Social Network: LinkedIn, Facebook and Constant Contact

social media

Happy GroundHog Day!

My friend Betsy asked me how I find LinkedIn useful, and one of my answers to her has to do with any social network.  When someone asks me to connect on LinkedIn or Facebook, I usually accept and then have a customized message (if I don’t know the person) which says hello and asks them if they’d like to receive my newsletter. Most accept the invitation and then possibly become future clients, friends, referrals, who knows?  It’s a time-consuming process, but has led to positive results.

Here are the examples that I’ve worked up for Facebook and LinkedIn.  Yours could be personalized for the work you’re doing

            __o
_ ` <, _
…… ( • ) /  ( • )……

——————

Hello Darlene,

We’ve just become friends on Facebook, yeah! It’s always interesting to me as to why someone would like to be my friend. If you care to share, please write back.  Also, I put out a monthly e-mail newsletter called The Eleven. If you’d like to receive it, please send me your email address or sign up here, https://tinyurl.com/TheEleven-signup.  Lastly, I have a fan page here called Albertideation @ https://facebook.com/albertideation .  It’s where on FB, I tend to share social networking tips and tricks.

Hope your new year is ringing in well,

Adios, Albert

——–

Hi Bhagvant,

We’ve just become connected on LinkedIn, yeah! It’s always interesting to me as to why someone would like to connect.  If you care to share, please write back.  Also, I put out a monthly e-mail newsletter called The Eleven. If you’d like to receive it, please let me know or sign up here,

https://tinyurl.com/TheEleven-signup.

Here’s the most recent issue: https://pdx.be/oneeleventwelve

Hope your new year is ringing in well,

Adios,

Albert Kaufman
Albertideation
https://albertideation.com

social media

Social Networking hand-out

social networking
Hand out for presentation @ Our Community University class – July 22, 2010 (updated 5.23.11)

Albert Kaufman @ Albertideation – social networking guidance: https://albertideation.com

“Social networking is not just about selling, but about building relationships, sharing wonderful information, and developing trust.” https://www.socialmediaalacarte.com/

Social Networking – WHY?

  • It’s free
  • It’s easily accessible
  • It’s booming
  • It’s interesting

What social networking?

  • Facebook, FB Fan pages, FB ads and other pages (how to make a link using the @ sign ) (other interesting ways to link things)
  • Twitter
  • Linked In
  • Using ping.fm to link all of your social networks together
  • working as a team can improve your reach
  • Your team can be made up of friends or biz associates linking to one another’s work

How to be a good social networker?

  • Be friendly
  • Be upbeat
  • Be helpful, and make things easy for your friends/customers
  • Be useful
  • Show your best, positive side

When social networking?

  • Daily (ping.fm can help)

Where social networking?

  • One fan page or many?
  • One account or many?
  • Advantage of doing it all yourself?
  • Advantage of hiring someone to do some of it for you?
  • Easy Access – from anywhere, just need a laptop or mobile device

Who uses social networking?

  • Small businesses
  • Individuals
  • Groups
  • Causes
  • Big Business is getting on board and playing the game

Email marketing

  • Why use email marketing?
  • Harvesting your email list and that of your associates to build your business and reach.  How to?
  • I recommend a monthly e-letter (does not have to be extensive – can point to blog posts, links you find interesting, a few pictures – a way to keep people interested)
  • My affiliate link for Constant Contact :
  • https://tinyurl.com/constantcontact-albertkaufman
  • My affiliate link for Mad Mimi:
  • https://tinyurl.com/madmimi-albertkaufman

———————–

What I offer @ Albertideation:

Contact me @ albertkaufman@gmail.com or 503-358-0029 to set up a time to get together.   Referrals welcome


My handout on social networking from Our Community University session 1: 7/22/10

Hand out for presentation @ Our Community University class – July 22, 2010

Here you go!  Feel free to share this https://tinyurl.com/albertideationhandout

Albert Kaufman @ Albertideation – social networking guidance: https://albertideation.com

“Social networking is not just about selling, but about building relationships, sharing wonderful information, and developing trust.” https://www.socialmediaalacarte.com/

Social Networking – WHY?

  • It’s free
  • It’s easily accessible
  • It’s booming
  • It’s interesting

What social networking?

  • Facebook, FB Fan pages, FB ads and other pages (how to make a link using the @ sign ) (other interesting ways to link things)
  • Twitter
  • Linked In
  • Using ping.fm to link all of your social networks together
  • working as a team can improve your reach
  • Your team can be made up of friends or biz associates linking to one another’s work

How to be a good social networker?

  • Be friendly
  • Be upbeat
  • Be helpful, and make things easy for your friends/customers
  • Be useful
  • Show your best, positive side

When social networking?

Where social networking?

  • One page or many?
  • One account or many?
  • Advantage of doing it all yourself?
  • Advantage of hiring someone to do some of it for you?
  • Easy Access – from anywhere, just need a laptop or mobile device

Who uses social networking?

  • Small businesses
  • Individuals
  • Groups
  • Causes
  • Big Business is getting on board and playing the game

Email marketing

  • Why use email marketing?
  • Harvesting your email list and that of your associates to build your business and reach. How to?
  • I recommend a monthly e-letter (does not have to be extensive – can point to blog posts, links you find interesting, a few pictures – a way to keep people interested)
  • My affiliate link for Constant Contact :

o   https://tinyurl.com/constantcontact-albertkaufman

  • My affiliate link for Mad Mimi:

o   https://tinyurl.com/madmimi-albertkaufman

———————–

What I offer @ Albertideation:

  • Consultation on all of the above – Price/package menu available @ https://albertideation.com
  • One on one training/tutoring
  • Presentations to group audiences
  • Best practices information for websites
  • Website creation & maintenance on WordPress
  • Small business marketing and promotion

Contact me @ albertkaufman@gmail.com or 503-358-0029 to set up a time to get together.   Referrals welcome

Our Community University

 

Living in a house of social networks – a new frame for social networking

house of social networks

I was working with a client yesterday and came up with a great metaphor to frame how social networking is helpful.  Each kind of social network is a like a room in a house. How might each one help us with our work and play?

Facebook (or Myspace, Friendster, or what have you) to me are the rec or living room.  These networks are colorful, full of pictures and are great places to entertain – you can create an event and see who is coming or post something you’d like to share such as an article, music or video – something that typically would be experienced in one’s living room.  The space is somewhat cozy, friendly and a good place to find friends, old and new.  It’s becoming more of a place to find collaborators for projects, but still leans heavily on the casual and recreational.

Linked-in and Biznik are places to network on work-related topics.  I think of them as the office, in my case, the home office!  These sites are all about business and the posted profiles are basically our resumes, though there is a softening of the edges as more participants add non-work-related links and streams to their blogs or Twitter feeds..

is this your house?

Twitter is the attic.  It’s a creative and private space, or at least has that feeling, though anyone can find out what you’re tweeting at anytime. It reminds me of a place one would retreat to use their ham radio – a private, quiet space for learning with a dash of madness.  Twitter, like all of these networks is still finding its feet, and I think most would agree that all of these networks are not really sure what their use is yet, though there are plenty of signs they may become more useful in the future.  Twitter, to me, seems to be on the cutting edge of something – and that something seems to grow daily.  So far Twitter has taught me a lot about succinct and brief comunication.  Another use was seen on election day,  Twitter feeds  with anything on Obama or Merkley streamed across the Oregonian website ..and these streams were updated at a maddening pace. They are a great way to see who in your town cares about politics or any other subject as much as you do.  Using Tweetdeck or another Tweet aggregator is a great way to find people who are engaged in a topic or cause that you’re interested in.  My cause is population growth, so I have a Tweetdeck stream that constantly searches the Twitter universe for anyone that uses that word combo.

Then there’s the kitchen – and I guess any of the networks above could also serve up the kind of fun and interesting gossip and stories that one would share over a cup of coffee and some apple crisp.  But my favorite social network (could also have the aspect of a bedroom) in this respect is still Tribe.net.  The kinds of conversations and tribes found there are a bit more edgy and folks that push the envelope have longer talks about the issues that interest them.  Where Facebook feels scrubbed clean, Tribe.net has more of a late night anything goes kind of feel.

And there are more parts of the house, I’m sure – feel free to suggest more to me on this blog or Email me

Welcome to your home of social networks!

Albert Kaufman is the owner of Albertideation, a company specializing in helping individuals and business owners with their social networking needs.

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