Digital Marketing Training Videos by Albert Kaufman

Videos by Albert Kaufman

I have been offering digital marketing training for the past 12 years. Each training offers a unique collection of insights and a lot of personal commentaries! I recommend looking at all of the topics first before picking one to watch. You’ll probably find one that is perfect for your needs right now. I also have presentations on Prezi. Here’s one on Facebook from 2015 that’s chock full of great stuff.

Thanks to Constant Contact for much of the educational content and opportunity to hone my skills as a public speaker.  As always, I appreciate your feedback – please comment below.

Latest Video – Email Marketing 102 – 11.8.2020

Getting Started with Email Marketing

Getting Started with Email Marketing with Albert Kaufman – March 2017 from Albert Kaufman on Vimeo.

Digital Trends for 2017 – February 23, 2017

Digital Marketing Trends in 2017 with Albert Kaufman

    1. Learn Constant Contact’s new 3rd Generation Editor

2. Power of the Inbox – part Constant Contact’s One in a Million Celebration – Constant Contact has educated over a million small businesses as of January 2016!

3. Ways to Automate Your Marketing: Save Time, Drive Results, Earn Loyalty 

4. The Power of Email Marketing with Albert Kaufman | DIY Digital Ep. 17 – with David Baer of Baer on Marketing and Sarah Sunshine Garrison of Garrison MarketingJun 15, 2015 

5. Social Media Timesavers – July 2015

6. Getting Started with Email Marketing + Facebook and LinkedIn Tips & Tricks – January 2014 – but still super relevant in 2019!

7. Everything You Want to Know about Facebook But Are Afraid to Ask – February 2015 (still very relevant in Jan. 2019, and probably beyond!)

8. Measuring Your Marketing How to use reports and analytics to evaluate your marketing campaigns with Albert Kaufman – September 29th, 2015.

9. Standout Subject Lines – October 2015

10. Watch me work – December 2016 – a 40 minute session where I demo some of the tools I use – live!

11. How to set up a Birthday Autoresponder. You can also sign up for mine, here.

Thanks for watching. If you have any questions about anything I’ve written – feel free to contact me!

Happy marketing, Albert Kaufman

Albert at #OneCon2015 - training videos

The Power of Your Many Inboxes

one in a million inboxesInboxes

Since the start of 2016 I’ve taught a class called The Power of the Inbox as part of Constant Contact’s celebration of having trained over 1 million people since they opened their doors. These classes focus on the value of email marketing and how to do it right. Some of the main points are getting a great subject line going; using mobile-friendly templates; sending from a recognizable email address – and so much more. To see a video of the class as a webinar, click here. Something interesting occurred to me as I’ve been teaching this class – the rise of the importance of your other inboxes! Email remains the key way to reach customers, clients, friends and family, and it turns out, you can’t neglect the communications coming via your Facebook, LinkedIn and Twitter messaging systems (to name just 3).

A client, Gregg Harris (of Rooseveltpdx – a fantastic terrarium store on 44th and Hawthorne in Portland, Oregon, which made my top 11 list for 2015) said to me the other day “Albert, people are expecting me to respond to their communications on Facebook“. I am so fully busy in the on-line world that I’ve just taken it for granted that messages that come in via various platforms are “like” email, and so should be treated as such.  But, like Gregg, I tend to let many of those messages languish for days – especially messages from Twitter and LinkedIn.  I’m on Facebook so much that I tend to use their messenger at about the same rate of response as email, but Gregg’s woken me up to how I should be treating all on-line communications. And there’s a simple solution – notifications.

Within each social network is a way to be notified (via email, of course) when a message has come into your account. My recommendation would be to turn on any direct messages you get via Facebook, LinkedIn and Twitter and see if any business or important information is coming your way.  I’ll do the same and I’ll keep you posted what I learn. Timing is often important in this instant gratification world. If a request for your services comes in through a channel you’re not monitoring, you may miss something important.  Let me know what you think in the comments below. Thanks for reading. Albert

Can you spot the fish?

Can you spot the fish?

Online Marketing Checklist

email marketing works

Marketing Checklist = Social Media & Email Marketing for Small Businesses

  • Email Marketing – 43% ROI – most valuable tool out there

  • Use Constant Contact – https://albertkaufman.constantcontact.com
  • Consistent Branding
    • Stick with 2-4 colors
    • 1-2 fonts
  • Relevant Message – short and Sweet
    • Welcome Email: What to expect, how often you send and a special offer
    • Newsletters: Blog posts, press releases, events, announcements
    • Promotions: New and compelling offers, clear call to action
  • Consistent “from” name
  • For mobile-friendly emails (which should be all you do at this point) stick to one column and keep logo left-justified or centered
  • Contact information in the body of the email
  • Add in social media links
  • Clear call to action
  • Quality photos
    • Link your logo/photos back to your website
  • Links, Links, Links
    • Give a short description or teaser line and link the rest of the info.
  • Join My List button (always!)
  • Social Share Bar (in header options)
  • Web page version option (in header options)
  • White space is your friend!
  • Use the “Share this email with your friends” option
  • Be yourself… use conversational text!
  • Don’t forget the Humor!

Social Media Suggestions

  • Learn about Hootsuite, Buffer and Sendible (pick one and use it)
    • Buffer has a great daily newsletter
  • Make sure all accounts are filled in
  • Think about a different voice for each type of account
  • Double-check your spelling
  • Think ahead – editorial calendars are great!
  • Are there holidays, other events coming up, tomorrow, a year from today!
  • Follow your competitors – what are they posting?
  • Err on the side of over-posting – with the new algorithms, it’s likely followers won’t see much of what you post (see why Email Marketing is a preferred way to spend your time/$$$)
  • Try things – make mistakes
  • Everyone is learning social media together – no one is an expert – try something clever and your post may go viral
  • Upload native video to Facebook and elsewhere.
  • Be prepared in case anything ever does go viral (have all accounts filled in with website URLs – landing pages where you would like people to get to
  • Think about the what, why, who, kinds of questions often – who am I trying to reach with what message?
  • What would success look like?
  • Consider trying FB advertising – boosting posts vs. advertising

Feel free to keep in touch. I love fielding questions about social media and email marketing. Don’t get discouraged – this is a new field and it’s a constant learning curve! Good luck, Albert Kaufman

Social Media Support

albertideation
social media

Updated 3.22.2021


I’ve taken an idea I had to be supporting people on various social media platforms – and RUNNING with it. Let me know what you think 🙂 Like those pages, you’re drawn to 🙂  And, if you’d like to provide social media support, please get in touch. I’d love help admining these pages!

Pinterest

Email Marketing Guru
https://www.facebook.com/emailmarketingguru?ref=hl

Social Media Support – General
https://www.facebook.com/socialmediasupport4U?ref=hl

Twitter Support
https://www.facebook.com/pages/Twitter-Support/435206796504634?ref=hl

LinkedIn Support
https://www.facebook.com/pages/Linkedin-Support/570391482976677?ref=hl

Instagram Support
https://www.facebook.com/pages/Instagram-Support/264689853659746?ref=hl

Facebook Support
https://www.facebook.com/pages/FB-Guru-Portland-Oregon/352502254816927?ref=hl

Monster Mac Support
https://www.facebook.com/pages/TheMonsterMac/124965157649973?ref=hl

Albertideation – My main fan page!
https://www.facebook.com/albertideation?ref=hl

I keep adding fan pages all the time. The most popular one is Instagram.  They seem to have the most people who search for help on Facebook.

All of these pages are available for anyone who would like to help people with their issues. If any one of them interests you contact me @ albert@albertideation.com

Social Network: LinkedIn, Facebook and Constant Contact

social media

Happy GroundHog Day!

My friend Betsy asked me how I find LinkedIn useful, and one of my answers to her has to do with any social network.  When someone asks me to connect on LinkedIn or Facebook, I usually accept and then have a customized message (if I don’t know the person) which says hello and asks them if they’d like to receive my newsletter. Most accept the invitation and then possibly become future clients, friends, referrals, who knows?  It’s a time-consuming process, but has led to positive results.

Here are the examples that I’ve worked up for Facebook and LinkedIn.  Yours could be personalized for the work you’re doing

            __o
_ ` <, _
…… ( • ) /  ( • )……

——————

Hello Darlene,

We’ve just become friends on Facebook, yeah! It’s always interesting to me as to why someone would like to be my friend. If you care to share, please write back.  Also, I put out a monthly e-mail newsletter called The Eleven. If you’d like to receive it, please send me your email address or sign up here, https://tinyurl.com/TheEleven-signup.  Lastly, I have a fan page here called Albertideation @ https://facebook.com/albertideation .  It’s where on FB, I tend to share social networking tips and tricks.

Hope your new year is ringing in well,

Adios, Albert

——–

Hi Bhagvant,

We’ve just become connected on LinkedIn, yeah! It’s always interesting to me as to why someone would like to connect.  If you care to share, please write back.  Also, I put out a monthly e-mail newsletter called The Eleven. If you’d like to receive it, please let me know or sign up here,

https://tinyurl.com/TheEleven-signup.

Here’s the most recent issue: https://pdx.be/oneeleventwelve

Hope your new year is ringing in well,

Adios,

Albert Kaufman
Albertideation
https://albertideation.com

social media

Social Networking hand-out

social networking
Hand out for presentation @ Our Community University class – July 22, 2010 (updated 5.23.11)

Albert Kaufman @ Albertideation – social networking guidance: https://albertideation.com

“Social networking is not just about selling, but about building relationships, sharing wonderful information, and developing trust.” https://www.socialmediaalacarte.com/

Social Networking – WHY?

  • It’s free
  • It’s easily accessible
  • It’s booming
  • It’s interesting

What social networking?

  • Facebook, FB Fan pages, FB ads and other pages (how to make a link using the @ sign ) (other interesting ways to link things)
  • Twitter
  • Linked In
  • Using ping.fm to link all of your social networks together
  • working as a team can improve your reach
  • Your team can be made up of friends or biz associates linking to one another’s work

How to be a good social networker?

  • Be friendly
  • Be upbeat
  • Be helpful, and make things easy for your friends/customers
  • Be useful
  • Show your best, positive side

When social networking?

  • Daily (ping.fm can help)

Where social networking?

  • One fan page or many?
  • One account or many?
  • Advantage of doing it all yourself?
  • Advantage of hiring someone to do some of it for you?
  • Easy Access – from anywhere, just need a laptop or mobile device

Who uses social networking?

  • Small businesses
  • Individuals
  • Groups
  • Causes
  • Big Business is getting on board and playing the game

Email marketing

  • Why use email marketing?
  • Harvesting your email list and that of your associates to build your business and reach.  How to?
  • I recommend a monthly e-letter (does not have to be extensive – can point to blog posts, links you find interesting, a few pictures – a way to keep people interested)
  • My affiliate link for Constant Contact :
  • https://tinyurl.com/constantcontact-albertkaufman
  • My affiliate link for Mad Mimi:
  • https://tinyurl.com/madmimi-albertkaufman

———————–

What I offer @ Albertideation:

Contact me @ albertkaufman@gmail.com or 503-358-0029 to set up a time to get together.   Referrals welcome


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