Likeable Email Marketing Expert
The Eleven |
Hello, and welcome to my monthly e-letter, The Eleven. This is where I have shared my latest thinking about the world and my life for the last 8 years. The newsletter goes to about 3,000 people. If this doesn’t interest you, and you’re more interested in my classes and such – please take a moment and update your profile below.
I want to talk about the classes I teach for a minute. I started by teaching classes in how to use Facebook in my living room. I loved it – I really have taken to teaching. That led to connecting up with Constant Contact 3 years ago. They like how I teach and brought me into their Authorized Local Expert program. I’m provided with content about email marketing and social media to present locally and via webinars. Generally, the ideas are sound and I add in my own special sauce derived from my personal experience and that of my clients. That has led to me knowing a whole lot about newsletters and other on-line marketing tools. Here’s my current thinking on the topic. Please come join me for one of these classes and send your friends to me. Whether this is your world or not, everyone can use new skills and I think you’ll find my presentation style refreshing. Also, my classes offer a safe and easy opportunity to network – they are filled with small business owners who are often looking for people to hire or collaborate with. So, if you’re looking for opportunities; are considering beginning a new venture; or are curious about small business issues, come on down. Also, I have been inviting some really interesting and cool marketers into the mix. For tomorrow’s class – David Baer of Baer on Marketing will be joining me. He’s a driven and exciting guy – and makes Facebook marketing a lot clearer. Later in the month I’ll be joined by Tshombe Brown, an inspiring coach and speaker. Music break: Click on the title above for a taste of what the Grateful Dead were doing 50 years ago. And will do again in a few weeks in their fare thee well tour. My dentist is going. My best friend from college is going. Due to climate change and ears that don’t love flying, I didn’t try for tickets, but I hope to watch some of the action via pay-per-view in Portlandia. This may also have to do with my Early Onset Grumpiness. Life continues to be interesting. The other day my friend, James Curtis, sent me this beautiful mandolin. I’m loving playing it – click on the pic to learn more about this master luthier!
Personal News: I’ve been off sugar (mostly) for the past month. That’s led to some weight loss, and Eecole tells me my body is probably a lot happier without the white devil! I’ve been doing a bunch of reading/listening/watching, lately, and I’m especially enjoying Tim Ferris’s podcasts. I’ve noticed feeling jealous when friends tell me they’re in school, so I’m making a point of spending as much time as I can studying – reading, learning Spanish and watching inspirational videos. If you have anything in this realm you’d like to recommend, please let me know. Thanks! Meanwhile, our sunflowers are growing taller by the day. Oh, and I started teaching a co-counseling class for men. If you’re interested, let me know, we’re just getting started. We’ll meet bi-weekly for now at my place in SE Portland. The world keeps turning and we all are doing the best we can. Me included 🙂 If you need help with something, please let me know. I could use some more connection in my life so feel free to reach back if you feel moved to. Being car-free, I’d especially love invites to get out and hike in the hills! Take care and have a great Summer!
Sincerely, Albert |
April – 2015
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Once upon a time people wrote in diaries. If you wanted to learn what your grandmother was thinking, you could read her diary and learn how she met your grandfather. If the diary was kept, if it was legible, if it made it from point A into your hands! Now, fast forward to today – a time when many of us are keeping our “diaries” up to date on a daily if not hourly basis on Facebook and other internet sites. If we want to – the keys to our accounts could be passed along to our offspring or friends and our online identities (diaries) could be kept up for a long time, possibly forever! Anyone who wants to can pretty easily turn their online musings into a website that should last a long long time.
I was pondering this concept on a trip to the Oregon coast this past weekend. What might it be like for future generations to be able to go back in time and review what their parents and grandparents were doing – that intimate look could be so useful to a biographer, sibling, or anyone, really.
That led me to rethink a little what we post on-line. I keep finding value in sharing what I’m doing on Facebook and beyond. I think I’m now conceiving it as a way to inform people of my various projects – to get assistance, but also for a reason I had never thought of before. Have you ever been somewhere and someone approached you – a Facebook only friend? And, it turns out that they know something about you though you might not know much about them. Or, vice versa. I have this experience frequently. This weekend at the beach, I stumbled on a group of women who were sitting around a lovely campfire on the beach. It turned out that I knew 3 of the women, and was FB friends with a few more. That instant recognition and also their general knowledge of what I’m up to in the world led to a level of welcome and appreciation that = reputation. My reputation in that moment was not “stranger” it was – “someone we know who does good things in the world”. That, in turn, led to a level of welcome/hospitality that was very helpful in that moment and pleasant.
So, the reasons to share with the world what you’re thinking seem to continue to grow. People often ask me what/why to post on social networks – here are a couple answers to that question. Somewhat we’re all flying on blind faith that this is useful, and if I come up with more reasons why this is good practice (besides some other obvious ones – connecting you with people you want to know – finding resources that you seek – finding help with projects, etc) I will share them here. Can you think of any reasons that are interesting why a person might want to post on social networks?
Hello, and welcome to my monthly e-letter, 
I’ve really had a great year @ Albertideation. I’ve been speaking publicly in the last couple months and have been working with a great bunch of clients. I am honored to be trusted with peoples’ businesses.
