2018 Biz Year in Review

Here are my business newsletters for Albertideation for 2018. Enjoy – get in touch with any questions or comments or feel free to comment below.

January 2018 – I shared about using holidays to market your business: https://conta.cc/2FIX0Vh

February: A new list segmentation tool is available to you. https://conta.cc/2FGH3Pg

March: https://conta.cc/2FK3FPaIt Sure Beats Working: A Book Recommendation

May 2018: Here’s how I use Email Marketing to reach people

https://conta.cc/2FGg1aZ

More May: Happy Memorial Day + Digital Summit Portland + GDPR

https://conta.cc/2FJT5aP

June 2018: What would it be like to have a Super Fan + Marketing Ace working for you?

https://conta.cc/2IsYiS7

July 2018  https://conta.cc/2LY8p3F – Summer update

August 2018 – Thank you note to clients https://conta.cc/2PdD1Q4

October 2018 – What Do Coffee, Fall and Webinars have in Common? Really great marketing guide document + putting ideas into action

https://conta.cc/2IC0591

November 2018 – 3 Of the Biggest Shopping Days are coming up quick – I can help you prepare

https://conta.cc/2QHfpoe

December 2018 – Here’s how to compete against larger retailers – you can personalize your message!

https://conta.cc/2EvwCyu

January 2019 – Happy New Year 🍸– Here are my 1st week of the year suggestions https://conta.cc/2F6TbZE

Text 2 Join

One way to build your list is using the Text2Join feature

Text 2 Join

Text Albert to 22828 to join my list

Give this a try and see what you think.  Then, add that into your own list-building mix.  You can make a sign; put it on your business card and get clever about how to use this process.  Enjoy! Get started here

 

Constant Contact

Email Marketing Service Providers

Email Marketing Service Providers – 2018

Here is information about various Email Marketing Service providers. Most of these have many of the same features – and some are easier to use than others. Once you’ve picked one and want to get started, check out my many articles on how to build your list and training videos, too.

Constant Contact – These folks are excellent. Possibly the most expensive in this category, but you also get a lot for what you pay for. Great support. If you want to work together, it’s likely we’ll be using Constant Contact 🙂

Constant Contact logo

Robly – A less expensive alternative to Constant Contact with some interesting features I haven’t seen anywhere – NextGen – which allows a user to re-send a newsletter to those who haven’t opened it yet. Robly AI – which tracks when recipients have received an email in the past and then sends again at that time is also pretty cool.  These alone makes this service worth a look.

Robly

Aweber – I’ve used Aweber in the past. I have a number of clients who’ve switched to it in the past. I think mostly because of the action-based triggers it offers. My experience is that it is not nearly as user-friendly for beginner users – I’d love to hear what your experience is if you use Aweber.aweber

Getresponse – This is one you hear about a lot – I’ll write here more as I learn more about this solution

Getresponse

Mailchimp – You get what you don’t pay for. I’ve written an article why I think it does not make sense to use Mailchimp. That said – it’s way better than using nothing – and I hope you have success if you go this route.

Active Campaign

Vertical Response

 

Frequently Asked Questions

Frequently Asked Questions

Here is my FAQ as of 8.21.18 – if you have a question, please contact me. Thank you!

Q: Can you help me market my business on Facebook?
A: That is not my focus these days. Here’s why. If you’d like to market more effectively, try email marketing. That I can help you with.

Q: Will you post my event on your timeline? Will you like my business/fan page? Will you contribute to my fundraiser or help spread the word about it?
A: At this time I get asked this one many times a day and I can’t do it all, sorry. That said – if I am attending your event I’ll likely be happy to spread the word about it and invite friends. If I like your project/fundraiser, I’ll probably donate at least $11 to it.

Q: How about Instagram?
A: Even more problematic. That said, my next door neighbor has built a great following using Instagram – anything is possible! The main thing seems to be jumping in and staying active with it. If you have the time and energy – go for it!

Q: Where can I go for SEO help?
A: I advise people to teach themselves some via Google. Then, if you want to hire an expert – my colleague, Don Richardson is a good person to speak with. Tell him I sent you!

Q: How about WordPress/SquareSpace/Weebly – what do you recommend?
A: Personally, I’ve chosen WordPress. In terms of learning that or how to use other tools, there are a ton of online tutorials. I would start there if you’re thinking about doing things yourself. So much of the technology is plug & play these days. But if you want a hand in this area – ask me @ albert@albertideation.com and I’ll refer you to someone.

Q: Twitter?
A: I forward things to Twitter – but really don’t look at it too much. I think it’s a great way to find out the pulse about a particular topic – but not key to marketing for small businesses. One caveat from my brother Dan: food trucks and food businesses in general thrive with Twitter.

Q: LinkedIn?
A: The main value I see in LinkedIn is the ability to export all of your contacts and see what people do and their contact information. This is available in Facebook, too.  But it’s much easier to export via LinkedIn. I don’t recommend people spend a lot of time trying to marketing their businesses via LinkedIn.

Carlton Ward and Albert Kaufman - Beloved 2017

Carlton Ward and Albert Kaufman – Beloved Festival 2017

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