Hand out for presentation @ Our Community University class – July 22, 2010

Here you go!  Feel free to share this https://tinyurl.com/albertideationhandout

Albert Kaufman @ Albertideation – social networking guidance: https://albertideation.com

“Social networking is not just about selling, but about building relationships, sharing wonderful information, and developing trust.” https://www.socialmediaalacarte.com/

Social Networking – WHY?

• It’s free
• It’s easily accessible
• It’s booming
• It’s interesting

What social networking?

• Facebook, FB Fan pages, FB ads and other pages (how to make a link using the @ sign ) (other interesting ways to link things)
• Twitter
• Linked In
• Using ping.fm to link all of your social networks together
• working as a team can improve your reach
• Your team can be made up of friends or biz associates linking to one another’s work

How to be a good social networker?

• Be friendly
• Be upbeat
• Be helpful, and make things easy for your friends/customers
• Be useful
• Show your best, positive side

When social networking?

• Daily (Bufferapp can help)

Where social networking?

• One page or many?
• One account or many?
• Advantage of doing it all yourself?
• Advantage of hiring someone to do some of it for you?
• Easy Access – from anywhere, just need a laptop or mobile device

Who uses social networking?

• Small businesses
• Individuals
• Groups
• Causes
• Big Business is getting on board and playing the game

Email marketing

• Why use email marketing?
• Harvesting your email list and that of your associates to build your business and reach. How to?
• I recommend a monthly e-letter (does not have to be extensive – can point to blog posts, links you find interesting, a few pictures – a way to keep people interested)
• My affiliate link for Constant Contact :

o   https://tinyurl.com/constantcontact-albertkaufman

• My affiliate link for Mad Mimi:

o   https://tinyurl.com/madmimi-albertkaufman

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What I offer @ Albertideation:

• Consultation on all of the above – Price/package menu available @ https://albertideation.com
• One on one training/tutoring
• Presentations to group audiences
• Best practices information for websites
• Website creation & maintenance on WordPress
• Small business marketing and promotion

Contact me @ albertkaufman@gmail.com or 503-358-0029 to set up a time to get together.   Referrals welcome