Social Media is Many Things to Many People

The many faces of social media

The more I use social media over the years the more convinced I am that it is very hard to say exactly what it is. There are various platforms and these are often hard to explain simply. I’ve been training people how to use social media platforms like Facebook, Twitter, LinkedIn and others for about 11 years (in 2019).

I first started out by teaching classes in my living room – mainly – how does one use Facebook – personal pages vs. business pages + netiquette – how to be in those places and look like you have a cleu. As the various platforms have expanded their feature sets and made things a bit more difficult for businesses to reach their fans how people use them have changed.  Here are some of the new uses that I am experiencing and seeing in the field.

1. Some people are just using the systems as a messaging system – an example would be FB messenger. I note that I am having more and more personal “email like” interactions via FB messenger than in the past. FB messenger seems to be replacing email in terms of personal connections/conversations in my world.

2. People pick their platforms and stick with them. I know a number of people who are mainly on one platform and that’s it. My nextdoor neighbor runs an Instagram page for his crystal business.  He’s up to 142K followers. I encouraged him to get going with email marketing – and he has, but really, he’s having so much success and fun with Instagram.. that he’s pretty happy with that one platform. Personally, I don’t recommend having all your eggs in one basket (ie, make sure to be list-building – that’s yours…) – but I see this across the board. People who are mainly on Twitter or FB – they find home and stay there.

3. Then, there’s how one spends their time on FB. I used to spend much more time on the newsfeed – and I’m sure many still do. But ever since I discovered Friends’ Lists and how to segment my friends + see all the posts of those who I most want to follow/learn from.. that has changed my FB experience dramatically. I also am using FB much more to network with others and connect around business topics in relevant groups. Active business or interest groups have changed my thinking around how a small, dedicated group of people can come together for a common purpose and really elevate everyone’s experience.

I’ve been looking for more insight where people delve into how these prominent tools/platforms are being used – in non-obvious ways, but have not really found what I’m looking for. So, I’ll try putting out my own thinking on the topic and see how that goes.

Do you use social media in a way that you think was not intended by the creators?  Please share below!

Have a great Summer – Albert Kaufman, Albertideation, Portland, Oregon, The United States

PS – Please join my email list. I have a few different projects I’m working on and I’d love you along for the ride!

5 Facebook Surprises

5 Facebook Surprises

You may know that I’m a peculiar fan of Facebook. I use it more than most people – but some of the ways I am on there are probably different than most. I do not think it’s a very good marketing tool, for instance. I find the more I poke around in the corners, the more interesting things I learn. Here are 5 ways that I experience Facecrack that might illuminate what’s going on on there and help guide you to a more improved experience. I also have a webinar that goes step by step through some of this – it’s a bit long, but I promise you’ll learn some things 🙂

  1. Facebook is an incredible networking tool. If you want to find someone – I’d use LinkedIn (and that’s another article in the works), but if you want to connect friends who need to meet (you matchmaker, you!) – or coordinate something, Facebook works great. I use the chat area all the time – sometimes just looking at a friend who’s on-line will prompt me to remember that I needed to talk to them about X, Y, or Z. In a way, it mirrors email’s ability to connect people – but that visual of someone’s face I think elevates the interest we all have in connecting and makes it practicable and immediately possible. Try this sometime – start a chat with a few people on the sidebar at the same time. Who do you know that needs to meet someone else that you know and for what purpose? Introduce them. Go! Report back if you have any great results 🙂
  2. Create lists. I talk about how to do this here, but I now want to add that the lists that you create can also be used for selectively sharing your posts. Once you’ve created a sub-list of your friends – this makes viewing your newsfeed a completely different experience. For one thing – you can now see everything that person(s) has posted rather than accept what Facebook’s algorithm feeds you. And, you can also use that list in the pull-down of (public, friends, etc.) who can see your post.  Example: you want to keep friends and family members separate? Create a list of just family – post things you want them to see and choose that list – and vice versa – want to share with just your friends – post to your Friends list (the one you create, not the “automatic” one that FB creates for you.
  3. Play around with Facebook. When you start experimenting, you find things that are possible, and possibly useful that you would never find otherwise. For instance, regarding fan/business pages – which I think are about as useful as a yellow pages ad these days – you can make a post that reaches a certain demographic only, without paying anything extra. Just want to reach 45-year old women? Here’s how. (it turns out this is not available on all pages!)

    Step one: create post and use the pull-down arrow

    Step one: create post and use the pull-down arrow

    Step 2: choose your demograhic

    Step 2: choose your demograhic

  4. Take a Facebook purification tool for a test sometime. I’m using something called Facebook Purity. The interface looks like this and it allows me to kill all advertising and do some other customization of my experience. There are a few tools out there – try one and see what you think. I love that I can set my newsfeed to most recent news, automatically.  I guess what I’m saying is – if you’re going to spend a bunch of time on FB, learn more of the ins and outs of it 🙂

    FB Purity, free tool super helpful! http://www.fbpurity.com/

    FB Purity, free tool super helpful! http://www.fbpurity.com/

  5. Get some training on how to use Facebook well. It will make such a difference. I teach free classes on email marketing and social media on a fairly regular basis – and there are tons of resources out there, too – search Youtube – spend a little time – once you figure out how to get past some of the more frustrating aspects you’ll see a bit more of how useful FB can be.Some things to learn next: how to unfollow someone without unfriending them. Decide what you’re on FB for – just close-knit friends and family or everyone under the sun (I’ve gone for the latter). This makes a big difference in your experience.

[Read more…]

Making Lists of People in Facebook

Making Friends’ Lists on Facebook

To improve your experience of Facebook – I advise making lists of people – a list can be close friends, business associates, people you share a hobby with or even one person – it’s the quickest way to see exactly the feed you want to. It takes a few minutes to set up, but will make using Facebook a lot easier and more interesting – it has done so for me.

Here’s a video I made on the topic.

Also, you can add a bookmark to your browser – this will make it easier for you to reach the newsfeed of those you’ve chosen for your list. What’s really great about this – is that you’ll see every post from these people/pages! Lists Bookmark

You can also visit a person’s profile hover over the word “friends” or use the pull-down menu there and add the person to any list(s) you’ve created.Friend list pull down lists

This is also useful when you’re holding an event – you can pull up everyone on a particular list at once and invite them en masse.

Here is where lists live as of 2.1.18 – I believe that FB is making it more difficult for people to use this feature – so, I recommend creating lists now before they hinder this further.

friends list

Please leave any comments or ideas you have below and I’ll update this article from time to time.

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How and why to make a list of friends on Facebook

For a better Facebook Experience – Make Friends’ Lists

Recently I realized that I was losing track of what my closest friends on Facebook are up to and that it was time to make a list of just the friends I’m closest to so I don’t miss them in the information overload which is the news feed. One could create a list of friends, fellow activists or people who post interesting things. Here’s how I did it step by step.

10.7.17 – the Steps have changed since I first wrote this in 2010.  See the following image and follow along:

  1. Under Explore on the Left Side – Click on Friends Lists
  2. Click on Create List
  3. Give Your List a Name and Pick a Member or Two
  4. Adjust at will – I’ll put the various images below in a little box for your you should see these in a clockwise order starting from the top left.

 

Enjoy your new view of your friends. You’ll probably learn quickly that this new list doesn’t change as quickly as all of the information on the news feed, but the information seems rich in a way that the news feed’s doesn’t. IMHO.

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