Social Networking hand-out

social networking
Hand out for presentation @ Our Community University class – July 22, 2010 (updated 5.23.11)

Albert Kaufman @ Albertideation – social networking guidance: https://albertideation.com

“Social networking is not just about selling, but about building relationships, sharing wonderful information, and developing trust.” https://www.socialmediaalacarte.com/

Social Networking – WHY?

  • It’s free
  • It’s easily accessible
  • It’s booming
  • It’s interesting

What social networking?

  • Facebook, FB Fan pages, FB ads and other pages (how to make a link using the @ sign ) (other interesting ways to link things)
  • Twitter
  • Linked In
  • Using ping.fm to link all of your social networks together
  • working as a team can improve your reach
  • Your team can be made up of friends or biz associates linking to one another’s work

How to be a good social networker?

  • Be friendly
  • Be upbeat
  • Be helpful, and make things easy for your friends/customers
  • Be useful
  • Show your best, positive side

When social networking?

  • Daily (ping.fm can help)

Where social networking?

  • One fan page or many?
  • One account or many?
  • Advantage of doing it all yourself?
  • Advantage of hiring someone to do some of it for you?
  • Easy Access – from anywhere, just need a laptop or mobile device

Who uses social networking?

  • Small businesses
  • Individuals
  • Groups
  • Causes
  • Big Business is getting on board and playing the game

Email marketing

  • Why use email marketing?
  • Harvesting your email list and that of your associates to build your business and reach.  How to?
  • I recommend a monthly e-letter (does not have to be extensive – can point to blog posts, links you find interesting, a few pictures – a way to keep people interested)
  • My affiliate link for Constant Contact :
  • https://tinyurl.com/constantcontact-albertkaufman
  • My affiliate link for Mad Mimi:
  • https://tinyurl.com/madmimi-albertkaufman

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What I offer @ Albertideation:

Contact me @ albertkaufman@gmail.com or 503-358-0029 to set up a time to get together.   Referrals welcome


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