At the Root: Trees Rule
By Guest Blogger: Eileen Stark, Portland, Oregon
By Guest Blogger: Eileen Stark, Portland, Oregon
I like adventures (lately I’ve been calling them rambles). Friends have often remarked that hanging out with me and wandering Portland (or Black Rock City) is fun because of the various twists and turns things take. No adventure is the same. There is not a point A and a point B. You may meet new people and make new friends. You’ll come away with stories and memories.
Do you have friends or family members in town who have some free time and are curious to see the sites with a unique guide?
Contact me @ albert@albertideation.com and let me know your time frame and let’s see what magic we can make happen!
Price negotiable. Kid friendly – NO Pets.
We’ve been snowed in in Portland, Oregon for the last 5 days. It’s really something. I’ve lived here for 15 years and, as far as I can recall, I’ve never seen the City so socked in. I’ve been wishing to come up with a system to award people for keeping their cars parked. More stars the longer you go without driving. The roads and sidewalks are pretty icy and slippery – it’s really something.
On my end, it’s allowed me some much-needed and enjoyable downtime to just be with myself. I’ve been reading an interesting book – The Happiness Project; working on my email marketing world; taking short walks to visit with neighbors; I got to see David Bromberg play at the Alladin Theater – and I spent a lot of time chilling and doing house projects. I’ve really been appreciating the sun. It’s been shining steadily for the past 2 days and right now the light is streaming into our living room – and bouncing off of various fun sparkly things I’ve set up to capture the light and reflect and refract it.
The moon has also been delightful. Full – shining. I walked home after having dinner with Gregg Harris of Roosevelt’s Terrariums last night – and got to see her in her fullness shining down on me. We have a Spotify account which has led to all sorts of new music – such as this version of Winter Wonderland by David Grisman and friends.
That’s all, I just wanted to share some of what I’m up to – been feeling pulled to share some of what’s on my mind, lately – and The Eleven, just comes out once a month :). My friend, Brock Noyes, shared this with his e-list yesterday and I thought it profound.
Happy Spring. Like many, I find myself using Facebook at lot of time when I have other things to do. My simple hack is to have Facebook open on one browser and the rest of my productivity tools (Hello, WordPress) open on another. This has led to using Facebook a whole lot less. Many of us learned to use Facebook for marketing our businesses back when it was free and reach was a real thing. Now that you have to pay to play, and even that is an unreliable indicator of any kind of usefulness, that which Facebook is useful for has shifted. I still do think that Facebook is useful – especially for networking and keeping in touch with others. Organizing things also goes pretty well – groups, events – still are great ways to gather people for a cause. Try putting Facebook in it’s own browser and having the rest of your world happening on another and see what you think – I’d love to hear your thoughts below.
2.6.18 – Update: I took Facecrack off my phone (as well as Instagram) = this has led to about 70% decrease in my use of Facecrack – I highly recommend this move!
In other news, it was quite a weekend. I attended the first ever Cultivation Classic.
According to Jeremy Plumb, one of the organizers: “This competition welcomes growers who can demonstrate a commitment to organic production methods, moving toward a regenerative approach,” said Jeremy Plumb, owner of Newcleus Nurseries and Farma dispensary in Portland. “This competition regards the quality of the process used, as well as the quality of the product.“
I learned a ton. I met great people. My Congressman, Earl Blumenauer was there. I’m still tickled by how incredible the event was – really great speakers; good food; people dedicated to organic; good music. I can’t wait till the next one. Here’s info about the winning strains…
Then, there’s global warming. You just can’t escape it. We just had the warmest April in Portland’s history. I still believe the answer is lessening the number of people on the planet, gradually. I can’t believe how little the topic of human population growth in regards to climate change is discussed. I had a talk with a friend this past weekend who was arguing that US populatin growth is just fine. We’re the fastest growing population of any developed country and our consumption levels are over the top – so, hello warmest month ever, we’ve been expecting you.
I’ve been inspired, lately, to make more content and to share more of my thinking with the world. So, that’s what this is about. Thanks to Tim Ferris and Seth Godin and Michael Katz, some of the people who put out great content on a regular basis. I hope to fit into this tradition 🙂 I used to write a whole lot more – my newsletters used to be little tomes and as the trend has changed to shorter format, so have I.
That’s it for today. Have a great Spring! I hope life is treating you well. Feel free to leave comments below and to share this post on the social network of your choice!
More pictures of the event here.
As I prepare for my next live class on email marketing, I thought I’d share some of what I’m seeing these days in the field. I’ve been using Constant Contact for the past 15 years to send out a monthly e-letter called The Eleven. Originally, this went out to friends and family, and then, eventually, as I got more involved in teaching email marketing, I developed a few lists of people who came to my classes who have shown interest in learning more about marketing practices. Along the way, I became a Constant Contact authorized local expert – offering regular classes on email marketing, event marketing, and social media in the Pacific Northwest. By now I’ve probably spoken to about 1,000 people and my list has grown. Here are some of the changes I’ve seen recently in the marketing world.
First of all, email is not dead, far from it. The more media attention I see social media getting, the more I’m convinced that if you actually want to succeed in reaching people in an easy and affordable manner – you want to be building an email list of interested people. I hear people constantly talking about building a Twitter following; an Instagram following; or getting more “likes” on their Facebook fan pages. If you’re able to pay for advertising on one or more of these platforms – then, great – you may have a chance to build up your email list. But, honestly? Unless you either have some amazing content (beautiful photos; fantastic articles; or you’re suddenly in the media limelight for some reason and something you do is going viral) I wouldn’t put that much energy into social media. I tend to think of a fan page as a good Yellow Pages ad. There it sits – if someone searches for your business they can find you. Fantastic! And then they can come to your website, join your email list or call you. Great! But when you post something on social media these days and you get 0.01% reach to the people who are your fans or followers – it just doesn’t seem worth it to me.
A peer asked me yesterday whether one of my fan pages, Email Marketing Guru – actually led to any new business. I said that it used to, but even with some targeted advertising, I don’t think it’s doing me much good. It looks good – yes, it gives me some sort of credibility that I have over 1,500 fans on a couple of fan pages. That and $1 will buy me a cup of coffee. If one searches on “Email Marketing Portland” my fan page comes up 3rd on Google. OK, that’s probably worth something. But honestly, I think being able to send an email out to people who have expressed interest in what I do is so much more powerful that I really shouldn’t be spending as much time on social media as I do.
In terms of email marketing, things are shifting, too. Emails are going to mobile-friendly formats. If you’re doing email marketing and you haven’t moved to a mobile-friendly template, that’s the #1 thing I’d recommend doing. Now. Word has it that 65% of people are reading their emails (your emails!) on their mobile devices. So, learn about mobile-friendly templates and move to one ASAP. Second, the formats for newsletters are shrinking. I’m seeing more and more newsletters that are a banner, a couple of sentences, a call to action, and that’s it. Because these do well on phones. Because people’s attention spans are shrinking. So, if you haven’t tried doing a very short newsletter yet, give it a try and see what happens with your open rates and click-through rates (which are way more important, because responses to your call to action are what really counts, right?).
Thanks for reading, I think that’s a good start. My recommendation? Stop worrying about social media and put more time into getting a robust email marketing program up and running, or strengthening what you’re already doing. If your website doesn’t have an email list sign-up form, get one. And, if you need any assistance with this, let me know. This is what I love to do – check out my Managed Care Program for an idea of the service and encouragement I offer.
Here to help.
Sincerely,
Albert Kaufman
PS – if you’d like a 2-month risk-free Constant Contact trial – click here. That’s what I use. It’s easy and worth every penny.
Reviews for Albert Kaufman Top qualities: Great Results, Expert, High Integrity If you're looking for someone to setup and manage your Constant Contact account, Albert's the guy. He's enthusiastic, creative, and plugged in. He works well with clients, listening to what they want and incorporating … [Read More ...]
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