried doing a very short newsletter yet, give it a try and see what happens with your open rates and click-through rates (which are way more important, because responses to your call to action are what really counts, right?).

Thanks for reading, I think that’s a good start.  My recommendation? Stop worrying about social media and put more time into getting a robust email marketing program up and running, or strengthening what you’re already doing. If your website doesn’t have an email list sign-up form, get one. And, if you need any assistance with this, let me know. This is what I love to do – check out my Managed Care Program for an idea of the service and encouragement I offer.

Here to help.

Sincerely,

Albert Kaufman

PS – if you’d like a 2-month risk-free Constant Contact trial – click here. That’s what I use. It’s easy and worth every penny.

Try Constant Contact Free for 60 Days